Justin Lim, CEO of JD Malaysia and Wayne Davies, Retail Director of JD UK & International at the official launch of JD Sports Malaysia in Sunway Pyramid
Petaling Jaya-28 January 2016 marked the arrival of JD Sports Fashion (JD) to Malaysian market.
With more than 800+ stores located primarily in the UK, Netherlands, France, Germany and Belgium, JD open its doors in Malaysia, at the fashion-forward mall, Sunway Pyramid. The first JD store in Asia is located on the Lower Ground and covers a space of 7,000 sq feet.
Selected for its central location and proximity to local colleges and universities, the location aims to reach potential JD customers that tend to be young generations. There are yet any other sports lifestyle retailers in Malaysia that could match JD’s extensive collection and could offer what JD is offering.
Dubbed the ‘King of Trainers’
With 30 years of experience in sports fashion retail, JD distributes the latest and best street style sports fashion brands to a global audience. In addition to brands like Adidas Originals, Nike, New Balance, Converse, Lacoste, Fila, Timberland, EA7, The North Face, Supply & Demand and Asics, JD also distributes exclusive sneakers designed by leading designers specifically for the retailer. Their extensive range and understanding of sneakers earned them a reputation as the ‘King of Trainers’. The launch gambit, which featured the unveiling of the ‘King of Trainers’ shield, further enhanced the brand’s value.
JD also carries an extensive range of sports fashion and street style clothing for men, women and children, comprising polo shirts, t-shirts, hoodies, sweatpants and jackets.
JD retails branded sports fashion wear, and outdoor clothing and equipment. It operates through SportsFashion and Outdoor segments. The company retails sports footwear and apparel, sports and leisure goods alongside the distribution of accessories. The company operates approximately 800 stores worldwide. Founded in 1981, JD is headquartered in Bury, the United Kingdom.