family – Inspirasi Media Online

The First McDonalds In Malaysia Is Now ‘Mekdi’ As Part of Celebrating Merdeka Day

Besides that, McDonalds Malaysia also introduces Nasi Lemak McD as part of the Merdeka Day celebration and 37 years of being Malaysian.

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The signage for Mekdi, which is the localised nickname for ‘McD’, short for McDonald’s – is now prominently displayed at McDonald’s Bukit Bintang restaurant, the very first McDonald’s to open its doors in Malaysia back in 1982.

“Over the past 37 years, Malaysians have helped make McDonald’s Malaysia the recognised brand that it is today. As a gesture of appreciation for their continuous support, we decided to embrace the Mekdi name Malaysians have affectionately given us, which is now synoymous with our brand,” said Vice President and Chief Marketing Officer of McDonald’s Malaysia, Melati Abdul Hai.

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In celebration of all things Malaysian this month, McDonald’s Malaysia has also introduced Nasi Lemak McD, its own version of a dish beloved by so many Malaysians. The meal comes complete with fragrant coconut rice, crispy anchovies, fresh cucumber, and fried egg, topped with spicy sambal. Customers can also maximise their meal experience by adding on Ayam Goreng McD and a cup of Iced Lemon Tea.

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Recognising the popularity of Nasi Lemak amongst Malaysians, McDonald’s Malaysia has also initiated a nationwide petition on Change.org to rally for Nasi Lemak to be officially recognised as the national dish of Malaysia, with a target of gathering 1 million signatures by Malaysia Day (16 September). To be part of this movement, head over to http://chng.it/LDfjGDJsQs.

Nasi Lemak McD is now available in all McDonald’s Malaysia restaurants nationwide and will be a permanent item on McDonald’s menu, available 24 hours a day.

The Nasi Lemak McD set is only RM5.99 during breakfast hours and is served with an Iced Milo. During regular hours, the set is priced at RM12.99 with 1 piece of Ayam Goreng McD and an Iced Lemon Tea, while it is RM15.99 for 2 pieces of Ayam Goreng McD and an Iced Lemon Tea.

McDonald’s Malaysia – Malaysian at Heart

Since opening its first store in Bukit Bintang in 1982, McDonald’s Malaysia has localised almost its entire business – from its menu, suppliers, franchisees, community, and charity initiatives.

 Localised menu offerings: In addition to its core menu items, McDonald’s Malaysia continuosly introduces menu offerings that are distinctly Malaysian and appeals to local tastebuds, such as the latest Nasi Lemak McD and Extra Spicy Ayam Goreng McD. In fact, Malaysia was one of the first markets in the world to include Ayam Goreng in its menu. Local flavours are also infused in the dessert menu, such as the Cempedak McFlurry, Corn Pie, and Cendol Cone, all of which are currently available at McDonald’s restaurants nationwide.

 Locally sourced ingredients: 80 percent of McDonald’s Malaysia’s ingredients are sourced right here in Malaysia. Everything from chicken, to vegetables, and sauces – including Malaysians’ favourite Chilli Sauce – are produced or sourced locally. Only the freshest and highest quality local ingredients are used in all its exciting menu offerings.
 Restaurants are backed by an all-Malaysian workforce*: McDonald’s Malaysia currently employs 14,000 Malaysians, and the company is committed to providing local employees with equal and quality opportunities for development, training, and career advancement at every level.

 Franchisees are 100 percent Malaysian: McDonald’s Malaysia continues to work closely with local Malaysian entrepreneurs to grow the brand in areas such as Sabah and Sarawak. All 21 of our local franchisees are Malaysian, operating over 30 restaurants across Malaysia.

 Local grassroots activities: McDonald’s restaurants nationwide give back to local communities by organising various initiatives such as meal donations to local charities, Teacher’s Day celebrations as well as flood relief efforts. In 2018 alone, McDonald’s Malaysia held more than 10,000 community engagements.

 Charity initiatives for Malaysian children: Through Ronald McDonald House Charities (RMHC), McDonald’s Malaysia continues to support programmes that directly improve the health and well-being of children and their families. Another initiative close to McDonald’s heart is the ‘Back-to-School’ programme, which has benefitted 23,000 urban poor primary school children since 2017.

Melati added, “While McDonald’s is one of the most renowned global brands, McDonald’s Malaysia prides itself in being a Malaysian company at heart. Our business focuses on Malaysians and understanding their needs, whether through our menu items, charity efforts, or nurturing our talent.”

For more information on McDonald’s exciting menu offerings this Merdeka month, visit http://www.mcdonalds.com.my.

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Nourish Your Hair With DOVE 1 Minute Advanced Conditioners

As one of the world’s leading personal care brands, DOVE has stepped up to launch its first advanced solutions customised range of hair conditioners featuring THREE new conditioners that cater to different hair types with unique levels of damage.

The 1 Advanced Minute range consists of:

Dove 1 Minute Foam Conditioner
Dove 1 Minute Milk Gel Conditioner
Dove 1 Minute Serum Conditioner

Based on a research done by Edelman Berland, most women want to feel empowered to wear their hair any way they want and 4 out of 5 women say their hair is part of their identity. However, about 90% of hair care products available are still designed and formulated for the same idealized idea of beautiful hair.

Speaking at the launch of Dove 1 Minute Advanced Conditioners, Dove Senior Brand Manager, Chloe Meng, said

“We believe that providing a range of products that would cater to the needs of their different hair types will help women feel confident in themselves when it comes to their hairstyle and texture. We understand that in today’s era, the average woman leads a very fast-paced and hectic lifestyle thus it pushes us as a brand to continuously develop products that are innovative and effective in this time and age.”

Each of the hair conditioners have been formulated with a unique technology that caters to women that have fine and thin hair, to oily and severely damaged hair. These conditioners effectively transform and repair the hair making it beautifully soft, non-oily, and volumising in just under a minute.

The Dove 1 Minute Foam Conditioner has been designed with tiny bubbles of moisture which is a weightless repair that is best suited for thin and fine hair. The technology behind it makes the 1 Minute Foam Conditioner lighter than most conditioners available in the market.

The Dove 1 Minute Milk Gel Conditioner is targeted for women with oily and damaged hair as it’s micro-conditioning complex ensures that the hair is not weighed down, oily or sticky.

The Dove 1 Minute Serum Conditioner also provides the most concentrated level of micro-conditioning complex and moisturisation for women with thick hair who happen to have strands that are extremely coarse or have undergone extreme heat or coloring damage.

“These products are formulated with keratin repair actives, micro-conditioning complex and serum capsules that have the ability to make one’s hair silky while being deeply treated. We believe that hair conditioners should not be a ‘one-product-fits-all’ as different hair types require different care.“ said John Goh of R&D Deploy Manager Home & Personal Care for Dove Malaysia.

Dove 1 Minute Foam Conditioner is formulated with the lightest level of Micro-Conditioning Complex and is a soft and gentle pillow of airy nourishment that instantly melts into the hair. The airy zero-weight nourishment foam contains small bubbles of moisture and is much lighter than a conventional conditioner which is best suited for fine and thin hair.

Dove 1 Minute Milk Gel Conditioner is formulated with Micro-Conditioning Complex and uses a plant-based moisturizing agent, replacing some of the heavier waxy ingredients found in regular conditioners. Its silky texture absorbs into the hair quickly.

The product leaves a fine coating of the micro-conditioning complex on the hair, so as not to weigh hair down nor make it oily or sticky making it ideal for oily and damaged hair.

Dove 1 Minute Serum Conditioner is infused with the transformative power of serum capsules, rebuilds broken bonds in the hair’s internal structure with every use and smoothens away visible signs of damage.

This formula has the most concentrated level of micro-conditioning complex and moisturisation to give the ultimate nourishment & smoothness severely dry and damaged hair needs.

The new range of Dove 1 Minute Advanced Conditioners is now available at all Guardian and Watsons outlets with retails price:

The Dove 1 Minute Foam Conditioner- RM21.20
The Dove 1 Minute Milk Gel Conditioner- RM18.75
The Dove 1 Minute Serum Conditioner -RM16.30.

SHOPEE Announces Its 9.9 Super Shopping Day and Cristiano Ronaldo As A New Ambassador

Wow..TWO great news!!

The 9.9 SUPER SHOPPING DAY offers free shipping with minimum spend of RM9.

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Taking place from 19 August to 9 September 2019, the campaign offers greater deals and discounts across categories from brands such as Nutox, HP, L’Oréal, Vinda, Photobook Malaysia, Enfagrow, Universal Traveller, realme, MR DIY and Nestle.

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To further promote the adoption of e-commerce and encourage Malaysians to take advantage of these savings, Shopee is bringing down the minimum spend for free shipping to RM9.

Welcoming the initiative, Song Hock Koon, Director of E-Commerce, Malaysia Digital Economy Corporation, said,

“One of MDEC’s objectives is to encourage Malaysians to become immersed in the digital ecosystem, as such initiatives like these will help accelerate adoption in a sustainable and cost-effective manner. We are always pleased to collaborate and support industry moves and trust that this latest initiative will further inspire digital entrepreneurship efforts.”

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Ian Ho, Regional Managing Director, Shopee said,

“Shopee’s mission has always been to impact local communities on a meaningful and sustainable level through initiatives such as our sales campaigns that will allow Malaysians to continue shopping and stocking up on necessities without breaking the bank. At the same time, I am happy to announce Shopee’s partnership with our latest brand ambassador Cristiano Ronaldo. Having him on board is truly a milestone for us. This makes us more than just a shopping platform as we continue to inspire users and connect them with the biggest stars and celebrities in the world.”

At the launch of 9.9 Super Shopping Day held at Grand Hyatt Kuala Lumpur, Shopee revealed its newest brand ambassador, Cristiano Ronaldo. As one of the greatest athletes, he is an inspiration to many and his dedication to football resonates with the deep commitment Shopee has towards its users. He will be working with Shopee across its seven markets in a wide range of activities to engage and inspire people in the region.

Cristiano Ronaldo said,

“I am proud to be Shopee’s brand ambassador as we share the same ambition to be the best in our fields. I am always improving my game for my fans and my team, just as Shopee innovates to benefit their users in this region. I am excited by this partnership, and I look forward to creating more special moments for my fans together with Shopee.”

Cristiano Ronaldo will join a series of initiatives as Shopee brings users and fans across the region closer to the global football icon:

● Cristiano Ronaldo stars in Shopee’s newest 9.9 TVC: Cristiano Ronaldo will be at the center of Shopee’s new television commercial premiering on 16 August, which will air in all seven Shopee markets in the region.

● Watch Cristiano Ronaldo live only on Shopee: In a first for Southeast Asia and Taiwan, fans will be able to get up close and personal with Cristiano Ronaldo via a range of exclusive content available only on Shopee Live. More information will be announced on Shopee’s app and social media platforms at a later date.

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The 9.9 Super Shopping Day will feature three weeks of super promotions and entertainment as well as exclusive privileges with leading industry players:

● Shocking Sale – 9 times daily, enjoy deals from as low as RM1.
● RM9.90 Super Voucher Pack – Pay RM9.90 to enjoy vouchers from Shopee, Agoda, dahmakan, Dal.komm Coffee, ZEN Rooms, Grab, BBQ Chicken, Victoria Station, KKday, Recommend.my, Muslim Pro, MBO, Dunkin Donuts and Teppanyaki and receive savings up to 17x of your money spent.
● “One or Not” – 21 Yamaha motorbikes, 1 Honda City and more for only RM1. If the customer is not the selected buyer, Shopee guarantees a full refund.
● Standard Chartered Mastercardholders – RM15 off with minimum spend of RM120. Valid from 19 August to 9 September.
● Shihlin Taiwan – Buy 1 Free 1 packet of Crispy Chicken Cracklings.
● Wonda Coffee – A brand new product range made exclusively first on Shopee, with an introductory promo price for first 300 customers.
● Dunkin Donuts – First 2,000 customers get to enjoy RM0.99 for 1 Donut worth RM3.50 only on 9 September.
● Burger King – Get a Whopper Jr & Cheeseburger, beverage and fries set meal for only RM9.90.
● The Alley – Enjoy exclusive boba milk tea from RM9 onwards.
● Häagen-Dazs – Single scoop for RM9.90 and double scoop for RM19.
● Hong Leong Yamaha Authorised Dealer – Enjoy exclusive discounts up to 30% on Yamaha motorcycles including Yamaha NVX, Y15zr and LC135 on 9 September.
● BH Petrol and Mydin will be giving out 100 tickets worth RM35,000 to watch Dato’ Sri Siti Nurhaliza live at the Shopee X SimplySiti Mini Concert.

Find out more about Shopee’s newest brand ambassador at:
https://shopee.com.my/shopeexronaldo

Find out more about 9.9 Super Shopping Day at https://shopee.com.my/m/99

GETHA Contributes RM50,000 For The Wellbeing of Orangutans at Zoo Negara

GETHA also celebrates their 50th ANNIVERSARY with Orangutans as their Corporate Social Value campaign with Zoo Negara.

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Getha is the current adoptive family to FIVE (5) Bornean orangutans and one of them from Sumatran orangutan – Gunta, Kathy, Manja, Punky and Choki; these shaggy apes are between the ages of 10 to 29 years old and reside in an open-space enclosure of the zoo.

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The orangutans of Zoo Negara enjoys a diet of fresh fruits and vegetables including carrots, lettuce, long beans, apples, bananas, guava and even bread and eggs.
Both the Bornean and Sumatran species have reddish fur, however the Sumatran orangutans have longer facial hair and the Bornean orangutan has a broader face.

According to World Wildlife, orangutans are classified as critically endangered, the northwest Bornean orangutans are especially threatened with a mere 1,500 individuals remaining.

To support the wellbeing, conservation and maintenance of these orangutans, Getha sponsors RM50,000 to Zoo Negara. The cheque presentation took place on 6th August 2019, presented by Ms. Amelia Tan, Getha Director of Business Development to Ms. Linda Salim, Director of Public Relations, Marketing, Customer Service and Edication from the Malaysian Zoological Society.

As part of the initiative, the company also organized a family fun day with over 50 participants visiting to the Zoo. The day was fun-filled with guests greeted by the Malayan Tapir with its distinctive black and white pattern; the smallest subspecies of tiger – the Malayan Tiger, and not forgetting the free roaming birds in Zoo Negara’s vast, open-concept exhibit.

“Working together with Zoo Negara was a wonderful opportunity for everyone to get together and learn about our ecological society. It was truly an eye opening experience to get a closer look into the diet, care and habits of these animals and the importance of conservation and creating a sustainable ecosystem for future generations. This program with Zoo Negara was very meaningful to incorporate as part of our 50th anniversary celebration, it motivates us to continue promoting a green lifestyle.” shared Amelia.

Getha’s 2019 social initiatives begun in December 2018 with the donation of 1,000 pairs of black school shoes to children across 17 different homes and foundations, in regards to the new initiative by the Education Ministry. Since then, Getha has participated in several other social campaigns including a blood donation drive, charity bazaar, soup kitchen and donations to several orphanages and elderly care homes.

Getha is eco-conscious and believes in serving the needs of consumer and protecting our precious Mother Nature. 100% Natural Latex is not only recyclable, it is also biodegradable; unlike latex blends and other materials in the market such as spring and foam. 100% Natural Latex is made from the sap of Hevea Brasiliensis, also known as the Rubber Tree, and is proudly used by Getha to for the ultimate sleep support and comfort.

The company is also compliant with all regulations set forth by international authorities and have been encouraging a greener lifestyle among its consumers since over a decade.
Specializing in 100% Natural Latex since 1969, bed expert – Getha has an extensive line-up of metal free mattresses and bedding products suitable for all ages.

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Getha has launched a special 50th Anniversary mattress model – The Latex 99. Retailing at RM10,999, enjoy special 50% off promotions and exclusive freebies with the limited edition Latex 99 mattress. The Latex 99 is available at any of Getha’s twenty-two showrooms nationwide and authorised dealer stores. For more information, visit http://www.getha.com.my or drop by any GETHA Sleep Therapy Centre for a consultation customize to your needs.

SHERIDAN Re-enters Malaysia With Stylish and Luxurious Spring Summer Collection

It is good to have this Stylish, Elegant and Luxurious Brand to Malaysian market!

Sheridan, one of Australia’s most loved and coveted bed and bath brands, makes a stylish re-entry into the Malaysian market with the launch of its luxurious Spring Summer 2019 collection at its flagship counter at Parkson Elite Pavilion.

Already making waves around the world, the new collection features a nature-inspired seasonal palette which draws inspiration from Australia’s signature natural surrounds, and sun-soaked days by the beach.

At its newly-renovated flagship counter at Parkson Elite Pavilion, Sheridan showcased its latest collection as part of the larger “Make Tomorrow Beautiful” campaign.

Through this launch, Sheridan re-affirmed its commitment to the environment and its desire to make tomorrow beautiful, not only by creating beautiful products, but also by choosing sustainable materials and environmentally friendly manufacturing processes.

Speaking at the launch, Sheridan Group General Manager, Mr Paul Gould, said that while artistry and quality have always been synonymous with the brand since its founding over 50 years ago, sustainability is also a key tenet of its identity. In fact, Sheridan’s founder, Claudio Alcorso, not only had a vision to introduce creative thought and beauty into the everyday things of life, he was also a passionate environmentalist.

With that in mind, Sheridan launched its campaign to Make Tomorrow Beautiful – not only by bringing artistry and craft into day-to-day life, but by creating long-lasting, quality products that are produced in an environmentally sustainable manner.

Mr Gould explained that with Sheridan products, customers can sleep easy knowing that they have done something good for the planet, because more than the luxurious fabrics, high thread counts, and soothing artistry, these products were made with the goal of minimizing environmental impact.

Luxurious and long-lasting products

For instance, Sheridan uses only superior long-staple cotton, which, as its name suggests, has been cultivated to have very long fibres. Fabric woven from these fibres is more durable, less prone to pilling, and possesses a softer touch. This means that these sheets can be used for a long time, rather than being replaced after just one or two years of use.
A prime example of the quality of Sheridan’s sheeting fabrics is the Palais range, which is an evergreen classic of enduring luxury. Spun from superior long-staple fibres in a lustrous sateen weave which creates luxuriously soft next-to-skin comfort, these 1,200 thread count sheets also feature a close weave that yields a silky yet durable fabric. The pillow cases and duvet covers are trimmed with Palais’ trademark triple-stitched embroidery, available in a range of designer colours.

Environmental sustainability

Chief amongst its efforts to be environmentally sustainable is the use of fibres and products that minimize environmental impact. For instance, Sheridan uses renewable fibres, like organic cotton and Tencel™. Sheridan’s Organic Cotton collection uses 100% Global Organic Textile Standard (GOTS) certified organic cotton and will be available in Malaysia by October 2019. It comprises fitted sheets, pillow cases, and hand and bath towels, and in continuing its sustainability goals, the fitted sheets and pillow cases come in reusable matching cotton bags.

In addition, Sheridan also uses Tencel™, which is a renewable and innovative cellulosic fibre that leave no trace in nature. This season, Tencel™ is available in the Sanderling bed, which features a botanical jacquard weave made from Tencel Lyocell and cotton blended fibres. This artwork was hand drawn in Sheridan’s design studio, and then interpreted into a weave by its master weaver.

At the same time, Sheridan is continually working towards removing all unnecessary packaging from its products. In the past 12 months, Sheridan has already eliminated 100 tonnes of cardboard from its packaging, and is working to ensure that by 2025, all of its packaging is recyclable or reusable.

Spring Summer 2019 – When beds become art

Turning to the Spring Summer 2019 collection, Mr Gould shared that the inspiration behind the collection was the idea of how we fill the summer days – languid, carefree days by the beach, sun-soaked afternoons in the great outdoors, and respite from the hustle and bustle of everyday life.

True to the brand, Sheridan’s artists interpreted this inspiration through depictions of Australian flora and foliage, using a palette of warm neutrals, hues like coral, rose, wheat and gold, accented with natural greens and blues. All of the artwork that adorns the beds were created in-house by Sheridan’s artists in its Sydney Design Studio. The result is a cohesive collection that soothes, calms and rejuvenates.

Some standouts include the Bellport bed, which features a watercolour print of a contemporary take on Australia’s signature natural surrounds. Rendered in coral, gold, and blue, it celebrates the change of seasons and co-ordinates well with this season’s accessories.

Another featured bed is the Atherton Plantation, which provided a rich counterpoint to the Bellport. Evocative of the inkiest campfire nights, Atherton features rich floral prints against a navy background.

Finally, Sheridan also presented a strong range of decorative accessories, including throw cushions and bed covers rendered in a variety of materials, such as sheep fleece, silk, velvet, and linen, all in beautiful co-ordinating colours.

With such exquisite detailing, thoughtful touches, and conscious resourcing, sleep has never been more alluring. Sheridan’s Spring Summer 2019 collection of quality home products is now available at:

its flagship counter at Parkson Elite Pavillion
Parkson Elite Gurney (Penang)
Sogo KL
Isetan KLCC
Sogo Southkey (JB).

Prices

Palais – Fitted sheet from RM1,100
Organic Cotton – Fitted sheet from RM690
Sanderling – Bed set from RM2,180
Bellport – Bed set from RM2,700
Atherton – Bed set from RM2.950

STARBUCKS Malaysia Unveil Exclusive Starbucks x Naelofar Scarf Collection

Starbucks announced its second collaboration with Malaysian iconic entrepreneur and actress Neelofa; which presents a curated collection of scarves exclusive to Starbucks.

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Paying homage to Starbucks Frappucino colors and Neelofa’s home-grown scarf brand, Naelofar, the Starbucks X Naelofar Scarf Collection is the first of its kind to be exclusively retailed at selected Starbucks stores.

The collaboration draws inspiration from the timeless and iconic colors of Starbucks Frappuccino beverages which draws on flavors derived from Chocolate, Caramel and Green Tea. As such, the scarves in the Starbucks x Naelofar collection will feature colors which include warm brown, soft beige and pastel green.

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Packaged in an adorable Starbucks tumbler replica, the scarves themselves are made of pleated material and can be versatilely worn in a multitude of styles to accessorize and complete any outfit.

This collaboration between Starbucks Malaysia and Neelofa marks the second in recent times, following the MY Cups of Kindness Campaign last year which saw the artist joining forces with Starbucks to spread messages of kindness. As part of that campaign, Starbucks donated RM0.50 from the sale of each of its then newly released Summer Frappucino varieties to a charity of Neelofa’s choosing.

Taking a cue from that initiative, RM1 from each Starbucks x Naelofa scarf purchase will once again be donated to a charity of Neelofa’s choice.

“It is indeed an honor to work with Starbucks once again, this time fusing my passion for scarves and my love for Starbucks Frappuccinos. So naturally, the Starbucks x Naelofar collection is truly something I hold very near and dear. The Starbucks x Naelofar scarves is made in Heavy Pleated Chiffon material and in Shawl style which I personally love, and I’m sure my fans would love it too. I am thankful to Starbucks for this unique opportunity and I hope my fans and Starbucks customers alike will enjoy the collection.” said Neelofa.

As design enthusiasts, Starbucks draws on vibrant practices which has seen it partner with notable personalities within Malaysia’s fashion and design fraternity in the past, including the likes of Rico Rinaldi.

Starbucks Malaysia prides itself for curating products derived from a diversity of local niche designer brands to express creativity through the Starbucks X series. Through this exclusive designer collection, Starbucks hopes to support local talent by accentuating and promoting them to its customers.

“At Starbucks Malaysia, we continuously seek ways to collaborate with local talents by providing them a platform to showcase their creativity with us. After we conducted the MY Cups of Kindness campaign with Neelofa, we received a truly overwhelming response. So this scarf collection is a natural succession of that campaign, which will once again contribute towards Neelofa’s charity efforts through her passion and art plus you can only get this Starbucks x Naelofar Scarf Collection exclusively at Starbucks stores,” said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei.

In conjunction with the upcoming Merdeka and Malaysia Day celebrations, Starbucks has also released a limited-edition Malaysian Tiger Bearista. Featuring the iconic Starbucks Bearista wearing a Tiger onesie, the Starbucks Bearista, pays tribute to the iconic Malayan Tiger, now an endangered species.

Available from 5 August onwards, the Starbucks x Naelofar Collection scarves are priced at RM75 each and RM1 of each scarf purchase will be donated to Neelofa’s charity of choice. Meanwhile, the limited-edition Malaysian Tiger Bearista is priced at RM88.

Exclusive to Malaysia, both the Starbucks x Naelofar Scarf Collection and Malaysian Tiger Bearista will be available at all Starbucks stores nationwide, while stocks last.

For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my.

First Starbucks Signing Store Celebrates Its Third Anniversary

The world’s first Starbucks Signing Store located in Bangsar Village II is commemorating this milestone by showcasing the passion and growth of their Deaf partners, who have now achieved the certification of Advanced Coffee Masters, an achievement that further develops their barista skills and coffee knowledge.

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“At Starbucks we always endeavor to create a culture of diversity and inclusion. This was how the concept of the Signing Store came about more than three years ago by offering the Deaf and hard of hearing community in Malaysia with employment and career advancement opportunities. Today, we further recognize our Deaf partners (employees), who are also all certified Coffee Masters, with the progress they have achieved in completing their Advanced Coffee Master program. Our deaf partners have come so far in achieving this certification through hard work and determination,” said Rina Siew, Corporate Social Responsibility Manager for Starbucks Malaysia and Brunei.

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Leaning into growth opportunities at Starbucks, the Advanced Coffee Masters Program teaches qualified baristas new coffee mastery skills for different coffee equipment. Thus, the newly-certified Deaf Advanced Coffee Masters are able to brew coffee using the Pour Over method. In addition, these Deaf baristas are also qualified to conduct coffee chat sessions with the public using sign language much like the baristas at the Starbucks Reserve™ stores in Malaysia. Throughout these three years, the Starbucks Signing Store advocates continuous learning and development of each barista.

Given an equal opportunity as any Starbucks barista, the Signing Store partners have proved their confidence in working and handling a variety of brewing equipment professionally. This has further raised awareness about the Deaf culture at the workplace to surrounding communities. The Deaf baristas are making more than just a cup of coffee but also sharing the warm approach of Starbucks through their perspective. The Deaf Coffee Masters in Malaysia are distinguishable by their black aprons that feature a special embroidery with ‘Starbucks’ in Malaysian Sign Language.

Dedicated to empowering the hearing-impaired community throughout Malaysia, Starbucks Malaysia has announced plans to open the first Starbucks Signing Store in Penang. Mimicking the Starbucks Signing Store in Bangsar Village II, the Deaf baristas in the Penang Signing Store will get the opportunity to develop soft skills, such as work ethics, teamwork and career attributes. The Penang Signing Store is scheduled to open by the end of this year.

The Pour Over brewing method is available at the Signing Store starting 25 July 2019 and customers can now experience a coffee signing session on a scheduled basis by Advanced Coffee Masters.

Starbucks Malaysia has also launched a series of new exclusive Signing Store merchandise collection in conjunction with the 3rd anniversary celebration. The merchandise is priced from RM25 onwards and is only available at the Starbucks Signing Store at Bangsar Village II.

A uniquely uplifting Starbucks Experience

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