FITBIT Announced New Products: Versa Lite Edition, Inspire HR and Inspire

These new Wearables making Health and Fitness accessible and affordable to more consumers in Malaysia

(L-R) Nikhil Kharoo, WT Soh, Mabel Chu, Louis Lye

(L-R) Louis Lye, Haris Ismail, Joanna Soh, Jacq Ng (2)

Fitbit (NYSE: FIT), the leading global wearables brand, announced availability of new products:

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Fitbit Versa Lite Edition™

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Fitbit Inspire HR™

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Fitbit Inspire™

  • and soon to be launched, Fitbit Ace 2™

These wearables are designed to help make health and fitness accessible to more consumers across the globe. Consumers can choose the best device for their own journeys with leading health and fitness features at an affordable price.

Beyond devices, the Fitbit platform offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which helps to drive positive behavior change.

Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community.

The wearables category continues to evolve and grow, with global shipments of wearable devices forecasted to reach 189 million units by 2022, up from 125 million units in 2018, according to IDC research.1 While growth is being driven by smartwatches, trackers are expected to remain an important part of the category overall.2

Fitbit believes this rapid growth provides a large opportunity to bring new consumers to the category by offering both smartwatch and tracker form factors that feel more accessible and are affordably priced.

Affordable, accessible products fit for everybody

Building on the success of the Fitbit Versa™ family of devices, Fitbit Versa Lite Edition™ is:

  • an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity,
  • PurePulse® 24/7 heart rate and Sleep Stages tracking
  • 15+ goal-based exercise modes
  • connected GPS
  • smartphone notifications
  • 3 apps
  • 4+ day battery life4
  • relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.
  • features a simple one-button
  • lightweight
  • swimproof5 design in new bold color choices for the young at heart.
  • At RM 768, Versa Lite Edition is Fitbit’s most affordable smartwatch yet, for users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health
  • Versa Lite Edition will be available in white, lilac, mulberry, marina blue and charcoal.11
  • Versa Lite Edition accessories feature materials including stain-resistant, swim-ready and comfortable classic silicone bands in six new vibrant, fashion-forward colors: marina blue, mulberry, scarlet, sunshine, lilac and charcoal. Sport-inspired hybrid woven bands (coming soon) feature eye-catching bold stripes: navy and pink, navy and mulberry, navy and orange, and black and gray
  • All new Versa Lite Edition accessories are compatible with the Versa family of smartwatches, and existing Versa accessories are compatible with Versa Lite Edition. 

    Fitbit Inspire HR™ is:

  • the brand’s most affordable and stylish 24/7 heart rate tracking device at RM468
  • packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes
  • connected GPS
  • Relax guided breathing in a stylish, slim design
  • Inspire HR will be available in black, lilac and two-tone black and white;

For consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, Fitbit Inspire™ is available at RM348. It has the essential health and fitness features to help consumers stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track. Both products have a new modern, comfortable and swimproof6 design with a touchscreen display, smartphone notifications,7 and up to 5 days of battery life8 for day to night wear. Inspire is available for RM 348 in black and sangria.

Inspire HR and Inspire accessories are available in classic stain-resistant silicone in black, lilac and white, classic elastomer sangria, and in printed lilac bloom and soft pink deco. Fashion- forward accessories also include premium Horween® leather including new double-wrapped saffiano bracelets,14 stainless steel metal mesh bracelets15 and a clip option available only for Inspire; ranging from RM 68 – RM 268.

Fitbit Ace 2™ :

  • helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends
  • has a new swimproof design9 with a bumper to protect the screen during kid-related activities all day long
  • available in fun and bold kid-friendly colors and accessories that include patterned designs
  • debuts new animated clock faces
  • 10 motivating challenges to keep kids moving
  • colorful avatars and cover photos to personalize their profiles within the Fitbit app
  • Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities
  • Ace 2 will be available later in 2019 in watermelon with teal clasp or night sky with neon yellow clasp. Ace 2 accessories come in classic silicone bands in bold energetic and kid-friendly colors: grape, night sky and neon yellow, and watermelon and teal, as well as playful printed bands featuring motivational messages and active graphics designed for kids (black and white “go!” and two-toned teal “jazz”).

Innovative app update to motivate and inspire

The Fitbit app will soon receive a major redesign, giving users more ways to personalize their health journey on Fitbit. The new design will make it easier to view and understand their health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit’s large global health and fitness social community. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.

Additionally, the Fitbit Community Feed is expanding this month to more than 80 new markets in nine languages to users across Asia, Europe and Latin America. A friendly and welcoming social network that provides support, accountability and motivation from friends and other like-minded individuals, this global expansion of the Fitbit Community will enable more users to fully unlock the value of the Fitbit platform.

Pricing, accessories and availability

A wide range of sport and lifestyle accessories are available to add personal style to all four products for any activity or occasion.

Fitbit Versa Lite Edition, Inspire HR and Inspire devices will be available at

  • Harvey Norman
  • Timekeeper
  • Flash Gadget
  • All IT Hypermarket,
  • City Chain
  • Best Denki.

Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.

Mermaids Alive!: New Attraction at Sunway Lagoon

You can catch these mesmerizing Mermaids  this School Holiday!

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Want to know what it takes to be a mermaid?

From 23rd to 31st March, visitors can look forward to all mermazing related activities, including”

  • Meet & Greet with the Mermaids
  • Mermaids Makeover
  • Swim with the Mermaids

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For the little Mermaids aspirant, head to Titan Scuba Asia to learn how you can breathe underwater with scuba equipment (exclusively for kids aged 5 – 11 years old). Fun and exciting activities like Mini Golf, Aqua Volley and Tic Tac Toe will surely entice the little ones too!

“In recent times, mermaid-inspired trends have truly taken flight in so many aspects of our lives, from fashion to make-up to hairstyles to mermaid-inspired food and décor, making mermaids a distinct part of modern culture, which was why we decided the time was right to put together an event like this for the school holidays,” said Sean Choo, General Manager of Sunway Lagoon.

Meanwhile, Meet & Greet sessions by Clown Walkabout Characters, Captain Quack & Lady Quack, SpongeBob & Patrick in Pirates overlay! , Teenage Mutant Ninja Turtles (TMNT), Dora the Explorer and her best friend, Boots will be making special appearances for photo opportunities not to be missed!

Exclusive mermaid merchandise will also be available for purchase including mermaid keychain, mermaid t-shirt, mermaid’s tail pool floats, MER-licious Ice Cream Treat from I Scoop 4 U ice cream parlour and Oceanie Slushie mermaid-themed beverage from Chill Lah… outlet at Surf Beach. Guests who participate in the various on-ground activities will stand a chance to win RM30 cash voucher from GEM Studio, RM20 cash voucher from Havanians and 50% off voucher on Mermaid swim course.

In conjunction with Mermaids Alive! , Sunway Lagoon is making it even easier for families to experience this adventure with the FAMFun package or 4-To-Go package which makes for big savings!

For more information, please:

Projektor EPSON TW7400 & TW9400 Untuk Hiburan Pawagam di Rumah

Lebih-lebih lagi, kalau ada famili yang besar, macam menonton wayang di rumah.

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Epson memperkenalkan rangkaian projektor pawagam rumah terbaharu, iaitu projektor EH-TW7400 dan EH-TW9400 yang dikuasakan oleh teknologi 4K PRO-UHD terkini.

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Projektor ini menampilkan keupayaan teknologi pemindahan piksel, pemerkayaan resolusi yang membawakan pengalaman 4K serba imersif dan menakjubkan bagi para penggemar filem.

Dengan teknologi pemerkayaan 4K, projektor pawagam rumah terbaharu ini boleh menyampaikan kualiti imej yang luar biasa dengan penampilan pelbagai ciri seperti:

  • kecerahan
  • ketepatan warna
  • perincian imej untuk pengalaman 4K PRO-UHD yang terbaik

Projektor-projektor PRO-UHD ini pula menawarkan:

  • nisbah kontras berdinamik tinggi sebanyak 1,200,000:1
  • gamut warna yang luas untuk memaparkan keseluruhan ruang warna DCI-P3
  • kecerahan pelbagai warna termasuk warna putih secara saksamanya berupaya dipaparkan pada tahap setinggi 2,600 lumen

Tambahan lagi, projektor ini juga sesuai dengan kandungan ‘High Dynamic Range’ (HDR) yang mampu menyampaikan julat warna yang besar serta butiran dalam adegan-adegan yang kelihatan cerah serta gelap sambil membawakan warna-warna yang diperkayakan dan tampak natural.

Dari segi prestasi imej, projektor ini menampilkan cip pemprosesan digital 12-bit dengan ‘Frame Interpolation’ dan ‘Advanced Motion Control’ untuk mewujudkan transisi antara babak yang dijadikan lebih lancar, serta mengelakkan imej daripada kesan pelangi yang boleh menganggu penonton.

Projektor-projektor ini mudah untuk digunakan dan lengkap dengan lensanya yang berkuasa. Untuk tujuan fleksibiliti pemasangan, ia didatangkan dengan julat penetapan lensa yang luas, iaitu sebanyak ±96 peratus secara vertikal dan ±47 peratus secara mendatar.

“Model-model projektor pawagam rumah 4K PRO-UHD kami yang terbaharu ini membawakan pengalaman 4K dalam kediaman rumah anda dan berupaya untuk menghidupkan setiap butiran, walaupun sekecil manapun untuk tontonan anda. Dengan menggunakan teknologi pemerkayaan resolusi yang proprietari, bersama dengan pemprosesan HDR yang canggih, projektor-projektor baharu ini dapat menghasilkan kecerahan, ketepatan warna serta butiran imej untuk pengalaman 4K yang terunggul pada harga berpatutan,” ujar Danny Lee, Pengarah-Jualan & Pemasaran Epson Malaysia.

Barisan projektor 4K PRO-UHD ini membolehkan penonton melihat setiap imej yang kaya dan vibran serta pelbagai ciri-ciri yang mantap untuk pengalaman hiburan kediaman yang tiada tandingannya.

Ciri-ciri utama EH-TW7400 EH-TW9400

Pengalaman skrin besar 4K
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Teknologi PRO-UHD – Menggunakan pemprosesan perkakasan yang tersendiri untuk memindahkan setiap piksel secara diagonal bagi menggandakan resolusi HD penuh. Resolusi dalam HD Penuh menerusi mod 3D.
● ●
Format-format HDR HDR10 HDR10, ‘Hybrid Log Gamma’, 4K/60p HDR dengan sokongan 18Gbps
Tetapan lensa berkuasa setinggi +/-96.3% secara vertikal dan +/-47.1% secara mendatar
● ●
Output tinggi bagi Cahaya Pelbagai Warna dan Putih secara saksama 2,400lm 2,600lm
Nisbah kontras yang tinggi bagi warna hitam yang gelap 200,000:1 1,200,000:1
Fokus dan zum bermotor (2.1x)
● ●
Ruang Warna (DCI) yang disokong ● ●
HDMI x2 (1x HDCP2.2 & 1x HDCP1.4), RJ45, RS232c dan ‘Trigger Out’
● ●
Keupayaan 2D & 3D
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Nikmati kualiti imej yang luar biasa dengan teknologi 3LCD keluaran Epson
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Pemerkayaan butiran oleh rangkaian produk kami yang terkini, termasuk: ISF
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Maklum balas pergerakan berkelajuan tinggi untuk paparan imej yang lancar bagi babak-babak yang bergerak dengan laju – cip pemprosesan warna digital 12-bit dengan ‘Frame Interpolation’ dan ‘Advanced Motion Control’ yang proprietari.
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Saiz skrin yang besar- setinggi 300 inci
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Jangka hayat lampu yang panjang iaitu, 5,000 jam dalam mod ECO ● ●

Projektor Epson 4K PRO-UHD bermodel EH-TW7400 (ditawarkan pada harga RM9,800) dan EH-TW9400 (ditawarkan pada harga RM14,919) kini boleh didapati di pasaran pertengahan bulan April daripada pengedar-pengedar yang sah.

A&W Launched Its 47th Outlet at Ekocheras Mall

Wow, my favorite restaurant is now at Ekocheras Mall and easily accessible by MRT train..

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A&W Malaysia, which made local history by becoming the first ever fast food restaurant in Malaysia, has officially opened its 47th outlet in the country at EkoCheras Mall. The announcement came following an event which was attended by up-and-coming Malaysian singer-actress, Ms Nabila Razali, as well as CEO of A&W Malaysia, George Ang and Mr David Lee, Director of Supply Chain & Technical, A Great American Brand Sdn. Bhd.

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Sporting a fresh new effervescent vibe, the new outlet plans to rejuvenate the A&W brand in Malaysia, targeting it to a young new generation of discerning consumers.

For more than half a century, A&W has etched itself into the hearts of Malaysians with its famed and distinguished RB, floats, burgers, ice cream waffles and its beloved mascot, Rooty the Great Root Bear.

A pioneer in the Malaysian fast food industry, the brand has now conceptualised plans to leverage on its rich heritage and legacy in Malaysia to make a big comeback, reclaiming the hearts and minds of young consumers. These plans also come at a time when the A&W brand celebrates its centennial anniversary worldwide this year.

Along with this brand rejuvenation, A&W Malaysia’s parent company, Inter Mark Resources Sdn. Bhd. has massive expansion plans on the cards, with plans to increase the number of restaurants in the country to 60 by the end of 2019 and 100 by the end of 2021.

This follows the take-up of the entire interest of A&W Malaysia by Inter Mark Resources Sdn. Bhd. from KUB Malaysia Berhad in September last year.

“These are exciting times indeed for the fast food industry, and we believe the time and market conditions are ripe to revive the A&W image in Malaysia to modern consumers who can look forward to a fresh new experience at our stores, in line with our expansion plans,” said George Ang, CEO of A&W Malaysia.

With the new opening at EkoCheras Mall, A&W is all set to chart a new course for the brand in Malaysia and it certainly looks like Malaysians are set to create many more stories and memories at A&W, truly making the brand a taste to remember.

PANTENE Inspires Woman via “Braids of Strength” Campaign

In the third phase of the #WANITABESI campaign, Pantene encourages women to stay STRONG, stay BEAUTIFUL and stay in SPORTS

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In Malaysia, female participation in sports is also much lower than male participation. Data from the National Sports Council of Malaysia (NSC) revealed that in 2018, Malaysia only had a total of 1,844 female athletes as compared to 2,483 male athletes who participated in sports.

Realizing the need to help women to unleash their strength to stay in sports, Pantene proudly presents Braids of Strength.

Braids of Strength is the third and latest instalment of the #WANITABESI campaign which aims to champion inner strength and confidence in women to achieve their goals. This campaign aims to give voice to women in embracing their passion and inspiring them to stay in sports accompanied by the perfect hair braid, which helps them to feel confident and comfortable while playing sports. This campaign was announced in conjunction with the globally celebrated International Women’s Day.

Keeping an active lifestyle is vital to the success of the next generation of Malaysian women and based on the data from the NSC, Pantene decided to dive further into the issue. Pantene embarked on this campaign to better understand the relationship between women and sports in the country.

Here are the results from the poll:

● 52% of respondents believe that sports make women less feminine. This indicates that personal image is a huge barrier for women staying in sports.
● However, 80% of respondents believe that girls who play sports grow up to be stronger and more confident women.
● Over 86% of respondents felt that women deserve an equal chance to become a professional athlete.
● In fact, 83% of respondents believe that women can be the ones to bring home Malaysia’s first gold medal at the Olympics.

Through the research, Pantene also discovered that women often feel like they could not continue to participate in sports because they feel uncomfortable with how they look after each strenuous activity. Their hair will be messy and sweaty; making them feel very conscious of how others will perceive them. Pantene aims for every woman to be strong and beautiful; and to look good with the perfect hair as they play sports. It is as true about hair as it is in life: strong hair can handle anything.

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Anggia Pulungan, Haircare Commercial Director of P&G Malaysia said,

“At Pantene, we are rooted in the belief that strong is beautiful. For a woman, her hair is both a personal and a public matter; it is a big part of her confidence. Through Braids of Strength, Pantene wants to encourage more women to embrace the #WANITABESI spirit, pursue any sport of their choice to boost their inner strength and eliminate their worry of self-image. By showcasing the perfect way to braid their hair, women get the confidence boost they need to look good. Using the right shampoo and conditioner will also help to solve the problem of bad odour, frizz and hair fall based on scientific data.”

The team of researchers and scientists at Pantene have developed a uniquely engineered braiding technique to keep hair both strong and beautiful. The unique style for braiding increases hair strength and reduces friction by immobilizing the hair strands which prevents it from rubbing off on the clothes. It also prevents tangling and creates interlacing points to provide blockage from sweats to be further distributed down the tip. Women no longer have to worry about self-image and they can continue to engage in any sporting activity, for as long and as much as they wish as they can now have the perfect hair from using Pantene’s superior range of shampoo and conditioner coupled with the perfect hair braid.

“As a sportswoman, I have had my share in facing harsh negativity and criticisms. Sportsmanship is tougher when you are a woman, and it is an added pressure to prove your worth and that you belong in this industry. I am immensely proud to be the campaign ambassador for Pantene’s Braids of Strength and share my experience in overcoming issues of societal expectation of women in sports. I am excited to help girls and women everywhere to overcome all their personal and professional barriers to Stay Strong, Stay Beautiful and Stay in Sports. It is time to show everyone the strength we are made off!” says Farah Ann Abdul Hadi, campaign ambassador and national artistic gymnast.

National sports shooter, Suryani Taibi who was featured as part of the Braids of Strength campaign video added,

“Embracing our womanhood through sports is at times, challenging but ultimately rewarding. I had my fair share of this experience when I was competing in the 2012 Olympics. At that time, I was 8 months pregnant. I powered through the training and still represented my country. It was a tough choice as I made my way into motherhood while participating in a prestigious sporting event, but I believe, as with women everywhere, you are stronger than you think. It is an honor to be a part of this campaign along with strong, aspiring women of #WANITABESI so we can show both men and women that it is possible for women to achieve great things in sports.”

In conjunction with the Braids of Strength campaign and to encourage women to take up and stay in sports; customers who purchase Pantene products in TESCO, GIANT, AEON and AEON Big will receive a golden ribbon.

The golden ribbon can then be presented to any Celebrity Fitness/Fitness First outlets in Malaysia where customers can redeem a free 14-day pass to the gym. The promotion is valid until 31 March 2019.

For more information and updates, log on to: