Realme 3, The Trendiest Smartphone With Gradient Unibody Design

The trendiest smartphone in the mid-range segment, featuring a Gradient Unibody design: define the “young creative aesthetic” of the mobile phone industry

Image 1 (from L to R) - Tiffany Teh, realme malaysia; Joee Cheong; Hunter Wang, ; Izzue Islam, Max Wong, Lazada Malaysia; and KC Har; realme malaysia

realme Malaysia, a smartphone brand that is Proud To Be Young and is dedicated to creating high-quality experiences for young people, released its realme 3 smartphone.

Image 5 - One of two phone cases from Joee Cheong's Galaxy Inspired Collection

Now  offering an exclusive discount for the realme 3 (3GB RAM + 32GB ROM) in conjunction with Lazada’s 7th Birthday Sale on 27th March 2019.

Image 2 - Models with the realme 3 smartphones

“The realme series has already sold more than 5 million units worldwide. As the latest product in the realme series, realme 3 leads the charge for the brand into 2019 and builds on the success of realme 2, realme 2 Pro and realme C1.

realme 3 represents how we continue to comprehensively upgrade performance and design, bringing new products and experiences to young consumers, and why we are their undisputed first choice in our price segment”, said Tiffany Teh, Brand Manager, realme Malaysia.

“We are happy that realme has chosen to continue their rapid growth in the Malaysian market by partnering with Lazada. Having realme onboard with us offering deals exclusive to Lazada’s 7th Birthday Sale allows us to provide our shoppers with trendy, accessible technology at great price points. It’s our birthday, but it really is your party,” said Sherry Tan, Chief Business Officer, Lazada Malaysia.

Gradient Unibody Design creates stunning looks and smoother, lighter body
realme 3 utilises Gradient Unibody Design, matched color to take the quality of whole phone to new heights, bringing the best tactile and visual experience to consumers in this segment.

The traditional “sandwich” format of screen-middle frame-back cover is abandoned, for an integrated injection moulded body, eliminating the need for a middle frame, to achieve a better grip. At the same time, it makes the whole phone look smoother and lighter, to fit perfectly in one’s hand.

In order to give young people the best visual experience, realme 3 uses gradient colour matching:

  • Dynamic Black-based on a two-tone black-blue scheme which goes through a three-round spraying process to achieve a natural gradient between black and blue.  And the blue part uses special painting which changes with the viewing angle, appearing to shift between blue and purple. The addition of pearl powder gives the back cover a more colorful look and greater depth.
  • Radiant Blue-color scheme offers another visual effect, combining a mirror effect produced with the NCVM process by vaporizing a silver reflective layer onto the back cover, then spraying over a translucent blue-green ink to create a graduated colour effect.

Ultra-high screen-to-body ratio, dewdrop screen provides stronger immersive experience
realme 3, based on realme 2, has upgraded its screen from a notch screen to a dewdrop screen that integrates the front camera, light sensor and distance sensor. The handset integrates the small “dewdrop” at the top of the screen, resulting in a screen ratio as high as 88.3%.

The new realme 3 means a wider field of view, greatly improved information display efficiency, and a stronger visual immersion when browsing images and videos.

Stronger processing power

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