MAX FACTOR, one of the most notable icons in the cosmetic industry announces their arrival with an immersive experience at The Max Factor Beauty House pop-up, showcasing an array of products sold exclusively at Watsons Malaysia.
Held at one of the finest heritage building – Lot 10, Jalan Tangsi, the brand celebrated its launched event and at the same time unveiled its official Brand Ambassador Lisa Surihani where some 150 guests were invited for an uplifting and inspiring evening of #UnlockingRealWomen.
“We are excited for the arrival of Max Factor in Malaysia after its incredible success in the rest of Asia. As a pioneer in the beauty industry, the brand has always played an important role in uplifting women to embrace their identity through self-expression. We hope the brand will resonate with women everywhere as we believe that every woman should be given the chance to feel empowered.”said Pink Fong, Marketing Director at Coty Malaysia.
In conjunction with the launch, the brand also revealed the #UnlockingRealWomen campaign, a collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo, Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.
“Lisa’s personality showcases a connection to the brand that will bring a new spark of inspiration and help translate our newly repositioned brand vision. Her life story also relates closely to the #UnlockingRealWomen campaign, which makes this partnership all the more meaningful. We are thrilled to have her on board.” said Pink Fong.
Women are incredibly powerful in their own right but are often held to higher standards; expected to juggle multiple roles, excel at them all and be perfect throughout — all the while putting everything else before them.
#UnlockingRealWomen seeks to explore the multiple roles that women have in family, society and industry and celebrates their strengths, unique abilities and unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life experiences, and a reminder that beauty goes beyond gender roles.
Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success, have been defined by societal roles and expectation as a public figure, mother and wife. They each have had their own aspirations growing up but due to their responsibilities and family commitments, have had to put their ambitions aside.
Watch the FOUR women who live their lives in the public eye unlock their dreams and aspirations to those closest to them here.
- Lisa has had a successful career in the entertainment industry since young but has always wanted to be a dancer
- Raja Nadia is a successful blogger and founder of her own fashion label but behind her busy lifestyle, she aspires to live a better, healthier life
- Kavita’s career took off with her first Milo commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming a singer
- Jewelry designer and gemologist Ling worked hard every single day of her life to start her own jewelry line but longs to start a family and become the ultimate homemaker.
Max Factor sold exclusively at Watsons Malaysia
Max Factor is also partnering exclusively with Watsons in bringing the brand’s legacy and makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide.
“This is definitely another milestone for us to partner up with such a reputable international make-up brand founded at the beginning of the 20th century with great heritage value. Max Factor is definitely in line with our values as we always strive to provide our customers a wide array of choices. With this partnership, we hope to hope to have more positive response.”said Caryn Loh, Managing Director at Watsons Malaysia.
The Max Factor Beauty House
In celebration of the #UnlockingRealWomen campaign, the brand pays tribute to women everywhere with The Max Factor Beauty House, an homage to their unique strengths, identities and aspirations through 7 different rooms: Her Patio; Her Living Room; Her Dining Room; Her Bathroom: The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room. Each adorned with symbols of inspiration and empowerment.
While women want to be acknowledged beyond their gender roles, they still value what is important to them such as family, friends, career and personal growth. Representing the everyday woman and their powerful journeys. The Max Factor Beauty House encompasses these elements in their lives and celebrates their deepest hopes and dreams.