The Big Bad Wolf Book Sale Features 4.5 Million Books

You can get 75% – 95% discounts across all genres up for grabs until 17 December 2018!

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The nation’s favourite annual Book Sale is back with more books from all genres, in three languages – English, Bahasa Malaysia and Chinese from best-sellers, young adult novels, romance, sci-fi, crime, thriller, business books, architecture books, art and design books, cookbooks and more. Parents will also find augmented reality (AR) books available.

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In an aim to give back to the society, the Big Bad Wolf Book Sale is partnering with Astro Kasih Knowledge Zone through its Corporate Social Responsibility arm, the Red Readerhood Programme where public is encouraged to donate books to underprivileged children.

Astro Kasih Knowledge Zone Celebrities are bringing in celebrities like Lisa Surihani, Dina Nadzir, Daniel Lawak Solo, Lin Ariffin, Calista Leah, Emily Quak, Joe Chan and JieYing Tha who will make their appearances as storytellers as well as coordinating quizzes at the Sale to show their support towards the initiative.

Follow #BBWKL2018 for daily updates on:
FACEBOOK: fb.com/bbwbooks
INSTAGRAM: @bigbadwolfbooks

Customers of the Book Sale can also join the Selfie & Win or Book Haul contest to win yourself RM50 vouchers or the Grand Prize of a 10-book Harry Potter companion book set.

Contest Period:6-16 December 2018
6 – 16 December 2018

‘Make a PAWSitive Difference’ Helps in Changing Pets’s Health and Well Being

The campaign empowers pet owners with the knowledge and innovations to make a positive difference in their pets’ lives.

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Launched at Sunway Nexis, this campaign featured a panel discussion with industry experts; fun games and activities as well as special appearances by key influencers such as Bujibu Chempel, Johan and his cats and The Als Malaysia Cat.

Together with PURINA, these experts and influencers were on hand to showcase the new PURINA innovations and provide advice on cats’ health and interactions.

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“For 85 years and counting, PURINA has been guided by the belief that pets and people are better together. This has inspired us to continuously drive pet nutrition forward and today, we are proud to unveil three new innovations namely PURINA ONE, Fancy Feast, and Felix as part of our PAWsitve Difference campaign. These innovations are made with one thing in mind, your pets’ nutrition, hence it contains all the right and best quality ingredients your pets need to keep them healthy,” said Lam Pui Yuee, Business Executive Officer, PURINA Petcare, Nestlé PURINA Malaysia.

With PURINA ONE, cat owners are able to see a difference in their cats within three weeks. From the first week, owners can see their cats being more energetic and have healthier digestion in the second week. By the third week, their cats would have a shinier coat. It contains high-quality ingredients of which more than 30% is made out of protein where meat is the first ingredient.

Understanding that cats love to have a variety of flavourful food and textures, Fancy Feast Dry Gourmet Food is now available in a larger pack size for added convenience. Together with its Wet Food range, Fancy Feast Dry Gourmet Food completes the total culinary food experience that cats love. This is indeed true as Fancy Feast is endorsed by Malaysia’s own celebrity cat Bujibu Chempel.

The new Felix single serve wet food, is made with a Japanese recipe that contains meaty grilled chunks in succulent golden jelly with irresistible smell. It is available in six different varieties ranging from Adult Tuna, Salmon, Chicken, Mackerel and Sardine, and Kitten Tuna.

Furthermore, all of PURINA’s cat range products is certified with ‘SUCI BERSIH’ which certifies that the product’s ingredients comply with the Shariah Law. The logo that appears on the packaging is awarded by the Islamic Food Research Centre (Hong Kong) Co., Ltd., which is a member of the World Halal Council.

To help pet owners understand their pets’ nutrition health better, PURINA invited Dr Hasliza Abu Hassim who is a senior lecturer attached to the Department of Veterinary Preclinical Sciences, University Putra Malaysia, to share her knowledge on pet nutrition. During her panel discussion session Dr Hasliza explained the type of foods cat can and should consume. She also stressed on the importance of understanding the nutritional needs of cats and the benefits of feeding cat formulated food over human food (table scraps).

“As we often find ourselves bombarded with information both online and offline these days, it is almost impossible for us to know what is the right information that we should follow. Hence, we are pleased to have Dr Hasliza and Johan here with us to share their advice and experience with pet owners and help them understand their pets’ needs better to make a PAWSitive difference in their pets,” said Pui Yuee.

PAWS Animal Welfare Society (PAWS) was present at the event to drive public awareness around animal adoption, educating the public on the challenges of running an animal shelter, and how each person can do their part. This was done via activities at their booth and through a sharing session by the PAWS shelter manager, Edward Lim.

To commemorate this, PURINA will be providing pet food to PAWS for over 100 pets over 100 days, with hopes of nourishing these pets with the right amount of nutrition and keep them healthy.

PURINA also donated 12% of total sales of products from 1st to 12th December 2018 on its Shopee page to PAWS. This is part of PURINA’s commitment for ‘Make a PAWSitive difference’ campaign.

‘Merry Gifting Christmas’ Comes Alive at Avenue K

Really amazed by the views of red gift boxes of every shape and size which are beautifully wrapped with dazzling gold ribbon and piled up, one on top of another to create a towering Christmas tree. What a sight!

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With clouds of floating Christmas gifts illuminate the Atrium’s sky in a breathtaking display of sparkle and splendour, Avenue K invites you to step through a magnificent Christmas experience and be magically transported into a wonderland of presents!

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And decked in tinsel and glitter is a life size advent calendar inspired photo booth area as the highlight at the mall’s Atrium.

This festive season, let’s thrill your family and friends with unique  and personalised presents purchased from Avenue K. be inspired by gift ideas from Avenue K‘s exclusive Christmas Marketplace , offering an array of merchandise ranging from chic apparel to stunning accessories, festive decorations and lovingly crafted gifts that will ensure that there is something for everyone in Santa’s list.

Avenue K has Christmas entirely wrapped with an impressive line-up of events starting from 23 November until 2 January 2019 including captivating performances, workshops, gift redemptions and exciting giveaways and many Christmas-themed workshops to delight the little ones.

Let our Christmas carollers serenade you with sweet melodies while Santa takes you for an enjoyable walkabout. Bring the whole family for a day of holiday fun and be entertained by the Winter Sax Ensemble Show and Jazzy Christmas Band.

Get rewarded when you do your shopping at Avenue K and stand a chance to win super cool gadgets, a 7-day Mercedes-Benz-A-Class test drive experience and Avenue K cash vouchers worth over RM10,000 in total.

To participate:

  1. Spend RM500 (RM450 for AK Neighbours Card members) in a maximum of TWO combined receipts on the same day, at any store in Avenue K
  2. Guess the number of gift boxes

The winner with the most accurate guess will win the top prize which is:

  • a Samsung Galaxy Note 9 and
  • a 7-day Mercedes-Benz-A-Class test drive experience

Shoppers will also be rewarded with an exclusive Avenue K Christmas Gift Box with every R350 spend (RM300 for AK Neighbour Card Members) in a single receipt on the same day at any store in Avenue K.

So don’t miss a chance to be the FIRST 25 shoppers daily to enjoy this exclusive privilege.

Snap and spread the holiday joy at Avenue K!

All shutter-happy customers will be delighted to be in the running to win RM150 MUJI cash voucher when they join Avenue K Christmas social media contest.

This is how you can win the cash voucher:

  1. Just head over to the Christmas photo booth located at the Ground Floor Atrium
  2. Snap a picture
  3. Make sure to like and follow Avenue K’s social platform
  4. Share your picture on IG with the hashtag #AKXMAS18
  5. Flash the post at the Information Counter, Ground Floor
  6. Redeem an instant gift

Avenue K will also reward the top FIVE participants with the highest LIKES on the IG post with a MUJI cash voucher worth RM150 each.

Revel in the joy of gifting by redeeming complimentary gift-wrapping services with every RM100 spend in a single receipt at any store in Avenue K.

Gift shopping just got easier with the convenience of Grab rides. Be one of the early birds to enjoy RM10 off TWO Grab rides (valid for the first 1,000 rides) to travel to and from Avenue K. Just type in the code AKXMAS to redeem discount. This promotion is valid from 23rd November to 2nd January 2019.

To highlight the joy of giving with a purpose, Avenue K is collaborating with Charwiki to spread holiday cheers to 15 underprivileged kids from the House of Joy as part of its CSR initiative.

During the launch of Avenue K‘s Christmas campaign, the kids enjoyed a fun day of dinner at Nene Chicken and a shopping spree.

Village Grocer also donated a cart full of grocery goodies to the children’s home. A list of Christmas wishes from these underprivileged kids will be published on Charwiki’s website which shoppers will have the chance to make these kids’s dreams come true by donating a gift to them via http://www.charwiki.com.

Head onto Avenue K now for a magical holiday experience filled with gifting wonders and with a delightful shopping and dining experience unlike any other.

IPC Shopping Centre Bring Swedish-Inspired Wintery Wonder This Christmas

IPC Shopping Centre Brings ‘The Swede-est Christmas’ for a Double Celebration in conjunction with IPC’s 15th Year Anniversary

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Inspired by the old town of Gamla Stan in Stockholm, Sweden, IPC’s ‘The Swede-est Christmas’ features a snowy wonderland filled with unique Swedish flair of celebration, shopping delights, festive activities and exclusive deals from now until 1st January 2019.

The Swede-est Christmas at IPC Shopping Centre

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Celebrating IPC’s Swedish roots, shoppers and visitors will be taken on a journey through the snowy pathway at the concourse of the shopping centre. With festive Scandinavian houses, lighted reindeers, Tomte figurines, a 19-feet Christmas tree, together with a life-size Yule Goat, visitors will be spoilt for choice for Insta-worthy photo moments.

Visitors can also enjoy the different types of activities during the weekends throughout this festive period. The activities are crafted to suit the different interests and needs of each family member. There will be Christmas ornament and decoration workshops, special Tomte and Swedish maiden meet and greets, Swedish Polska dance performances, as well as fun arts and crafts workshops for kids.

15th Years in the Community

From the humble beginnings when Mutiara Damansara was still an up-and-coming hot spot, the neighbourhood shopping centre has diversified into more than just a shopping destination for the community. It has evolved into an inspirational space for all walks of life to meet, shop, dine, learn and create positive memories together.

Throughout the years, IPC managed to strengthen its partnership and has currently achieved more than 95% occupancy rate, while maintaining 46% of their long-term tenants such as Harvey Norman, Popular Bookstore, Padini, Brands Outlet, Spotlight and Ace Hardware. Since the redevelopment in 2017, more than 145 new and existing tenants have come aboard to further enhance the family-friendly environment.

Furthermore, IPC has accelerated its priority for comfort, security, and convenience for the many. Maximising cross-visitation and accessibility, the community-friendly shopping centre recently introduced a new access point to the Mutiara Damansara MRT Station from IPC, as well as link bridges linking IPC and IKEA to The Curve respectively.

“When we had the redevelopment last year, we knew the shopping experience we give to our visitors had to be more than just the physical space. It should be about a variety of factors, and one of it is the convenience in how they are able to access us from the nearest public transportation station and our other neighbours. We are very grateful in the strong partnerships and mutual understanding we have with our tenants, neighbours, as well as shoppers.

Hence, this Christmas serves as a beautiful reminder for us to reflect, and continue to strive to do so much more for the community,” said Karyn Lim, Centre Manager of IPC Shopping Centre.

With the concept of ‘So Much More’, IPC’s sustainability efforts continue to be an integral part of their business. Through everyday efforts, they have included simply ways to give back to the planet, such as using energy saving bulbs and placing waste-specific recycle bins around the shopping centre.

In addition, IPC was the first shopping centre in the Klang Valley to introduce its humble buy-back system through the launch of the Recycling & Buy-Back Centre in 2009. With its new upgrade from the redevelopment, the Recycling & Buy-Back Centre remains as a convenient drop-off point for visitors to get rid of their recyclable waste.

Karyn explained,

“When we adopted the concept ‘so much more’, it held so much meaning to the brand, to our team, and even our partners. There is always so much more we can do – for our shoppers, our community, our tenants, and even our planet. We believe in being so much more than just a shopping centre, because today’s shoppers are looking beyond just shopping – they want an experience. As we head into the next 15 years, we will continue our commitment to our shoppers, visitors, tenants, and partners, to grow alongside with the community, and build a meaningful future.”

With so much more than just festive décor, shoppers will also be rewarded with double delights every time they spend at IPC Shopping Centre from now until 1st January 2019:

  • For one day only, 15 lucky shoppers stand a chance to win RM25,000 worth of prizes during IPC 15th Anniversary Giant Mission Box Giveaway
  • A Giant Mission Box will be set up at the concourse of Level G on 15th December 2018, at 3:00pm
  • Shopper to choose one mission to complete and claim their prize upon completion
  • Redeem one (1) 2019 IPC table calendar and wrapping paper | With a minimum spend of RM100 in a single receipt
  • Redeem one (1) set of stainless steel straw, IPC notebook, table calendar and wrapping paper | With a minimum spend of RM500 in a maximum combination of 2 receipts

IPC’s First Kids Club

During this festive season, IPC Shopping Centre, a family-friendly centre, is also proud to introduce the IPC Små Club – a kids club specially for the little ones. Appropriately named ‘små’ which means ‘small’ in Swedish, the club allows parents with kids age below 12 years old to enjoy more promotions and discounts when they shop at IPC. With one year free membership, parents will get first dibs to any IPC kids’ workshops and activities, as well as receive birthday gifts during their child’s birthday month.

Besides that, one of the many benefits of becoming an IPC Små Club kid is the encouragement kids will get when they recycle at IPC Recycling & Buy Back Centre. For every 1kg worth of recyclable items, our little friends will gain one special Små Club sticker.

For more information about IPC Shopping Centre’s ‘The Swede-est Christmas’, its list of festive activities, or the IPC Små Club, visit http://www.ipc.com.my.

COLAB Dry Shampoo is available at GUARDIAN Malaysia

Tried this product. My hair not only smells good but it also smoother and I feel fresh. Love this product!

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COLAB, an award-winning dry shampoo in United Kingdom that was created by a team of beauty experts including International Blogger Ruth Crilly has just landed in Malaysia and available exclusively at GUARDIAN Malaysia and Sogo.

This amazing product helps to soak up excess grease and dirt without wetting the hair. You can even style the hair with the dry shampoo by giving hair some volume and texture. It helps to freshen up in between breaks on a busy day and suitable for people who are always on the go.

Just spray some COLAB’s brilliant quick fix formula into hair roots for great oil absorption without having worry about the white residue for effortlessly refreshed hair in an instant!

COLAB is 100% cruelty free and vegan friendly. It comes in 200ml fun and trendy designed spray can and in 10 fabulous variants that are suitable for all hair types including bleached and colour treated hair.

Among the variants are:

  • Original: “Too cool for school” vibe and an effortlessly cool, bergamot with rose scent
  • Tropical:Carnival vibes and a sunset sweet, pineapple and papaya scent
  • Fruity: A cheeky vibe and a deliciously juicy, apple and melon scent
  • Fresh: Laidback mermaid vibes and a beach chic, lemon and neroli scent
  • Paradise: Feel-good flamingo vibes and a totally tropical coconut scent
  • Extreme Volume:Plumping powder for instant comeded body and oommpphh!
  • Active:Super charged with active ingredients to help protect and condition hair
  • Candy:Instant wow-factor with a playful vibe and a sugar sweet scent
  • Unicorn: Enchanting and mystical with the scent of rainbows and pure fantasy
  • Good Vibes: Gives hair an instant wow-factor with its laidback vibe and a fruitalicious scent

These dry shampoos are retailed at very affordable prices ranging from RM32.92 to RM37.64

For more info, please:

  1. visit http://www.colab-hair.com
  2. follow FB:Colab Dry Shampoo
  3. IG: colabhairmy

11street Perkenal Fon Telinga Tanpa Wayar Dengan Kecerdasan Buatan

Hasil usahama dengan SOUL Electronics juga menjadikan Fon Telinga Tanpa Wayar RUN FREE PRO BIO pertama seumpamanya di dunia yang dilengkapi dengan BiomechEngine bersama suara masa sebenar. 

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Tanpa perlu mengeluarkan belanja yang banyak untuk mendapatkan jurulatih, anda boleh mendapatkan perkhidmatan Jurulatih Larian A.I, SOUL Run Free Pro Bio yang akan membimbing anda di sepanjang larian.

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Menerusi teknologi analisis GAIT, RUN FREE PRO BIO bersama aplikasi SOUL Fit pula , ia menyediakan analisis terperinci keadaan larian dan risiko kecederaan untuk meningkatkan prestasi larian anda.

Memandangkan kebelakangan ini, jelas dilihat gaya hidup rakyat Malaysia semakin aktif dan sihat. Larian juga kian menjadi bentuk senaman pilihan ekoran kemudahan yang disediakan di sekeliling kita. Sebagai aktiviti senaman, larian boleh dilakukan di mana-mana lokasi, pada bila-bila masa dan juga merupakan aktiviti yang menjimatkan kos.

Walaupun demikian, seperti semua jenis aktiviti mahupun senaman, postur badan yang tidak betul mampu memberi kesan negatif terhadap latihan dan mungkin menyebabkan berlakunya kecederaan.

Menyediakan penyelesaian terhadap isu tersebut,  11street (www.11street.my), menjalin kerjasama dengan SOUL Electronics, sebuah peneraju global dalam peranti audio pengguna yang direka khusus untuk gaya hidup aktif dan cergas,  memperkenalkan fon telinga tanpa wayar kecerdasan buatan (A.I) pertama di dunia, RUN FREE PRO BIO. Alat RUN FREE PRO BIO dilengkapi dengan fungsi jurulatih suara bagi memberikan nasihat masa sebenar ketika larian anda.

Merupakan inovasi terbaharu dalam teknologi sukan, fon telinga RUN FREE PRO BIO dikuasakan oleh Beflex BiomechEngine® telah direka khas untuk menjadi jurulatih peribadi khas untuk anda bagi memantau prestasi anda demi meningkatkan keberkesanan larian serta mengurangkan risiko kecederaan.

Serba-lengkap bersama aplikasi SOUL FIT, RUN FREE PRO BIO menghimpun data Analisis GAIT dengan mengukur data dan membandingkanya dengan pelbagai parameter lain seperti sudut memiring dan simetri kepala, ayunan menegak, panjang, lebar serta rentak langkah, hentakan dan sebagainya.

Aplikasi SOUL FIT kemudian menganalisis corak larian anda dan menyediakan grafik terperinci dan maklum balas masa sebenar untuk memperbaiki prestasi larian anda dan mengurangkan risiko kecederaan. Melalui maklumat ini, anda dapat mengkaji semula prestasi dan memperbetulkan bentuk larian selepas setiap sesi latihan.

Terry Ho, Pengurus Perniagaan Serantau SOUL Electronics Limited berkata,

“Kami mereka kesemua produk kami untuk memenuhi permintaan atlet serta golongan yang menggemari aktiviti kecergasan harian. Kami terus berada di kedudukan pendahulu trend terkini dan sentiasa seiring dengan keperluan dan kehendak spesifik pengguna. RUN FREE PRO BIO terbaharu ini merupakan fon telinga A.I pertama yang dibangunkan menerusi usaha bersama Beflex untuk menyediakan penyelesaian latihan peribadi yang mudah dipakai. SOUL mahu menyediakan generasi baharu teknologi sukan di pasaran, beralih daripada fungsi jejak ke latihan. Malah, usaha tersebut disasarkan ke semua produk A.I kami yang akan datang.

Sebahagian daripada matlamat jalinan kerjasama dengan 11street adalah untuk mendekati rakyat Malaysia yang menjalani gaya hidup lebih sihat secara proaktif dan memenuhi keperluan komuniti tersebut”

Jenny Tay, Ketua Pegawai Pemasaran 11street berkata,

“Kami amat gembira melihat lebih ramai rakyat Malaysia melabur dalam penjagaan kesihatan mereka, berdasarkan jualan 11.11 kami baru-baru ini yang telah melonjakkan kedudukan kategori produk ‘Kesihatan & Kecantikan’ ke tiga kategori utama pembelian pelanggan. Sehubungan itu, usaha kerjasama dengan SOUL Electronics ini adalah pada masa yang tepat dan merupakan langkah strategik pihak kami untuk memenuhi keperluan pelanggan dengan memperluaskan penyenaraian produk dalam kategori ini.

Kami amat teruja menjadi yang pertama di rantau Asia Tenggara untuk menyediakan RUN FREE PRO BIO, fon telinga kecerdasan pintar pertama dunia, kepada para pelanggan 11street pada jualan 12.12 yang akan datang dan kami menjangkakan langkah penambahan produk di dalam platform kami akan terus menggalakkan gaya hidup sihat dalam kalangan pelanggan.”

Fon telinga RUN FREE PRO BIO memaparkan kualiti bunyi terbaik dengan penyahkod stereo apt- X bagi keterhubungan lancar dalam sebarang persekitaran dengan keupayaan fungsi sehingga 11 jam menerusi pengecasan penuh. Fungsi kalis cuacanya juga menyediakan perlindungan daripada peluh dan air, sementara kancing telinga boleh ditukar ganti ergonomik memastikan fon telinga itu sentiasa terletak sempurna dan selesa pada pelbagai saiz telinga.

Tambahan kepada itu, fon telinga berkenaan juga dilengkapi dengan lampu LED keselamatan dan kabel memantul bagi penglihatan yang lebih jelas dan penjagaan keselamatan semasa larian malam.

SOUL terus memperluaskan siri sukan dan gaya hidup mereka, memberi fokus terhadap pembangunan produk Tanpa Wayar Sebenar dan A.I untuk menawarkan penyelesaian audio terbaik industri yang menawarkan kualiti bunyi dan keselesaan terbaik, di samping rekaan bergaya.

Menerusi usaha kerjasama ini, para pelanggan boleh membuat tempahan awal fon telinga RUN FREE PRO BIO secara eksklusif di:

 11street pada harga RM699, dari 4 hingga 12 Disember 2018.

Pelanggan yang membeli fon telinga itu layak menikmati manfaat pertukaran 1-bagi-1 dalam tempoh setahun, tertakluk pada terma dan syarat, serta jaminan lanjutan yang disediakan dengan mengimbas kod QR yang tersedia pada kotak produk.

Didatangkan dengan pilihan warna Power Grey dan Passion Red dengan kepala telinga pelbagai saiz, fon telinga berkenaan sesuai dipakai oleh semua jenis pengguna dan pada sebarang persekitaran larian, menjadikan RUN FREE PRO BIO penyelesaian latihan peribadi mudah dipakai terbaik sepanjang pengembaraan kecergasan anda.

Mulai 4 hingga 31 Disember 2018, SOUL Electronics juga akan menyediakan potongan 20% di kedai mayanya di 11street, tidak termasuk RUN FREE PRO BIO.

Individu yang membuat pembelian fon telinga RUN FREE PRO BIO akan menerima kupon kredit bernilai RM200 setelah membuat pengesahan pembelian. Pelanggan juga boleh mendapatkan produk-produk SOUL terpilih daripada aplikasi Boost pada kadar diskaun 20% dari 4 hingga 31 Disember 2018, sementara stok masih ada.

Di samping itu, 11street juga turut menawarkan pelbagai tawaran dan promosi yang luar biasa untuk pelanggan sempena jualan 12.12 yang akan datang. Bermula pada 5 hingga 10 Disember, para pelanggan akan mempunyai akses kepada Muat Turun Kupon Jenama Khas 12.12 bagi 12 produk utama daripada 12 jenama popular merentasi pelbagai kategori serta Tawaran Jenama sehingga 90%.

Pembeli juga boleh nantikan Promosi Permainan Krismas di 11street, di mana pengguna boleh mendaftar masuk setiap hari untuk mendapatkan kupon. Bukan itu sahaja! 11street juga turut menawarkan Tawaran Kilat dari 11 hingga 14 Disember, serta Tawaran ebaucar dari 18 hingga 20 Disember.

Untuk maklumat lanjut, sila layari: https://www.11street.my/store/soulelectronics

Mengenai SOUL Electronics
SOUL merupakan peneraju dalam sektor elektronik pengguna dan pengilangan global dengan kekayaan sejarah dalam menghasilkan teknologi dan konsep inovatif termasuk produk audio berkualiti tinggi, penyingkiran bunyi dan tanpa wayar. Jurutera bunyi terkemuka dan artis memenangi anugerah Grammy, Chris “Ludacris” Bridges, telah menghasilkan fon telinga SOUL yang pertama bersama-sama. Pasukan kami sentiasa mencabar diri dalam menghasilkan produk audio terbaik pada harga mampu milik. Kami mewakili visi dalam rekaan berpaksikan ciri-ciri inovatif terbaik dengan teknologi akustik terkini, selain penampilan bergaya yang juga boleh ditemui pada produk-produk silam dan masa depan SOUL.

Untuk mendapatkan maklumat lanjut, sila layari: http://www.soulelectronics.com

Bagi pertanyaan media berkenaan SOUL, sila hubungi:
Sam Tee
Pengarah SK Gadget Sdn Bhd (Pengedar Sah SOUL di Malaysia)
+016-3676218
skgadgetsb@gmail.com

Mengenai 11street (www.11street.my)
11street merupakan pasaran dalam talian yang boleh dipercayai dan mudah yang menawarkan pelbagai pilihan produk pada harga yang kompetitif. Ia bermatlamat untuk merevolusikan pengalaman membeli-belah dalam talian dengan menjadikannya lebih khusus dan menarik. 11street mempunyai pilihan meluas kategori produk yang terdiri daripada Fesyen, Elektronik, Barangan Keperluan, Kesihatan & Kecantikan, Kanak-kanak & Bayi, Riadah & Sukan, Kediaman & Gaya Hidup serta Buku & Perkhidmatan, termasuk tawaran menarik seperti e-baucar. 11street juga adalah sebuah pasaran yang optimum, yang mana ekosistem pembarangan, pendidikan dan program latihannya mampu memberi sokongan kepada penjual terlibat tanpa mengira saiz perniagaan mereka. Ditubuhkan di Korea sejak tahun 2008, 11street kini merupakan salah satu daripada penyedia pasaran e-dagangan terkemuka dunia dengan 400,000 penjual yang menyediakan khidmat kepada lebih 30 juta pelanggan di seluruh dunia. 11street di Malaysia dioperasi oleh Celcom Planet Sdn. Bhd. – usaha sama diantara Axiata Digital Services Sdn. Bhd., SK Planet Ltd, dan PUC Ventures Sdn. Bhd. Untuk maklumat lanjut, sila layari http://www.11street.my

Hubungan media 11street:
Pelf Yeen Chen
+6012 463 8411
pelfyeen@11street.my

Untuk pertanyaan media, sila hubungi:
Joanna Ambrose Arcis Communications
+6012 980 3154
joanna@arciscommunications.com

Nurul Atiqah
Arcis Communications
+60 19-234 1115
atiqah@arciscommunications.com

Jom “Live and Lepak” with Airbnb Experiences

Airbnb is a common for travellers. But have you heard about Airbnb Experiences?

Beside staying in the Airbnb, customer can experience all the local activities from designing and creating your own batik prints, to testing your courage as you abseil down a waterfall in Janda Baik, Airbnb, the world’s leading community-driven hospitality company, is encouraging local Malaysians to “Live and Lepak” with over 120 Airbnb Experiences.

Fortunately, we are among the lucky ones to try first hand of this Airbnb Experiences. It happens at Nouri Glass Villa in Hulu Langat, Selangor.

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Do you know?

Malaysia is a popular global destination with a growth of 99% year-over-year in guest arrivals, making it the fastest growing market in Southeast Asia. Domestic travel is on the rise as well, attesting that there is much to be discovered whether you are an international traveller or a local. With the rising trend of a new experience-based travel economy, we find locals wanting to further engage in their local communities, especially over long weekends and school holidays.

Live, vs. visit, where what you do becomes the Destination in Itself

A new trend is arising. Even when travelling within Malaysia, locals are looking for a new way to rediscover their own backyard. From adventurous solo travellers, to mums thinking of ways to engage the family, Airbnb Experiences make travel magical again. Experiences immerse travellers in local communities around the world by offering curated, one-of-a-kind activities that are handcrafted and led by local experts.

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Lepak, where you can now get rewarded for relaxing

“Don’t lepak! Go study!” is a phrase we are all familiar with, where parents are constantly advocating for us to make “better” use of our time.

Now, Airbnb Experiences creates new economic opportunities by allowing people to unlock their hobbies and make money from them.

Airbnb Live & Lepak Image 3 - Zapin Workshop

Fuad, Airbnb Experience Host of Magical Kampung Baru, says

“I get to help travellers explore authentically and immerse themselves into a local area and culture. A place has lots of stories to be told, and you will only find out when you know a local. For example, I enjoy sharing how the street names of Kampung Baru is actually named after locals who contributed to the wellbeing of the kampung folks.”

He charges RM96 for each session.

Beyond human connection, this new way of travel is powered by people. Airbnb’s “Live and Lepak” campaign aims to encourage locals to relax and find meaning in their passions, while enlivening the already-vibrant Malaysian creative community.

“We are excited to support a new wave of entrepreneurs in the local community and as the travel industry continues to grow, Airbnb promotes tourism that is local, authentic, diverse, inclusive, and sustainable. Malaysians are creative and passionate entrepreneurs, and Airbnb Experiences are a great way to unleash economic opportunity for people to monetise their passions and talents. Our greatest assets are time and potential and Experiences is a way to unlock that.” – says Parin Mehta, Director of Airbnb Experiences, Asia Pacific

Here are some Airbnb Experiences aimed to inspire locals as they decide what to do over the weekend, or consider being an Airbnb Experience Host themselves. Airbnb Experiences are also categorised based on passion points.

  • Food & Drinks
  • For Foodies By Foodie
  • Sundowner Walk: Speakeasy + Chinatown
  • Learn to Make Healthy Malaysian Dishes
  • Arts & Design-Globally, 28% of over 15,000 Experiences now offered on Airbnb are rooted in the arts. Arts & Design are a way for to get under the skin of a local culture and meet passionate individuals, proud of their heritage and finding innovative ways to keep local traditions alive
  • Discover the Beauty of Malaysia Batik
  • Introduction to Gemmology
  • Making Tea Ceremony in a Hidden Vintage House
  • Nature & Outdoors-You don’t need to be an athlete to do this. There are various Experiences available dependent on the amount of time you have over the weekend, or the level of fitness, but they have one thing in common that they can promise you, VIEWS VIEWS VIEWS!
  • Waterfall Hiking Day Trip + Batu Caves
  • Waterfall Abseiling in Janda Baik
  • Magical Kampung Bahru Tour
  • Social Impact-Locals are also using the platform as a way to give back to the community by hosting Social Impact Experiences. Airbnb Social Impact Experiences provide a local host with the chance to share more about a cause they are passionate about. Airbnb waives all fees, and 100% of the funds collected from guests goes to the charitable organisation chosen by the local host
  • Traditional Malay Dance Workshop
  • Discover the Deaf Community of Malaysia
  • Discover art galleries in Kuala Lumpur

About Airbnb

Founded in 2008, Airbnb’s mission is to create a world where people can belong through healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace provides access to 5+ million unique places to stay in more than 81,000 cities and 191 countries.

With Experiences, Airbnb offers unprecedented access to local communities and interests through 15,000 unique, handcrafted activities run by hosts across 1,000+ markets around the world. Airbnb’s people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates.