Therefore, they are hosting a 11-day consumer event that will introduce SIX new universes from the latest offering from the LEGO Movie 2 franchise, hosting an awesome experiential consumer event, along with attractive and exclusive gift with purchase (GwP) promotion.
Taking place in Mid Valley Megamall from 13th to 24th February 2019, this fun-filled event will present an immersive experience into the amazing LEGO Movie 2 multiverse, as well as provide an opportunity for siblings and parents and build something awesomer together
Among the different zones that participants will get to experience is:
- the ‘Systar System’:where children can have an on-screen dance off with their favorite characters from the movie and more
- ‘Duplo Monster’ workshop:where participants are welcome to build their very own monster DUPLO invaders!
- ‘Apocalypseburg’ zone where you can film your own awesome movie with the LEGO® Movie Maker slego lover
Each zone represents a mission to be completed and when all SIX missions have been completed, participants will receive a special achievement certificate from LEGO Malaysia.
Welcome to Apocalypseburg – where everything is awesome!
The ‘Welcome to Apocalypseburg!’ set is one of the most eagerly anticipated LEGO sets of the year. It features a section of the collapsed Statue of Liberty surrounded by a ruinous city of containers filled with a variety of interiors including a coffee shop, holding cell, armory, a barber cum tattoo parlor, gym, diner, spa and a few living quarters.
Priced at RM 1399.90, it is made up of over 3,000 pieces and measures over 20” (52cm) high, 19” (49cm) wide and 12” (33cm) deep. This advanced building set is a truly epic 360-degree play experience and will represent a challenge even for master builders.
LEGO fanatics are also extremely excited about the 12 new minifigures that come with the set: Emmet, Lucy, Batman™, Scribble Cop, Harley Quinn™, Green Lantern™, ’Where are my pants?’ Guy, Larry the Barista, Chainsaw Dave, Mo-Hawk, Roxxi and Fuse, plus a rat figure.
Take home your very own, one of a kind, Lenticular Emmet Mosaic!
LEGO is also offering a special promotion in conjunction with this event. With every purchase of the ‘Welcome to Apocalypseburg’ set, LEGO is giving out a limited-edition Lenticular Emmet Mosaic as a gift with purchase (GWP).
There will also be an adorable heart-shaped Gift with Purchase with any purchase of RM179 or more at the event. These offers are only available at the event in Mid Valley Megamall while stocks last.
“In every little LEGO brick lies our utmost determination to spark creativity, ignite childlike fun, and provide bonding opportunities that will bring families closer together. We hope that this event serves as an opportunity to create bonding moments between siblings, friends and family, as we truly believe that we can create something surprisingly awesomer together,” said Victor Plange, the Head of Marketing, Malaysia and Singapore.
The LEGO Movie has become a global phenomenon since its release in 2014. It was critically acclaimed and garnered around $1 billion in box office revenue globally. It was nominated for various prestigious awards, such as the Academy Awards, Golden Globes Awards and the British Academy Film Awards (BAFTA).
This long-awaited sequel is one of the most anticipated animated films of 2019. Emmet is back and determined to fulfill his role as the special one yet again; to rescue his friends from the grasp of the space invaders and restore the beloved city of Bricksburg to its former awesomeness.
- LEGO Malaysia
- LEGO Malaysia Facebook