Royal Sporting House Malaysia (RSH) reintroduces their flagship multi- brand store in Pavilion, Kuala Lumpur.
The newly revamped 11,073 square feet space spots a modern interior design and display area in black, white and red motifs, to appeal to todays sports and lifestyle consumers. This upgrade also comes as an effort to stay ahead of the increased number of emerging international competitors in the market.
White walls and bright light panels open up the space, creating a perfect contrast with the red and black display areas, giving customers an environment similar to a professional team locker room at each section. The layout of the store is designed with the customer in mind, providing an easy and targeted shopping experience covering the pillars of running, training, football, swim, lifestyle and more caters to today’s always active and on the move consumer.
Without sacrificing visibility, each section is designed to fall within the customers path from entry to exit while the center, is an events space which is expected to host various in store activities covering the key pillars in the coming months.
Acting as a sports and lifestyle hub, the store will offer a vast product selection from over 30 international brands including, Nike, Adidas, Vans, Champion, Reebok, Under Armour and more across various disciplines and styles.
A key highlight of the store is a shoe engraving machine, which offers the customer a chance to add a personal and unique touch to their shoes. Royal Sporting House also has plans for services like gait analysis and in-house specialists for consulting in the near future.
David Westhead, Chief Executive Officer of RSH South East Asia said,
“Our brand has always been about the consumer first. Ever since 1989, offering a wide selection of products for various sports and lifestyle needs has been at the core of what we do. This upgrade is a commitment to our loyal and new customers that Royal Sporting House Malaysia, has been there and will continue to be there changing and adapting to the needs of the active lifestyles lead by Malaysians.
This is just the beginning. Our future plans will focus on upgrading other key stores to provide a better shopping experience for our customers”
The launch featured a ‘Hari Sukan’ theme hosted by YouTuber, Dancer and Entrepreneur Dennis Yin as the ‘Guru Pendidikan Jasmani or P.J. as it’s known. The students, in the form of prominent influencers such as Jazel Lim, Alicia Tan, Shawn Lee, Zizi Kirana, Aidit Noh and more were broken into houses or as Malaysians know it, ‘rumah sukan’ representing the colours, Hijau (Green), Biru (Blue), Kuning (Yellow) and Merah (Red) went head to head in series of in-store challenges from Shoe Lacing to Badminton serving, an arcade basketball machine and a High Striker machine with the winning team taking home medals, bragging rights and merchandise from Royal Sporting House Malaysia.