Firefly Airlines Introduces New Campaign for 2019

Firefly Airlines once again has rolled out a concentrated campaign which will run throughout 2019 to sustain and further attract its business and leisure market.

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‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ is the direction that the airline is heading towards this year to complement its ‘Jom Jalan’ campaign as part of its effort to lure more locals to discover and re-discover the unknown places and things of our motherland, not forgetting the tourists to visit Malaysia by facilitating and developing more creative and interesting campaigns, activations and holiday packages.

Having launched the campaign ‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ earlier this week at The Saujana Hotel, Firefly kick started the campaign journey one day earlier to the launch by having a the “Come & Discover Selangor with Us” media familiarisation trip to various places around Selangor. This effort was initiated together with Tourism Selangor and The Saujana Hotel Kuala Lumpur as media members from Penang and Kuala Lumpur visited many hidden places of attractions in the 2-day tour.

“Our country has many hidden places of attractions that are worth discovering and you will be equally surprised by how close these places are to the city. Even some locals are surprised to find certain new places to visit that are still unknown to most. We need to educate our people especially the younger generations to appreciate what our motherland has,” said Izra Izzuddin the Vice President of Marketing & Communications from Firefly Airlines.

Izra also added that Firefly wants every passenger to experience every sense that a human has to enjoy the journey and make it well worth.

  • See It connects to places, things and people
  • Hear It connects to local entertainment, what’s in, what’s happening and what’s new
  • Sense It ropes to the beach, food, garden, park, arts and atmosphere
  • Feel It binds to the journey, enjoyment, satisfaction and fulfilment
  • Touch It links to arts, batik, shopping items, museums
  • Taste It chains to local food and beverage.

Some of the main highlights included in the tour was the Royal Klang Town Heritage Walk, visit to the Mah Meri Cultural Village in Carey Island and Dong Zen Temple, located in Jenjarom. The tour continued on day two with a trip to the famous Sky Mirror in Kuala Selangor, and a quick stop over to Bukit Melawati where the main attractions include the presence of silvered leaf monkeys and long-tailed macaques, before making a final stop to visit the well-known Blue Mosque in Shah Alam.

“We have recognized a few new tourism attractions to focus this year for example, Sky Mirror Kuala Selangor, Royal Klang Heritage Walk, Kuala Kubu Bharu Eco Adventure Activities, Tanjung Sepat An Emerging Eco Agro Tourism, Kajang Heritage Centre and a few more others. Tourism Selangor has worked closely with the tourism industry players and other stakeholders to ensure they provide the best service and hospitality,” said Puan Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

As Firefly operates from Skypark Terminal 2, The Saujana Hotel Kuala Lumpur is the best choice for passengers as the facilities of this well-appointed resort include extensive dining choices, practical function areas with a luxurious grand ballroom, 17 meeting rooms and a host of delightful recreational activities to suit the needs of all travellers. The Saujana Hotel Kuala Lumpur is a member of WorldHotels, a global brand that brings together 500 of the world’s most unique independent hotels in 250 destinations across 65 countries worldwide.

“We are a tranquillity landscape where one can find endless possibilities to experience an enjoyable and relaxing stay experience with top class service quality,” said Peter Hourigan, Vice President of Operations/General Manager of The Saujana Hotel Kuala Lumpur.

The highlight of the evening on the second day was indeed the highly anticipated event, Media Mingle 2019 held at the Zamrud function room at The Saujana Hotel Kuala Lumpur. There was a brief presentation of each brands, by Firefly Airlines, Tourism Selangor and the event’s host, The Saujana Hotel Kuala Lumpur, where the business information and directions moving ahead in 2019 for each of the organization was shared. The start of the dinner was then marked with the “Yee Sang” toss to symbolise good luck, health, prosperity and all things favourable.

Fresh Australia Summer Fruits by Village Grocer

Peaches, nectarines, apricots and plums are in the same family as the ROSE, and are a close relative to ALMONDS; all belonging to the Rosaceae family. Summer fruits may also be called “Stone Fruit” because of their pit (seed).

Malaysians are set for a delicious festive season ahead with Taste Australia kicking off it’s “Sweeter When Shared” Summer Fruits campaign which brings Australia’s freshest seasonal produce straight to our shelves.

The timing of the “Sweeter When Shared” campaign couldn’t be more ideal with the start of the New Year and Chinese New Year as well as Valentine’s Day just around the corner making it the perfect time to savour Australia’s succulent nectarines, peaches, plums and apricots with family and loved ones.

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Australian summer fruits make for a unique yet culturally significant gift for Chinese New Year with fresh fruits symbolising life and new beginnings. Meanwhile, what better way to say “I love you” this Valentine’s Day than with a basket of juicy fruits or a dessert made lovingly with these nutritious and delectable summer fruit treats.

Fruits, especially peaches are a popular gift during Chinese New Year as they symbolize the wish for a long and healthy life. With all four Australian summer fruits perfectly ripe and in season, the gift of Australian summer fruits will certainly leave a mark on family and friends as their round shape and colour are said to symbolize prosperity and bring the recipient good fortune throughout the year.

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For the healthy eaters out there, Australian summer fruits are a perfect match as a natural superfood that is low in calories and Glycemic Index helping restore energy, satisfy cravings in a healthy way, and keeping you fuller for longer. They also provide significant dietary fibre, potassium and antioxidants that encourage healthy digestion.

Attendees at the launch of the “Sweeter When Shared” Summer Fruits campaign were
treated to a special demo by Belinda Chee who showcased unique recipes incorporating
Australian summerfruits including a gift box of Summer Fruits, Summer Fruits Delight,
Pavlova with Summer Fruits that are perfect for the upcoming festivities of Chinese New
Year.

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“I love the crispness and sweet juiciness of summer stone fruits from Australia. These fruits are best enjoyed fresh, and if you have any ripened fruits just use them in a recipe or make lovely jams and compotes!”, said Belinda Chee.

Australia produces some of the best fruits in the world thanks to to its unique microclimates that intensify sweetness. Farmers also have generations of expertise, and apply strict biosecurity and food safety measures to guarantee the tastiest and safest fruit.

To see the Taste Australia campaign in action and try the flavoursome summerfruit varieties head down to participating supermarkets including Village Grocer.

“Abundance of Prosperity” Transformed Suria KLCC into Mandarin Orange Garden

What a stunning garden Suria KLCC have for this coming CNY Celebration!

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The entire mall has been transformed into a magnificent Mandarin orange garden with a theme “Abundance of Prosperity”. Besides Mandarin oranges, the red lanterns that hang around the garden signify fortune, wealth and abundance. The decoration depicts a garden in a traditional Chinese courtyard house.

Mandarin orange has a deep symbolic meaning as it sounds similar to the word “gold” in Chinese culture and it also represent good luck. Having Mandarin  oranges at home, office and shops during Chinese New Year is said to bring riches into your life and Suria KLCC would like to share these positive vibes with shoppers and visitors during this festive celebration.

“Traditionally, giving Mandarin oranges during Chinese New Year indicates a sense of good fortune and the colour of Mandarin oranges also symbolises “gold” making it significant to be presence at anywhere during the festive period. The Cantonese pronunciation of giving Mandarin oranges-Somg Kam” is the same as “giving gold”, therefore it signifies wishing prosperity upon the recipient. The Lunar New Year celebration is also about family and we appreciate the traditional values that come with it. It reminds us of our roots and family is an irreplaceable wealth. For this, Suria KLCC wants you to come home and celebrate a season full of love and warmth this CNY.” said Chief Executive Officer and Executive Director, Andrew Brian at the launched of Suria KLCC‘s CNY campaign.

The auspicious CNY launched delighted mall shoppers, tourists and guests who were greeted by the God of Prosperity to welcome prosperity, longevity and happiness for 2019. The ceremony was followed by a Chinese traditional dance and a lion dance by an award-winning Kwong Ngai acrobatic Lion Dance Group. This troupe is the Overall Champion of the 2017 National Dragon and Lion Dance Championship.

Visitors also can soak up the festive atmosphere and capture the moments at various photo spots the mall has set up including outdoor at the KLCC Esplanade. Shoppers are in for a surprise to see a grand new 40ft height Basket of Mandarin oranges replica known as “Basket of Good Fortune”, welcoming shoppers and visitors.

A basket of full Mandarin oranges is an auspicious representation of wealth in all aspects of life which is an important element in CNY celebration. The replica will be displayed until 22 February 2019.

Suria KLCC also offers an array of performances-traditional dance. Lion Dance, Dragon dance and 10 Festive Drums throughout the campaign period.

Meanwhile Alamanda and Mesra Mall in Kerteh Terengganu are also running their campaign to usher in CNY and have line-up activities for shoppers.

SHOP and GET REWARDED

Suria KLCC is making shopping a more rewarding experience through partnership with Citibank this festive season. From now until 10 February, Citibank Visa card holder who spend a minimum of RM1,000 in a single receipt will receive an exclusive candy tray, a pack of “Ang Pow” packet and Suria KLCC parking tticket worth RM10.. The parking ticket is limited to first 30 Citibank customers per day.

For purchases of RM3,500 and above in a maximum of two receipts, shoppers will receive a Spring Garden restaurant dining voucher and a pack of “Ang Pow” packet. Purchase must be made on Friday,Saturday and Sunday only and its limited to first 40 shoppers per day.

Non-Citibank customer will receive similar rewards when they spend RM3,500 and above in a single receipt on Saturday and Sunday. This is limited to first 20 customers per day. Customers with minimum purchase of RM1,0000 is one receipt will receive candy tray and a pack of special “Ang Pow” packet.

COMMUNITY INITIATIVES

Community driven initiatives have always been Suria KLCC’s priority and this festive season is no exception. Suria KLCC continues to collaborate with Hospis in Malaysia in a “Speak-up-There’s an Elephant in the Room” campaign, creating awareness and seeking public support towards palliative care” programme championed by Hospis Malaysia.

Shoppers are encouraged to support the cause by contributing RM15 to the campaign and in return, they will receive a token of appreciation from Suria KLCC. There are also souvenirs by Suria KLCC to commemorate the campaign. All proceeds raised from  the fund-raising initiatives will go to Hospis Malaysia. Shoppers who interested to do their part of charity can proceed to the Concierge at Level Concourse or call 03-2382 2828 for more information.

For more activities and info at Suria KLCC Group of Malls, visit:

 

Spiced Honey & Golden Bowl by Akzonobel

As the leading global colour authority, AkzoNobel is committed in making the world a more colourful place to live.

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To that extent, Dulux – AkzoNobel’s leading decorative paint brand – has been identifying a Colour of the Year (COTY) for the past 16 years to showcase the correlation between colours and one’s everyday life. This year, Dulux’s Colour of the Year is Spiced Honey.

Its warm amber tones, Spiced Honey (also knowns as Crème Brulee 00YY 26/220) is best described as versatile, sophisticated and timeless. Depending on the palettes the colour is complemented with, Spiced Honey can induce a sense of calmness, cosiness and burst of energy, and so will give one’s household a spruce of life this Chinese New Year.

The home is an integral element of the celebration as families reunite under one roof, and a fresh coat of paint will signify new beginnings and a fresh outlook for the new Lunar year ahead.

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Indra Laban, General Manager, Decorative Paints, Malaysia, said:

“Our theme for Dulux’s Colour of the Year in 2019 is ‘Letting the Light in,’ so we truly hope that we continue to make a difference in the lives of Malaysians, not only during this auspicious time, but for many generations to come. We are looking forward to what 2019 has in hold for us and are optimistic that Dulux, our leading decorative paints brand, will help brighten up many homes in Malaysia.”

While on the subject of auspicious matters, Master Kenny Hoo, founder of Good Feng Shui, explained that Feng Shui offers a variety of easy and practical tips to improve life. One such way is to use the right colours in a home – by painting a certain wall with a certain colour, good fortune can be amplified while harmful elements can be negated.

Feng Shui opens oneself to a unique way of looking inwards and at their surroundings. It can bring balance, comfort and harmony into an environment. This Chinese New Year, make use of Feng Shui and Spiced Honey to re-energise your homes and create a sense of balance and serenity,” said Master Kenny Hoo.

Spiced Honey can be complemented with four different colour palettes, each with its own name. ‘A Space To Think’ adds sophistication to a room; ‘A Space To Dream’ adds warmth and encourages rest and reflection; ‘A Space To Love’ can be used to make everyone feel at home; and ‘A Space To Act’ adds energy to boost productivity. The colours used in these palettes can be found at Dulux Website

Usher Good Qi into Your Home This 2019 with Dulux Golden Bowls

In Chinese culture, a golden rice bowl signifies good livelihood and success. This Chinese New Year season, expect to receive your very own Dulux Golden Bowl with every purchase of two cans of 5 Litre Dulux paints or one can of 18 Litre, courtesy of Dulux!* By incorporating Dulux Colour of the Year for 2019 Spiced Honey into the bowls, this makes it the perfect accompaniment in any home.

Dulux has over 2,000 colours available for you to discover how you can let the light in and transform your home.

For more information on the Colour of the Year 2019, visit :

Celebrate Your Prosperous Reunion Dinner at Sunway Putra Hotel

Sunway Putra Hotel Kuala Lumpur brings another exciting food promotion in conjunction to celebrate the Chinese New Year festive season. Amazing buffet serve at Coffee House are specially created by Executive Chef Rossham Rosli. There will be varieties of food prepared specially for the festival. More than ten (10) menus are prepared for Appetizer, Soup & Salad, Main Course & Dessert.

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Here are some of the menus for the Chinese New Year Buffet Dinner.

Appetizers

  • Chicken BBQ on Platter
  • Seafood on Ice (Oysters, Green Mussels served with Lemon Wedges and Tabasco)
  • Mini Octopus Salad
  • Hot and Sour Szechuan with Crabmeat Soup
  • Double Boiled Chicken Soup with Ginseng
  • etc …

Main Course

  • Seafood BBQ (Tiger Prawns, Squid Head and Small Herring Fish with Green Chilli Dipping, Red Chilli Dipping, hai Sauce and Sriracha Sauce)
  • Assorted Maki Sushi (Cucumber, Tuna, Tamago)
  • Pan-Seared Chicken with Mushroom Ragout Sauce
  • Chinese Black Pepper Beef
  • Stir-Fried Hong Kong Nai Pak with Garlic
  • etc …

Dessert

  • Green Tea Red Bean Chocolate Cake
  • Mango and Sago Creme Brulee
  • Red Dragon Fruits Layer Cake
  • Coconut Lemon Velvet
  • Ginger Chocolate Cheese Cake
  • etc …

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Here are details for the Dinner Buffet at Sunway Putra Hotel Kuala Lumpur;

  • Venue: Coffee House, Level 9.
  • Date: 4th and 5th February 2019, 6.00 pm to 10.30 pm
  • Price: MYR 118 nett per adult, MYR 68 nett for children aged 7-12 years old. Children aged 6 years old and below eat for free.

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Any inquiries and reservations, please contact:

  • +603 4040 9888
  • email: spkl.ch@sunwayhotels.com

Bring Home Your Love this Chinese New Year with Julie’s Love Letters

The Lunar New Year is the most important celebration for the Chinese community. After a year of hard work, it is the perfect time to unwind and reunite with their loved ones and enjoy a sumptuous meal together.

To usher in Chinese New Year, every household will be busy doing the Chinese New Year shopping. Julie’s Love Letters are not only a taste of beautiful memories for most Malaysians, but the most appropriate gift you can get for your relatives and friends. From Jan 11 to Feb 3, 2019, Julie’s will be doing its annual promotional roadshows to spread joy and love around Malaysia.

This year is the fifth year of Julie’s “What’s Your Love Letter” campaign. This event has received overwhelming responses over the years and this year Julie’s is continuing their tradition of encouraging people to share their love through words. Instead of leaving a note only to your loved ones, you may send your message together with your purchase receipts through mail or drop them in the Julie’s promotional booth boxes to participate in the “What’s Your Love Letter” campaign contest that begins from Jan 8 to Feb 3, 2019. Fifteen (15) winners of the campaign will walk away with RM1,000 worth of reunion dinner vouchers to treat you and your family to a sumptuous meal this Chinese New Year.

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Julie’s Love Letters is a must-have item in almost every household, it is not only a taste of beautiful memories, but also a taste of love. Some believe that every little love letter is rolled up with fortune and luck, that will bring happiness and prosperity to all. Julie’s Love Letters also is a product of quality and it comes in two (2) flavours; Chocolate & Strawberry. The chocolate flavoured ones are rolled up with rich melty chocolate, where every bite is filled with the chocolaty goodness that makes you crave for more. The strawberry flavoured ones are filled with the aroma of sweets strawberries that you cannot resist, just like the heavenly feeling of first love.

This year, Julie’s Love Letters have a little surprise for you. Buy any tin of 700gm Julie’s Love Letters and you will bring home one of the three beautifully-designed “Fudai” pouches. Collect all three (3) today, and bring all the blessings home.

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Julie’s Love Letters have been in a household brands for more than 30 years. They are made with hi-tech processes and emphasise on hygiene and nutrition. All ingredients used are natural without additives, free from trans-fat, compliant with the ISO and HACCP standards and manufactured under stringent quality control.