Inspirasi Media Online

The partnership was formalised at a signing ceremony and press conference attended by key leaders from both organisations Mr PatrickChin, Chief Executive Officer of Pet Universe NOURISH and Mr Kitisak Limamphai, President of International Pet Food Company Limited (IPF) Thailand.

“This collaboration goes beyond partnership. It is a fusion of two great strengths. It’s about creating innovative, premium pet food that gives pet parents complete peace of mind. Together we will dive innovation, regional growth and industry leadership in Asia’s pet nutrition sector”, said Patrick Chin, CEO of Pet Universe NOURISH.

Mr Kitisak Limamphai, President of IPF added:

“At IPF, we are committed to delivering food products of the highest quality with integrity and sustainability. This partnership extends that commitment into pet nutrition, building a bridge between Thailand, Malaysia and the world and strengthening our leadership in the global pet wellness industry”

The event was graced by Yang Mulia Tengku Faizwa Tengku Razif, representing the Malaysia International Economic and Social Development Association (MIESDA) whose presence underscored the partnership’s significance as a model for ASEAN cross-border collaboration.

This collaboration also marks a major milestone in the region’s growing pet industry, uniting Malaysia’s leading advocate for Humanising Pet Nutrition with Thailand’s globally recognised manufacturer known for its human-grade food standards under CP Foods.

The partnership also aligns with the ASEAN 2025 theme “Inclusivity and Sustainability” by promoting responsible innovation, cross-border trade and regional cooperation in the fast-growing pet care market-one of Asia’s most dynamic sectors.

CFA International Awards & Banquet 2025 – International Division & China was also held after the MOu signing ceremony/

The first time event hosted in Malaysia, organised by the Cat Fancier’s Association (International) were held to recognise outstanding achievements in the cat industry, while also promoting Malaysia as an international tourism destination through the organisation of this world-class event; with the presence of participants from all over the world.

It is also aims to raise ethical standards and competent practices in cat management and breeding, in line with international best practices, with expectation of positive impact on the growth of the country’s pet industry and further stimulate new economic opportunities in this growing sector.

This prestigious event brings together breeders, industry players, professional bodies, and the cat lover community as a platform of knowledge exchange, experience sharing, and strengthening strategic cooperation networks between local and international parties.