Moist Diane Series For Asian Women’s Hair

Due to Malaysia’s climate that is hot and humid all year round, Moist Diane, a Japan’s leading silicone-free hair care brand has combined the wonders of nature and the power of science to launch its new Perfect Beauty series, a renewal pf their signature Argan Oil Series.ogp - Copy

 

Since the launched of the range in September last year in Japan, a million bottles were sold out in just 10 days!

Moist Diane Perfect Beauty Series (1)

These renewal Argan Oil series comprises of 6 shampoos and 6 treatment products that are enriched with Organic Moroccan Argan Oil and customised beauty Keratin to address different hair concerns of Asian women.

“We are pleased to have one of Japan’s most sellable brand in hair care available at Watsons. At Watson’s, we constantly pay attention to the needs of our customers and on of the top concerns of our customers are getting the right hair treatment. With a vast number of brands available to address hair care needs, it is important that our customers can differentiate which hair care brand would meet their specific needs.

Moist Diane’s new Perfect Beauty range addresses the needs and requirements of Asian hair, where our environment tends to cause the build-up of sebum on our scalp, causing oily, dull, limp or less-than-beautiful hair.

With the innovative formulation from Moist Diane which is not chemically harmful to the hair, our customers will be able to choose from a vast range 6 shampoos and 6 treatment products that suits their hair care needs. It is no doubt that when your hair looks good, it personifies inner confidence and we standby with Watson’s motto of “Look Good, Feel Great.”

-Caryn Loh, Managing Director of Watsons Malaysia.

Other than being silicone-free, the newly formulated series is colour-safe and sulphate-free (except Fresh variant). In addition, all the products are enriched with the goodness of ECOCERT certified Organic Moroccan Argan Oil and customised with beauty Keratin in an elegant and pretty pump packaging designed with the brand’s trademark diamond shaped pattern that resembles a luxurious fragrance bottle.

“We are grateful to be able to launch Moist Diane in Watsons. As we all know, Watsons is rated as Asia’s No.1 Health and Beauty retailer, we have trusted and valued Watsons suport for the brand. When we first launched Moist Diane Argan Oil Shampoo series back in 2015, our dsitribution in Watsons started at just 180 stores. 

As of today, we have expanded to more than 450 Watsons stores nationwide. I am excited to announce the new series of Moist Diane-the Perfect Beauty Range, the renewal of the signature Moroccan Argan Oil series.”

-Dexter Lee, President of Mandom Malaysia

The event was launched by Dexter Lee, Shinichi Takata, Senior Executive Director of Mandom, Tiger (Mr. Keigo Hishiya), Managing Director of Naturelab, Claire Shih, Overseas Marketing and Sales Director of Naturelab, Danny Hoh, Customer Director of Watsons Malaysia and Thoren Tan, Trading Director of Watsons Malaysia with members of media and the blogger community. A Moist Diane product information sharing session was also held as part of the event where Mr. Tiger gave his insights on Moist Diane products to the attendees.

The customised beauty Keratin in each shampoo and treatment products works in tandem with the Organic Moroccan Argan Oil to render healthy and beautiful hair for every Asian lady.

  • Moist Diane Perfect Beauty Extra Smooth & Straight Shampoo and Treatment
    -Cuticle Keratin infuses moisture back into dry and coarse hair, tames frizzy hair and smoothes damaged hair cuticles
  • Moist Diane Perfect Beauty Extra Damage Repair Shampoo and Treatment
    -Amino Keratin provides deep intensive repair to gaps and holes on the hair surface
  • Moist Diane Perfect Beauty Extra Moist & Shine Shampoo and Treatment
    -Platinum Keratin helps restore moisture and creates more surface area to reflect light and form a natural “angel ring” glow around the crown
  • Moist Diane Perfect Beauty Extra Volume & Scalp Shampoo and Treatment
    -Volumizing Keratin adds body to flat, limp hair and soothes sensitive scalp
  • Moist Diane Perfect Beauty Extra Fresh Shampoo and Treatment
    -Feather Kertin leaves hair hydrated, light and airy
  • Moist Diane Perfect Beauty Extra Vital Shampoo and Treatment
    –Vitalizing Keratin nourishes scalp and restores hair strength and vitality

To ensure that all the ingredients used are of the best quality and give glowing results tousers of the Moist Diane Perfect Beauty series, numerous round of stringent tests such as Hair Damage Test, Hair Smoothness Test, Hair Lustre Test, Hair Manageabiliy Test, User Satisfaction Test and Hair Strength & Elasticity Test were conducted prior to its launch.

Moist Diane is exclusive available at selected Watsons stores nationwide.

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