Inspirasi Media Online

“Chinese New Year is a key festive period for us at fahrenheit88. With The MA-Vellous Year, we have taken a more contemporary approach to the celebrations by positioning the mall as a creative and experiential retail destination for tourists and young urban shoppers. As part of Bukit Bintang, one of Kuala Lumpur’s key tourism districts, fahrenheit88 continues to curate festive experiences that complement the Visit Malaysia Year momentum, supported through collaborations with tenants such as HLA and Bath & Body Works,” said Kung Suan Ai, Director of Marketing, fahrenheit88.

The heart of this festive transformation is the MA-Vellous Garden, a stunning centerpiece located at the Main Atrium.

This picturesque backdrop serves as the ultimate photo spot, where the refined beauty of imperial aesthetics meets vibrant splashes of modern flair. Shoppers are invited to wander through this curated environment, which brings a touch of ancient elegance to the bustling energy of Bukit Bintang.

CULTURAL IMMERSION: MARKETS, ART, AND TRADITION

Shoppers can dive into a world of traditional elegance at the Chinese Horse Brush Painting Exhibition at Level 1, Lot 1.43.

This year is a major milestone for celebrated Award-winning Malaysian artist Mr. Tee Ying Jie, as he marks his 10th anniversary of zodiac-themed exhibitions by bringing this special commemorative pop-up to fahrenheit88. The gallery is a visual feast, featuring an extensive collection of more than 100 original art pieces alongside a majestic horse carriage display that captures the spirit and power of the Fire Horse.

Designed for everyone from curious locals to art-loving tourists, the exhibition is open to the public and perfectly located for a quick cultural stop during a day out in Bukit Bintang, sitting just steps away from the Bukit Bintang MRT and Monorail Station. Whether you’re a seasoned collector or just looking for a beautiful photo backdrop, this 10-year celebratory showcase offers a rare chance to see a decade of artistic evolution in the heart of the city’s most vibrant district.

The spirit of the New Year is further celebrated through a curation of cultural experiences that transform the mall into a festive hub. During this period, the mall is bustling with energy thanks to a dedicated Chinese New Year Market, which offers a vibrant selection of festive goods, traditional decorations, and seasonal treats for all visitors.

EXCLUSIVE LIFESTYLE PARTNERSHIP: BATH & BODY WORKS “TOUCH OF GOLD”

This Lunar New Year, Bath & Body Works invites shoppers to step into a world of prosperity, joy, and luminous fragrance with the launch of its Touch of Gold Collection, paired with a spectacular Lunar New Year Takeover at fahrenheit88 from now to 24 February 2026. Anchored at the mall’s Main Entrance, the high-impact takeover brings the campaign tagline — “Everything You Touch Turns to Gold” — to life through immersive displays, scent discovery moments, and interactive experiences designed to delight shoppers of all ages:

• Interactive Gaming: Visitors can test their reflexes with the “Catch a Gold Bar” digital game to unlock tiered prizes, including shopping vouchers and exclusive gift redemptions.
• The Wishing Tree: From 22 January to 1 March 2026, shoppers can participate in a time-honored tradition by hanging their New Year wishes on the Wishing Tree for a chance to win special prizes.
• Carousel Horse Experience: Embracing the Year of the Horse, a festive Carousel Horse provides a whimsical photo opportunity and rides for the young and young-at-heart.
• A Fragrant Collaboration: The celebration extends to Tutti Frutti, featuring a cross-collaboration “Touch of Gold” takeover where shoppers can explore dedicated fragrance testers and enjoy limited-time yogurt redemptions.
  
  FESTIVE FUN
  
  What’s a celebration without some festive fun?
  
  Mark your calendars for a lineup of cultural showcases and hands-on workshops that bring people together:
  
• CNY dance performance (31 Jan 12 PM)
• Traditional lion dance (17 & 21 Feb, 12 PM)
• Brush painting workshop & demo by Mr Tee Ying Jie (24 Jan, 11 AM)
• Chinese Calligraphy demo & giveaway (7 Feb, 11 AM)
  
  DOUBLE THE ANIME THRILLS: EXCLUSIVE EXHIBITIONS
  
• Crayon Shin Chan: Space & Time Adventure (Incubase Arena, Level 2): Join Shinchan on a
  space-themed adventure filled with humour and interactive fun. Designed for families and
  fans of all ages, this attraction adds a playful highlight to the festive period.
• Digimon Adventure Anime 25th Anniversary Exhibition: Celebrating 25 years of a global
  phenomenon, this exhibition invites visitors into the Digital World through a curated showcase of iconic scenes, character evolution, and rare production insights. Nostalgic displays and exclusive photo opportunities pay tribute to the enduring bond between humans and their Digimon partners.
  
  PROSPERITY REWARDS FOR SHOPPERS
  
  fahrenheit88 believes in rewarding its loyal shoppers with gifts of prosperity. Throughout the campaign period, shoppers can redeem exclusive redemption based on their spending:
• Tier 1: Spend RM150 in a single receipt to redeem a Free Ang Pow Packet.
• Tier 2: Spend RM350 to redeem a Special Edition Crayon Shin Chan Gift Mug, an Ang Pow Packet and an RM28 HLA cash voucher with no min spend.
  
  SHOP & WIN WITH HLA: EXPLORE THE BEAUTY OF JIANGSU
  In a special partnership with HLA, shoppers are invited to participate in a “Ma-vellous” opportunity to win an unforgettable travel experience.
  
  Shoppers can turn their festive shopping into a journey of discovery:
  
• Grand Prize: Jiangsu Cultural Tour for 2 worth more than RM20,000: For every RM250
  spent in a single receipt, shoppers are eligible to enter the “Guess the Number of Paper
  Bags” Challenge. The entry closest to the correct number of horses on the in-mall display
  will win a cultural tour for two to Jiangsu.
• Consolation Prize for Top Participants: The next top 10 contestants will receive premium
  prizes.
  o Top 5 Winners: Receive RM300 worth of HLA shopping vouchers each.
  o Next 5 Winners: Receive HLA products valued at RM800 each.

For more information on ‘The MA-Vellous Year’, visit fahrenheit88’s Facebook page , Instagram
account, TikTok Account, Xiao Hong Shu Account, or contact fahrenheit88 Customer Service at 03-2148
5488.