These new Sensational Sports Car boasts outstanding performance, emotion-stirring design, state of the art luxury and exceptional innovation.
BMW Group Malaysia introduced The 8, the newest member to the premium automaker’s portfolio of luxury vehicles.
Developed on the race track to achieve supreme agility, precision, and poise, The 8 combines powerful engine with BMW xDrive intelligent all-wheel drive system and BMW EfficientLightweight design measures – set to introduce new benchmarks in the luxury coupe segment.
“At the BMW Group, we’ve always had our sights on the future, and the First Generation BMW 8 Series is testimony to that. First introduced in 1989, the luxurious sports coupe was bold and ahead of its time in terms of performance, innovation and luxury. It was the first BMW vehicle to introduce electronic drive-by-wire throttle, Dynamic Stability Control and Integral Active Steering with the use of multi-link rear axle technology. Three decades on, we have taken the future-looking legacy of the BMW 8 Series and we are bringing this luxurious sports coupe into the modern era to set standards for the future.” said Mr. Harald Hoelzl, Managing Director of BMW Group Malaysia.
The 8 is introduced in the BMW M850i xDrive Coupe variant, boasting outstanding performance, emotion-stirring design, state-of-the-art luxury, exceptionally advanced equipment features when it comes to display and control technology, driver assistance and connectivity.
The exterior design of The 8 demonstrates a modern form of sporting appeal with a new styling language focusing on clarity, modernity and emotional engagement. The car’s low-slung design, an elongated silhouette with a slim window graphic and a roofline flowing elegantly into the rear with distinctive ‘double-bubble’ contouring, a long wheelbase and wide track widths are the defining visual elements of The 8’s proportions.
The latest V8 engine with incredible power delivery and acoustics also debuts in the BMW M850i xDrive Coupe, serving prodigious power delivery and an equally impressive soundtrack, which is further enhanced by the flap-controlled sports exhaust system.
A new design language for sporting appeal.
Everything about The 8’s appearance convey pure dynamism and turns the luxury coupe into a sports car brimming with passion and character. Onlookers will be greeted by the trademark hexagonal kidney grille with its elements framed by a single-piece surround. The 8 comes standard with the BMW Laserlight – the slimmest headlights of any BMW model to date.
The side view is dominated by a dramatic interplay of surfaces using sleek character lines to trace the flow of the air exiting the Air Breathers. Whilst the surfaces curve inwards of the far side of the front wheels, they flare outwards again above the rear wheels. This combines with the strikingly tapered glasshouse to create a muscular shoulder line. At the rear, the interplay of horizontal and diagonal lines emphasises the car’s width and low centre of gravity. The LED taillights add to this effect by extending deep into the flanks. Twin exhaust tailpipes with a trapezoidal contour are positioned on either side of the rear apron’s lower section.
The BMW M performance model is instantly recognisable by its exclusive exterior appointments in Cerium Grey, an M rear spoiler and illuminated door sills bearing the model name. It comes standard with an additional front spoiler to minimise the lift that occurs at the front axle at high speeds.
The 8 comes with exceptionally powerful 19” M Sport brakes along with blue painted M callipers. The standard specification for the BMW M850i xDrive coupe also includes 20” M light-alloy wheels in y-spoke style 728 M with mixed tyres. Specifically with the choice of the Sunset Orange exterior colour offering, the option for wheels in the Style 728 M in Jet Black are available.
BMW’s trademark Hofmeister kink has also been updated to a tightly-angled version. Carried over from the concept car, The 8 features the ‘double-bubble’ which mimics the rush of air rearwards along the roof at high speeds. To reduce the aerodynamic drag of The 8’s streamlined body, it has an almost fully sealed underbody, active air flap control with adjustable kidney grille slats and Air Curtains including Air Breathers.
The modern and minimalistic exterior design language is continued inside the new BMW 8 Series Coupe, creating a relaxingly luxurious ambience. All lines point lengthways, automatically directing the gaze to the front and emphasising the focus on sporty driving. All control elements are clearly arranged. A concise surface design lets the high-quality materials really stand out. The use of trim finishers, for instance, is restricted to the sports car-style transition between the centre console and the instrument panel.
In addition to multifunction seats and the M leather steering wheel, the M Sport package include an anthracite BMW Individual headliner, M pedals, M driver’s footrest and special floor mats to inject the cabin with distinctly sporty flair.
The newly developed sports seats are upholstered as standard in Merino leather. The fulled leather trim for the door shoulders and instrument panel is also standard. Thanks to the low seating position of both rear seats, it has been possible to design the head restraints as an integral part of the backrests. The rear backrest can be split 50:50 as standard and folded down to increase the capacity of the 420-litre luggage compartment.
For the first time ever, active seat ventilation is also made available where the cooled air is sucked in from the interior then guided along the body to the seats’ built-in fans for particularly effective temperature control of the seat cushions and backrests.
Formidable power generates supreme dynamic performance.