What a GOOD Initiative!!
Together with Tetra Pak, Firefly Airlines has taken its first step into recycling its inflight beverage cartons.
Although it is a known fact that it is challenging to recycle inflight items, the airline that goes with the direction Discovery this year, has discovered a way to be able to help preserve the environment in addition to providing more usable objects to people without the need for extra resources.
Firefly is the first full-service airline in Malaysia that separates used beverage cartons on board for recycling. It is understood that there are two other full-service airlines in Malaysia who does recycling but they do not separate their recyclable waste including Used Beverage Cartons (UBC) on board.
“Having started with just beverage cartons now, we will gradually begin transitioning to more sustainable initiatives in the near future as we will need to consider space and time pressures on cabin crew to collect materials separately,” said Firefly CEO, Philip See.
He added that recycling cartons is a great way to keep unnecessary waste out of landfills, but your green contribution can start as little as when you are shopping. Tetra Pak cartons are 100% recyclable. The recycled UBCs are collected and recycled into something new and useful such as recycled paper, cardboards, roofing tiles, furniture and many more.
Terrynz Tan, Environment Director, Cluster South Asia, East Asia Oceania, Tetra Pak International S.A. echoes his sentiments and said,
“It has been our goal to introduce recycling to as many Malaysians as possible, and it has been a great journey towards educating more people on the usefulness of beverage cartons even after it has served its purpose. We are honoured to partner with Firefly and look forward to benefitting more communities, increasing the recycling rate and introducing even more collection points as a result of this initiative.
Tetra Pak Malaysia actively drives recycling of UBC through collaborations with the government, communities and other partners to promote public participation in recycling programmes and activities.