Suria KLCC Celebrating International Borneo Fest 2019

Borneo, a land rich with arts and cultural diversity, contributed by more than 50 ethnics and sub-ethnics groups on the 743,330 square km island.

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While not everyone has the opportunity to visit Borneo and experience the arts and culture, therefore Suria KLCC in collaboration with the Association of Sabah & Sarawak Heritage of Kuala Lumpur and Selangor brings the Borneo to you.

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This is the 3rd year Suria KLCC collaborating with the association through the International Borneo Fest 2019.

“We are honoured to be part of this event that promotes harmony in the diversity of ethnicity, tradition, arts and culture in Borneo, specifically Sabah and Sarawak, Some of us may not have the opportunity to visit Sabah and Sarawak hence the International Borneo Fest 2019 are here to give them the chance to explore the two states,” said Suria KLCC Executive Director and Chief Executive Officer, Andrew Brien.

Th e International Borneo Fest was officiated by Federal Territory Minister, Yang Berhormat Tuan Haji Khalid Abdul Samad. Also present was Suria KLCC Sdn Bhd Chairman, Datuk Hashim Wahir, Dr Lawrence John- Chairman and Advisor of the Association of Sabah & Sarawak Heritage of Kuala Lumpur & Selangor, Suria KLCC Chief Operating Officer, Francis Tan and Suria KLCC General Manager, Ben Chong.

The main highlights of the International Borneo Fest 2019 are Borneo Designers Award and Miss & Mister Ambassador 2019. This year, 12 Sabah and Sarawak-based designers  showcased their exclusive collections and they are:

  1. Hardi Roman
  2. Marcel Gatisi
  3. Amythen Chiew Phin
  4. Recheal Binti Paul
  5. Joanna Jane
  6. Dexter Dylen Dunstan
  7. Ahmad Fikri Gompul
  8. Lo Teck Hua
  9. Melanie Dewok/Bidayuh
  10. Dorothy Anak James
  11. Deasy Divinne Juanis
  12. Ahzwansyah Ahmad

Meanwhile, Dr Lawrence said the International Borneo Fest is a good platform for these young designers to showcase their collections. The best THREE designers will be given the opportunity to feature their collections at the final leg of the International Borneo Fest to be held in London by end of this year.

“I hope the experience in London will help build their confidence to further venture into the international market. The association goals is not limited to promote Borneo arts and culture, but also to develop talent that will brought up not only Borneo but our country name,” said Dr Lawrence.

Apart from designer’s award and beauty pageant, shoppers and visitors participated in “Sago worm” eating challenge and this is the first time its being organised. “Sago worm” or “Butod” among the locals is considered a delicacy and a major source of income for many households in the rural communities. The high-protein, high-fat grub can be dried, smoked, grilled or stir-fried. For the real connoisseur, you can try to eat it while it is still alive. The taste of the live ones is described as creamy like soft melted toffee without any of the foulness that one might associate with eating larva.

Other activities includes basket weaving demo from Penan tribe. Learned the art of weaving basket using pine straw, willow, pandan leaves, pandanus odoratisssimus and rattan from scratch.

Shoppers and visitor also tasted the authentic Sabah and Sarawak food and drinks such as layered cakes, black pepper cookies, traditional herbs, laksa Sarawak paste, rice wine and Sabah’s fragrant organic rice ” Beras Wangi Keladi”-planted ony at Kampung Tambutuon in Kota Belud. There are also bags and accessories made from beads, gem stones and wood.

 

GUARDIAN Are Looking For YOU!

Guardian Malaysia has launched a nation-wide quest to find FOUR women who bests fit the bill as “The Face of Healthy Beauty” to be its brand ambassadors.

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Soren Lauridsen, CEO, South East Asia, Guardian Health, And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first: and looks after her physical beauty too.”

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Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organisation of their choice. They will be featured on the cover of Guardian’s Brand Catalogs and other collateral and will receive products from participating sponsors.

Saren also explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being;” Saren said.

By focusing on this consumer need since its very first store at the Weld 52 years ago, Guardian has become the store to go to for a health and beauty needs.

He said:

While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the heath and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.

To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products.”

Touted as the first-of-its-kind in Malaysia, this search for The Face of Healthy Beauty is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at:

https://theface.guardian.com.my

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty? one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2109.

100 shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalau Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be 8 category winners to be awarded by sponsors. There are:

  1. Most Healthy (Blackmores)
  2. Most Elegant (Bio-essence)
  3. Most Youthful (Garnier)
  4. Most Expressive Eyes (L’Oreal)
  5. Most Passionate (Maybelline)
  6. Most Confident (Nivea)
  7. Most Cheerful (Safi)
  8. Most Charming (TRESemme)

Guardian customers can also vote from 8 July to 24 July on the microsite for their favourite finalist to win at the Grand Finals. the votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required, for 5 votes, they need to purchase any item for Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw back to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

There is also a Scan & Win contest for customers from 10 June to 7 July. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details, click https://theface.guardian.com.my

Art Event Is On Now at IKEA

This May, IKEA has something in store for the hypebeast in you.

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You get to stand a chance to win a limited edition rug from IKEA Art Event 2019 collection, including Virgil Abloh’s “Keep Off” rug!

The IKEA Art Event lands on our shores, making up a short-term collection that mashes-up tapestry art, rug handicraft, avant-garde fashion, street culture and modern design.

Eight of the world’s hottest creative designers have each produced a contemporary IKEA rug that could look the part in any art gallery. Made from natural materials and with the bulk of them handmade by artisans from India and Egypt, each rug reflects the trademark design flair of the designer.

The featured collaborators are:

  1. Virgil Abloh (USA)
  2. Chiaozza (USA)
  3. Craig Green (UK)
  4. Misaki Kawai (Japan)
  5. Seulgi Lee (South Korea)
  6. Noah Lyon (USA)
  7. Supakitch (France)
  8. Filip Pagowski (Poland)

GMBB Hosts 2019 Souk Raya Featuring Local Designer Brands

This Asia’s Design Hub will showcase over 30 establish fashion brands throughout Ramadan with respective latest fashion Raya collections. It starts from May 1 until May 31.

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GMBB, the first commercial mall that is built for creativity is hosting the 2019 Souk Raya, a month-long immersive Moroccan themed Raya market throughout the Ramadan month.

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GMBB as venue provider together with AX Events and Communications as the organizer kick-started Souk Raya with a fashion preview of over 30 stylish looks from 9 well-known designers for both female and male attire as well as kids wear.

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The fashion preview featured ready-to-wear and couture designs from local designers namely:

  • Shanell Harun
  • Raya by Calvin Thoo
  • De Bunga Raya Collection by Ridzuan Bohari
  • Chic Cool Chica by Tom Signature (ladies’ attire)
  • Goodman and Dato Shah Reza (men’s attire)
  • Kids by ASLI (children)
  • Najla Shoes
  • Suzanna (accessories)
  • Bunga Lab (flowers)

The Souk Raya fashion preview was honoured with the presence of Yang Mulia Che Puan Temenggong Perlis Datin Seri Diraja Fazarinawati Datuk Mohd Din.

Over 300 invited guests were treated to a spectacular Souk Raya Fashion Preview to experience a closer view of the designer’s art pieces. Local fashionista and celebrities Datuk Tom Abang Saufi and Iman Zulkarnain were also at the event.

Souk Raya is a unique urban fashion and trend market that is happening during the month of Ramadan. The location at GMBB is specially selected to provide visitors and shoppers with a different experience. This is the first year GMBB hosted the event to infuse the sense of artisanal and independent retail experience where creativity takes center stage. From couture to ready-to-wear designs at an affordable price, shoppers will be spoilt for choice with the vast options that ranges from clothing, shoes, hijabs to accessories.

Speaking at the event, Encik. Abdul Azeez Salleh, the Managing Director of AX Event and Communications said,

“We are honoured to collaborate with talented local fashion designers in introducing their 2019 Raya Collection to Malaysians. Drawing inspiration from the design elements and components of each fashion piece, each collection showcases a mix of unique textures, colours and patterns that represents a certain meaning. Souk Raya is not only a platform for local fashion designer to showcase their fashion creativity but also to showcase and share their passion to others, while providing them the opportunity to establish their brands in the business industry.

This is the first time that Souk Raya is being held at GMBB. We are confident that GMBB’s concept fits perfectly with Souk Raya’s and we look forward to make this collaboration an annual affair – where top fashion trends can come together. We would like to extend our appreciation to GMBB for supporting us in this event.”

Local designers featured at Souk Raya:

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  • Ainalif Hijab Nur Iman Zulkarnain
  • Arts & Fashions Mariam Abang Saufi
  • Arts & Painting Habsah Abang Saufi
  • Batik_more Anne Zuraini Zubir
  • Bunga Lab Azlina
  • Calvin Thoo Calvin Thoo
  • GoodMan Attire Aminuddin
  • Hayyan Engku Mohd Zainul
  • Kanzashi handmade by Suzana Suzana
  • Khatreena Sharifah Khatreena Nuraniah
  • Kids By ASLI Lina Hafizzah
  • MrStailista Ayie Ali
  • Najla Shoes Najla Sarbini
  • PadusiCouture Rozita Che Wan
  • Rangrezza Fashion Sarina Ayesha Noor
  • Ridzuan Bohari Ridzuan Bohari
  • Salman Scarfs Salman
  • Shah Rezza Dato’ Seri Raja Shah Rezza
  • Shanell Harun Shanell Harun
  • TAS Signatures Dato’ Tom Abang Saufi
  • Tudung Sisthur Nur Azureen Man Azli
  • Zapatos Zain Saidin

Souk Raya will be held at Level 1 and 2 at GMBB. Visitors are welcome to discover Souk Raya 2019 with its various offerings for the upcoming Eid celebrations from today until May 31, every day from 10am to 10pm.

For more information about Souk Raya and the latest line-up of activities for GMBB, please follow us at:

 

GUARDIAN and NAELOFAR Introduces Summer Collection Tote Bags

NATURE BEAUTY, RED BLOSSOMS and FLORAL SERENITY tote bags are made Exclusively for this Ramadan.

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They  were designed and inspired by talented actress, TV Presenter, model and successful entrepreneur Miss Neelofa, the owner of one of Malaysia’s leading contemporary fashion brand, NAELOFAR.

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Speaking at the launch of the Summer Collection, Ms Wong Vai Chi, Head Of Marketing, Health And Beauty, Guardian Health and Beauty said:

“This collaboration with NAELOFAR is our special way to welcome the Holy month of Ramadan with our customers. We want to offer our customers something exclusive and, of course, beautiful, when they drop in to shop for their health and beauty necessities at Guardian stores.”

  1. Floral Serenity-Flowers and butterflies symbolise grace and beauty, with a touch of vibrant colours to give more festive-like feelings. Designed exclusively for those who embrace elegance
  2. Nature Beauty-Designed to go beyond the norm towards modernisation, The use of clean, irregular shapes with tropical colours emphasize on the beauty effect of the design.
  3. Red Blossoms– A vibrant colour of iris flowers designed with golden rectangle geometry to lead the eye from one design element to the next. Exclusively designed to look bold and elegant

The Guardian Exclusive Summer Collection tote bags can be purchased at a 40% discount with any purchase of a sponsor’s product worth RM20, or RM30 of a non-sponsor’s product.

After the 40% discount, the bags will retail for only RM17.90. The Guardian Exclusive Summer Collection is available from today until stocks last.

“So please start collecting these three tote bags early as stocks are very limited,” said Vai Chi.

Vai Chi also announced that Guardian stores will have a special theme called “Seiring Ramadan” during the month of Ramadan where Guardian will strive to offer customers the best deals throughout this Ramadan season with discounts of up to 50% on some products.

“And for those who would like health tips during Ramadan, Guardian will be uploading on its Facebook page, some useful advice from Joanna Soh, Asia’s #1 Fitness YouTuber from time to time,” she added.

So in the month of Ramadan, what better time to shop at Guardian and to carry your purchases home in a must-have tote bag designed by Neelofa herself.

CASIO Malaysia Launches G-Shock with New Carbon Core Guard

These Carbon G-SHOCK of 2019 featuring a carbon fiber also known as the “third generation of toughness”.

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Carbon fiber is hard, strong, light, strong against thermal change, strong against time and strong against deformation. In essence, carbon fiber merges the lightness of resin with strength surpassing metal to revolutionize shock resistance.

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To kick-off the exhibition, a grand launch was held to introduces two new carbon series, the GA-2000 and GWR-B1000 Gravitymaster both employing the Carbon Core Guard structure were introduced at the launch for the first time in Malaysia.

To signify the official launch of the event, VIPs were tasked with throwing a G-SHOCK watch towards a bullseye target followed by an explosive and upbeat Japanese drum performance by an entourage of highly energetic drummers.

Taking Casio’s G-SHOCK ultra tough reputation to the next level and sporting a new urban outdoor style with a sleeker look, the analog-digital GA-2000 with Carbon Core Guard structure includes notable features such as a carbon fiber-reinforced case, guardless buttons, front light button, a double case back structure, and multi-color resin bands.

Another unique feature of the GA-2000 is that unlike other G-SHOCKs the bands can lay completely flat with the case and are easily removable using a slide lever without special tools. The new shock resistant structure marks an important advance of G-SHOCK core technology, making this model the new standard bearer of the G-SHOCK lineup.

The lightest Gravitymaster ever, the GWR-B1000 Gravitymaster with a new carbon monocoque case, is incredibly tough but light at the same time. Designed for the severe environments faced by pilots, this new timepiece delivers an even higher level of toughness through the use of the same carbon and titanium materials found on modern aircrafts.

The GWR-B1000 Gravitymaster comes with an array of premium features, including 52 layers of carbon sheeting bezel, a carbon fiber insert band, and scratch resistant sapphire glass which enhances readability. The watch also utilizes tough solar technology, atomic timekeeping, Bluetooth enabled and features full auto double LEDs which automatically illuminate in dark conditions.

To commemorate Casio’s bold new direction with Carbon Core Guard, the exhibition chronicled the material evolution of Casio’s G-SHOCK from yesteryears to present day and showcase of the actual Carbon Core Guard materials used in the production of these supremely tough watches. Throughout the week-long exhibition, visitors will have the opportunity and pleasure of brutalizing the Casio G-SHOCK by participating in the Giant Slingshot – slingshot a ball towards a bullseye target which is a G-SHOCK watch. All visitors to the exhibition are encouraged to participate to stand a chance to win exciting prizes!

Mr Tezuka Itsuro, Managing Director of Casio Malaysia said

“When the world thought we couldn’t get any tougher, we proved otherwise today with the introduction of the G-SHOCK Carbon Core Guard series, an even more resilient watch to our already formidable G-SHOCK line.”

 

April is the Guardian’s “Let’s Go Natural” Month

We had fun and really enjoyed ourselves doing a ‘mini shopping” at the Guardian’s “Let’s Go Natural” Expo. So much deals and information we get from the 20 booths that were set up during the expo!

Mr DY Cho, Marketing Director, South East Asia of Guardian Health & Beauty Sdn Bhd giving his speech at the event.

Since April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores, customers can get great deals and savings up to 50% for products such as:

One of the participating brands at Guardian's Let's Go Natural fair, Total Image.

  • skin care
  • cosmetics
  • hair care
  • oral care
  • bath care
  • health care

One of the participating brands at Guardian's Let's Go Natural fair, Palladio.

All these products contain nature-friendly ingredients.

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Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said:

“Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.

“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.