PANTENE Inspires Woman via “Braids of Strength” Campaign

In the third phase of the #WANITABESI campaign, Pantene encourages women to stay STRONG, stay BEAUTIFUL and stay in SPORTS

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In Malaysia, female participation in sports is also much lower than male participation. Data from the National Sports Council of Malaysia (NSC) revealed that in 2018, Malaysia only had a total of 1,844 female athletes as compared to 2,483 male athletes who participated in sports.

Realizing the need to help women to unleash their strength to stay in sports, Pantene proudly presents Braids of Strength.

Braids of Strength is the third and latest instalment of the #WANITABESI campaign which aims to champion inner strength and confidence in women to achieve their goals. This campaign aims to give voice to women in embracing their passion and inspiring them to stay in sports accompanied by the perfect hair braid, which helps them to feel confident and comfortable while playing sports. This campaign was announced in conjunction with the globally celebrated International Women’s Day.

Keeping an active lifestyle is vital to the success of the next generation of Malaysian women and based on the data from the NSC, Pantene decided to dive further into the issue. Pantene embarked on this campaign to better understand the relationship between women and sports in the country.

Here are the results from the poll:

● 52% of respondents believe that sports make women less feminine. This indicates that personal image is a huge barrier for women staying in sports.
● However, 80% of respondents believe that girls who play sports grow up to be stronger and more confident women.
● Over 86% of respondents felt that women deserve an equal chance to become a professional athlete.
● In fact, 83% of respondents believe that women can be the ones to bring home Malaysia’s first gold medal at the Olympics.

Through the research, Pantene also discovered that women often feel like they could not continue to participate in sports because they feel uncomfortable with how they look after each strenuous activity. Their hair will be messy and sweaty; making them feel very conscious of how others will perceive them. Pantene aims for every woman to be strong and beautiful; and to look good with the perfect hair as they play sports. It is as true about hair as it is in life: strong hair can handle anything.

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Anggia Pulungan, Haircare Commercial Director of P&G Malaysia said,

“At Pantene, we are rooted in the belief that strong is beautiful. For a woman, her hair is both a personal and a public matter; it is a big part of her confidence. Through Braids of Strength, Pantene wants to encourage more women to embrace the #WANITABESI spirit, pursue any sport of their choice to boost their inner strength and eliminate their worry of self-image. By showcasing the perfect way to braid their hair, women get the confidence boost they need to look good. Using the right shampoo and conditioner will also help to solve the problem of bad odour, frizz and hair fall based on scientific data.”

The team of researchers and scientists at Pantene have developed a uniquely engineered braiding technique to keep hair both strong and beautiful. The unique style for braiding increases hair strength and reduces friction by immobilizing the hair strands which prevents it from rubbing off on the clothes. It also prevents tangling and creates interlacing points to provide blockage from sweats to be further distributed down the tip. Women no longer have to worry about self-image and they can continue to engage in any sporting activity, for as long and as much as they wish as they can now have the perfect hair from using Pantene’s superior range of shampoo and conditioner coupled with the perfect hair braid.

“As a sportswoman, I have had my share in facing harsh negativity and criticisms. Sportsmanship is tougher when you are a woman, and it is an added pressure to prove your worth and that you belong in this industry. I am immensely proud to be the campaign ambassador for Pantene’s Braids of Strength and share my experience in overcoming issues of societal expectation of women in sports. I am excited to help girls and women everywhere to overcome all their personal and professional barriers to Stay Strong, Stay Beautiful and Stay in Sports. It is time to show everyone the strength we are made off!” says Farah Ann Abdul Hadi, campaign ambassador and national artistic gymnast.

National sports shooter, Suryani Taibi who was featured as part of the Braids of Strength campaign video added,

“Embracing our womanhood through sports is at times, challenging but ultimately rewarding. I had my fair share of this experience when I was competing in the 2012 Olympics. At that time, I was 8 months pregnant. I powered through the training and still represented my country. It was a tough choice as I made my way into motherhood while participating in a prestigious sporting event, but I believe, as with women everywhere, you are stronger than you think. It is an honor to be a part of this campaign along with strong, aspiring women of #WANITABESI so we can show both men and women that it is possible for women to achieve great things in sports.”

In conjunction with the Braids of Strength campaign and to encourage women to take up and stay in sports; customers who purchase Pantene products in TESCO, GIANT, AEON and AEON Big will receive a golden ribbon.

The golden ribbon can then be presented to any Celebrity Fitness/Fitness First outlets in Malaysia where customers can redeem a free 14-day pass to the gym. The promotion is valid until 31 March 2019.

For more information and updates, log on to:

Firefly Airlines Introduces New Campaign for 2019

Firefly Airlines once again has rolled out a concentrated campaign which will run throughout 2019 to sustain and further attract its business and leisure market.

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‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ is the direction that the airline is heading towards this year to complement its ‘Jom Jalan’ campaign as part of its effort to lure more locals to discover and re-discover the unknown places and things of our motherland, not forgetting the tourists to visit Malaysia by facilitating and developing more creative and interesting campaigns, activations and holiday packages.

Having launched the campaign ‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ earlier this week at The Saujana Hotel, Firefly kick started the campaign journey one day earlier to the launch by having a the “Come & Discover Selangor with Us” media familiarisation trip to various places around Selangor. This effort was initiated together with Tourism Selangor and The Saujana Hotel Kuala Lumpur as media members from Penang and Kuala Lumpur visited many hidden places of attractions in the 2-day tour.

“Our country has many hidden places of attractions that are worth discovering and you will be equally surprised by how close these places are to the city. Even some locals are surprised to find certain new places to visit that are still unknown to most. We need to educate our people especially the younger generations to appreciate what our motherland has,” said Izra Izzuddin the Vice President of Marketing & Communications from Firefly Airlines.

Izra also added that Firefly wants every passenger to experience every sense that a human has to enjoy the journey and make it well worth.

  • See It connects to places, things and people
  • Hear It connects to local entertainment, what’s in, what’s happening and what’s new
  • Sense It ropes to the beach, food, garden, park, arts and atmosphere
  • Feel It binds to the journey, enjoyment, satisfaction and fulfilment
  • Touch It links to arts, batik, shopping items, museums
  • Taste It chains to local food and beverage.

Some of the main highlights included in the tour was the Royal Klang Town Heritage Walk, visit to the Mah Meri Cultural Village in Carey Island and Dong Zen Temple, located in Jenjarom. The tour continued on day two with a trip to the famous Sky Mirror in Kuala Selangor, and a quick stop over to Bukit Melawati where the main attractions include the presence of silvered leaf monkeys and long-tailed macaques, before making a final stop to visit the well-known Blue Mosque in Shah Alam.

“We have recognized a few new tourism attractions to focus this year for example, Sky Mirror Kuala Selangor, Royal Klang Heritage Walk, Kuala Kubu Bharu Eco Adventure Activities, Tanjung Sepat An Emerging Eco Agro Tourism, Kajang Heritage Centre and a few more others. Tourism Selangor has worked closely with the tourism industry players and other stakeholders to ensure they provide the best service and hospitality,” said Puan Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

As Firefly operates from Skypark Terminal 2, The Saujana Hotel Kuala Lumpur is the best choice for passengers as the facilities of this well-appointed resort include extensive dining choices, practical function areas with a luxurious grand ballroom, 17 meeting rooms and a host of delightful recreational activities to suit the needs of all travellers. The Saujana Hotel Kuala Lumpur is a member of WorldHotels, a global brand that brings together 500 of the world’s most unique independent hotels in 250 destinations across 65 countries worldwide.

“We are a tranquillity landscape where one can find endless possibilities to experience an enjoyable and relaxing stay experience with top class service quality,” said Peter Hourigan, Vice President of Operations/General Manager of The Saujana Hotel Kuala Lumpur.

The highlight of the evening on the second day was indeed the highly anticipated event, Media Mingle 2019 held at the Zamrud function room at The Saujana Hotel Kuala Lumpur. There was a brief presentation of each brands, by Firefly Airlines, Tourism Selangor and the event’s host, The Saujana Hotel Kuala Lumpur, where the business information and directions moving ahead in 2019 for each of the organization was shared. The start of the dinner was then marked with the “Yee Sang” toss to symbolise good luck, health, prosperity and all things favourable.

GUARDIAN Ushers 2019 with”READY SET GLOW’ Healthy Beauty Campaign

It is my new resolution to practicing healthy lifestyle on 2019. Now with Guardian Healthy Beauty initiative ‘READY SET GLOW’, I hope I can lead healthier life internally and beautiful externally..Fighting!!

Joanna Soh, Asia's No 1 Fitness Youtuber and Wong Vai Chi, Head of Marketing and Promotions, Guardian Health and Beauty Sdn Bhd at the launch of Ready, Set, Glow Campaign

“This month long ‘READY SET GLOW’ campaign is another campaign reinforcing Guardian’s leading reputation as a specialist in Healthy Beauty where we help our customers keep healthy internally and be beautiful externally with our product offerings,” said Mr DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health & Beauty.

“For this Ready, Set, Glow Campaign, we are collaborating with Asia’s No. 1 Fitness YouTuber, Joanna Soh to develop a series of exercise videos to guide and inspire Malaysians to achieve their health and beauty goals in 2019,” Cho added.

Joanna demonstrating simple workout steps that Malaysians can incorporate into their daily routines (2)

Together with Joanna, Guardian is encouraging Malaysians to Join The Glow Squad and be a part of this nationwide movement to view and put these exercise tutorials to use in their everyday lives. The videos are THREE short exercise videos that Malaysians can incorporate into their daily routines to have a more active lifestyle to achieve a healthier GLOW in 2019

At the end of these videos, there are special product promotions that viewers can screenshot an e-voucher to redeem the special offer.

These include:

  • RM5 off a 2.5kg tin of Good Morning V-Grains
  • RM5 off purchase of 2 units of Kinohimitsu Snow Lotus Bird’s Nest
  • Kita Beauties at a special price of RM28.80 for 10s range of 6g.

Once you are part of the Guardian Glow Squad, Guardian will have weekly checklists on the Guardian FB and IG pages to keep you motivated on your progress.

Additionally, Guardian is offering amazing deals at amazing prices and great promotions on the widest variety of products catered to make healthy beauties of their customers.

Major promotions that will be coming up include:

1. An array of Chinese New Year Gift sets from Brand’s Essence, Royal Bird’s Nest, Kinohimitsu Bird’s Nest and more, which are ideal this festive season to be given to family and friends.
2. During our Beauty Fairs, we have deals up to 50% off for our Cosmetics & Fragrance products
3. During our Facial Cleanser Fairs, a FREE Face Mask is offered with purchase of any Facial Cleanser worth RM25 and above.
4. During our Personal Care Fairs, a FREE Phyliss Pop Up Toaster is offered with any purchase of RM128 & above from our Personal Care products range.

So READY SET GLOW with Guardian this new year season. No matter where you are and what you need, Guardian has a store that can provide you with all the essentials you need to be a healthy beauty with a glow.