The iconic truck is travelling to 90 locations across 8 states, surprising communities with richer, more chocolatey Cadbury Dairy Milk moments and creating meaningful experiences for everyone.
The truck also invites Malaysians to savour the upgraded chocolate firsthand. Crafted at the Shah Alam plant with more cocoa and a refined chunk shape, the new recipe offers a more indulgent bite while staying true to the brand’s beloved heritage.
Designed to bring people together in fun and meaningful ways, each stop of the Purple Truck offers opportunities to sample the improved chocolate, join interactive activities, and take home keepsake memories, turning everyday places into joyful community gatherings.
“We wanted to bring the generosity of Cadbury Dairy Milk directly to Malaysians in a fun, meaningful and inclusive wayThe Purple Truck is about bringing people together to enjoy memorable experiences and celebrate the joy and generosity that Cadbury Dairy Milk represents.” said See Mei Sin, Marketing Head of Mondelēz International (Malaysia & Singapore). “
The Cadbury Purple Truck will be travelling across Selangor, Kuala Lumpur, Melaka, Johor, Pahang, Penang, Kelantan and Terengganu. Fans are encouraged to follow the journey, catch the truck at a stop near them, and share their moments on social media.
Stay tuned to Cadbury Malaysia’s Facebook and Instagram pages for live updates on the Purple Truck’s next destination.
Inspirasi Media Online 
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