SHOPEE Announces Its 9.9 Super Shopping Day and Cristiano Ronaldo As A New Ambassador

Wow..TWO great news!!

The 9.9 SUPER SHOPPING DAY offers free shipping with minimum spend of RM9. 

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Taking place from 19 August to 9 September 2019, the campaign offers greater deals and discounts across categories from brands such as Nutox, HP, L’Oréal, Vinda, Photobook Malaysia, Enfagrow, Universal Traveller, realme, MR DIY and Nestle.

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To further promote the adoption of e-commerce and encourage Malaysians to take advantage of these savings, Shopee is bringing down the minimum spend for free shipping to RM9.

Welcoming the initiative, Song Hock Koon, Director of E-Commerce, Malaysia Digital Economy Corporation, said,

“One of MDEC’s objectives is to encourage Malaysians to become immersed in the digital ecosystem, as such initiatives like these will help accelerate adoption in a sustainable and cost-effective manner. We are always pleased to collaborate and support industry moves and trust that this latest initiative will further inspire digital entrepreneurship efforts.”

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Ian Ho, Regional Managing Director, Shopee said,

“Shopee’s mission has always been to impact local communities on a meaningful and sustainable level through initiatives such as our sales campaigns that will allow Malaysians to continue shopping and stocking up on necessities without breaking the bank. At the same time, I am happy to announce Shopee’s partnership with our latest brand ambassador Cristiano Ronaldo. Having him on board is truly a milestone for us. This makes us more than just a shopping platform as we continue to inspire users and connect them with the biggest stars and celebrities in the world.”

At the launch of 9.9 Super Shopping Day held at Grand Hyatt Kuala Lumpur, Shopee revealed its newest brand ambassador, Cristiano Ronaldo. As one of the greatest athletes, he is an inspiration to many and his dedication to football resonates with the deep commitment Shopee has towards its users. He will be working with Shopee across its seven markets in a wide range of activities to engage and inspire people in the region.

Cristiano Ronaldo said,

“I am proud to be Shopee’s brand ambassador as we share the same ambition to be the best in our fields. I am always improving my game for my fans and my team, just as Shopee innovates to benefit their users in this region. I am excited by this partnership, and I look forward to creating more special moments for my fans together with Shopee.”

Cristiano Ronaldo will join a series of initiatives as Shopee brings users and fans across the region closer to the global football icon:

Cristiano Ronaldo stars in Shopee’s newest 9.9 TVC: Cristiano Ronaldo will be at the center of Shopee’s new television commercial premiering on 16 August, which will air in all seven Shopee markets in the region.

● Watch Cristiano Ronaldo live only on Shopee: In a first for Southeast Asia and Taiwan, fans will be able to get up close and personal with Cristiano Ronaldo via a range of exclusive content available only on Shopee Live. More information will be announced on Shopee’s app and social media platforms at a later date.

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The 9.9 Super Shopping Day will feature three weeks of super promotions and entertainment as well as exclusive privileges with leading industry players:

● Shocking Sale – 9 times daily, enjoy deals from as low as RM1.
● RM9.90 Super Voucher Pack – Pay RM9.90 to enjoy vouchers from Shopee, Agoda, dahmakan, Dal.komm Coffee, ZEN Rooms, Grab, BBQ Chicken, Victoria Station, KKday, Recommend.my, Muslim Pro, MBO, Dunkin Donuts and Teppanyaki and receive savings up to 17x of your money spent.
● “One or Not” – 21 Yamaha motorbikes, 1 Honda City and more for only RM1. If the customer is not the selected buyer, Shopee guarantees a full refund.
● Standard Chartered Mastercardholders – RM15 off with minimum spend of RM120. Valid from 19 August to 9 September.
● Shihlin Taiwan – Buy 1 Free 1 packet of Crispy Chicken Cracklings.
● Wonda Coffee – A brand new product range made exclusively first on Shopee, with an introductory promo price for first 300 customers.
● Dunkin Donuts – First 2,000 customers get to enjoy RM0.99 for 1 Donut worth RM3.50 only on 9 September.
● Burger King – Get a Whopper Jr & Cheeseburger, beverage and fries set meal for only RM9.90.
● The Alley – Enjoy exclusive boba milk tea from RM9 onwards.
● Häagen-Dazs – Single scoop for RM9.90 and double scoop for RM19.
● Hong Leong Yamaha Authorised Dealer – Enjoy exclusive discounts up to 30% on Yamaha motorcycles including Yamaha NVX, Y15zr and LC135 on 9 September.
● BH Petrol and Mydin will be giving out 100 tickets worth RM35,000 to watch Dato’ Sri Siti Nurhaliza live at the Shopee X SimplySiti Mini Concert.

Find out more about Shopee’s newest brand ambassador at:
https://shopee.com.my/shopeexronaldo

Find out more about 9.9 Super Shopping Day at https://shopee.com.my/m/99

 

SHERIDAN Re-enters Malaysia With Stylish and Luxurious Spring Summer Collection

It is good to have this Stylish, Elegant and Luxurious Brand to Malaysian market!

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Sheridan, one of Australia’s most loved and coveted bed and bath brands, makes a stylish re-entry into the Malaysian market with the launch of its luxurious Spring Summer 2019 collection at its flagship counter at Parkson Elite Pavilion.

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Already making waves around the world, the new collection features a nature-inspired seasonal palette which draws inspiration from Australia’s signature natural surrounds, and sun-soaked days by the beach.

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At its newly-renovated flagship counter at Parkson Elite Pavilion, Sheridan showcased its latest collection as part of the larger “Make Tomorrow Beautiful” campaign.

Through this launch, Sheridan re-affirmed its commitment to the environment and its desire to make tomorrow beautiful, not only by creating beautiful products, but also by choosing sustainable materials and environmentally friendly manufacturing processes.

Speaking at the launch, Sheridan Group General Manager, Mr Paul Gould, said that while artistry and quality have always been synonymous with the brand since its founding over 50 years ago, sustainability is also a key tenet of its identity. In fact, Sheridan’s founder, Claudio Alcorso, not only had a vision to introduce creative thought and beauty into the everyday things of life, he was also a passionate environmentalist.

With that in mind, Sheridan launched its campaign to Make Tomorrow Beautiful – not only by bringing artistry and craft into day-to-day life, but by creating long-lasting, quality products that are produced in an environmentally sustainable manner.

Mr Gould explained that with Sheridan products, customers can sleep easy knowing that they have done something good for the planet, because more than the luxurious fabrics, high thread counts, and soothing artistry, these products were made with the goal of minimizing environmental impact.

Luxurious and long-lasting products

For instance, Sheridan uses only superior long-staple cotton, which, as its name suggests, has been cultivated to have very long fibres. Fabric woven from these fibres is more durable, less prone to pilling, and possesses a softer touch. This means that these sheets can be used for a long time, rather than being replaced after just one or two years of use.
A prime example of the quality of Sheridan’s sheeting fabrics is the Palais range, which is an evergreen classic of enduring luxury. Spun from superior long-staple fibres in a lustrous sateen weave which creates luxuriously soft next-to-skin comfort, these 1,200 thread count sheets also feature a close weave that yields a silky yet durable fabric. The pillow cases and duvet covers are trimmed with Palais’ trademark triple-stitched embroidery, available in a range of designer colours.

Environmental sustainability

Chief amongst its efforts to be environmentally sustainable is the use of fibres and products that minimize environmental impact. For instance, Sheridan uses renewable fibres, like organic cotton and Tencel™. Sheridan’s Organic Cotton collection uses 100% Global Organic Textile Standard (GOTS) certified organic cotton and will be available in Malaysia by October 2019. It comprises fitted sheets, pillow cases, and hand and bath towels, and in continuing its sustainability goals, the fitted sheets and pillow cases come in reusable matching cotton bags.

In addition, Sheridan also uses Tencel™, which is a renewable and innovative cellulosic fibre that leave no trace in nature. This season, Tencel™ is available in the Sanderling bed, which features a botanical jacquard weave made from Tencel Lyocell and cotton blended fibres. This artwork was hand drawn in Sheridan’s design studio, and then interpreted into a weave by its master weaver.

At the same time, Sheridan is continually working towards removing all unnecessary packaging from its products. In the past 12 months, Sheridan has already eliminated 100 tonnes of cardboard from its packaging, and is working to ensure that by 2025, all of its packaging is recyclable or reusable.

Spring Summer 2019 – When beds become art

Turning to the Spring Summer 2019 collection, Mr Gould shared that the inspiration behind the collection was the idea of how we fill the summer days – languid, carefree days by the beach, sun-soaked afternoons in the great outdoors, and respite from the hustle and bustle of everyday life.

True to the brand, Sheridan’s artists interpreted this inspiration through depictions of Australian flora and foliage, using a palette of warm neutrals, hues like coral, rose, wheat and gold, accented with natural greens and blues. All of the artwork that adorns the beds were created in-house by Sheridan’s artists in its Sydney Design Studio. The result is a cohesive collection that soothes, calms and rejuvenates.

Some standouts include the Bellport bed, which features a watercolour print of a contemporary take on Australia’s signature natural surrounds. Rendered in coral, gold, and blue, it celebrates the change of seasons and co-ordinates well with this season’s accessories.

Another featured bed is the Atherton Plantation, which provided a rich counterpoint to the Bellport. Evocative of the inkiest campfire nights, Atherton features rich floral prints against a navy background.

Finally, Sheridan also presented a strong range of decorative accessories, including throw cushions and bed covers rendered in a variety of materials, such as sheep fleece, silk, velvet, and linen, all in beautiful co-ordinating colours.

With such exquisite detailing, thoughtful touches, and conscious resourcing, sleep has never been more alluring. Sheridan’s Spring Summer 2019 collection of quality home products is now available at:

  • its flagship counter at Parkson Elite Pavillion
  • Parkson Elite Gurney (Penang)
  • Sogo KL
  • Isetan KLCC
  • Sogo Southkey (JB).

Prices

  • Palais – Fitted sheet from RM1,100
  • Organic Cotton – Fitted sheet from RM690
  • Sanderling – Bed set from RM2,180
  • Bellport – Bed set from RM2,700
  • Atherton – Bed set from RM2.950

 

STARBUCKS Malaysia Unveil Exclusive Starbucks x Naelofar Scarf Collection

Starbucks announced its second collaboration with Malaysian iconic entrepreneur and actress Neelofa; which presents a curated collection of scarves exclusive to Starbucks.

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Paying homage to Starbucks Frappucino colors and Neelofa’s home-grown scarf brand, Naelofar, the Starbucks X Naelofar Scarf Collection is the first of its kind to be exclusively retailed at selected Starbucks stores.

The collaboration draws inspiration from the timeless and iconic colors of Starbucks Frappuccino beverages which draws on flavors derived from Chocolate, Caramel and Green Tea. As such, the scarves in the Starbucks x Naelofar collection will feature colors which include warm brown, soft beige and pastel green.

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Packaged in an adorable Starbucks tumbler replica, the scarves themselves are made of pleated material and can be versatilely worn in a multitude of styles to accessorize and complete any outfit.

This collaboration between Starbucks Malaysia and Neelofa marks the second in recent times, following the MY Cups of Kindness Campaign last year which saw the artist joining forces with Starbucks to spread messages of kindness. As part of that campaign, Starbucks donated RM0.50 from the sale of each of its then newly released Summer Frappucino varieties to a charity of Neelofa’s choosing.

Taking a cue from that initiative, RM1 from each Starbucks x Naelofa scarf purchase will once again be donated to a charity of Neelofa’s choice.

“It is indeed an honor to work with Starbucks once again, this time fusing my passion for scarves and my love for Starbucks Frappuccinos. So naturally, the Starbucks x Naelofar collection is truly something I hold very near and dear. The Starbucks x Naelofar scarves is made in Heavy Pleated Chiffon material and in Shawl style which I personally love, and I’m sure my fans would love it too. I am thankful to Starbucks for this unique opportunity and I hope my fans and Starbucks customers alike will enjoy the collection.” said Neelofa.

As design enthusiasts, Starbucks draws on vibrant practices which has seen it partner with notable personalities within Malaysia’s fashion and design fraternity in the past, including the likes of Rico Rinaldi.

Starbucks Malaysia prides itself for curating products derived from a diversity of local niche designer brands to express creativity through the Starbucks X series. Through this exclusive designer collection, Starbucks hopes to support local talent by accentuating and promoting them to its customers.

“At Starbucks Malaysia, we continuously seek ways to collaborate with local talents by providing them a platform to showcase their creativity with us. After we conducted the MY Cups of Kindness campaign with Neelofa, we received a truly overwhelming response. So this scarf collection is a natural succession of that campaign, which will once again contribute towards Neelofa’s charity efforts through her passion and art plus you can only get this Starbucks x Naelofar Scarf Collection exclusively at Starbucks stores,” said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei.

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In conjunction with the upcoming Merdeka and Malaysia Day celebrations, Starbucks has also released a limited-edition Malaysian Tiger Bearista. Featuring the iconic Starbucks Bearista wearing a Tiger onesie, the Starbucks Bearista, pays tribute to the iconic Malayan Tiger, now an endangered species.

Available from 5 August onwards, the Starbucks x Naelofar Collection scarves are priced at RM75 each and RM1 of each scarf purchase will be donated to Neelofa’s charity of choice. Meanwhile, the limited-edition Malaysian Tiger Bearista is priced at RM88.

Exclusive to Malaysia, both the Starbucks x Naelofar Scarf Collection and Malaysian Tiger Bearista will be available at all Starbucks stores nationwide, while stocks last.

For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my.

Craving for Thailand Food? Let’s Heading to Thai Floating Market, The Starling Mall

With the ever-growing popularity of Thai cuisine and flavours among Malaysians, the tantalising Thailand Food Fair 2019 is set to draw in the crowds from 25 to 28 July 2019 at The Starling in Damansara Uptown, Petaling Jaya.

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Jointly organised by Jaya Grocer and the Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand, the fair will occupy 3,500 square feet of space in the main concourse of the mall, located on the ground floor.

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With its alluring theme of “Talad Nam” or “Floating Market”, this inaugural event is an invitation to discover the rich food and cultural heritage of our northern neighbours. So get ready to be treated to a mouth-watering showcase of quality food products, from classic favourites to innovative new creations. In fact, the sheer diversity of delicacies on offer is reason enough to drop by and take in the delicious vibes.

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Beyond food and beverage choices, a carefully curated line-up of activities awaits all in the family. Among the highlights are:

  • Kids Traditional Thai Costume Contest and Talent Show
  • lucky draw featuring the grand prize of two return flight tickets from Kuala Lumpur to Bangkok sponsored by Thai Airways International, a two-night hotel stay and Supanniga river dinner cruise
  • shopping vouchers
  • cookware
  • goodie bags.

Visitors can also look forward to taking part in exciting workshops, from Thai food and dessert making to the art of pandan leaf folding. Enjoy non-stop fun and entertainment with Hanuman mask painting for kids, a Thai kickboxing demonstration, cultural performances, face painting and a balloon clown.

DITP extends its appreciation to Jaya Grocer and other event partners for their enthusiasm and support in helping make this event happen; and for generously contributing towards the shared vision of bringing the best of Thailand to Malaysia. This four-day food extravaganza is poised to provide Malaysian consumers with greater choice and better quality products that are the pride of Thailand, all under one roof.

Thailand Food Fair 2019, 25 – 28 July 2019

Don’t miss out on this opportunity to experience some of Thailand’s finest food and cultural offerings and so much more. See you all at The Starling Mall!

For more information on the event, please contact:
Ninasrin Radenarmad (Ms) Marketing Officer
Officer of Commercial Affairs, Royal Thai Embassy-Kuala Lumpur Department of International Trade Promotion
Ministry of Commerce
Tel: +03 2142 4601, 2145 8545
Fax: +603 2148 9818
Website: http://www.thaitrade.com / http://www.ditp.go.th Email: enquiry@thaitrade.my

Revive Your Skin With 1+1 Be Simplify Beauty GLAMOGENIC

This Australian skin care brand has been officially launched on July 16 in Kuala Lumpur.

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Glamogenic was created to allow everyone no matter male or female to revive the skin, making you look beautiful and radiant thus increasing self-confidence.

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Our doctor has more than 30 years of experience in beauty sector and skin care industry has developed the professional series skin care products. Through the formula, the 1+1 method allows each consumer with different needs to find a unique face and body care series.

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Glamogenic understands the requirement and the need of consumers through market analysis, so it is unanimously determined to use the best raw material for the skin, as well as to protect the skin, and to have the effect of not damaging the skin. The ingredients used in Glamogenic skin care products are suitable for each person’s face to be formulated for each skin problem. They also use only the best broccoli extract and with high-tech development, so that each product is suitable for people at different stages and it is a must for everyone in their skin care range.

1+1 Be Simplify Beauty Glamogenic, I warmly welcome parties to join us and become our partners to achieve every desire to improve ourselves and restore in self-confidence. Today, our great honor to welcome Singer and Actor Nicholas Teo to be our brand ambassador, he looks great and match with our branding image!

I believe he can help to spread the goodness of the brand of Glamogenic and our products will be able to help everyone in their skin care concern and inspire you in achieving a better quality life.” Glaomogenic Honorary Chairman Dato Dr. Wong Aik Loung said.

Brand Ambassador Nicholas Teo said:

“This is my honor to work with Glamogenic skin care brand. Although I am a man but I am also pay attention to my skin care! In particular, Glamogenic’s Vitalize Soothing Mask effectively soothes my sensitive skin and fatigue, and has a moisturizing effect that makes me look refreshed. Brassica Peeling Gel is a gentle exfoliating gel that is also suitable for my skin without irritation. I was very excited about the 1+1 formula and combination when Galogenic team proposed to me! The charm of this product and the seriousness of the work team have deeply attracted me and thanks for choosing me become the brand ambassador. I will try my best to recommend to my friends and fans, and inspiring everyone to gain beauty and confident. Mostly importantly we must take good care and love ourselves in priority!”

Glamogenic also collaborates with Asia Metropolitan university in launching beauty courses includes: basic skin care classes and advanced beauty courses. All the courses are suitable for those students who are interested in beauty industries. Each student who successfully completes the course will be granted a professional certificate from the university.

At present, Glamogenic is actively recruiting distributors in Malaysia, and welcome young entrepreneurs to join. This brand will provide the knowledge of using Glamogenic skin care products as well as incentive travel and generous bonuses.

Glamogenic is very grateful that the media and VIPs attended the conference to make the launch event more beautiful and meaningful. They include Honorary Chairman Dato Dr. Wong Aik Loung, Brand Ambassador Nicholas Teo, Professor AMU Prof Dato’ Seri Dr. Alex Ong, Malaysia Foochow Chamber of Commerce, Dato Sri Wong Ing Soon, Image Consultant Simon Bindgen and Brand International Model Miss Tina.

To experience Glamogenic skin care products, kindly:

 

 

LAZADA Mid Year Festival is Coming This 12 July

Lazada will hold its first ever mid-year sale event, the Lazada Mid-Year Festival, on Friday 12 July 2019 at midnight (local time) across all its six markets in Southeast Asia (SEA).

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For 24 hours, Malaysian shoppers will be able to snag items up to 50% off on Lazada Malaysia!

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Lazada users will enjoy a richer, more rewarding and entertaining shopping experience with new features such as:

  • GUESS IT livestreamed gameshow
  • Chup Dulu pre-order deals to reserve and guarantee the purchase of selected products as well as a Lowest Price Guarantee*.

The Mid-Year Festival also coincides with Lazada’s annual Big Baby Fair which takes place over 5 days from 12 – 16 July.

“Lazada strives to be an everyday lifestyle destination for consumers in Malaysia, offering more assortment, function and style at price points to suit individual needs. The Mid-Year Festival brings the best Lazada has to offer to both shoppers and sellers, as it takes place during a traditionally quieter shopping season. This presents more chances in a year for us to bring continuous excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

As part of Lazada’s new Mid-Year Festival, the eCommerce leader is furthering its Shoppertainment strategy with its first region-wide livestreamed gameshow across six countries.

GUESS IT is a 30-minute in-app show that combines a gameshow concept with professionally-generated livestreamed content. It involves entertaining local personalities Aiman Tino, Harris Baba, Sharifah Sakinah, Sean Lee, Jordan Yeoh, Sherry Alhadad, Nabil Aqil, Shu Faye and Theeban G playing host and giving away clues for viewers to guess the price of products.

Your One-Stop Lifestyle Destination

To encourage more shoppers to follow their hearts, Lazada is offering attractive benefits such as free shipping deals with participating sellers as well as millions of Lazada vouchers to be given away throughout the day. Look out for 50% discount vouchers off items storewide, and attractive vouchers for new customers. Here’s what shoppers can look forward to:

• GUESS IT (1 – 12 July 2019)
Join the livestreamed games on the Lazada app from 1 to 12 July every day at 12pm, 1pm, 7pm, 8pm, 9pm, 10pm! Each livestream session will have 6 rounds of Guesses. Players who guess the quickest with the closest price will win! The more viewers join the livestream, the bigger the rewards! Share the livestream link with your friends and receive a Guess Card for a higher chance to win*.

• Chup Dulu (29 June – 11 July 2019)
Enjoy exclusive deals and unbeatable prices on selected items when you Chup Dulu. Reserve the items you want by paying a non-refundable deposit via the Lazada app before 11 July 2019 to guarantee that the item is yours*. Check out and pay the balance of your payment on 12 July 2019 to secure your purchase and the item will be shipped out to you.

• Lowest Price Guarantee* (12 July 2019)
Lazada is committed to providing shoppers with great savings and value when you shop with us this Mid-Year Festival! Enjoy shopping with our Lowest Price Guarantee on LazMall products this 12 July 2019. If you spot a lower regular selling price on an identical, in-stock, non-promotional product on another online store; let us know and we’ll pay you two times the difference!

• Deals that make your Heart Beat from our partners
-Burger King – Scan the Lazada QR code in participating Burger King outlets and get a 5” Whopper at only RM5.
-Malaysia Airlines – Get up to 15% off on your flight tickets.
-Mastercard® – Save your Mastercard (Credit, Debit, Prepaid) for your purchases on Lazada and get 15% cashback in your Lazada Wallet. For cards already saved, enjoy 5% on purchases on 12th July. From 5th to 11th July, top up and save your Mastercard on Lazada wallet and get up to 15% cashback.*
-Citibank – Get RM17 off with a minimum spend of RM150 when you check out with your Citi credit card!
-Lazada Social Media Contest with partners – Win prizes such as flight tickets from Malaysia Airlines to exotic locations, all you can eat ice cream buffets for your family from Baskin-Robbins and other special experiences when you participate.

• Big Baby Fair (12 – 16 July 2019)
Shoppers can look forward to great savings with up to 80% off, RM 1 deals and over RM100,000 worth of collectable vouchers on diapers, milk, strollers, feeding accessories, toys and more.
*Terms and Conditions apply.

Four Finalist Selected for GUARDIAN Are You ‘The Face of Healthy Beauty’ 3rd Semi Finals

16 Finalist have been chosen so far for the Guardian Malaysia ARE YOU ‘THE FACE OF HEALTHY BEAUTY’.

All 25 semi-finalists posing on stage

After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

Four finalists from the central region. (From left) Karyll Chee, Alwizah Al Yafii, Nurul Ezzaty, and Nur Aimi

The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah

Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.

“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.

Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.

Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.

“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will:

  • sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash
  • RM10,000 Guardian vouchers
  • RM5,000 each for them to give to a charity organization of their choice
  • Will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said:

“While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

#guardianmalaysia
#FACEofguardianMY