Experience Thailand ‘Sabai Sabai Thai Food Festival 2018’ at Berjaya Times Square

Love Thai food?

What are you waiting for?

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Let’s d ive into the rich Thai culture, food and a plethora of offerings at the  ‘Sabai Sabai Thai Food Festival 2018’.

Jointly organized by the Department of International Trade Promotion, Ministry of Commerce of Thailand (DITP), HeroMarket and HPG Marketing (M) Sdn Bhd, the festival will take place at all 24 HERO Market outlets from 3 – 5 August. 2018.

Sabai Sabai, which literally translates to being happy, relaxed or comfortable, perfectly embodies the Thai culture and lifestyle. The festival takes on this theme and features a wide range of Thai food products and snacks brought to Malaysia in selected Hero Market stores. There will also be special-priced offers for selected Thai products.

MsPatcha Wutipanof the Department of International Trade Promotion, Ministry of Commerce of Thailand said,

“This is the first ‘Sabai Sabai Thai Food Festival’organized with HeroMarket and we expect more than 70,000 people throughout the festival period. Over the past few years, we have observed an increasing demand in quality Thai products from Malaysian consumers.”

We chose HeroMarket as a partner for this joint promotion because of their enthusiasm and constant support. Additionally, we share the same vision for Malaysian consumers to continue to have more choices of good quality products that Thailand.” .

Francis Teng, Director of HeroMarket said:

“We are excited to be part of the ‘Sabai Sabai Thai Food Festival 2018′ as we promote Thailand products and culture with our customers. We are heartened to be working together with Department of International Trade Promotion, Ministry of Commerce of Thailand for this initiative and look forward to similar collaborations in the future.”

During the festival, a range of new products will be launched in Malaysia. These include:

  • innovative fruit snacks from J Fruit, famous Thai confectionery brand
  • HACKS, Japanese rice crackers
  • Doca, fried shrimp and crab chips
  • Manora,Pocky choco sticks, crispy fish snacks
  • ‘Madam Fish’, rice crisps
  • Tawan, roasted peanuts snacks
  • Otori, sweet tamarind from Tamarind House
  • as well as snacks and beverages from international brands that are produced in Thailand such as Schweppes +C Lemon Flavour Soft Drink, Malee 100% juices, Birdy 3-in-1 coffee, Hales Blue Boy Syrup and many, many more.

Malaysian consumers can also get special priced offers from existing brands ranging from confectioneries and beverages.

According to Mr Soh Vleong, Managing Director of HPG Marketing,

“We have been bringing in Thai products since we started operations about seven years ago. Thai products do well in Malaysia as Malaysians are taken up with their unique people’s culture, innovative products and accepted taste offering which are undeniable.Being a part of the ‘Sabai Sabai Thai Food Festival 2018’ has given us an opportunity to partner with DITP, and we look forward to this collaboration. We hope, in time, this will pave the way to increase the demand of Thai products for Malaysians.”

“Thailand is one of our closest neighbors and Malaysians are constantly visiting the nation for business or pleasure, many buying Thai products during their travels. While we have a good range of Thai products on our shelves, as a partner of the ‘Sabai SabaiThai Festival 2018′, we will be offer more to our customers who crave the variety of Thai products,” said Sharon Hew, Marketing Manager of HeroMarket.

Apart from the in-store promotions, two major outlets will feature special activities in conjunction with the ‘Sabai Sabai Thai Food Festival 2018’.

The opening ceremony is held at Berjaya Times Square and officiated by H.E. Narong Sasitorn, Ambassador of Thailand to Malaysia.

From 3 – 5 August 2018, there will be Thai cultural performances and workshops that will showcase Thailand’s exquisite blend of culture and heritage.

Separately, from 16 – 18 August 2018 consumers can visit Desa Tebrau Johor Bahru and enjoy more Thai cultural performances alongside a Thai food festival and international bazaar.

Consumers who spend more RM30 at HeroMarket DesaTebrau will receive a free 15-minute Thai massage courtesy of Thai Odyssey.

During the ‘Sabai Sabai Thai Food Festival 2018′, for every RM5 purchase of Thai products at the Hero Market outlets from 3rd to 31st of August 2018, consumers are eligible to participate in a lucky draw to win exciting prizes.

The first prize winner will receive two return flight tickets to Phuket with accommodation for a 4-Day-3Night stay while the second prize winner stands a chance to win two return flight tickets to Hua Hin, with accommodation for a 3-Day-2Night stay. The third prize winner will receive a hamper worth RM500, fourth prize: a hamper worth RM300 and fifth prize: a hamper worth RM200.

For more information about the ‘SabaiSabai Thai Food Festival2018’, please visit https://www.facebook.com/myheromarket/ or https://www.facebook.com/thinkthailandmy.

About DITP

The Department of International Trade Promotion (DITP) is the Thai Ministry of Commerce’s foremost agency dedicated to the rapid and sustained expansion of international trade for both domestic achievement and global benefit. Over the last 40 years the DITP has facilitated countless multi-million-dollar trade deals, both governmental and private, to the satisfaction of international investors and entrepreneurs worldwide. And as a whole new dimension unfolds with the launch of the ASEAN Economic Community (AEC) in 2015, the DITP is ready to guide you in taking advantage of the almost unlimited possibilities presented by a free-trade system in a single market bloc of 600 million consumers. The DITP, with its vast and varied database of manufacturers, exporters and service providers in Thailand and overseas, is ready to respond directly and promptly to all requests from international entrepreneurs for any kind of product or service. Through the DITP, you will be matched with an ideal partner in order to form a business partnership that is both mutually beneficial and progressive.

About HERO Market

Hero Market is a private limited company specializing in the supermarket business. We currently operate 24 supermarkets in Klang Valley and Johor Bahru with a total workforce of more than 800 personnel. Hero Market was incorporated in 2005 and the people behind Hero Markethavean accumulative food retail experience of more than 75years. Our concept strongly emphasizes the fresh market department and everyday low prices.

About HPG Marketing
HPG Marketing started as a marketing office in 1998. Our manufacturing and packaging factory for varieties of quality nuts of Home Peanut Garden and has been representing a handful of big brands from Thailand.It began with small quantity orders and currently we are the sole distributors and brand owner of products produced in Thailand. HPG marketing strives to bring more of Thailand’s quality products into our demanding Malaysian market through a variety of business channels.

#sabaisabaifood festival #sabaisabaimy

Top Thai Brands 2018 Will Be In Malaysia This Early August

Leading Thai brands will take centre stage at Top Thai Brands 2018 from 9 to 12 August 2018 at the Hall 5, Kuala Lumpur Convention Centre.

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It will showcases some of fascinating Thai products along with some activities that will be held during the showcases.

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Themed “Open Up New Business Opportunity With Thai Creativity”, the event shines the spotlight on Thai ingenuity and entrepreneurship. Organised by Thai Commerce Ministry’s Department of International Trade Promotion (DITP), it offers a dynamic platform for the Malaysian business community to explore opportunities and partnerships with Thai companies.

H.E. Narong Sasitorn, Ambassador of Thailand to Malaysia:

“Business relationship features prominently in the long and cordial tie between two countries and the Top Thai Brands 2018 event will further provide a friendly  platform for entrepreneurs from both sides to explore new business opportunities and potential partnerships. The idea is not only to introduce our Malaysia friends to leading Thai products brands, but also to inspire them with refreshing insight into the creative pulse that brought these brands to life.”

Ms Patcha Wutipan, Minister Counsellor (Commercial) said:

Top Thai Brands 2018 is one event that will truly resonate with the five senses as its boasts a most diverse selection of exhibitors and offerings. There is something for everyone, from business matching services and seminars to complimentary Thai messages , cultural performances and live cooking demonstrations. Interest in the event has been rising steadily and we are confident of achieving our goals of 5,000 visitors and 500 business matches.”

Lam Swee Kim, dimsum Chief Marketing Officer in Malaysia said:

Top Thai Brands 2018 presents an excellent opportunity for dimsum to promote and expand our collaboratives ties with partners in Thailand such as Artop Media and GMM Grammy. We will continue to bring the Best Thai content on dimsum through our MOU signing with Artop as well as offer some of the best content from GMM Grammy. As part of our strategic plans, we will also be bringing more popular Thai artists to meet with their fans in Malaysia through Artop Media, which will begin with the “My Dear Loser Series: Monster Romance” star tour in August.

Top Thai Brands 2018 will introduce new Thai products as well as established brands to the Malaysian market, in line with the mutual goal between Thai and Malaysian government in expanding the trade volume targeted at USD30 billion.

A total of 100 exhibitors are expected, a significant increase from 30 to exhibitors in 2017. The organisers anticipate to generate at least 500 business-matching connections.

Exhibitors represent  wide range of sectors, including Halal F&B, spa, beauty and wellness, packaging, house ware, home decor, fashion accessories,kid’s clothing and toys, pet products and much more.

Top Thai Brands 2018 is a must-visit for anyone seeking innovative new products, especially those involved in food and hospitality services such as catering businesses, eateries and hotels (HORECA).

Among the event highlights is a free business matching service powered by the Malaysia Global Business Forum and Thaitrade.com. Also not to be missed is the “Leveraging trade and Investment Opportunity with Thailand ” seminar on 10 August 2018, supported by the Royal Thai Embassy.

Get insights on how to capitalise on Thailand’s strengths in product and service creativity, investment, incentives as well as financial tools. Speakers are from Bangkok Bank Berhad, Boat Noodles, Thai Odyssey, Tan Chong Group, Karex and Board of Investment of Thailand.

Visitors can look forward to daily cultural shows brought by Thai Tourism Authority, free Thai massages sponsored by Thai Odyssey in collaboration with Thai Labour Office, a lucky draw sponsored by Bangkok Airways and a Meet and Greet session with Thai celebrities, supported by Malaysian Video On Demand Service, dimsum and Thai Airways International.

Top Thai Brands 2018 is open to both trade visitors and the public. Admission is FREE and opening hours are from 10am to 6pm daily. Trade visitors are encouraged to register for the event.

For further details, please contact: