Firefly Airlines Introduces New Campaign for 2019

Firefly Airlines once again has rolled out a concentrated campaign which will run throughout 2019 to sustain and further attract its business and leisure market.

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‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ is the direction that the airline is heading towards this year to complement its ‘Jom Jalan’ campaign as part of its effort to lure more locals to discover and re-discover the unknown places and things of our motherland, not forgetting the tourists to visit Malaysia by facilitating and developing more creative and interesting campaigns, activations and holiday packages.

Having launched the campaign ‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ earlier this week at The Saujana Hotel, Firefly kick started the campaign journey one day earlier to the launch by having a the “Come & Discover Selangor with Us” media familiarisation trip to various places around Selangor. This effort was initiated together with Tourism Selangor and The Saujana Hotel Kuala Lumpur as media members from Penang and Kuala Lumpur visited many hidden places of attractions in the 2-day tour.

“Our country has many hidden places of attractions that are worth discovering and you will be equally surprised by how close these places are to the city. Even some locals are surprised to find certain new places to visit that are still unknown to most. We need to educate our people especially the younger generations to appreciate what our motherland has,” said Izra Izzuddin the Vice President of Marketing & Communications from Firefly Airlines.

Izra also added that Firefly wants every passenger to experience every sense that a human has to enjoy the journey and make it well worth.

  • See It connects to places, things and people
  • Hear It connects to local entertainment, what’s in, what’s happening and what’s new
  • Sense It ropes to the beach, food, garden, park, arts and atmosphere
  • Feel It binds to the journey, enjoyment, satisfaction and fulfilment
  • Touch It links to arts, batik, shopping items, museums
  • Taste It chains to local food and beverage.

Some of the main highlights included in the tour was the Royal Klang Town Heritage Walk, visit to the Mah Meri Cultural Village in Carey Island and Dong Zen Temple, located in Jenjarom. The tour continued on day two with a trip to the famous Sky Mirror in Kuala Selangor, and a quick stop over to Bukit Melawati where the main attractions include the presence of silvered leaf monkeys and long-tailed macaques, before making a final stop to visit the well-known Blue Mosque in Shah Alam.

“We have recognized a few new tourism attractions to focus this year for example, Sky Mirror Kuala Selangor, Royal Klang Heritage Walk, Kuala Kubu Bharu Eco Adventure Activities, Tanjung Sepat An Emerging Eco Agro Tourism, Kajang Heritage Centre and a few more others. Tourism Selangor has worked closely with the tourism industry players and other stakeholders to ensure they provide the best service and hospitality,” said Puan Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

As Firefly operates from Skypark Terminal 2, The Saujana Hotel Kuala Lumpur is the best choice for passengers as the facilities of this well-appointed resort include extensive dining choices, practical function areas with a luxurious grand ballroom, 17 meeting rooms and a host of delightful recreational activities to suit the needs of all travellers. The Saujana Hotel Kuala Lumpur is a member of WorldHotels, a global brand that brings together 500 of the world’s most unique independent hotels in 250 destinations across 65 countries worldwide.

“We are a tranquillity landscape where one can find endless possibilities to experience an enjoyable and relaxing stay experience with top class service quality,” said Peter Hourigan, Vice President of Operations/General Manager of The Saujana Hotel Kuala Lumpur.

The highlight of the evening on the second day was indeed the highly anticipated event, Media Mingle 2019 held at the Zamrud function room at The Saujana Hotel Kuala Lumpur. There was a brief presentation of each brands, by Firefly Airlines, Tourism Selangor and the event’s host, The Saujana Hotel Kuala Lumpur, where the business information and directions moving ahead in 2019 for each of the organization was shared. The start of the dinner was then marked with the “Yee Sang” toss to symbolise good luck, health, prosperity and all things favourable.

“Abundance of Prosperity” Transformed Suria KLCC into Mandarin Orange Garden

What a stunning garden Suria KLCC have for this coming CNY Celebration!

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The entire mall has been transformed into a magnificent Mandarin orange garden with a theme “Abundance of Prosperity”. Besides Mandarin oranges, the red lanterns that hang around the garden signify fortune, wealth and abundance. The decoration depicts a garden in a traditional Chinese courtyard house.

Mandarin orange has a deep symbolic meaning as it sounds similar to the word “gold” in Chinese culture and it also represent good luck. Having Mandarin  oranges at home, office and shops during Chinese New Year is said to bring riches into your life and Suria KLCC would like to share these positive vibes with shoppers and visitors during this festive celebration.

“Traditionally, giving Mandarin oranges during Chinese New Year indicates a sense of good fortune and the colour of Mandarin oranges also symbolises “gold” making it significant to be presence at anywhere during the festive period. The Cantonese pronunciation of giving Mandarin oranges-Somg Kam” is the same as “giving gold”, therefore it signifies wishing prosperity upon the recipient. The Lunar New Year celebration is also about family and we appreciate the traditional values that come with it. It reminds us of our roots and family is an irreplaceable wealth. For this, Suria KLCC wants you to come home and celebrate a season full of love and warmth this CNY.” said Chief Executive Officer and Executive Director, Andrew Brian at the launched of Suria KLCC‘s CNY campaign.

The auspicious CNY launched delighted mall shoppers, tourists and guests who were greeted by the God of Prosperity to welcome prosperity, longevity and happiness for 2019. The ceremony was followed by a Chinese traditional dance and a lion dance by an award-winning Kwong Ngai acrobatic Lion Dance Group. This troupe is the Overall Champion of the 2017 National Dragon and Lion Dance Championship.

Visitors also can soak up the festive atmosphere and capture the moments at various photo spots the mall has set up including outdoor at the KLCC Esplanade. Shoppers are in for a surprise to see a grand new 40ft height Basket of Mandarin oranges replica known as “Basket of Good Fortune”, welcoming shoppers and visitors.

A basket of full Mandarin oranges is an auspicious representation of wealth in all aspects of life which is an important element in CNY celebration. The replica will be displayed until 22 February 2019.

Suria KLCC also offers an array of performances-traditional dance. Lion Dance, Dragon dance and 10 Festive Drums throughout the campaign period.

Meanwhile Alamanda and Mesra Mall in Kerteh Terengganu are also running their campaign to usher in CNY and have line-up activities for shoppers.

SHOP and GET REWARDED

Suria KLCC is making shopping a more rewarding experience through partnership with Citibank this festive season. From now until 10 February, Citibank Visa card holder who spend a minimum of RM1,000 in a single receipt will receive an exclusive candy tray, a pack of “Ang Pow” packet and Suria KLCC parking tticket worth RM10.. The parking ticket is limited to first 30 Citibank customers per day.

For purchases of RM3,500 and above in a maximum of two receipts, shoppers will receive a Spring Garden restaurant dining voucher and a pack of “Ang Pow” packet. Purchase must be made on Friday,Saturday and Sunday only and its limited to first 40 shoppers per day.

Non-Citibank customer will receive similar rewards when they spend RM3,500 and above in a single receipt on Saturday and Sunday. This is limited to first 20 customers per day. Customers with minimum purchase of RM1,0000 is one receipt will receive candy tray and a pack of special “Ang Pow” packet.

COMMUNITY INITIATIVES

Community driven initiatives have always been Suria KLCC’s priority and this festive season is no exception. Suria KLCC continues to collaborate with Hospis in Malaysia in a “Speak-up-There’s an Elephant in the Room” campaign, creating awareness and seeking public support towards palliative care” programme championed by Hospis Malaysia.

Shoppers are encouraged to support the cause by contributing RM15 to the campaign and in return, they will receive a token of appreciation from Suria KLCC. There are also souvenirs by Suria KLCC to commemorate the campaign. All proceeds raised from  the fund-raising initiatives will go to Hospis Malaysia. Shoppers who interested to do their part of charity can proceed to the Concierge at Level Concourse or call 03-2382 2828 for more information.

For more activities and info at Suria KLCC Group of Malls, visit: