Inspirasi Media Online

Throughout the campaign period, shoppers can look forward to a vibrant line-up of food-inspired games and activities, weekend lion dance performances, festive workshops and exclusive promotions across the centre. Enhancing the celebration further, MyTOWN has partnered with IKEA for the Two Stops, More Rewards
campaign, offering shoppers the chance to win daily prizes and rewards worth up to RM50,000.

“Our collaboration with IKEA allows us to deliver greater value across both destinations, as a way of thanking our shoppers for being part of the MyTOWN community. “Through ‘Rhythm of Reunion’, we hope to create meaningful moments that“Through ‘Rhythm of Reunion’, we hope to create meaningful moments that
bring families and communities together this Chinese New Year.” said Mohd Azhan Che Mat, General Manager of MyTOWN Shopping Centre.

In line with the festive symbolism of prosperity and smooth journeys, MyTOWNKL members can redeem exclusive Chinese New Year merchandise with as little as 228 reward points, including festive red packets, while a travel tea set is available at 628 reward points until 22 February 2026 only.

At the heart of the celebration, Central Town has been transformed with Hong Kong teahouse-inspired décor, creating a warm and nostalgic ambience featuring a reflective lantern room, interactive corners and photo-worthy installations. Adding to the experience, the Seasons & Smiles photobooth pop-up on the Ground Floor
offers shoppers studio-quality portraits to capture meaningful moments with loved ones.

MyTOWN also premiered its latest brand film, a heartfelt story depicting families reuniting despite their differences. Produced by Musang King Group, the film reflects the emotional essence of the season and reinforces the campaign’s central theme of reunion.

Festive highlights across the centre include seasonal offerings from Jin Ye Ye, GPR Gold Butter Cookies, BrownieMunch, Wonderlab, Canton Boy, Nah Honey, Awesome Snack, Happy2U, and more — each bringing distinctive flavours and promotions to enhance the Chinese New Year experience.

Continuing to enrich its retail mix, MyTOWN is excited to welcome several new tenants this month, including Japanese home furnishing brand NITORI, leading international kids’ wear brand Balabala, Malaysian bag specialist Sometime, local modest wear brands Bayu Somerset ,and the unique culinary experience Bakar
Thai Bowl at MyGROUND. Upcoming additions include Siti Khadijah, as well as trusted household name Akemi, among others in the pipeline.

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