FIREFLY Airlines Proudly Launched ‘Jom Jalan!’ Online Travel Portal

Firefly Airlines proudly launched its Jom Jalan with Firefly Holiday, an enhanced version of its online travel portal together with GoQuo at The Saujana Hotel.

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Marking as Malaysia’s first full-fledged travel portal 8 years ago, the Firefly Holiday team has grown and worked greatly to meet each and every customer’s expectations for an experience of a smooth journey with greater sense of satisfaction.

Firefly Holiday is ideal for global and regional travelers as it offers convenience from the time of booking to the point of arrival at the preferred destination. Customers are given full flexibility to customize and select their preferred flight timings, hotels and complement their holiday with optional transfers and tours. It has literally a Do-It-Yourself (DIY) capability to suit everybody’s holiday needs. Firefly Holiday has proven to be convenient and reliable, offering value-for-money packages since its inception in 2010.

As an airline’s best friend, GoQuo believes in empowering real time ancillary revenue by working with over 20 and trusted by over 40 ancillary product suppliers, GoQuo has revolutionized the traveling industry! Our platform aggregates a large range of travel services including hotel bookings, car rentals, activities and tours, insurance, airport transfers and many more.

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“GoQuo also has its own independent framework comprising of several hundred APIs and offer a wide range of global suppliers to our customers which best meet their needs and preferences,” said Ron Ramanan, Founder of GoQuo.

“As we work hand in hand with GoQuo to upgrade every experience, be ready to be spoilt for choice for hotels, deals and activities in Malaysia and worldwide. Car rental services too can be booked via the website to have a hassle-free trip,” said Firefly chief executive officer Ignatius Ong.

“Through Firefly Holiday, we are ready to offer our passengers with different holiday experiences through variety of choices, great conveniences and affordable packages. These will be carried by the Jom Jalan campaign initiatives covering the undiscovered places and heritage exploration. Firefly is working on collaborations with potential tourism and corporate partners to highlight on segments of initiatives such as medical tourism, be-like locals’ packages, eco-tourism, attractions, food, adventures and shopping,” added Ong.

A special mention and thanks to Eastern & Oriental Hotel, Penang, Saujana Hotel Kuala Lumpur, Akyra Beach Club Phuket, Pinang Medical Supply Sdn.Bhd and Crocs for being the sponsors for various items during the launch.

‘Make a PAWSitive Difference’ Helps in Changing Pets’s Health and Well Being

The campaign empowers pet owners with the knowledge and innovations to make a positive difference in their pets’ lives.

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Launched at Sunway Nexis, this campaign featured a panel discussion with industry experts; fun games and activities as well as special appearances by key influencers such as Bujibu Chempel, Johan and his cats and The Als Malaysia Cat.

Together with PURINA, these experts and influencers were on hand to showcase the new PURINA innovations and provide advice on cats’ health and interactions.

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“For 85 years and counting, PURINA has been guided by the belief that pets and people are better together. This has inspired us to continuously drive pet nutrition forward and today, we are proud to unveil three new innovations namely PURINA ONE, Fancy Feast, and Felix as part of our PAWsitve Difference campaign. These innovations are made with one thing in mind, your pets’ nutrition, hence it contains all the right and best quality ingredients your pets need to keep them healthy,” said Lam Pui Yuee, Business Executive Officer, PURINA Petcare, Nestlé PURINA Malaysia.

With PURINA ONE, cat owners are able to see a difference in their cats within three weeks. From the first week, owners can see their cats being more energetic and have healthier digestion in the second week. By the third week, their cats would have a shinier coat. It contains high-quality ingredients of which more than 30% is made out of protein where meat is the first ingredient.

Understanding that cats love to have a variety of flavourful food and textures, Fancy Feast Dry Gourmet Food is now available in a larger pack size for added convenience. Together with its Wet Food range, Fancy Feast Dry Gourmet Food completes the total culinary food experience that cats love. This is indeed true as Fancy Feast is endorsed by Malaysia’s own celebrity cat Bujibu Chempel.

The new Felix single serve wet food, is made with a Japanese recipe that contains meaty grilled chunks in succulent golden jelly with irresistible smell. It is available in six different varieties ranging from Adult Tuna, Salmon, Chicken, Mackerel and Sardine, and Kitten Tuna.

Furthermore, all of PURINA’s cat range products is certified with ‘SUCI BERSIH’ which certifies that the product’s ingredients comply with the Shariah Law. The logo that appears on the packaging is awarded by the Islamic Food Research Centre (Hong Kong) Co., Ltd., which is a member of the World Halal Council.

To help pet owners understand their pets’ nutrition health better, PURINA invited Dr Hasliza Abu Hassim who is a senior lecturer attached to the Department of Veterinary Preclinical Sciences, University Putra Malaysia, to share her knowledge on pet nutrition. During her panel discussion session Dr Hasliza explained the type of foods cat can and should consume. She also stressed on the importance of understanding the nutritional needs of cats and the benefits of feeding cat formulated food over human food (table scraps).

“As we often find ourselves bombarded with information both online and offline these days, it is almost impossible for us to know what is the right information that we should follow. Hence, we are pleased to have Dr Hasliza and Johan here with us to share their advice and experience with pet owners and help them understand their pets’ needs better to make a PAWSitive difference in their pets,” said Pui Yuee.

PAWS Animal Welfare Society (PAWS) was present at the event to drive public awareness around animal adoption, educating the public on the challenges of running an animal shelter, and how each person can do their part. This was done via activities at their booth and through a sharing session by the PAWS shelter manager, Edward Lim.

To commemorate this, PURINA will be providing pet food to PAWS for over 100 pets over 100 days, with hopes of nourishing these pets with the right amount of nutrition and keep them healthy.

PURINA also donated 12% of total sales of products from 1st to 12th December 2018 on its Shopee page to PAWS. This is part of PURINA’s commitment for ‘Make a PAWSitive difference’ campaign.

KODOMO LION Promotes ‘Healthy Teeth, Happy Smile’ Campaign

The main purpose of this campaign are to encourage better childhood oral health. 

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As a No.1 Kids Toothpaste brand in Malaysia, Kodomo Lion believes in cultivating good dental habits in children from young to achieve healthy teeth for a happy smile.

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Kodomo that means ‘children’ in Japanese, it fits the brand’s mission in providing oral care solutions developed exclusively for children from 6 months to 12 years of age. It includes two toothbrush ranges that cater for different stages of oral development, and FOUR variants of children’s toothpaste.

The need for an oral care campaign specifically targeting children and their parents is pressing as tooth decay scientifically known as dental caries affects the physical and mental development of children, yet research studies done among Malaysian children estimates that between 7 out of 10 children in Malaysia have this oral health problem .

This is why the brand is launching the Kodomo Lion Healthy Teeth, Happy Smile campaign that engages parents and children to make tooth-brushing a fun and healthy family bonding activity, where parents model good brushing behaviours to children to set them on the path to lifelong good oral health.

“As the number one children’s toothpaste brand in Malaysia, Kodomo Lion feels a duty to promote better oral health for children. The recommendations that we are making are based on years of research and development by LION Japan, the No.1 Oral Care company in Japan oral care products that are suited for every stage of a child’s development for better long-term oral health.

Our campaign is simple, as kids need Healthy Teeth for Happy Smile. It is easy to achieve – equip them with the right toothpaste, toothbrush, technique and the ideal role model, their parents to learn from. With just a bit of effort, and some precious daily bonding time every child can have Healthy Teeth, Happy Smile for life. It is important to look after children milk teeth as it will pave the way for good healthy adult teeth,” said Southern Lion Sdn Bhd, Senior Brand Manager, Oral Care Division, Ms Loo Mei Fong.

Kids and parents were encouraged to try the activities as a team before joining an interactive session with noted dental surgeon, Dr Lim Zi Wei who shared on the challenges of pre-schooler oral care, and the role of parents in forming good oral care habits.

“A child’s dental health is just as important as his or her overall well-being. Once your child starts to have first teeth, it is time to pick up a tube of children fluoridated toothpaste and start brushing. Brushing a baby or toddler’s teeth should be a task for parents, at least until your child is able to brush on his or her own around age 5 or older.

“The time spent together between parents and children while brushing teeth is precious for bonding. It also helps to keep cavities at bay and instil a lifetime of healthy dental habits. As your child grows, plan on routine dental check-ups based on your dentist’s recommendations. Keeping sugary foods in check, encouraging regular brushing and flossing, and working with your dentist will lead to good dental health,” Dr Lim explained.

Kodomo Lion will also collaborate with the Ministry of Health Malaysia to take this campaign to pre-schools. The brand has been working with schools in Johor for the past 20 years on children’s oral care, and will be expanding to other states.

Kodomo Lion uses Lion Japan’s advanced dental technology to develop an advanced formulation “5% Xylitol + Active Fluoride” toothpaste which helps to restore mineral and repair early caries . It strengthens teeth with extra effect of cavities prevention and aids in keeping children’s teeth strong and healthy. It’s low foam formulation indirectly encourages children to brush for longer, while its sugar-free formulation aids in reducing the formation of dental plaque for healthier teeth.

Studies show that the effects of fluoride can aid in the prevention and reduction of dental caries for all age groups . Parents can rest assured that Kodomo Lion toothpaste has the safe amount of fluoride for children’s teeth.

“For parents whose children are showing the first sign of dental caries, Kodomo Lion toothpaste can help to repair early caries. The secret for parents and kids is to brush twice daily with a good quality children’s toothbrush such as Kodomo Lion’s that is suitable for the child’s oral development for at least two minutes, and to do it consistently,” said Ms Loo.

Kodomo Children’s Toothpaste comes in fun designs with Dr Lion and buddies and four sugar-free flavours (Strawberry, Grape, Orange and Apple) to make brushing effective and fun.

To make brushing more effective Kodomo Lion has two toothbrush ranges – Kodomo Lion Progress, and Soft & Slim for different age groups. Both toothpaste and toothbrush are available nationwide at hypermarkets, supermarkets and pharmacies at the recommended selling price of RM3.40 to RM5.05.

Product Description

Kodomo Lion’s Children Toothpaste
• Helps to restore mineral and repair early caries in 14 days
o Xylitol – a safe and natural ingredient to enhance the fluoride action; helps to strengthen teeth enamel
o Active Fluoride helps to fight against cavities
o “5% Xylitol + Active Fluoride” helps to restore mineral and repair early caries

• Available in 4 sugar-free fruity flavours:
Strawberry, Grape, Orange, Apple (40g, 80g) Retail Price: RM3.40 (40g), RM5.00 (80g)

Kodomo Lion’s Soft & Slim Children’s Toothbrush
• Special-tapered soft & slim bristles removes food particles & plaque thoroughly yet gentle on gums
• Long slim neck design to reach out to clean all inner teeth “Thumb Lock” toothbrush handle for firm and easy grip
• Available with appropriate head sizes for 3 age groups:
0.5 – 2yrs, 3-5yrs, 6-9yrs
Retail price: RM5.05

Kodomo Lion’s Progress Professional Children’s Toothbrush
• Soft end-rounded bristles provides high cleaning efficacy
• Long slim neck design to reach out to clean back teeth thoroughly
• Available with round compact head sizes for 4 age groups:
0.5-3yrs, 3-6yrs, 6-9yrs, 9-12yrs
Retail Price: RM3.95

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Celebrate Xmas with Sugar, Spice and All Things Nice, Hilton PJ

This year, Hilton PJ will be taking their guests on a sugar, spice and everything nice journey with an array of irresistible yuletide indulgences, mouth-watering dishes and beautifully decorated stalls offering traditional handicrafts, gourmet hampers for gifting and jolly baked treats.

Paya Serai will be open for its guests on Christmas Eve, Christmas Day and New Year’ Eve for dinner from 7pm to 10pm where they can enjoy traditional Christmas dinner with mouth-watering roast which includes Chef’s special recipe off whole roasted turkey, lamb and venison with delightful trimmings.

With varieties of delicious foods, Hilton Petaling Jaya invites you to get into spirit of Christmas, from an intimate dinner for two to a boisterous gathering for many, and indulge in our Christmas offerings for an extensive spread of sumptuous dining menu to satisfy taste buds.

Hilton Petaling Jaya promises diners a unique and memorable dining experience with complimentary party packs and sing along with carolers and for every minimum spend of RM250 in a single receipt, diners entitled to win mystery gift from the ‘Ginger Bread House’.

Christmas Eve (24 December) price: RM168 nett (Adult) & RM88 nett (Child)

New Year Eve (31 December) price: RM186 nett (Adult) & RMnett (Child)

**Special price of RM138nett for bookings made before 10 December 2018.

Christmas Day (25 December) price: RM148nett (Adult) & RM78nett (Child)

**Special price of RM128nett for bookings made before 10 December 2018.

If you wish to bring home some of the gastronomic delights like the Traditional Christmas Fruit Cake, traditional Christmas Fruit Stollen, Christmas Mini  Mince Pies, Roasted New Zealand Sirloin with Mushroom Sauce, sugary Christmas cookies and may more Christmasy food items , the head ton over to the Christmas Market at Cafe Cino. Also available for take-away.

This year, Hilton hotels in Malaysia is collaborating with Make A Wish Foundation Malaysia, the world’s largest wish-granting organisation for the inaugural “When You Wish Upon A Star’ campaign.

Make sure to look out for the blue star stickers such as cakes, cookies and even buffet dinners where a total of RM2 from each purchase will be channeled from all Christmas related sales to the Make A Wish Foundation Malaysia to fulfill the wishes of Hilton Petaling Jaya’s adopted child.

For bookings and more info:

Watch Celebrity Car Wars and Wins Prizes

Pump and stand a chance to win amazing holiday packages, cash prizes, Caltex merchandises and more from now until November 30, 2018

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Chevron Malaysia Limited, which carries the Caltex® brand, is calling out to all die-hard automotive fans to strap on and get ready for an adrenaline-packed star power adventure and stand a chance to win awesome holiday packages, cash prizes and more.

The campaign was rolled out recently in conjunction with the premiere of Celebrity Car Wars Season 3, which currently airs on HISTORY Asia (ASTRO CH555 and CH575 HD).

Caltex is once again the proud presenting sponsor of the award-winning reality automotive competition series, which aims to showcase how Caltex petrol and diesel can help vehicles deliver under even more challenging driving scenarios.

The show features a star power line up from Asia who are competing against one another through 19 challenges to be part of the Celebrity Car Wars Hall of Fame.

Among the challengers on the show are Malaysian actor, producer and director Hans Isaac, who is up against Singaporean actor and comedian Munah Bagharib; Filipino actor and VJ, Diego Loyzaga; American-Filipino actor, model, and singer Xian Lim; Thai-Australian actor, singer, and model, Matthew Deane; his wife and competitor Thai R&B idol, actress, and social media influencer Lydia Sarunrat.

From now until November 30, 2018, customers need only

  1. spend RM 40 on a fuel transaction in a single receipt at Caltex stations nationwide,
  2. send a picture of the receipt via WhatsApp to 017 7070683
  3. type Caltex<space>NRIC<space>date oftransaction<space>transaction total (Example: Caltex 880818008888 12/10 RM 45) to stand a chance to win prizes totalling over RM200,000!

Caltex® believes just like the celebrities in Celebrity Car Wars who have pushed beyond their limits to complete the given obstacles to champion the show, the need to always be ahead in delivering the best engine solutions for consumers are a top priority for the brand.

Shahid Ahmed, Chevron Malaysia Country Chairman said:

“Caltex® is continuously taking one step further, taking on the challenge to provide nothing but the most innovative products for engine protection. This platform allows us to demonstrate Techron’s high-performance fuel that can help vehicles deliver under more challenging scenarios. The show features professional tips to help drivers improve their drive to gain better fuel economy, including how the right fuel can maximize power and increase engine reliability. The promotional campaign was ignited to ensure that we reward our consumers who fuel at Caltex® for a better, smoother and worry-free ride.

“Additionally, we constantly seek out methods to strengthen relationships with our customers, to make certain they have a great journey, alongside engage with them and reward them for their never-ending support towards the Caltex® brand.”

SOOO..

Don’t miss out on the final episode of Celebrity Car Wars Season 3 this Sunday, 28 October at 9.55pm on ASTRO History Channel 555 and 575 HD. Find out who will emerge as the Champion for Celebrity Car Wars Season 3.

For more information on Caltex® and its products, please visit:

DoubleTree by Hilton Presents Over the Moon, Mid-Autumn Sweet Delights

In conjunction with the annual Mid-Autumn Festivities, DoubleTree by Hilton this year’s campaign focuses on mid-autumn festival treats and the mooncakes, which are elegantly crafted, highlights high quality, unique flavours which Hilton is renowned for.

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The Over the Moon mooncake which are sold as the Hilton National mooncake box is designed with subtle delicate floral motive representing the appreciation of abundance of harvest celebration. The modern floral motive and pastel colors will resonate well with the younger generation who are targeting to keep this tradition of gifting alive.

It all derives from the “Over the Moon” feeling when you are gifted with the specially designed Mid-Autumn sweet delights a show of colorful merriment of appreciation and gifting, get-togetherness and a time to celebrate with loved ones.

Traditional Baked Premium Mooncakes:

  • Baked Mixed Nuts RM35 per piece
  • Lotus Paste with Single Yolk RM35 per piece
  • Pandan Lotus Paste with Single Yolk RM35 per piece
  • Durian Lotus Paste with Single Yolk RM35 per piece

Special Gift Set – RM128 nett for a box of 4 pieces

Traditional Baked Mooncakes:

  • Tiramisu Lotus Paste RM30 per piece
  • Black Sesame Lotus Paste with Single Yolk RM30 per piece
  • Pumpkin Lotus Paste RM30 per piece
  • Pure Lotus Paste RM30 per piece

Special Gift Set – RM108 nett for a box of 4 pieces

For more information or to get your mooncakes:

  • call 03-2172 7272
  • email KULDT_FBReservations@hilton.com

Makan Kitchen

Continue reading “DoubleTree by Hilton Presents Over the Moon, Mid-Autumn Sweet Delights”

ANTABAX ‘Bring Joy Back, Not Germs’ Campaign Bring Awareness on HFMD Disease

Nowdays, more parents are concern in bringing out their children for outdoor activities due to the rise in communicable disease like HFMD.

Therefore, Antabax, Malaysia’s number 1 Halal antibacterial personal care range has introduced the ‘Bring Joy Back, Not Germs’ campaign to teach simple steps that can reduce the spread of communicable diseases, for more joyous and less germy days-out with the family.

The worries that parents and caregivers have regarding their children and charges contracting HFMD especially in public areas is well-founded.

As of August 16, 2018 statistics from the Ministry of Health Malaysia show that 52,393 children have been reported to have contracted HFMD.

Launched in conjunction with MBO Cinema’s Blood Donation 5.0 at Starling Mall, Damansara Uptown, the campaign featured a talk on “5 Things That Parents Should Know About Common Infectious Diseases” by a specialist from Sunway Medical Center, hands-on hand hygiene demonstration by nurses from MAHSA University, interaction with the Antabax mascot, Germbuster, fun quizzes and lots of prizes.

The activities succeeded in delivering information to adults and children on the importance of practising good hand and general hygiene habits, while taking extra hygiene precautions to reduce the spread of communicable diseases especially those that are spread by unclean hands.

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Mr. Francis Ng, Senior General Manager, Household and Personal Care Department of Lam Soon Edible Oils Sdn Bhd, explained that the brand is carrying out numerous activities aimed at encouraging better hand and general hygiene practices that can support Malaysians active lifestyles.

“Malaysians are increasingly involved in active lifestyles be it sports, socialising, shopping or entertainment such a going to the movies. The challenge is not to bring back unwelcome and harmful germs after a fun day out. Simple steps such as correct handwashing can help to stop the spread of up to 99.9% of harmful germs. Simply put clean hands save lives. That’s the message we aim to drive home.

Antabax’ product range includes hand soap, bar soap, shower cream, antibacterial sanitizer spray, antibacterial sanitizer gel and antibacterial wipes that provide 24 hour protection against 99.9% of germs.

Antabax has your hygiene needs covered even in situations where soap and water are not available with our range of antibacterial sanitizer spray, antibacterial sanitizer gel and antibacterial wipes. For example before diving into your popcorn at an MBO cinema, quickly wipe your hands with our antibacterial wipes. A simple precaution that can help you bring back the joy of the movies without the germs”.

This is MBO Cinemas fifth annual blood donation drive, and the company is proud to have Antabax as its partner as they are contributing to the conversation on health by highlighting the important issue of hygiene. While the MBO blood donation drive is adding to the nation’s blood banks, preventing the spread of infectious diseases as promoted by Antabax is always better than a cure.

Dr. Anza Elias, an Occupational Health Physician from Sunway Medical Centre provided a comprehensive guide for adults and children on simple steps to reduce the spread of communicable diseases and made the serious topic of good hygiene easily understandable. She took questions from concerned parents and helped them allay their fears, while motivating kids to be cleanliness superheroes.

Nurses from MAHSA lead by Pn. Habibah Binti A Jalil, took the crowd in an energetic yet through introduction to the seven steps of hand hygiene, and the four steps to hand sanitising. They kept time to the catchy Antabax hand hygiene song and had everyone following along. Everyone present had the opportunity to receive one-on-one hand washing instructions from medical professionals.

For more information on HFMD and ways to minimize the risk of spreading communicable diseases visit Antabax social media pages at www.fb.com/NewAntabax and Instagram @antabax.

bio-home ‘WE CARE’ Campaign Sets a Malaysian Record

bio-home, has entered the Malaysian Book of Records for the most participants in a hand towel washing event, at a fun-filled ‘WE CARE’ activation held at the Atria Mall Shopping Gallery.

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More than 725 participants, mainly children and their parents set the record in less than an hour using bio-home laundry detergent at an educational roadshow that was held in conjunction with the bio-home ‘WE CARE’ campaign.

Bio-home was certified as the record holder for Most Number of Participants in a Hand Towel Washing event by Malaysian Book of Records representatives.

bio-home, proudly developed and owned by homegrown heritage brand Lam Soon, encompasses a range of eco-friendly home cleaning solutions made from biodegradable and renewable plant-based active ingredients that are within reach of consumers who care for the environment, while creating a cleaner, greener and more pleasant home.

The record number of participants were representatives from 100 kindergartens and 10 primary schools that bio-home had collaborated with this year, providing the children with insight into the environment, fostering recycling initiatives and teaching them life-skills such as helping with home chores. Members of the public also participated.

Every participant received a white cotton hand towel with a stain on it. Their task was to wash the hand towel using bio-home laundry detergent and water until the stain was completely removed. The speed with which the stain was removed showcased bio-home laundry detergent’s gentle yet effective cleaning power.

Effective and affordable, the bio-home laundry detergent is tested and proven to be safe and gentle on most delicate skin.

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“The bio-home WE CARE initiative aims to educate families and especially young children on why and how we need to preserve the environment for our future. Sorting recyclable items for instance is a simple step that all of us could practise. Similarly using eco-friendly household detergents and cleaners such as those offered by bio-home is a good start,” said Mr. Francis Ng, Senior General Manager, Household and Personal, Lam Soon Edible Oils Sdn Bhd.

Children and parents who participated were excited to have set a Malaysian record and enjoyed the educational aspects of the bio-home We CARE roadshow.

bio-home products include laundry detergent, delicate laundry detergent, dish washing liquid, kitchen cleaner, floor cleaner and multi-surface cleaner.

bio-home Laundry Detergent

  • contains non-toxic concentrates that deliver effective washing results
  • Its Plantmoist Technology helps to restore skins natural moisture barrier. In phthalates-free fragrance of Hyacinth and Nectarine
  • Available in 1500ml, at RM27.35

bio-home Delicate Laundry Detergent

  • readily biodegradable formulation that is ideal for washing delicate clothing such as baby fabrics, silk, wool and underwear
  • Available in 1500ml, at RM27.35

bio-home Dish Washing Liquid

  • gentle on the skin, with no harsh chemicals or toxic ingredients and is kinder to the environment, breaking down naturally when released into waterways
  • Available in 500ml, at RM7.45.

bio-home Kitchen Cleaner

  • Made from non-toxic ingredients that remove tough grease and grime stains effectively in kitchen areas
  • The kitchen cleaner is formulated to be rinse-free, making kitchen chores easier without a second round of wiping
  • Available in 500ml, at RM10.

bio-home Floor Cleaner

  • A baby-safe concentrated solution that cleans floors effectively without leaving any harsh chemicals behind
  • dermatologically tested to be gentle on skin
  • Available in 1500ml, at RM14.05.

bio-home Multi-Surface Cleaner

  • features a rinse-free formula that makes cleaning easy and ensures surfaces are free from dirt and dust
  • can be used on all types of surfaces including wood, marble and veneer
  • Available in 500ml, at RM10

 

‘Bring Back More’ Campaign from American Tourister Put More Joy to Traveller

AMERICAN TOURISTER® encourages traveller to bring back more by offering additional baggage allowance for trips.

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As one of the most trusted and renowned travel brands, American Tourister® embarked on a unique campaign to put the joy back into travelling while allowing its consumers to ‘Bring Back More’ from their travels.

Simply titled “Bring Back More”, the campaign runs until the end of the year and accentuates the best part of travelling is what is brought back from the journey.

As part of the campaign, every purchase of regular priced medium / large-sized American Tourister® luggage, will entitle customers to receive a RM50 voucher for their baggage allowance while stocks last. The promotion period will run from August 15 until the end of 2018.

Since its inception in 1933, American Tourister® has grown to become one of the most trusted and recognised brand names with a heritage that spans more than 80 years. The brand’s commitment to offering durable and affordable luggage began in the 1930s and continues to the present day, marrying superior quality with contemporary, trendy designs with great value, offering a wide selection of travel gear for travelers from all walks of life.

Today, American Tourister® offers an extensive collection of value for money luggage that embodies the vibrant and fun positioning of the brand.

“Part of our success today is owed to the strategic partnerships that we have forged and a unique brand positioning, which help propel our brand forward. 2018 is an especially significant one for the American Tourister® brand with a vast array of game-changing partnerships, exciting product lines and a distinctive positioning encouraging customers to bring back more from each and every journey, which brings us all here today for this truly unique event.” said Mr. Satish Peerubandi.

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Still hot off the excitement of the recently concluded World Cup, Peerubandi also announced the signing of international football superstar and fashion icon, Cristiano Ronaldo as the Brand Ambassador for American Tourister®.

“Dynamic, stylish and confident, Ronaldo embodies the soul of American Tourister – a functional yet cool brand that appeals to people from all walks of life and from around the globe. The brand represents the epitome of fashion-chic luggage and embodies the characteristics of the effervescent, spirited and adventurous with a zest for life – much like the game of football, which is why we couldn’t think of a more fitting person that Ronaldo to be our Brand Ambassador. said Peerubandi.

Meanwhile, Ambert Khoo added that the campaign ties in with the brand’s unique offering and value to customers.

“In its simplest form, American Tourister® is a brand that reflects the joy of travel and that joy is self-evident in what you bring back from any travel experience hence our campaign positioning of ‘Bring Back More’.

In line with this theme, we have organized what we believe to be a rather unique campaign running until the end of 2018, exciting and energizing consumers to get on board the wonderful world of travel with American Tourister®.” he added.

American Tourister® products are available at selected major retail outlets in Malaysia.

About American Tourister®

Since its inception by Sol Koffler in 1933, American Tourister® has grown to become one of the most trusted and recognised brand names with a heritage that spans more than 80 years. The brand’s commitment to offering durable and affordable luggage began in the 1930s and continues to the present day. With its acquisition by Samsonite, American Tourister® continues its tradition of marrying superior quality and design with great value, offering a wide selection of travel gear for everyone. See the world with American Tourister®.

For further information please contact:

Samsonite (Malaysia) Sdn Bhd
Contact Person: Hazlina Dayangku
Tel: +65 9683 9070
Email: Hazlina.Dayangku@samsonite.com