Inspirasi Media Online

Endorsed by the Prime Minister’s Office and supported by 10 ministries and government agencies, the initiative aims to boost competitiveness of small-to-medium sized enterprises (SME), build stronger consumer confidence in Malaysia brands, and open wider market opportunities for Malaysian businesses.

Eden Yap, Organising Chairman of Malaysia Brand Day, said the initiative is designed to generate long-term impact.

“Malaysia Brand Day is more than an exhibition. It is a national movement to strengthen our economy by supporting Malaysian brands, supporting local. SME contributes about 40% of national GDP in Malaysia while SME workers contribute 48% to the entire country’s workforce, and that the platform will connect brands directly with buyers, investors, policymakers, and global markets, enabling real business opportunities and shared growth across industries”

Organisers also revealed details of the inaugural edition Malaysia Brand Day 2026.

• Date: 8-10 January 2026
• Venue: Kuala Lumpur Convention Centre
• Objective: Unite brands from 16 industries, featuring curated showcases, leadership dialogues, industry panels, business matching, and capability-building workshops.

More than 50 brands have confirmed their participation, including ZUS Coffee being the Official Beverage Partner, A Cut Above, Applecrumby, Eu Yan Sang, Bloomthis, Carlo Rino, Ogawa, Fire Fighter, and EE Clinic.

Datin Winnie Loo, President of the Branding Association of Malaysia, reiterated the importance of uplifting homegrown names.

“Homegrown brands reflect our creativity, innovation, and resilience. Many share similar challenges in scaling and building consumer trust. Malaysia Brand Day is a good platform that creates an ecosystem where government, businesses, and consumers come together to support and champion in Malaysian-owned excellence.”

Malaysia Brand Day is backed by a strong coalition of ministries and agencies, including Ministry of Investment, Trade and Industry (MITI), Ministry of Entrepreneur and Cooperatives Development (KUSKOP), Ministry of Plantation and Commodities (KPK), Malaysia External Trade Development Corporation (MATRADE), Intellectual Property Corporation of Malaysia (MyIPO), SME Corporation Malaysia, TalentCorp, and SME Corp. Their support reinforces the initiative’s alignment with the Madani Economy Framework, particularly its focus on strengthening competitiveness and generating inclusive economic value.

By spotlighting Malaysian brands, Malaysia Brand Day aims to inspire consumer confidence, encourage “buy local” habits, and expand market opportunities for SMEs. While our core mission is to uplift and empower SMEs, Malaysia Brand Day 2026 will also highlight proudly Malaysian brands that have grown from humble beginnings into regional leaders and global names. Their journeys stand as powerful proof that Malaysian brands can rise, compete, and lead on the world stage and we hope their success stories will inspire more SMEs to dream boldly, scale fearlessly, and build legacies the nation can be proud of. The initiative also aspires to enhance Malaysia’s global brand presence while showcasing the innovation and entrepreneurial spirit driving the nation forward.

The successful unveiling marks the start of a multi-year national effort to elevate Malaysian excellence and create shared impact for businesses, consumers, and the wider economy.