GIGABYTE Announced Latest Content Creator and Gaming Laptops

GIGABYTE  introduced its latest iteration of the AERO 15 Classic line-up targeted at content creators, and the refreshed AORUS line-ups for gamers.

IMG_20190704_121835

Each of its line-ups are bolstered with the latest NVIDIA GeForce® GTX and RTX-series alongside Intel’s 9th Gen Intel® Core™ processors.

LEFT-RIGHT_ AERO 15 CLASSIC - AERO 15 OLED

Titled “Creation on the Go,” the media launch highlights GIGABYTE’s push to enrich and increase the output capabilities of content creators through the AERO 15 Classic. The event saw multiple speakers from GIGABYTE, NVIDIA, as well as Malaysian 3D & motion designer, Ismail Amir Abdullah.

A Response to Content Creation

GIGABYTE’s Vice President, Mr. Steven Chen believes that content creators are a niche that reflects the brand’s value and proposition for quality products.

“Content creators today have to take on a responsive and adaptable role when it comes to communicating with their fans. Having the ability to educate, entertain and express stories are crucial in building a loyal and expansive following. With our latest Aero 15 Classic, GIGABYTE aims to redefine the future laptop market by creating products that best fit content creators’ needs. We project that our latest release can help create a new wave of Brilliant Creators with the support of powerful and high-quality devices from GIGABYTE.”

Ms. Oreo Lee, Account Manager & Sales

AERO 15 Classic: 8 Core Mobile Processor, Industry Largest 94Wh Battery and other Premium Features

The AERO 15 Classic notebook comes with the top-notch 9th Gen Intel® Core™ i7 and i9 processor, delivering excellent computing power to every user. The 8-core processor is capable of up to a 5.0GHz clock speed, translating to a 25% performance score increase compared to its predecessor.

Partnering with tech giants Intel and Microsoft, AERO 15 Classic was built with the “All Intel Inside” concept, making it the world’s first AI (Artificial Intelligence) enabled high-performance laptop series. The automatic AI detects and learns based on a user’s work habits, constantly switching power between the CPU and GPU to assist users in experiencing the best performance without impeding in their needs.

The AERO 15 Classic comes:

  • with a 94Wh large battery, providing up to 8 hours of battery life to enhance work performance
  • As for graphic cards, The AERO 15 Classic comes with the latest GeForce® RTX™ 20 series GPU, supporting Real Time Ray Tracing, deep learning technology (DLSS) and NVIDIA Adaptive Shading® (NAS) adaptive shading.
  • its other premium components of the AERO 15 Classic line-up also introduces: an Intel® 760p SSD, Thunderbolt™ 3 port, Intel® based Killer™ 1550 Wi-Fi adapter, AUO 4K screen, Sharp GZO 240Hz panel, LG for 144Hz FHD panels, Samsung® for memory modules, Killer™ Wi-Fi chip, X-Rite™ Pantone®, and Nahimic™ 3 sound technology.

All these components reflect the product’s line of premium and high standards through build & design.

Inviting the Rising 3D Animator: Mr. Ismail’s Experience as a content creator

In support of the media launch, a rising star for 3D & motion design, Mr. Ismail Amir bin Abdullah (IG: @amr_render) was also in attendance. During his presentation, Mr. Ismail shared his personal experiences utilizing the AERO 15 Classic and how his overall workflow performance increased significantly as well as his ability to translate his latest ideas straight onto the laptop due to its form factor.

“Having experienced a content creator-first laptop for an extended period is definitely a game-changer. In the past, I used to be conscious when relying on my old laptops which was designed aggressively to appeal to gamers,” he says.

“Having the AERO 15 Classic gives me confidence in both producing my work due to its performance and sleek design. Its artificial intelligence (AI) software embedded within the laptop allows extreme levels of multi-tasking (Cinema 4D, After Effect, Photoshop, Illustrator, Daz Studio, Octane render, etc) which is suitable for my rendering needs. Not forgetting, its well-ventilated design features also ensures that my output is consistent with the standards I’ve set for myself,” he adds.

Introducing The Gaming Product Line: AORUS

GIGABYTE also introduced AORUS laptops as the gaming product line for GIGABYTE Group, including AORUS 5, AORUS 7 and AORUS 15. The highlight was the AORUS 15, which was introduced as the best performance laptop under 1 inch, which its 3D scores is in lead among others.

These slim notebooks use the same WINDFORCE Technology from our renowned AORUS graphics card specialist team, giving the laptop best thermal dissipation to boost its performance while maintaining an aesthetically pleasing design. The AORUS 15 arrives with a 240 Hz panel option for those seeking for a better visual gaming experience. For mainstream gamers, AORUS 5 and AORUS 7 has packs the LG® IPS 144Hz panel and Samsung® for memory modules, Killer™ Wi-Fi adapter, NAHIMIC™ sound technology, Intel® processor, Intel® SSD, and the NVIDIA® graphics processor.

Both the AERO and AORUS product lines are targeted to be available in Malaysia by the 15th of July through selected distributorships and dealers.

For more information on GIGABYTE Malaysia, please:

LAZADA Mid Year Festival is Coming This 12 July

Lazada will hold its first ever mid-year sale event, the Lazada Mid-Year Festival, on Friday 12 July 2019 at midnight (local time) across all its six markets in Southeast Asia (SEA).

Photo 2 (Lowres) (1)

For 24 hours, Malaysian shoppers will be able to snag items up to 50% off on Lazada Malaysia!

Photo 1 (Lowres) (1)

Lazada users will enjoy a richer, more rewarding and entertaining shopping experience with new features such as:

  • GUESS IT livestreamed gameshow
  • Chup Dulu pre-order deals to reserve and guarantee the purchase of selected products as well as a Lowest Price Guarantee*.

The Mid-Year Festival also coincides with Lazada’s annual Big Baby Fair which takes place over 5 days from 12 – 16 July.

“Lazada strives to be an everyday lifestyle destination for consumers in Malaysia, offering more assortment, function and style at price points to suit individual needs. The Mid-Year Festival brings the best Lazada has to offer to both shoppers and sellers, as it takes place during a traditionally quieter shopping season. This presents more chances in a year for us to bring continuous excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

As part of Lazada’s new Mid-Year Festival, the eCommerce leader is furthering its Shoppertainment strategy with its first region-wide livestreamed gameshow across six countries.

GUESS IT is a 30-minute in-app show that combines a gameshow concept with professionally-generated livestreamed content. It involves entertaining local personalities Aiman Tino, Harris Baba, Sharifah Sakinah, Sean Lee, Jordan Yeoh, Sherry Alhadad, Nabil Aqil, Shu Faye and Theeban G playing host and giving away clues for viewers to guess the price of products.

Your One-Stop Lifestyle Destination

To encourage more shoppers to follow their hearts, Lazada is offering attractive benefits such as free shipping deals with participating sellers as well as millions of Lazada vouchers to be given away throughout the day. Look out for 50% discount vouchers off items storewide, and attractive vouchers for new customers. Here’s what shoppers can look forward to:

• GUESS IT (1 – 12 July 2019)
Join the livestreamed games on the Lazada app from 1 to 12 July every day at 12pm, 1pm, 7pm, 8pm, 9pm, 10pm! Each livestream session will have 6 rounds of Guesses. Players who guess the quickest with the closest price will win! The more viewers join the livestream, the bigger the rewards! Share the livestream link with your friends and receive a Guess Card for a higher chance to win*.

• Chup Dulu (29 June – 11 July 2019)
Enjoy exclusive deals and unbeatable prices on selected items when you Chup Dulu. Reserve the items you want by paying a non-refundable deposit via the Lazada app before 11 July 2019 to guarantee that the item is yours*. Check out and pay the balance of your payment on 12 July 2019 to secure your purchase and the item will be shipped out to you.

• Lowest Price Guarantee* (12 July 2019)
Lazada is committed to providing shoppers with great savings and value when you shop with us this Mid-Year Festival! Enjoy shopping with our Lowest Price Guarantee on LazMall products this 12 July 2019. If you spot a lower regular selling price on an identical, in-stock, non-promotional product on another online store; let us know and we’ll pay you two times the difference!

• Deals that make your Heart Beat from our partners
-Burger King – Scan the Lazada QR code in participating Burger King outlets and get a 5” Whopper at only RM5.
-Malaysia Airlines – Get up to 15% off on your flight tickets.
-Mastercard® – Save your Mastercard (Credit, Debit, Prepaid) for your purchases on Lazada and get 15% cashback in your Lazada Wallet. For cards already saved, enjoy 5% on purchases on 12th July. From 5th to 11th July, top up and save your Mastercard on Lazada wallet and get up to 15% cashback.*
-Citibank – Get RM17 off with a minimum spend of RM150 when you check out with your Citi credit card!
-Lazada Social Media Contest with partners – Win prizes such as flight tickets from Malaysia Airlines to exotic locations, all you can eat ice cream buffets for your family from Baskin-Robbins and other special experiences when you participate.

• Big Baby Fair (12 – 16 July 2019)
Shoppers can look forward to great savings with up to 80% off, RM 1 deals and over RM100,000 worth of collectable vouchers on diapers, milk, strollers, feeding accessories, toys and more.
*Terms and Conditions apply.

Game Is On with District Race by AIA Vitality

Get your game on with the WORLD’S greatest URBAN EXPLORATION RACE!!

IMG_20190620_111933

District Race made its Malaysian debut in Kuala Lumpur.

First launched in Singapore in 2018, District is a ground-breaking technology platform that encourages people to lead active, healthy lifestyles by providing an engaging and fun urban exploration experience through the District Race app.

District Launch (1)

Ben Pember, Chief Executive Officer of District Technologies said:

“Having conducted successful District Races in Hong Kong and Singapore, we are excited to finally introduce District Race to Malaysia. By offering Malaysians a brand new urban exploration experience, we hope to enable active living and allow everyone to develop a greater appreciation of their cities. District Race is designed for anyone and everyone, and we believe that District Race is a great starting point to motivate people to get out and rediscover what their cities have to offer.”

Heng Zee Wang, Chief Marketing Officer of AIA Malaysia echoes his sentiments:

“Maintaining a regular workout regime and an active lifestyle can be quite challenging for the current generation. Our work and family commitments plus long commutes often are barriers to us being able to maintain a healthy lifestyle. This is why AIA is excited to bring District Race to Malaysia for the first time ever – as a platform that enables Malaysians to explore their cities in a whole new way with their families and friends. We’re always looking for new and innovative ways to empower Malaysians to lead healthier, longer and better lives, and District promises a ground-breaking experience for everyone.”

The World’s Greatest Exploration App

District Race (1)

District Race app is an experiential technology platform that is redefining running and urban exploration through gamification. By combining cutting-edge augmented reality and location-based technology, the District Race app brings cities to life in an immersive urban exploration race.

Explorers can use the District Race app to navigate their way through the city, collecting as many points as possible by clearing virtual checkpoints and challenges. With no set route and set distance, explorers can create their own strategy and choose how they explore their cities.

From young urbanites looking to rediscover the city to elite runners who want to conquer a brand-new challenge or even families looking for a fun, healthy and educational experience together, District Race is designed to be an unforgettable experience for all.

Pre-event engagement to hype up the main race

The main race day will be held on 3rd November 2019 in Dataran Merdeka, Kuala Lumpur with ticket prices ranging from RM60 to RM130, including Early Bird and Regular ticket prices. Before the finale in Kuala Lumpur, the race will go live in stages across Kuala Lumpur, Penang, Melaka and Johor Bahru. Virtual checkpoints called ‘grids’ will be set up across these locations, allowing everyone to explore for free and have an amazing opportunity to experience the District Race before the finale. These grids will go live between 21 June and 20 October and give explorers the chance to win exciting prizes as they go out, explore and rediscover their cities.

A series of community events known as #ExploreEvents will also be held at these four cities, and will feature themed virtual districts. Each district offers different challenges that highlight landmarks, as well as the culture and heritage of each city.

Start exploring with the District Race app and be rewarded

District Race will be launching the Ultimate Explorer Challenge in Malaysia to encourage people to get out, explore, and level up their fitness. The person who scores the most points by completing District grids in Malaysia from 17th June to 2nd November 2019 will be rewarded with a round the world trip for them to try out our District Grids in more than 15 cities around the world. This aligns with the mission of enabling everyone to go further, do more, and explore. The winner of this challenge will be announced at the main race day on 3rd November.

In addition, Explorers who download the app and complete at least five grids between 17th June and 31st July will also receive a free ticket to District Race Kuala Lumpur on 3rd November.

The world’s greatest urban exploration race

Explorers can opt to join either of the two categories – Discovery and Open – on the main race day, as individuals or in teams of four. Both categories vary in terms of difficulty and the number of checkpoints.

The Open category is a classic category which has been created for those wanting to explore new places around their city and compete in new challenges – it comes with over 100 checkpoints and challenges to complete in two hours.

The Discovery category on the other hand, is a family-friendly grid that is recommended for beginners. This grid introduces Explorers to District Race with a smaller grid and a shorter one-hour mission, with over 50 checkpoints and challenges located around the Base location.

Each category includes three types of challenges that have to be completed, namely the Scan Challenge, Discovery Challenge, and Time Trial Challenge. Each challenge will test the explorers’ skills such as speed, knowledge of the city, dexterity and problem-solving. To complete these challenges, explorers will have to strategise and plan their own routes, choosing the checkpoints that will maximise their points.

Explorers can track their progress on the live leaderboards hosted on the District Race app, creating a sense of friendly competition and a desire to push for that last checkpoint.

Tickets for District Race Kuala Lumpur are now available for sale on:

www.exploredistrict.com/en/events/kuala-lumpur

The District Race app is now available for download via the App Store and Google Play.

Visit District Race Malaysia’s website for more information and follow District Race Malaysia and AIA Vitality on social media for the latest updates.

 

Event Date: 3 November 2019 (Sunday)

Event Venue: Dataran Merdeka, Kuala Lumpur

Event Time: From 6:00 AM until 4:00 PM

Programme:

0600 – Gates Open
0645 – Elite Wave
0700 – Open Waves begin
1200 – Prize Presentation
1400 – Discovery Waves begin
1600 – Event Ends

Run Distance With no set route and no set distance, explorers can strategise and plan their own routes, choosing which checkpoints and challenges to clear that will maximise their point.

How to Register Online Registration via Credit / Debit Card / PayPal on
http://www.exploredistrict.com/en/events/kuala-lumpur

Registration Deadline 1 November 2019
*Registration ends when all entries are filled

Race Pack Items All District Race Kits include the following items:
● District Race KL Tee
● AR-Enabled District Race KL Sticker
● District Race Bag
● AR-Enabled Finisher Medal (collect at finish line)

DISTRICT RACE BY AIA VITALITY 101

The Grid
The Grid will feature different areas in Kuala Lumpur, with each offering a unique race experience. The Grid with virtual checkpoints will be released closer to the main race day so explorers can strategise and plan their route.

Checkpoints and Challenges
Explorers can devise their own strategy and route and collect as many points as possible from Checkpoints & Challenges within the Grid within the time limit. Points are awarded when explorers successfully navigate to a checkpoint or challenge. Receive additional points when a challenge is completed.

There are 3 types of challenges – Scan Challenge, Discovery Challenge, and Time Trial Challenge, each requiring a combination of 4 different skill sets – city knowledge, speed & endurance, dexterity, and problem-solving.

The Points
Checkpoint scores range from 100 to 400, while challenge scores begin at 500 points.

All explorers will need to collect as many points as possible within the time limit. Track rankings on our live leader board – collect as many points as possible and return to the District Base within the time limit to win. Late return to the District Base will result in a points-deduction penalty.

The Categories
OPEN – It is the classic category with over 100 checkpoints and challenges. It is created for those wanting to explore new places around their city and compete in new challenges. Explorers can join individually or as a team of 4 and complete the race in 2 hours.

DISCOVERY -It is a family friendly grid that’s recommended for beginners. This grid introduces Explorers to District Race with a smaller grid and a shorter 1-hour mission. There are over 50 checkpoints and challenges around the Base location. Explorers can join individually or as a team of 4.

District Base
The District Base is the heart of the District Race. Located at Dataran Merdeka, Kuala Lumpur, District racers can experience awesome tech-focused activities, augmented reality and virtual reality games, great food, drinks and pumping music before and after the race.

GUARDIAN Are Looking For YOU!

Guardian Malaysia has launched a nation-wide quest to find FOUR women who bests fit the bill as “The Face of Healthy Beauty” to be its brand ambassadors.

WhatsApp Image 2019-05-21 at 3.46.39 PM

Soren Lauridsen, CEO, South East Asia, Guardian Health, And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first: and looks after her physical beauty too.”

WhatsApp Image 2019-05-21 at 3.46.42 PM

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organisation of their choice. They will be featured on the cover of Guardian’s Brand Catalogs and other collateral and will receive products from participating sponsors.

Saren also explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being;” Saren said.

By focusing on this consumer need since its very first store at the Weld 52 years ago, Guardian has become the store to go to for a health and beauty needs.

He said:

While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the heath and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.

To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products.”

Touted as the first-of-its-kind in Malaysia, this search for The Face of Healthy Beauty is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at:

https://theface.guardian.com.my

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty? one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2109.

100 shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalau Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be 8 category winners to be awarded by sponsors. There are:

  1. Most Healthy (Blackmores)
  2. Most Elegant (Bio-essence)
  3. Most Youthful (Garnier)
  4. Most Expressive Eyes (L’Oreal)
  5. Most Passionate (Maybelline)
  6. Most Confident (Nivea)
  7. Most Cheerful (Safi)
  8. Most Charming (TRESemme)

Guardian customers can also vote from 8 July to 24 July on the microsite for their favourite finalist to win at the Grand Finals. the votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required, for 5 votes, they need to purchase any item for Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw back to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

There is also a Scan & Win contest for customers from 10 June to 7 July. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details, click https://theface.guardian.com.my

GMBB Hosts 2019 Souk Raya Featuring Local Designer Brands

This Asia’s Design Hub will showcase over 30 establish fashion brands throughout Ramadan with respective latest fashion Raya collections. It starts from May 1 until May 31.

IMG_20190502_140920

GMBB, the first commercial mall that is built for creativity is hosting the 2019 Souk Raya, a month-long immersive Moroccan themed Raya market throughout the Ramadan month.

IMAGE 5

GMBB as venue provider together with AX Events and Communications as the organizer kick-started Souk Raya with a fashion preview of over 30 stylish looks from 9 well-known designers for both female and male attire as well as kids wear.

IMAGE 1 (3)

The fashion preview featured ready-to-wear and couture designs from local designers namely:

  • Shanell Harun
  • Raya by Calvin Thoo
  • De Bunga Raya Collection by Ridzuan Bohari
  • Chic Cool Chica by Tom Signature (ladies’ attire)
  • Goodman and Dato Shah Reza (men’s attire)
  • Kids by ASLI (children)
  • Najla Shoes
  • Suzanna (accessories)
  • Bunga Lab (flowers)

The Souk Raya fashion preview was honoured with the presence of Yang Mulia Che Puan Temenggong Perlis Datin Seri Diraja Fazarinawati Datuk Mohd Din.

Over 300 invited guests were treated to a spectacular Souk Raya Fashion Preview to experience a closer view of the designer’s art pieces. Local fashionista and celebrities Datuk Tom Abang Saufi and Iman Zulkarnain were also at the event.

Souk Raya is a unique urban fashion and trend market that is happening during the month of Ramadan. The location at GMBB is specially selected to provide visitors and shoppers with a different experience. This is the first year GMBB hosted the event to infuse the sense of artisanal and independent retail experience where creativity takes center stage. From couture to ready-to-wear designs at an affordable price, shoppers will be spoilt for choice with the vast options that ranges from clothing, shoes, hijabs to accessories.

Speaking at the event, Encik. Abdul Azeez Salleh, the Managing Director of AX Event and Communications said,

“We are honoured to collaborate with talented local fashion designers in introducing their 2019 Raya Collection to Malaysians. Drawing inspiration from the design elements and components of each fashion piece, each collection showcases a mix of unique textures, colours and patterns that represents a certain meaning. Souk Raya is not only a platform for local fashion designer to showcase their fashion creativity but also to showcase and share their passion to others, while providing them the opportunity to establish their brands in the business industry.

This is the first time that Souk Raya is being held at GMBB. We are confident that GMBB’s concept fits perfectly with Souk Raya’s and we look forward to make this collaboration an annual affair – where top fashion trends can come together. We would like to extend our appreciation to GMBB for supporting us in this event.”

Local designers featured at Souk Raya:

Brand Designer

  • Ainalif Hijab Nur Iman Zulkarnain
  • Arts & Fashions Mariam Abang Saufi
  • Arts & Painting Habsah Abang Saufi
  • Batik_more Anne Zuraini Zubir
  • Bunga Lab Azlina
  • Calvin Thoo Calvin Thoo
  • GoodMan Attire Aminuddin
  • Hayyan Engku Mohd Zainul
  • Kanzashi handmade by Suzana Suzana
  • Khatreena Sharifah Khatreena Nuraniah
  • Kids By ASLI Lina Hafizzah
  • MrStailista Ayie Ali
  • Najla Shoes Najla Sarbini
  • PadusiCouture Rozita Che Wan
  • Rangrezza Fashion Sarina Ayesha Noor
  • Ridzuan Bohari Ridzuan Bohari
  • Salman Scarfs Salman
  • Shah Rezza Dato’ Seri Raja Shah Rezza
  • Shanell Harun Shanell Harun
  • TAS Signatures Dato’ Tom Abang Saufi
  • Tudung Sisthur Nur Azureen Man Azli
  • Zapatos Zain Saidin

Souk Raya will be held at Level 1 and 2 at GMBB. Visitors are welcome to discover Souk Raya 2019 with its various offerings for the upcoming Eid celebrations from today until May 31, every day from 10am to 10pm.

For more information about Souk Raya and the latest line-up of activities for GMBB, please follow us at:

 

HONOR Newest Addition: Honor 20 Lite Is Now In Malaysia

HONOR announced  the latest addition to the HONOR series, the HONOR 20 Lite is launched in Malaysia!

 

HONOR 20 Lite Phantom Blue & Phantom Red

Thoughtfully designed for the way we connect, communicate and express ourselves through images and videos, the HONOR 20 Lite is packed with HONOR’s industry leading smartphone cameras: a triple-lens rear camera, wide-angle lens, and breakthrough 32MP selfie camera that helps users make the most of every moment, along with a comprehensive list of top features.

 

HONOR 20 Lite launch

“To better meet young people’s needs of technology, design, personal expression and community engagement, we are committed to delivering the latest premium features at an accessible level for them,” said George Zhao, President of HONOR.

“Aware of the unique way the young people want to express themselves, HONOR is working tirelessly to refine its camera capabilities. The pioneering 32MP front camera and triple-lens camera system in the HONOR 20 Lite have been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle together.”

Recognized for innovative devices with advanced features and a well-placed marketing strategy, HONOR not only reigns supreme in its home country as the No.1 smartphone e-brand, but achieved remarkable results overseas with a 170% growth in global sales in 2018.

In 2018, HONOR was a Top 5 smartphone brand in market share in Russia, Finland, Germany, Italy, France, Saudi Arabia, United Arab Emirates, Ukraine and Czech Republic, based on a GfK report. In Europe, HONOR has experienced an explosive growth in sales volume since its entry, with a 200% increase in the UK and 500% increase in Spain, according to market-level data.

“The smartphone evolution is moving at a fast pace, and with competition so stiff, brands will need to constantly innovate to cater to changing consumer demands while remaining competitively priced. We commend HONOR for introducing yet another quality smartphone to the local market, this time with wide-angle lens and an industry-leading selfie camera, so that you look your best in every shot. This also reflects our beliefs in providing affordable products without compromising quality, or making luxury goods more accessible to Malaysians, looking at how costs are on a constant rise. We are privileged to be a partner in this HONOR 20 Lite exclusive launch as well as the HONOR Super Brand Day which offers users the best of HONOR when they shop on Shopee. We look forward to working closely with HONOR to offer Malaysians an excellent service to stay connected with one another,” said Ian Ho, Regional Managing Director, Shopee.
Key features of the HONOR 20 Lite

Triple-Lens Camera to Capture What You See

The HONOR 20 Lite’s 24MP primary camera captures the view with breath-taking realism, rich in detail, sharpness and colour. With the f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts light sensitivity and lets more light pass through, allowing for epic shots in low-light environments.

The 120-degree ultra-wide angle lens is a feature you will only see in premium smartphones. You will be able to capture the full scene (e.g. iconic buildings, full view of long beach, panoramic city view), regardless of where you are.

To elevate the photography game, the Super Night Shoot mode effortlessly produces silky smooth night shots without a tripod, while the AI multi-scene recognition, capable of recognizing 22 categories of objects and 500+ scenarios, helps you create professional-grade photographs with ease.

Breakthrough 32MP Selfie Camera

The HONOR 20 Lite’s AI-enhanced 32 MP selfie camera is HONOR’s best front-facing camera setup yet. It takes selfies to another level, effortlessly converting selfies into 2.3×1.7m-sized celebrity posters without compromising details. The built-in AI beauty algorithms intelligently touch up selfies based on gender, age and skin tone, creating the most perfect yet natural look you could ever want.

With the AI backlighting imaging technology, the HONOR 20 Lite’s selfie camera makes sure the most flattering amount of light is well-captured under any conditions – be it backlight, sidelight or front light. The impressive lighting capabilities are made possible by the flawless combination of a 32MP ISO-enhanced lens, the screen ring light-filling technology and the Quadra sensor.

Impeccable Experiences across All Dimensions

The powerful combination of hardware and software delivers an upgraded and flagship-like experience that helps you get the most out of everything you do – all in your palm.

The HONOR 20 Lite is an exquisitely-crafted art piece in an avant-garde gradient design that comes with two beautiful finishes –Phantom Blue and Phantom Red. It is ergonomic with a 3D curved body and rounded corners. With a minimalist dew-drop notch and an over 90% screen-to-body ratio, its 6.21-inch FullView HD screen creates an immersive entertainment experience.

The HONOR 20 Lite is powered by a Kirin 710 chipset that delivers a seamless and fast experience, comparable to that of a flagship smartphone. The 4GB RAM further enhances the processing speeds, while 128GB storage enables you to keep your favourite moments and bring all the hit TV dramas on-the-go.

Based on the EMUI 9.0 operating system, the HONOR 20 Lite enables a smarter life. The EMUI 9.0, optimized by the latest Android 9 system, represents an overall software upgrade that features a concise user interface, enhances data management system and optimises user experience. Not only is it your dedicated, caring personal assistant that counts calories in every meal with just a scan of the food, but also your public library that answers all of the questions.

Availability

In conjunction with the launch, Shopee will be organizing a Super Brand Day from 22 April to 26 April 2019, offering deals on selected HONOR products.

The HONOR 20 Lite 4GB RAM + 128 GB ROM will be available exclusively on Shopee and HONOR’s website hihonor.com/my beginning 24 April 2019, pricing at RM949.

First 500 purchases of the HONOR 20 Lite made on Shopee will be entitled to a branded drawstring bag and RM30 worth of Shopee Coins, while the subsequent 1,000 purchases will be entitled to an HONOR gift box and RM30 worth of Shopee Coins. Meanwhile, the first 50 purchases made on hihonor.com/my will be entitled to an HONOR gift box.

The HONOR 20 Lite will also be available at HONOR Experience Stores nationwide beginning 26 April 2019. The first 500 purchases will be entitled to a branded drawstring bag.

HBO ASIA, Coffee Bean and Tea Leaf Collaborates for Final Season of Game of Thrones

And guess what?

FREE GAME OF THRONES-Themed Espresso Cream Latte Wil Be Given Out At The GAME OF THRONES Branded The Coffee Bean & Tea Leaf® Mid Valley Megamall Outlet For A Limited Time

GOT Beverage 5

As the excitement continues to brew for the much anticipated final season of GAME OF THRONES, for the first time, HBO Asia is teaming up with The Coffee Bean and Tea Leaf® to unveil an exclusive GAME OF THRONES-inspired Espresso Cream Latte featuring the Viserion dragon latte art design at the Mid Valley Megamall outlet in Malaysia.

To celebrate the eighth and final season of the hit series, 1,600 cups of free* GAME OF THRONES themed lattes will be given out at The Coffee Bean and Tea Leaf® outlet in Mid Valley Megamall (Unit G-047, East Atrium, Concourse Floor) over five  (5) days this month

  • April 19 to 21
  • April 27 and 28, together with a limited-edition GAME OF THRONES premium.

To redeem, simply look out for the weekly posts on The Coffee Bean and Tea Leaf Malaysia Instagram handle @coffeebeanmy.

While collecting their drink, fans can immerse themselves in GAME OF THRONES decorations and watch specially curated featurettes from the series at the Mid Valley outlet of The Coffee Bean and Tea Leaf® during the campaign period from April 11 to 30.

In addition, capture your Viserion dragon latte art and/or GAME OF THRONES experience at The Coffee Bean & Tea Leaf® Mid Valley outlet in the most creative way, share them on social media and stand a chance to win exclusive GAME OF THRONES premiums and The Coffee Bean & Tea Leaf® prizes**. For details visit The Coffee Bean and Tea Leaf® Instagram.

The eighth and final season of GAME OF THRONES will debut in Asia same time as the U.S. on Monday, 15 April at 9am, with a same day encore at 10pm, exclusively on HBO (Astro Ch 411 / 431 HD). The series will also be available on HBO On Demand. New episodes will premiere every Monday at the same time.

Based on the popular book series “A Song of Ice and Fire,” by George R.R. Martin, this hit Emmy®-winning fantasy series chronicles an epic struggle for power in a vast and violent kingdom. Members of the ensemble cast for the seventh season included Emmy® and Golden Globe winner Peter Dinklage, Nikolaj Coster-Waldau, Lena Headey, Emilia Clarke, Aidan Gillen, Kit Harington, Sophie Turner and Maisie Williams. Season seven credits: executive producers, David Benioff, D.B. Weiss, Carolyn Strauss, Frank Doelger, Bernadette Caulfield; co-executive producers, Bryan Cogman, Guymon Casady, Vince Gerardis, George R.R. Martin.

* 200 cups will be given out each day, available on a first-come-first served basis, while stocks last.
**Photo contest entries must include hashtags #HBOAsia #ForTheThrone and #GameOfThronesxCBTL and tune in: “Watch GAME OF THRONES on HBO every Monday, 9am and 10pm.”