The first partners in the initiative, AmBank, Family Mart, Maxis, Pay4U, and ZUS Coffee, leveraged Samsung and Android platform’s capabilities to enrich user experiences on their local apps.

During the recent partner sharing session, themed, ‘Reimagining Foldables for Malaysians’, they showcased their app optimisation through the flexible use of screen expansions and multi-angle fold usages.

In the coming months, Samsung will be onboarding more partners, including Gigi Coffee, Golden Screen Cinemas, TGV Cinemas, and Zapp.

Additionally, Samsung aims to collaborate with local universities on a hackathon, where students will pitch foldable app ideas. This is in line with its ESG mission to empower young Malaysian talent and incentivise them to make waves in the tech space.

“At Samsung, we are passionate about making mobile innovation relevant to consumers. In our bid to mainstream foldable smartphones, we are collaborating with homegrown brands to create unique, local Galaxy Z experiences on their apps that Malaysians use on a daily basis, and bring it closer to their hearts. We invite more local organisations to be a part of this industry collaboration and deliver better experiences to their customers,” said Luke Au, Head of Product Marketing, Mobile eXperience, Samsung Malaysia.

Below are some Quotes from Samsung’s partners:

  • “Customer experience was always paramount in the development of our AmOnline App. We saw an opportunity in foldables as a category Samsung is championing, and we want to be in the forefront of this new category of devices. This led us to explore how we could leverage app continuity along with the expansive screen provided by the Galaxy Z Fold4 to deliver the best possible experience to our users. The guidance and resources made available by Samsung and Google are comprehensive and shortened the go-to-market timeline.”-Adrian Tan Li Yen, Head of Retail Digital Business, AmBank
  • “Our commitment to innovation and meeting the evolving needs of our users motivates us to optimise our app and deliver exceptional experiences in this exciting space. We see great business potential as foldable phones become more mainstream. By collaborating with Samsung, we can provide customers with a seamless experience that takes full advantage of the distinct capabilities of foldable screens. Samsung has successfully rewritten the mobile experience to meet the current demands and capture the millennials and the Gen Z attention, creating captivating interactions.”-Richard Khor, Head of Business Development, Family Mart
  • “At Maxis, our customers are at the heart of everything we do and we continue to leverage technology to deliver delightful experiences. Foldables offer a unique experience and in optimising our Maxis and Hotlink apps to support it, we can offer a seamless journey to a growing user base, while also expanding our digital channels. Along with our key partner Samsung, we want to continue innovating in the foldable space and maintain our high standards in UIUX for our apps.”-Derek Wong Kah Wai, Head of App Management, Maxis
  • “With revolutionary features rolling up to provide uncommon but interesting experiences, expectations for what’s next in smartphone innovation have been growing. These new technologies have allowed us to think outside the box to adapt and broaden the horizon of mobile app enhancements.”-Jothi Prakash A/L Murugan, Chief Technology Officer, Pay4U
  • “At ZUS Coffee, we take great pride in our coffee app and are committed to continuously enhancing it to provide the best possible user experience. When optimising our app, we prioritise three key areas: user experience, performance, and attractive UI design. For the foldables form factor, we have been able to adapt our app to enable multitasking and a rich UI, which lets customers view more details within the same page.”-Mr. Venon Tian, Chief Operating Officer, ZUS Coffee

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