Game Is On with District Race by AIA Vitality

Get your game on with the WORLD’S greatest URBAN EXPLORATION RACE!!

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District Race made its Malaysian debut in Kuala Lumpur.

First launched in Singapore in 2018, District is a ground-breaking technology platform that encourages people to lead active, healthy lifestyles by providing an engaging and fun urban exploration experience through the District Race app.

District Launch (1)

Ben Pember, Chief Executive Officer of District Technologies said:

“Having conducted successful District Races in Hong Kong and Singapore, we are excited to finally introduce District Race to Malaysia. By offering Malaysians a brand new urban exploration experience, we hope to enable active living and allow everyone to develop a greater appreciation of their cities. District Race is designed for anyone and everyone, and we believe that District Race is a great starting point to motivate people to get out and rediscover what their cities have to offer.”

Heng Zee Wang, Chief Marketing Officer of AIA Malaysia echoes his sentiments:

“Maintaining a regular workout regime and an active lifestyle can be quite challenging for the current generation. Our work and family commitments plus long commutes often are barriers to us being able to maintain a healthy lifestyle. This is why AIA is excited to bring District Race to Malaysia for the first time ever – as a platform that enables Malaysians to explore their cities in a whole new way with their families and friends. We’re always looking for new and innovative ways to empower Malaysians to lead healthier, longer and better lives, and District promises a ground-breaking experience for everyone.”

The World’s Greatest Exploration App

District Race (1)

District Race app is an experiential technology platform that is redefining running and urban exploration through gamification. By combining cutting-edge augmented reality and location-based technology, the District Race app brings cities to life in an immersive urban exploration race.

Explorers can use the District Race app to navigate their way through the city, collecting as many points as possible by clearing virtual checkpoints and challenges. With no set route and set distance, explorers can create their own strategy and choose how they explore their cities.

From young urbanites looking to rediscover the city to elite runners who want to conquer a brand-new challenge or even families looking for a fun, healthy and educational experience together, District Race is designed to be an unforgettable experience for all.

Pre-event engagement to hype up the main race

The main race day will be held on 3rd November 2019 in Dataran Merdeka, Kuala Lumpur with ticket prices ranging from RM60 to RM130, including Early Bird and Regular ticket prices. Before the finale in Kuala Lumpur, the race will go live in stages across Kuala Lumpur, Penang, Melaka and Johor Bahru. Virtual checkpoints called ‘grids’ will be set up across these locations, allowing everyone to explore for free and have an amazing opportunity to experience the District Race before the finale. These grids will go live between 21 June and 20 October and give explorers the chance to win exciting prizes as they go out, explore and rediscover their cities.

A series of community events known as #ExploreEvents will also be held at these four cities, and will feature themed virtual districts. Each district offers different challenges that highlight landmarks, as well as the culture and heritage of each city.

Start exploring with the District Race app and be rewarded

District Race will be launching the Ultimate Explorer Challenge in Malaysia to encourage people to get out, explore, and level up their fitness. The person who scores the most points by completing District grids in Malaysia from 17th June to 2nd November 2019 will be rewarded with a round the world trip for them to try out our District Grids in more than 15 cities around the world. This aligns with the mission of enabling everyone to go further, do more, and explore. The winner of this challenge will be announced at the main race day on 3rd November.

In addition, Explorers who download the app and complete at least five grids between 17th June and 31st July will also receive a free ticket to District Race Kuala Lumpur on 3rd November.

The world’s greatest urban exploration race

Explorers can opt to join either of the two categories – Discovery and Open – on the main race day, as individuals or in teams of four. Both categories vary in terms of difficulty and the number of checkpoints.

The Open category is a classic category which has been created for those wanting to explore new places around their city and compete in new challenges – it comes with over 100 checkpoints and challenges to complete in two hours.

The Discovery category on the other hand, is a family-friendly grid that is recommended for beginners. This grid introduces Explorers to District Race with a smaller grid and a shorter one-hour mission, with over 50 checkpoints and challenges located around the Base location.

Each category includes three types of challenges that have to be completed, namely the Scan Challenge, Discovery Challenge, and Time Trial Challenge. Each challenge will test the explorers’ skills such as speed, knowledge of the city, dexterity and problem-solving. To complete these challenges, explorers will have to strategise and plan their own routes, choosing the checkpoints that will maximise their points.

Explorers can track their progress on the live leaderboards hosted on the District Race app, creating a sense of friendly competition and a desire to push for that last checkpoint.

Tickets for District Race Kuala Lumpur are now available for sale on:

www.exploredistrict.com/en/events/kuala-lumpur

The District Race app is now available for download via the App Store and Google Play.

Visit District Race Malaysia’s website for more information and follow District Race Malaysia and AIA Vitality on social media for the latest updates.

 

Event Date: 3 November 2019 (Sunday)

Event Venue: Dataran Merdeka, Kuala Lumpur

Event Time: From 6:00 AM until 4:00 PM

Programme:

0600 – Gates Open
0645 – Elite Wave
0700 – Open Waves begin
1200 – Prize Presentation
1400 – Discovery Waves begin
1600 – Event Ends

Run Distance With no set route and no set distance, explorers can strategise and plan their own routes, choosing which checkpoints and challenges to clear that will maximise their point.

How to Register Online Registration via Credit / Debit Card / PayPal on
http://www.exploredistrict.com/en/events/kuala-lumpur

Registration Deadline 1 November 2019
*Registration ends when all entries are filled

Race Pack Items All District Race Kits include the following items:
● District Race KL Tee
● AR-Enabled District Race KL Sticker
● District Race Bag
● AR-Enabled Finisher Medal (collect at finish line)

DISTRICT RACE BY AIA VITALITY 101

The Grid
The Grid will feature different areas in Kuala Lumpur, with each offering a unique race experience. The Grid with virtual checkpoints will be released closer to the main race day so explorers can strategise and plan their route.

Checkpoints and Challenges
Explorers can devise their own strategy and route and collect as many points as possible from Checkpoints & Challenges within the Grid within the time limit. Points are awarded when explorers successfully navigate to a checkpoint or challenge. Receive additional points when a challenge is completed.

There are 3 types of challenges – Scan Challenge, Discovery Challenge, and Time Trial Challenge, each requiring a combination of 4 different skill sets – city knowledge, speed & endurance, dexterity, and problem-solving.

The Points
Checkpoint scores range from 100 to 400, while challenge scores begin at 500 points.

All explorers will need to collect as many points as possible within the time limit. Track rankings on our live leader board – collect as many points as possible and return to the District Base within the time limit to win. Late return to the District Base will result in a points-deduction penalty.

The Categories
OPEN – It is the classic category with over 100 checkpoints and challenges. It is created for those wanting to explore new places around their city and compete in new challenges. Explorers can join individually or as a team of 4 and complete the race in 2 hours.

DISCOVERY -It is a family friendly grid that’s recommended for beginners. This grid introduces Explorers to District Race with a smaller grid and a shorter 1-hour mission. There are over 50 checkpoints and challenges around the Base location. Explorers can join individually or as a team of 4.

District Base
The District Base is the heart of the District Race. Located at Dataran Merdeka, Kuala Lumpur, District racers can experience awesome tech-focused activities, augmented reality and virtual reality games, great food, drinks and pumping music before and after the race.

AIRBNB Adventures Spotlight: Around the World in 80 Days

To celebrate the launch of Airbnb Adventures, Airbnb is offering a once-in-a-lifetime chance to channel Phileas Fogg and travel Around the World in 80 Days.

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To mark the launch of Airbnb Adventures, a limited number of guests will have the once-in-a-lifetime opportunity to go Around the World in 80 days.

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Inspired by the Jules Verne classic written almost 150 years ago, this Adventure will take guests across:

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  • six continents
  • 18 countries
  • two oceans
  • five seas
  • eight modes of transportation including, of course, a hot air balloon.

 

Mirroring the protagonist Phileas Fogg’s original departure in 1873, guests will embark on their epic journey from London. Departing on September 1, 2019, this incredible Adventure looks to satisfy every inch of wanderlust: from glaciers to volcanoes, mountains to desert, houseboats to yurts, mountains to whitewaters, like all Airbnb Adventures, this has crafted to introduce guests to natural wonders, cultures and communities that are hard to reach on their own.

Guests will travel across the world across eight modes of transportation including planes, trains, boats and a hot air balloon. Along the way, guests will meet all kinds of communities and characters that bring each destination to life. Among them are the mystical Elephant Singers in Nairobi, Dracula experts in Transylvania and a community of bamboo craftsmen in China.

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Across 18 countries, this trip is filled with bucket-list worthy exploration including sailing the Nile, hunting for Northern Lights, visiting Petra in Jordan, the Galapagos and the stunning mountains of Flinders Ranges in Australia, among many others. Other highlights include exploring medicine and myth in Bhutan, going on a Samurai pilgrimage near Osaka, Japan and by contrast, seeing the city lights of New York and Hong Kong.

“Growing up with the story of Phileas Fogg racing around the world in 80 days I can’t imagine a better way to celebrate the launch of Airbnb Adventures than to bring this to life for our community to enjoy. Across so many different countries, landscapes and cultures, it really sets the tone for the huge breadth of Adventures now available to book on Airbnb thanks to the incredible imagination of our community.” – Joe “Joebot” Zadeh, VP Experiences, Airbnb.

Airbnb Adventures is a new collection of epic, multi-day experiences hosted by local experts that take intimate groups to epic, off-the-beaten-path locations and immerses them in unique cultures and communities. You can now enjoy a six day Galapagos Slow Food Safari, experience the wonders of Oman or camp on a cliff in Colorado – all you have to do is show up.

These 200+ Adventures are either entirely exclusive to Airbnb, or provided by small, local operators that are not typically found on any other major booking platform.

Around The World in 80 Days will be bookable as an Airbnb Adventure from Thursday, June 20 at $5,000 per person for 80 days.

Like all Airbnb Adventures, the host provides all lodging, meals and activities, departing from London on September 1 2019. Transfers between each destination and visas included.

Appendix of Countries visited:

  • UK
  • Romania (Transylvania)
  • Uzbekistan (Silk Road)
  • Egypt
  • Jordan
  • Ethiopia
  • Kenya
  • Nepal
  • Bhutan
  • Thailand
  • China
  • Australia
  • New Zealand
  • Japan
  • USA
  • Ecuador
  • Chile
  • Iceland

About Airbnb
Founded in 2008, Airbnb’s mission is to create a world where people can belong through healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace provides access to 5+ million unique places to stay in more than 81,000 cities and 191 countries.

With Experiences, Airbnb offers unprecedented access to local communities and interests through 15,000 unique, handcrafted activities run by hosts across 1,000+ markets around the world. Airbnb’s people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates.

 

Suria KLCC Celebrating International Borneo Fest 2019

Borneo, a land rich with arts and cultural diversity, contributed by more than 50 ethnics and sub-ethnics groups on the 743,330 square km island.

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While not everyone has the opportunity to visit Borneo and experience the arts and culture, therefore Suria KLCC in collaboration with the Association of Sabah & Sarawak Heritage of Kuala Lumpur and Selangor brings the Borneo to you.

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This is the 3rd year Suria KLCC collaborating with the association through the International Borneo Fest 2019.

“We are honoured to be part of this event that promotes harmony in the diversity of ethnicity, tradition, arts and culture in Borneo, specifically Sabah and Sarawak, Some of us may not have the opportunity to visit Sabah and Sarawak hence the International Borneo Fest 2019 are here to give them the chance to explore the two states,” said Suria KLCC Executive Director and Chief Executive Officer, Andrew Brien.

Th e International Borneo Fest was officiated by Federal Territory Minister, Yang Berhormat Tuan Haji Khalid Abdul Samad. Also present was Suria KLCC Sdn Bhd Chairman, Datuk Hashim Wahir, Dr Lawrence John- Chairman and Advisor of the Association of Sabah & Sarawak Heritage of Kuala Lumpur & Selangor, Suria KLCC Chief Operating Officer, Francis Tan and Suria KLCC General Manager, Ben Chong.

The main highlights of the International Borneo Fest 2019 are Borneo Designers Award and Miss & Mister Ambassador 2019. This year, 12 Sabah and Sarawak-based designers  showcased their exclusive collections and they are:

  1. Hardi Roman
  2. Marcel Gatisi
  3. Amythen Chiew Phin
  4. Recheal Binti Paul
  5. Joanna Jane
  6. Dexter Dylen Dunstan
  7. Ahmad Fikri Gompul
  8. Lo Teck Hua
  9. Melanie Dewok/Bidayuh
  10. Dorothy Anak James
  11. Deasy Divinne Juanis
  12. Ahzwansyah Ahmad

Meanwhile, Dr Lawrence said the International Borneo Fest is a good platform for these young designers to showcase their collections. The best THREE designers will be given the opportunity to feature their collections at the final leg of the International Borneo Fest to be held in London by end of this year.

“I hope the experience in London will help build their confidence to further venture into the international market. The association goals is not limited to promote Borneo arts and culture, but also to develop talent that will brought up not only Borneo but our country name,” said Dr Lawrence.

Apart from designer’s award and beauty pageant, shoppers and visitors participated in “Sago worm” eating challenge and this is the first time its being organised. “Sago worm” or “Butod” among the locals is considered a delicacy and a major source of income for many households in the rural communities. The high-protein, high-fat grub can be dried, smoked, grilled or stir-fried. For the real connoisseur, you can try to eat it while it is still alive. The taste of the live ones is described as creamy like soft melted toffee without any of the foulness that one might associate with eating larva.

Other activities includes basket weaving demo from Penan tribe. Learned the art of weaving basket using pine straw, willow, pandan leaves, pandanus odoratisssimus and rattan from scratch.

Shoppers and visitor also tasted the authentic Sabah and Sarawak food and drinks such as layered cakes, black pepper cookies, traditional herbs, laksa Sarawak paste, rice wine and Sabah’s fragrant organic rice ” Beras Wangi Keladi”-planted ony at Kampung Tambutuon in Kota Belud. There are also bags and accessories made from beads, gem stones and wood.

 

Know These 5 Stops to the Great South West Edge, Western Australia

Experience the best of what mother nature has to offer on a trip fit for any nature lover

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For many of us, driving is a way to relax and unwind after a long work week. With the right music playlist and an open road, nothing beats a road trip surrounded by nature with your family and friends. Western Australia offers a host of routes for a self-drive trip across its five main regions that is bound to be relaxing for a road trip for families, friends or couples.

Ancient Empire Walk in Walpole-Nornalup National Park

With Perth only being a five-hour flight away from Malaysia, your adventure begins the moment you get past the arrival hall at the airport. With so many affordable car rental services available at Perth airport, you’ll be on your way to an epic road trip in no time!

Why is a trip down to the Great South West Edge bound to be one epic road trip?

Well, simply because it is an 11-day drive that offers multiple scenic stops that begins and ends in Perth, with a plethora of beautiful sights of nature that will be sure to help rejuvenate the mind, body and soul.

Check out a few of the top sights you must see on your epic road trip to the Great South West Edge.

Shoalwater Islands Marine Park

1. Get up close and personal with friendly dolphins at Bunbury
Seeing a dolphin up close is a pretty rare occurrence for anyone living in Malaysia. Well, if you’re headed to Bunbury along your road trip, you are in luck. Bunbury, a city famed for its wild but friendly bottlenose dolphins, is located just a two-hour drive away from Perth and is the perfect spot where you can swim alongside these playful mammals, among other fun activities suitable for the whole family.

To meet with these friendly locals, head to the Dolphin Discovery Centre, where you can learn all about dolphins and other local marine life. If you are feeling a little more adventurous, then try heading to the shores of Koombana Bay, which has a dedicated interpretive centre and interaction zone that lets visitors get up close with the bottlenose dolphins that frequent its calm waters. Alternatively, if you want to swim with the dolphins, join a tour for a viewing and swimming activities for a completely out-of-this-world experience!

2. Indulge in the best of what Margaret River has to offer

Located a little over an hour away from Bunbury is Margaret River that has evolved from a chilled-out surfer’s town to a popular spot that lets visitors enjoy the region’s spectacular sights and flavours. Blessed with mild weather and abundant sunshine, there is something for everyone to enjoy during your stop here.

For wine aficionados, you’ll be happy to know that Margaret River is the producer of over 15 per cent of Australia’s premium wine and offers a whole array of wine-tasting experiences. With over 100 wineries, boutique breweries and produce such as exquisite cheeses, we can guarantee that you’ll be spoilt for choice.

If you’re looking for an adventure, it will be hard to miss the 40 top spots along the coast of Margaret River to catch the best big-wave surfing opportunity. These spots offer waves suitable for all levels, from powerful reef breaks to fun beach surfs. For an activity the whole family can enjoy, take a relaxing stroll along the sandy beaches and take in the remarkable view of the sunset.

Boranup Karri Forest

After a stop at the beach, take a scenic 30-minute drive inland and surround yourself with the world’s tallest hardwood trees at Boranup Karri Forest. It is also the perfect spot for a romantic picnic under the canopy of majestic 60-metre timber giants. You can also explore one of the many captivating caves in the forest with a guided tour to Jewel Cave where you’ll find the world’s longest straw stalactite.

The fun doesn’t stop there!!

Margaret River also offers rock climbing, abseiling, mountain biking, canoeing and whale watching tours. You might even want to try your hand at fishing at one the many designated fishing spots as well. Now that’s what we call an adventure!

3. Go on a Tree top walk at Walpole

Walpole is a charming town located just three hours away from Margaret River and is a must-see stop for nature lovers. It is an adventure waiting to happen with its expansive national parks, state forests, wide sandy beaches, pretty picnic spots and tranquil rivers that offer more than a day’s worth of exciting activities. From bushwalking to white water rafting to four-wheel driving on the beach, there’s something for nature lovers of all ages.

The real beauty of Walpole lies when you take a gentle 600 metre stroll through the canopy of 400-year-old tingle tress on The Valley of the Giants Treetop Walk in the Walpole-Nornalup National Park. During the walk, take in the spectacular views of the tallest timber trees on Earth while having a relaxing lunch under the trees.

4. Take a refreshing dip in Greens Pool

Described as mother nature’s most inviting swimming pools, Greens Bay is located in William Bay National Park and is just under an hour’s drive away from Walpole. Once you arrive, you’ll be greeted by a perfect view of clear emerald waters and pure white sand, perfect for swimming, snorkelling and diving.

Once you’re out of the water, take a short stroll on foot to Elephant Rocks, where you can find natural elephant-like sculptures bathing in the clear waters. Take a peaceful walk along the stunning coastline to admire the breath-taking views of Madfish Bay, Waterfall Beach and if you are travelling during the spring, an abundance of beautiful wildflowers.

Greens Pool, William Bay National Park

5. Enjoy Nature’s Best at Porongurup National Park

Porongurup National Park is a haven for Australia’s most unique flora and fauna, including more than 100 species of birds and 750 varieties of plants. The park is located just over an hour away from Greens Pool and is home to the amazing Castle Rock Granite Skywalk – a walkway situated at the heart of Porongurup National Park that offer visitors affording breath taking views of the park below.

With over 1,100 million years in the making, it features a unique granite range of 12 peaks. For the more adventurous, there is also the option of scaling the last few metres via a short rock climb to reach the summit.

The park is also one of the best spots in the South West region to see wildflowers. Make sure to visit during spring or early summer to enjoy the colourful displays of Bluebells, Wattles, Hoveas, Banksia, Dryandras, Hakeas, Hrevilleas and Orchids.

With these top nature spots on your relaxing road trip, we’re sure you will be recharged and ready to come home rejuvenated and ready to face another day at work in the big city!

For a full itinerary of the Great South West Edge self-drive trip, head over to Tourism Western Australia’s website at https://www.westernaustralia.com.

About Tourism Western Australia

Tourism Western Australia is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and event destination. This includes marketing the State; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations.

I AM ENERGY Campaign Energises Awareness Among Red Bull Drinkers

Red Bull Malaysia advocates the importance of energy level awareness

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Since the launch of Red Bull Malaysia’s ‘I AM ENERGY’ campaign in March, the brand is kicking things up a notch for this year’s festivities by initiating a Labour Awareness Month.

It aims to honour all Malaysians who have dedicated their lives to the nation’s progress. The campaign also serves as a reminder to everyone to boost, focus and sustain their energy levels throughout the day to stay productive.

In Malaysia, the workforce comprising of physically-demanding jobs forms the backbone that has significantly contributed to the country’s development. A report by the Ministry of Human Resources in 2017 identified that craft and trade workers, as well as technicians and associate professionals make up a total of 21 per cent of the entire workforce . These individuals have built the country’s infrastructure, from iconic landmarks such as the KL Tower and KLCC to high-tech offices and every Malaysian’s home.

Edmund Lee, Head of Commercial, Red Bull Malaysia said:

“As the number one energy drink brand in Malaysia and globally, we would like to take the opportunity to acknowledge the contributions of Malaysia’s workforce. Their fruits of labour stand in our city centres as testaments of their hard work, sacrifice and impact to the nation. And what better way to honour our unsung heroes than by having a Labour Awareness Month?

“In addition to remembering the commitment of this nation’s most driven workers, we also want to create a conscious understanding of how we expend energy on a daily basis, regardless of the nature of our work. We aim for Red Bull’s campaign to serve as a reminder for Malaysians of different creeds, occupations and backgrounds on the importance of energy, so they know what happens behind the scenes when they boost, focus, and sustain their bodies for optimised performance.

“Through ‘I AM ENERGY’, we want to remind Malaysians to stay energised through their daily activities, even if they are professionals who primarily work in an office. In fact, 34.4 per cent of our workforce consists of professionals and they too, need energy to get through the day and perform at their best. Ultimately, we would like to educate Malaysians on the significance of maintaining their energy levels during all occasions,” he concluded.

Red Bull Malaysia also actively partners all year-round with numerous organisations for on-ground events nationwide for Malaysians to experience Red Bull products; at the same time educating Malaysians on the importance of how the ingredients boost, focus and sustain.

As a nod to the contributions of the entire workforce in Malaysia, a custom-made music video made its debut during this campaign. The music video features Malaysians in various professions singing the song Kau Ilhamku by Man Bai.

The video can be seen on Red Bull Malaysia’s social media platforms, Facebook and YouTube.

For more information on Red Bull’s ‘I AM ENERGY’ campaign, visit:

  • redbull.com.my
  • to view the music video, please visit facebook.com/RedBullMalaysia/ or youtube.com/RedBullMalaysia

HERBALIFE Nutrition Survey Reveals Malaysians Breakfast Choices

The survey found that most Malaysians breakfast are based on Convenience and Accessibility

 

Infographic - Herbalife Nutrition Malaysia Healthy Breakfast Survey 2019[2][13]

Herbalife Nutrition (NYSE: HLF), a premier global nutrition company whose purpose is to make the world healthier and happier, has released the results from its Asia Pacific Healthy Breakfast Survey 2019, which was conducted earlier this year. The survey comprised of 5,500 respondents across 11 markets, including 500 Malaysians.

 

The survey builds upon the original study conducted in 2018, which looked at consumers’ attitudes and habits towards breakfast. This year, the survey uncovered the typical local breakfast combinations that consumers opt for, the factors influencing these decisions, as well as their views of what makes up a healthier breakfast combination.

General Breakfast Behaviour Among Malaysians

The aim of the survey was to discover the attitudes and behaviours of Malaysians towards breakfast besides determining the differences between an ideal breakfast, a typical breakfast, and a healthier breakfast. The survey revealed that more than half of Malaysians (54%) consume their breakfast within 2-3 hours of waking up every day while 12% consume their breakfast within the same time span for five days a week.

What’s encouraging to know is that 61% of those surveyed said that having healthy food is an important factor when deciding what to eat for breakfast with a whopping 74% of Malaysians feeling more energetic after consuming breakfast within 2-3 hours of waking up.

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“It is widely understood that breakfast is the most important meal of the day. Starting each day with a healthy breakfast supports metabolism, muscle health and long-term weight management. With this in mind, it is encouraging to know that more than half of Malaysians consume their breakfast within the first few hours of waking up and it is essential that they make informed decisions to kickstart their day with the right nutrients,” said Dr. Kent Bradley, Vice President of Medical Affairs and Nutrition Education as well as the Chairman of the Herbalife Nutrition Advisory Board (NAB).

Typical Breakfast Meal for Malaysians

For Malaysians, the main factors which led to them choosing their typical breakfast meal are convenience and accessibility, with a massive 75% accounting for it. Meanwhile, taste and affordability tie as the second most important factors at 49% each. Healthy and nutritious breakfast meals ranked lower in the list at 39% and 37% respectively.

“Having a healthy breakfast is key in providing the energy that the body needs in the morning to kick-start one’s metabolism. Thus, it’s important for Malaysians to factor in healthy and nutritious breakfast meals in the morning as the body needs the right nutrients to make sure that it gets a good start to the day,” said Dr. Kent Bradley.

On another note, more than half of the Malaysian respondents (56%) would have their breakfast at home. Coffee continues to be a favourite beverage item among Malaysians with 54% opting for the drink while 42% chose tea as the second preferred item. In terms of food, 44% has professed their love for eggs, followed by rice at 39%. Together, both items are the typical breakfast combination for Malaysians as selected by 30% of the respondents.

Desire for a Healthier Breakfast

Despite the lack of widespread understanding on the ideal nutritional composition for a healthy breakfast, 94% of Malaysians strive to consume healthier breakfast options in the morning. However, the lack of time (73%), lack of money (36%) and amount of effort required (33%) remained as key obstacles that prevent them from doing so.

“Based on the survey results, it is heartening to note that over 9 of 10 Malaysians want to have healthier breakfasts, provided it is easy to prepare, convenient, accessible and cost-effective. This is a good sign and indeed a good start towards making Malaysia happier and healthier,” said Steven Chin, General Manager / Director of Herbalife Nutrition Malaysia.

“For us at Herbalife Nutrition, we’ve invested in new products while continually improve on our current products such as the Herbalife Nutrition Formula 1 Nutritious Mixed Soy Protein Drink, to make it really easy for consumers to prepare a tasty, nutritious, healthy breakfast every day, added Steven Chin.

Herbalife Nutrition Asia Pacific Wellness Tour

Herbalife Nutrition is bringing its 11th Asia Pacific Wellness Tour to the region, featuring a series of nutrition talks held in cities across Cambodia, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore and Thailand. The Tour, which lasts through May, will play host to Herbalife Nutrition experts and Herbalife Nutrition Advisory Board (NAB) members, who will share their expertise on a variety of health-related topics, and educate the public on the importance of having a healthy breakfast every day.

 

GUARDIAN Are Looking For YOU!

Guardian Malaysia has launched a nation-wide quest to find FOUR women who bests fit the bill as “The Face of Healthy Beauty” to be its brand ambassadors.

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Soren Lauridsen, CEO, South East Asia, Guardian Health, And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first: and looks after her physical beauty too.”

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Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organisation of their choice. They will be featured on the cover of Guardian’s Brand Catalogs and other collateral and will receive products from participating sponsors.

Saren also explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being;” Saren said.

By focusing on this consumer need since its very first store at the Weld 52 years ago, Guardian has become the store to go to for a health and beauty needs.

He said:

While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the heath and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.

To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products.”

Touted as the first-of-its-kind in Malaysia, this search for The Face of Healthy Beauty is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at:

https://theface.guardian.com.my

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty? one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2109.

100 shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalau Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be 8 category winners to be awarded by sponsors. There are:

  1. Most Healthy (Blackmores)
  2. Most Elegant (Bio-essence)
  3. Most Youthful (Garnier)
  4. Most Expressive Eyes (L’Oreal)
  5. Most Passionate (Maybelline)
  6. Most Confident (Nivea)
  7. Most Cheerful (Safi)
  8. Most Charming (TRESemme)

Guardian customers can also vote from 8 July to 24 July on the microsite for their favourite finalist to win at the Grand Finals. the votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required, for 5 votes, they need to purchase any item for Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw back to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

There is also a Scan & Win contest for customers from 10 June to 7 July. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details, click https://theface.guardian.com.my