It is also rewarding as customers that shopping at Watsons will earn 8X Watsons loyalty points on top of Boost’s signature Shake cashback reward
Homegrown e-wallet, Boost, announced that users can enjoy a cashless shopping experience at Watsons, the world’s largest international health and beauty retailer, in more than 450 outlets across Malaysia.
This long-awaited collaboration is aimed at contributing towards Malaysia’s aspirations of becoming a cashless society while offering convenience at its best.
“Boost has seen over five times (5X) growth in users since a year ago. The adoption rate is very encouraging and today we have over 3.5 million users in Malaysia who have chosen to go cashless with our e-wallet. At the same time, we also continue to partner other strong brands like Watsons to bring more convenience and a richer customer experience for users who are increasingly embracing a digital lifestyle. Today, we have over 60,000 online and offline merchant touchpoints nationwide where customers can use their Boost e-wallets.” said Mohd Khairil Abdullah, Chief Executive Officer of Boost.
“Watsons is extremely excited to be partnering up with Boost to provide our customers with the ease of walking into any of our Watsons outlets without having to worry about having physical cash when paying,” said Caryn Loh, Managing Director of Watsons Malaysia.
“Being the largest health care and beauty care chain store in Asia, we constantly aim to lead a step ahead in digital innovation and technology in order to enhance customer experience at Watsons both in-store and online.”
Alongside officiating this partnership, Boost and Watsons also jointly announced huge loyalty point rewards for customers during the upcoming Chinese New Year period. From 15 January until 4 March, customers who shop with Boost at Watsons stores will earn extra 8x Watsons points.
Boost is a lifestyle application that offers its users various services, from buying prepaid top ups and digital vouchers that can also be gifted, to free cash transfers and also a unique split-bills feature that allows users to “Go Dutch”.
In addition, Boost users get to pay their utility bills and street parking within Kuala Lumpur and that’s not all – users are also able to get rewards with instant cashback via Boost’s signature “Shake” reward feature.
Boost has also successfully established a strong presence in Malaysia at the locals’ favourite hot spots such as pasar malams, food trucks, major F&B outlets, cinemas and even online shopping platforms.