SPORTS DIRECT Introduces New Flagship Superstore

This new flagship superstore is the largest store in Malaysia with 28,000 square feet, AND when combined with its sister company MST Golf, the store’s size expanding to over 41,000 square feet making it the largest sports and golf shopping destination in Malaysia.



Located in the heart of Petaling Jaya along the Federal Highway, it provides ample parking and the widest variety of international sports brands at the most competitive prices. This store represents store #29.


The launch was officiated by Paul Gibbons, Managing Director of Sports Direct Malaysia and witnessed together with the media and key brand partners including Adidas, Nike, Puma, Under Armour, Asics, New Balance, Sketchers, Hi Tec, Karrimor, Arena, Speedo, Canterbury, Slazenger, Yonex, Wilson, Lonsdale, Everlast, Li Ning, Dunlop, Carlton, Kettler & Garmin, plus many others.

“Our strategy focuses on investing in our people and our key brand partners, to elevate our retail proposition and attain a high level of excellence across our unique box store concept with multi-brand and multi-channel offering to customers. We are committed to be the leading sports and lifestyle retailer internationally by offering our customers an unrivalled range of high quality leading brands. This store alone carries an inventory of over 23,000 pairs of sports shoes to cover all our consumer requirements.” said Paul Gibbons.

The new Sports Direct flagship store has a fresh, spacious, modern warehouse look combining brand areas and sports zones to easily navigate the huge floor space.

“Our stores will continue to evolve and offer an ever wider range of unique merchandise from all the leading brands in sport, together with the latest seasonal offerings by category. There is a growing consumer emphasis for attaining a healthier lifestyle, especially with group participation in certain activities like running, walking, hiking, yoga and cycling. 

Our outdoor area as example has been expanded to cater for the widest selection of footwear, apparels and equipment at affordable prices. The same is true for SD Running, the Bootroom, swim shop and racket center which are deeply embedded within the DNA of Sports Direct.” added Gibbons.

The store is zoned by key categories;

  • Key Branded Performance Area for Adidas, Nike, Puma, Under Armour, Hi-Tec, New Balance, Sketchers, Asics, LP Support, Garmin
  • The Bootroom for football
  • SD Running for running
  • Fitness & Fight Zones for fitness, cross training, gym equipment, weights, boxing, martial arts and yoga
  • Racket Center for badminton, squash and tennis
  • Swim Shop for pool, beach, water sports and activities
  • Field & Trek for outdoor, hiking, trekking and camping
  • The Game Room for table games, darts, table tennis
  • Big Action for bikes and skates
  • Team Sports for basketball and rugby
  • Men Sports Lifestyle
  • Women Sport Lifestyle
  • Kid Sports Lifestyle

Sports Direct is now also available online at SPORTSDIRECT.COM for domestic and regional fulfillment. Sports Direct is offering amazing deals to motivate Malaysians to get up and active!

To view more great deals and other promotions, visit:

  • IG:@sportsdirectmy
  • Twitter:@sportsDirectMY

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