STARBUCKS Malaysia Welcomes Ramadan with Three New Food Offerings

During the month of Ramadhan and Aidilfitri, Starbucks welcomes customers to celebrate the festive Ramadhan season through its newest offerings that is inspired by the diversity and rich heritage of Malaysia.

Introducing new dessert options from Starbucks perfect for complimenting a cup of coffee or gifting it to loved ones this holy month of Ramadhan.

The new offerings include the Bandung Éclair, Gula Melaka Donut and Green Velvet Nangka Cake, as well as the returning favorite, Ondeh-Ondeh Muffin that will be sure to bring you nostalgic and familiar flavors of all our hometown favorites.

Nangka Pandan Cheesecake

• New! Green Velvet Nangka Cake – The irresistible Green Velvet Nangka Cake is definitely something not to be missed! The pandan flavor of the green velvet is enhanced with bits of jackfruit (Nangka) and cheese mousse. This cake is best paired with our signature Pike Place Roast or Kenya beans.

Gula Melaka Doughnut

• New! Gula Melaka Donut – Shaped like a star, this donut is the first of its kind and was inspired by ‘Gula Melaka’ or palm sugar. This heartwarming favorite is topped with roasted Hawaiian coconut shavings, making it the perfect gift for the Aidilfitri homecoming. Try it with our signature Pike Place Roast beans or Starbucks Ice Shaken Passion Tea.

Bandung Eclair

• New! Bandung Éclair – The classic French pastry is given a Malaysian twist. This éclair features soft custard filling, with its pastry submerged in rose cordial syrup (Sirap Bandung) topped with pink chocolate and pink chocolate drizzle. This pastry is best paired it with our Veranda Blend or Starbucks Americano.

Ondeh-ondeh Muffin

• Returning Favorite! Ondeh-Ondeh Muffin – Inspired by the traditional local ‘kuih’, the muffin has a combination of pandan and coconut flavors, complimented with a rich ‘Gula Melaka’ or palm sugar sauce and a hint of coconut bites. This Ondeh-Ondeh muffin is a unique flavored muffin perfect for treats during Hari Raya open houses or gifting during this festive season.

In celebration of festivities, this year’s Aidilfitri Starbucks Card features patterns, layers and shapes of geometric strapwork interlaced in an unending continuous pattern. The golden brown lines are symbolism of purity and peace while celebrating influences and contributions of Islamic arts to the world.

With a minimum reload of RM50, the beautifully crafted Aidilfitri Starbucks Card is a definite collector’s item for Starbucks Card collectors all across Malaysia.

This Ramadhan, customers get a sweet Buka Puasa promotion with the purchase of two grande beverages and a piece of cake at the price of RM29.90! This promotion is only valid from 6pm – 10pm at all participating outlets nationwide and will end on 3 June 2019.

Join Starbucks Malaysia as we celebrate this Ramadhan month together with friends and loved ones. The Starbucks Hari Raya food offerings are priced starting RM7.20 onwards.

The already launched Starbucks Ramadhan food offerings are available at all participating outlets nationwide, while stocks last. Additionally, the Aidilfitri Starbucks Card will be available starting 20 May 2019 onwards.

For more information, please visit Starbucks Malaysia website at http://www.starbucks.com.my.

YOBICK Perkenal Duta Terbaharu

Pasangan Juara beregu campuran Malaysia, Goh Liu Ying dan Chan Peng Soon dilantik menjadi Duta minuman berperisa yogurt jenama dari Jepun.

 

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Pelantikan duta terbaharu itu diadakan secara rasminya oleh Ketua Pegawai Eksekutif DyDo Malaysia, Encik Takeshi Suma di Eatropica Cafe, Nu Sentral,  menandakan kempen terbaharu Yobick yang menyasarkan kepada rakyat Malaysia yang mengamalkan gaya hidup sihat. Pelantikan bersejarah itu diadakan sewaktu sesi berbuka puasa Yobick bersama wakil media, pihak pengurusan dan rakan niaga Yobick.

Bak pepatah Inggeris-‘when the going gets tough, the tough gets going’, pelantikan pasangan beregu campuran itu adalah bermakna kerana mereka mewakili ini pati motto jenama Yobick-‘tidak pernah berputus asa, tekad, berorientasikan matlamat, yakin da sentiasa memburu jeyaan serta cabaran besar. Mereka juga konsisten menunjukkan prestasi cemerlang dalam memburu pinta dan kemenangan, maka mereka adalah idola rakyat Malaysia.

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Perlantikan sebagai duta Yobick Malaysia, Liu Ying dan Peng Soon telah menandatangani perjanjian selama satu tahun dan bakal muncul dalam kempen video digital dan semua kempen Yobick yang dipratonton sewaku sesi bersma media.

“Kami sangat gembira dan mengalu-alukan Goh Liu Ying dan Chan Peng Soon sebagai sebahagian keluarga DyDo. Saya yakin kedua-duanya akan membawa produk minuman yogurt kami, Yobick di Malaysia ke peringkat seterusnya. Yobick adalah jenama minuman yogurt yang melambangkan ketabahan, sikap tidak putus asa, bertenaga dan gaya hidup yang aktif. Semua ciri ini ada pada Liu Ying dan Peng Soon-berbekalkan semangat yang tinggi, mereka menjadi pemain yang disegani dalam arena sukan badminton di Malaysia. Kami amat berbangga dengan kejayaan mereka dan berharap mereka akan membawa jenama Yobick ke tahap yang lebih tinggi”. Encik Takeshi Suma, Ketua Pegawai Eksekutif DyDo Malaysia.

Untuk maklumat lanjut mengenai Yobick, ikuti:

PrestoPay Adakan Bazar Raya Tanpa Tunai Buat Kali Pertama di Quill City Mall

Mudah gunakan PrestoPay ni. Tak payah pening kepala atau tercari-cari ATM yang berdekatan bila duit tunai kat tangan tak cukup.

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Pada 16 Mei lalu, PrestoPay telah melancarkan Bazar Raya Tanpa Tunai sulung sebagai persediaan sambutan Hari Raya yang bakal menjelma tidak lama lagi.

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Bazar berkenaan dianjurkan selama tiga hari di Quill City Mall KL sehingga 18 Mei 2019, menawarkan pelanggan dengan pilihan produk yang meluas merentasi pelbagai kategori dengan diskaun menawan sehingga 70% yang disediakan oleh lebih 30 peniaga.

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Di Bazar Raya Tanpa Tunai PrestoPay, para pelanggan berpeluang melihat pelbagai reruai pop-up yang dipilih khas seperti Kluang RailCoffee, Mon Cheri Essentials, SunQuick Juice dan Deka Electrical.

Reruai tersebut meliputi lebih lapan kategori berbeza yang merangkumi makanan dan minuman, peranti, pengembaraan dan hiburan, kesihatan dan kecantikan, barangan runcit, fesyen, sukan serta barangan elektronik kediaman bagi melengkapkan keperluan Raya pelanggan. Selain itu, pelanggan juga berpeluang untuk menikmati tawaran-tawaran eksklusif dan diskaun sehingga 70% terhadap produk-produk terpilih.

Pengarah Urusan dan Ketua Pegawai Eksekutif Kumpulan PUC Berhad, CHEONG Chia Chou berkata,

“Menjalani kehidupan tanpa tunai membolehkan pengalaman yang lebih mudah dan lancar bagi kedua-dua peniaga mahupun pelanggan. Berbeza daripada penggunaan tunai secara fizikal, pembayaran tanpa tunai adalah mudah, selamat, terjamin, pantas serta menawarkan pelbagai diskaun dan pulangan tunai. Sehingga kini, 67% rakyat Malaysia menggunakan kaedah pembayaran tanpa tunai seperti dompet mudah alih, kad debit dan kredit serta perbankan dalam talian. Malah, kami di Presto sentiasa berusaha untuk mendidik pengguna melalui penganjuran pelbagai aktiviti dan acara yang mendekati mereka, seperti Bazar Raya Tanpa Tunai ini, bagi meningkatkan pendedahan dan memaparkan kemudahan yang disediakan melalui pembayaran tanpa tunai khususnya menerusi kaedah dompet mudah alih.”

PrestoPay menyasarkan jualan sehingga RM1 juta dan menjangka sejumlah 10,000 pelanggan akan menghadiri Bazar Raya Tanpa Tunai selama tiga hari di Quill City Mall KL. Bagi menyediakan pengalaman membeli-belah yang lebih mudah serta menggalakkan pelanggan untuk menyempurnakan pembayaran tanpa melibatkan tunai, bazar berkenaan juga bersifat terbuka untuk menerima kaedah pembayaran dompet mudah alih lain, khususnya Boost, WeChat Pay dan banyak lagi.

Rakan tuan rumah rasmi Bazar Raya Tanpa Tunai PrestoPay, Pengurus Pusat Quill City Mall KL, Alan Cheong berkata,

“Kami sentiasa mencari cara untuk menarik dan memberi manfaat kepada para pelanggan kami. Sehubungan itu, melalui perkongsian dengan PrestoPay untuk menganjurkan Bazar Raya Tanpa Tunai ini, kami yakin dapat menyediakan para pelanggan dengan pengalaman membeli-belah yang lebih lancar. Kami juga teruja untuk meneruskan kerjasama dengan Presto dalam menggalakkan para pelanggan menggunakan peranti elektronik mereka dan memudahkan serta mempertingkat pengalaman membeli-belah di pusat beli-belah kami.”

Sepanjang acara tiga hari tersebut, pengguna yang kali pertama memuat turun dan mendaftar dengan Presto layak untuk memutarkan roda dan berpeluang memenangi sehingga 2,000 hadiah misteri harian setiap hari.

Di samping itu, PrestoPay juga akan menganjurkan peraduan Belanja dan Menang dengan menyediakan hadiah misteri kepada sembilan (9) individu yang paling banyak berbelanja sepanjang tempoh bazar. Ini bermakna, tiga (3) hadiah misteri akan diberikan kepada tiga (3) pengguna PrestoPay yang paling banyak berbelanja pada setiap hari.

PrestoPay telah diperkenalkan pada tahun 2018 dan merupakan sebuah dompet mudah alih unik yang boleh diakses menerusi aplikasi Presto, sebuah aplikasi pemasaran sosial tempatan berevolusi yang dikendalikan oleh PUC Berhad.

PrestoPay menawarkan pembayaran tanpa tunai yang mudah bagi transaksi peruncitan dalam dan luar talian, perkhidmatan nilai-tambah telekomunikasi prabayar, pembayaran bil, pemindahan tunai serta perkhidmatan nilai-tambah dan pengeluaran nilai bagi para pelanggan sebagai solusi pembayaran alternatif.

Aplikasi Presto boleh dimuat turun menerusi aplikasi App Store dan Google Play.

Bagi mendapatkan maklumat lanjut mengenai aplikasi Presto dan dompet mudah alihnya, PrestoPay, sila layari laman web https://www.prestouniverse.com/presto.

Artistik Geometri ‘Radiance of Eid’ Serlahkan Sambutan Raya Avenue K

Sempena meraikan kehadiran Hari Raya Aidil Fitri yang bakal menjelang tiba tak lama, pusat beli-belah Avenue K meriah dengan paparan artistik Geometri berwarna-warni.

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Pengunjung ke sini pastinya akan teruja dengan kehadiran paparan Geometri berbentuk bintang yang besar, tergantung di satu sudut di Atrium yang menghasilkan pencahayaan terang di segenap bazar berdekatan.

Diinspirasikan melalui corak-corak pada geometrik Islam, paparan artisitik yang mengambil tema ‘Radiance of Eid’ ini turut menyerlahkan gubahan-gubahan bunga tropika yang digabungkan bersama pada paparan tersebut, menjadikan ruang di Atrium berseri-seri dengan kehadiran bunga-bungaan dan warna-warna ceria yang dihasikan oleh paparan artisitik.

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Kehadiran bulan Ramadan 2019 bertambah seri apabila Avenue K meraikan 25 kanak-kanak dari Pertubuhan Darul Fakir Malaysia. Mereka dibawa membeli pakaian raya, diberikan duit raya dan juga menikmati hidangan berbuka puasa bersama-sama staf, media dan penyanyi Kaka Azraff yang sebelum itu menghiburkan tetamu yang datang dengan lagu hit beliau ‘Bawaku Pergi’, ‘Sibuk’ dan juga lagu raya.

Avenue K menawarkan pelbagai barangan yang boleh dibeli untuk sambutan hari raya melalui Pasar Seloka yang mana tahun ini, kembali dengan lebih besar dan lebih banyak gerai-gerai tempatan yang menjual produk-produk berkualiti tinggi dan juga lebih moden seperti pakaian, alat solek, aksesori fesyen, kuih-kuih raya dan banyak lagi agar pengunjung yang datang membeli-belah boleh mendapatkan produk yang terbaik untuk menyambut keriangan Aidil Fitri bersama-sama keluarga.

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Bagi pengunjung yang membeli-belah minimum RM250 di Avenue K (RM200 jika anda ahli kad AK Neighbours  ) dalam dua resit atau kurang, membolehkan anda menebus satu set sampul kad raya yang cantik, sementara stok masih ada.

Selain itu, anda juga boleh menikmati juadah percuma dengan pembelian minimum RM500 dalam maksimum 2 resit, di mana Avenue K akan memberikan baucar makanan ‘Buka Puasa’ bernilai lebih RM100. Baucar-baucar makanan itu meliputi Samba Brazilian Steakhouse, Kafe Juan Valdez, Nene Chicken, Baba Nyonya dan Wrap ‘N Roll.

Untuk memberi lebih banyak tawaran hebat sempena ‘balik kampung’, pengujung boleh memyertai pertandingan mingguan ‘Top Spender’ di mana anda berpeluang menjadi 30 pelanggan Avenue K yang memenangi Kad Touch ‘n Go Edisi Terhad bernilai RM100. Bermula 10 hingga 27 Mei ini, 10 pemenang akan dipilih, maka bersedialah untuk terpilih sebagai salah seorang pemenang!

Bagi mereka yang suka mengambil gambar ‘selfie’, anda boleh menyertai Pertandingan Instagram ‘Jom Selfie’ dan berpeluang membawa balik hamper Raya eksklusif bernilai RM200 daripada Pasar Seloka dan Wondermilk. Maka, apa lagi, follow @avenuekmy untuk maklumat lanjut.

Jika anda biasa mengguna aplikasi Grab pula, masukkan kod AKRAYA19 untuk mendapatkan diskaun sebanyak RM10 untuk 2 kali perjalanan pergi dan balik dari Avenue K (hanya untuk 1,000 perjalanan pertama). Penebusan diskaun ini bermula pada 10 Mei hingga 9 June sahaja.

Jadi, jangan lepaskan peluang mendapatkan pelbagai tawaran hebat yang ditawarkan oleh Avenue K sepanjang Ramadan ini.

realme 3 Pro & realme C2 Is Now in Malaysia

Realme Malaysia Unveils the Speed King, realme 3 Pro & Entry-level Value King, realme C2.

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“The products showcased raise the bar in style and performance. At realme, we are proud to provide high-quality experiences for young people. The smartphones enable Malaysians to enjoy the benefits of Power and Style with two cutting-edge, high-performance devices,” said Tiffany Teh, Brand Manager, realme Malaysia.

Tiffany Teh, Brand Manager of realme Malaysia_

“The world of consumer electronics is a very competitive space. As such, the onus is on brands to consistently rise above mediocrity through deep research as well as hardware and software development. At the crux of it all, brands need to listen to consumers feedback and understand their concerns to create a desirable product that answers those demands.

Ian Ho, Regional Managing Director, Shopee:

We commend Realme for being able to do just that despite being a young brand. Their aggressive and agile nature have also propelled them forward as a strong contender, especially in the affordable smartphone segment of the market. The all-new Realme C2 takes an even deeper dive into what this emerging brand can offer to the youth, and we expect the phone to sell very well on Shopee,” 

realme 3 Pro:

  • Speed Up To The Next Level

Realme’s latest flagship for the youth, realme 3 Pro offers exceptional performance in terms of battery life, screen clarity, imaging and design. Available online exclusively on Lazada Malaysia, it provides users with a flagship-level experience thanks to its innovative and leading-edge technology and quality design.

  • Powerful chipset plus high-capacity battery with VOOC 3.0

From day one, realme has met the core needs of young users through continuous technology development and innovation. The realme 3 Pro’s performance has been fully upgraded with its 10nm production process Snapdragon 710 processor and Kryo eight-core architecture, allowing realme 3 Pro to achieve a clock speed of up to 2.2GHz. The Adreno 616 GPU guarantees real visual sense and advanced 3D image rendering for a better gaming experience.

In terms of battery life, realme 3 Pro is equipped with a high-capacity 4045 mAh battery – enough to meet the needs of even heavy users, and a huge advantage in its price range. At the same time, its CABC (Content Adaptive Backlight Control) can increase total battery life by 5 to 10%.

The realme 3 Pro comes fully equipped with VOOC 3.0 flash charge technology. With its 20W (5V4A) charger, a dying battery can quickly be brought back to life. Compared to the realme 2 Pro, the VOOC 3.0 flash power of realme 3 Pro cuts charging time in half, going from 0 to 50% in just 30 minutes or fully charging in just 80 minutes.

Based on a testing at the realme lab, 10 minutes of charging time gives users 5 hours of talking time.

  • Super Nightscape modes

    In terms of imaging, realme 3 Pro uses a combination of IMX519 16 MP main camera + 5 MP secondary camera, with 1.22 um single pixel size, 1/2.6 inch sensor size, and f/1.7 large aperture, which is on par with imaging in the flagship segment.

The Super Nightscape has been further optimized based on the highly-acclaimed realme 3, which greatly enhances exposure in extreme low light conditions, enhancing phone usability under extreme dark conditions by adjusting highlights and shadows for more detail, as well as controlling photo noise to enhance the overall purity of the photo.

AI technologies with scenes in photos are recognized and optimized accordingly into a larger dynamic range, with more enriched details in highlighted parts and shadows creating a balanced exposure. Also, with the newly-configured Ultra HD mode uses multi-frame synthesis technology, allowing multiple pictures of 16 million pixels each to be synthesized into one ultra-HD picture with 64MP – a bigger size for more beautiful images in better quality.

realme C2: Mega Display Mega Battery

The next entry-level value king, the realme C2, which is available online exclusively on Shopee Malaysia, combines the best of design and performance in its price segment.

  • Shine Bright Like A Diamond
    Realme is proud to bring its classic diamond-cutting design for the realme C2, which now features a smudge-free design. The laser cutting technology used make the patterns and cuttings have different reflection effects. Beneath such stunning reflections are three layers of paintings and pearl articles. These efforts combine together make the realme C2 a more exquisite and shining diamond compared with previous generations.
  • Dewdrop Display For An Immersive Viewing Experience
    The realme C2 adopts an immersive 6.1-inch HD+ dewdrop screen with an 89.35% screen-to-body ratio. The phone uses curved lines at the dewdrop area, instead of straight lines and angles, making the screen more exquisite, beautiful and elegant.

With a massive 4000 mAh battery, multiple charges during the day is history. The high-capacity battery coupled with the Helio P22 processor, provides lasting battery endurance for the day.

  • 13MP + 2MP AI Dual Camera
    The AI powered dual camera setup with Chroma Boost produces perfectly balanced pictures. It also comes with Bokeh Effect to help you take perfect portrait shots, and also supports 1080p video recording and Slo-Mo video. The phone also sports a 5million pixel front camera, to provide selfies with better definition and improves the HDR range in low light and backlight environments, making every detail clear in any kind of environment.

Collaboration With Youth Lifestyle Brands

At realme, youth means boundless possibilities and that the voice of young people should be heard by the world. The brand remains committed to its vision of letting the world see the power of young people, and is announcing today its partnership with two youth-oriented lifestyle brands, mmm stu6io and 2D Bubble Tea Cafe.

Availability and Price of realme 3 Pro and realme C2

Realme 3 Pro :

  • 4GB RAM+64GB ROM Carbon Grey, Nitro Blue, Lightning Purple RM 899
    1. First Online Sale Exclusively On Lazada: 15 May at 10 AM
    *With exclusive gift – portable fan. While stocks last.
  • 2. Offline Sale at over 1,500 realme Dealers On 18 May
  • 6GB RAM+128GB ROM Carbon Grey, Nitro Blue, Lightning Purple  RM 1099

Realme C2:

  • 2GB RAM+16GB ROM Diamond Blue RM 429 1. First Sale at over 1,500 realme Dealers on 18 May
    2. Online Sale Exclusively On Shopee: 21 May at 9 AM
    * With every purchase of the realme C2 (2GB + 16GB) on Shopee, stand a chance to win an exclusive gift – realme bottle and 32 SD cards. While stocks last.
  • 3GB RAM+32GB ROM Diamond Blue, Diamond Black RM 499

To find out more about the online sales, please visit the following links:

 

Koleksi Jenama WAN & MARY Untuk Mereka Yang Ingin Tampil Moden, Trendy dan Bergaya

Sweet. Cantik. Bergaya. Sopan.

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Itu yang penulis rasa apabila melihat koleksi Summer Jacket yang dihasilkan oleh jenama Wan & Mary sewaktu mengunjungi booth pereka fesyen muda, Hazzerwan Hazzlee dan Maryam Musa di satu majlis pelancaran di pusat beli-belah Quill Mall, KL.

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Koleksi Summer Jacket ini boleh didapati dalam saiz S, M dan L.

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Ia datang dengan pelbagai corak rekaan dan warna-warna menarik serta ceria.

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Material yang digunakan pula adalah Printed Duchess Plain Satin yang memberi rasa lembut, sejuk dan selesa pada pemakainya.

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Sewaktu penulis mencubanya sendiri, Summer Jacket tersebut, ia terletak kemas di bahu dan memberi impak ‘ slim’, memang ‘kena’ dengan cita rasa penulis! Memang cantik untuk digayakan Syawal nanti.

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Summer Jacket ini sangat sesuai digayakan sewaktu menghadiri majlis keraian yang bertemakan ‘Spring Summer’, acara santai malah cantik digayakan di pejabat.

 

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Pereka berbakat besar, Wan (paling kiri) dan Mary (paling kanan) bersama media yang membeli Summer Jacket di pusat beli-belah Quill, Kuala Lumpur

Untuk pengetahuan semua, kedua-dua pereka muda berbakat ini pernah memenangi anugerah di rancangan fesyen realiti TV oleh ASTRO pada Mei 2018. Dan apa yang pasti, kedua-dua pereka fesyen ini bukan calang-calang orangnya, tidak sahaja berbakat besar malah mempunyai pendidikan terbaik dari sekolah fesyen berprestij serta banyak pengalaman  dalam bidang fesyen. Malah rata-rata pelanggan mereka terdiri daripada VIP, orang kenamaan, selebriti dan korporat.

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Maka tidak hairanlah, koleksi pakaian yang direka daripada jenama Wan & Mary ini tampil moden, trendy dan bergaya. Lebih menumpukan kepada golongan muda yang lebih vibrant dan chic, pakaian yang dicipta oleh mereka ini lebih memfokuskan pada ketelitian ekspremental, Digital Printing dan juga grafik. Jenama ini juga pernah memperagakan pakaian mereka di peringkat antarabangsa antaranya di London, Milan, Dubai dan Bahrain.

Alamat butik:

WAN & MARY,

42-1,JALAN PJU 5/21,THE STRAND,
KOTA DAMANSARA,PETALING JAYA,
47810, SELANGOR DARUL EHSAN.
INSTAGRAM: WAN_AND_MARY
EMAIL: wanmaryempire@gmail.com

 

JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

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