PANTENE Inspires Woman via “Braids of Strength” Campaign

In the third phase of the #WANITABESI campaign, Pantene encourages women to stay STRONG, stay BEAUTIFUL and stay in SPORTS

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In Malaysia, female participation in sports is also much lower than male participation. Data from the National Sports Council of Malaysia (NSC) revealed that in 2018, Malaysia only had a total of 1,844 female athletes as compared to 2,483 male athletes who participated in sports.

Realizing the need to help women to unleash their strength to stay in sports, Pantene proudly presents Braids of Strength.

Braids of Strength is the third and latest instalment of the #WANITABESI campaign which aims to champion inner strength and confidence in women to achieve their goals. This campaign aims to give voice to women in embracing their passion and inspiring them to stay in sports accompanied by the perfect hair braid, which helps them to feel confident and comfortable while playing sports. This campaign was announced in conjunction with the globally celebrated International Women’s Day.

Keeping an active lifestyle is vital to the success of the next generation of Malaysian women and based on the data from the NSC, Pantene decided to dive further into the issue. Pantene embarked on this campaign to better understand the relationship between women and sports in the country.

Here are the results from the poll:

● 52% of respondents believe that sports make women less feminine. This indicates that personal image is a huge barrier for women staying in sports.
● However, 80% of respondents believe that girls who play sports grow up to be stronger and more confident women.
● Over 86% of respondents felt that women deserve an equal chance to become a professional athlete.
● In fact, 83% of respondents believe that women can be the ones to bring home Malaysia’s first gold medal at the Olympics.

Through the research, Pantene also discovered that women often feel like they could not continue to participate in sports because they feel uncomfortable with how they look after each strenuous activity. Their hair will be messy and sweaty; making them feel very conscious of how others will perceive them. Pantene aims for every woman to be strong and beautiful; and to look good with the perfect hair as they play sports. It is as true about hair as it is in life: strong hair can handle anything.

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Anggia Pulungan, Haircare Commercial Director of P&G Malaysia said,

“At Pantene, we are rooted in the belief that strong is beautiful. For a woman, her hair is both a personal and a public matter; it is a big part of her confidence. Through Braids of Strength, Pantene wants to encourage more women to embrace the #WANITABESI spirit, pursue any sport of their choice to boost their inner strength and eliminate their worry of self-image. By showcasing the perfect way to braid their hair, women get the confidence boost they need to look good. Using the right shampoo and conditioner will also help to solve the problem of bad odour, frizz and hair fall based on scientific data.”

The team of researchers and scientists at Pantene have developed a uniquely engineered braiding technique to keep hair both strong and beautiful. The unique style for braiding increases hair strength and reduces friction by immobilizing the hair strands which prevents it from rubbing off on the clothes. It also prevents tangling and creates interlacing points to provide blockage from sweats to be further distributed down the tip. Women no longer have to worry about self-image and they can continue to engage in any sporting activity, for as long and as much as they wish as they can now have the perfect hair from using Pantene’s superior range of shampoo and conditioner coupled with the perfect hair braid.

“As a sportswoman, I have had my share in facing harsh negativity and criticisms. Sportsmanship is tougher when you are a woman, and it is an added pressure to prove your worth and that you belong in this industry. I am immensely proud to be the campaign ambassador for Pantene’s Braids of Strength and share my experience in overcoming issues of societal expectation of women in sports. I am excited to help girls and women everywhere to overcome all their personal and professional barriers to Stay Strong, Stay Beautiful and Stay in Sports. It is time to show everyone the strength we are made off!” says Farah Ann Abdul Hadi, campaign ambassador and national artistic gymnast.

National sports shooter, Suryani Taibi who was featured as part of the Braids of Strength campaign video added,

“Embracing our womanhood through sports is at times, challenging but ultimately rewarding. I had my fair share of this experience when I was competing in the 2012 Olympics. At that time, I was 8 months pregnant. I powered through the training and still represented my country. It was a tough choice as I made my way into motherhood while participating in a prestigious sporting event, but I believe, as with women everywhere, you are stronger than you think. It is an honor to be a part of this campaign along with strong, aspiring women of #WANITABESI so we can show both men and women that it is possible for women to achieve great things in sports.”

In conjunction with the Braids of Strength campaign and to encourage women to take up and stay in sports; customers who purchase Pantene products in TESCO, GIANT, AEON and AEON Big will receive a golden ribbon.

The golden ribbon can then be presented to any Celebrity Fitness/Fitness First outlets in Malaysia where customers can redeem a free 14-day pass to the gym. The promotion is valid until 31 March 2019.

For more information and updates, log on to:

Watch Celebrity Car Wars and Wins Prizes

Pump and stand a chance to win amazing holiday packages, cash prizes, Caltex merchandises and more from now until November 30, 2018

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Chevron Malaysia Limited, which carries the Caltex® brand, is calling out to all die-hard automotive fans to strap on and get ready for an adrenaline-packed star power adventure and stand a chance to win awesome holiday packages, cash prizes and more.

The campaign was rolled out recently in conjunction with the premiere of Celebrity Car Wars Season 3, which currently airs on HISTORY Asia (ASTRO CH555 and CH575 HD).

Caltex is once again the proud presenting sponsor of the award-winning reality automotive competition series, which aims to showcase how Caltex petrol and diesel can help vehicles deliver under even more challenging driving scenarios.

The show features a star power line up from Asia who are competing against one another through 19 challenges to be part of the Celebrity Car Wars Hall of Fame.

Among the challengers on the show are Malaysian actor, producer and director Hans Isaac, who is up against Singaporean actor and comedian Munah Bagharib; Filipino actor and VJ, Diego Loyzaga; American-Filipino actor, model, and singer Xian Lim; Thai-Australian actor, singer, and model, Matthew Deane; his wife and competitor Thai R&B idol, actress, and social media influencer Lydia Sarunrat.

From now until November 30, 2018, customers need only

  1. spend RM 40 on a fuel transaction in a single receipt at Caltex stations nationwide,
  2. send a picture of the receipt via WhatsApp to 017 7070683
  3. type Caltex<space>NRIC<space>date oftransaction<space>transaction total (Example: Caltex 880818008888 12/10 RM 45) to stand a chance to win prizes totalling over RM200,000!

Caltex® believes just like the celebrities in Celebrity Car Wars who have pushed beyond their limits to complete the given obstacles to champion the show, the need to always be ahead in delivering the best engine solutions for consumers are a top priority for the brand.

Shahid Ahmed, Chevron Malaysia Country Chairman said:

“Caltex® is continuously taking one step further, taking on the challenge to provide nothing but the most innovative products for engine protection. This platform allows us to demonstrate Techron’s high-performance fuel that can help vehicles deliver under more challenging scenarios. The show features professional tips to help drivers improve their drive to gain better fuel economy, including how the right fuel can maximize power and increase engine reliability. The promotional campaign was ignited to ensure that we reward our consumers who fuel at Caltex® for a better, smoother and worry-free ride.

“Additionally, we constantly seek out methods to strengthen relationships with our customers, to make certain they have a great journey, alongside engage with them and reward them for their never-ending support towards the Caltex® brand.”

SOOO..

Don’t miss out on the final episode of Celebrity Car Wars Season 3 this Sunday, 28 October at 9.55pm on ASTRO History Channel 555 and 575 HD. Find out who will emerge as the Champion for Celebrity Car Wars Season 3.

For more information on Caltex® and its products, please visit: