MAX FACTOR Exclusively Launched in Malaysia

MAX FACTOR, one of the most notable icons in the cosmetic industry announces their arrival with an immersive experience at The Max Factor Beauty House pop-up, showcasing an array of products sold exclusively at Watsons Malaysia.

 

L-R_ Kavita Sidhu, Lisa Surihani, Raja Nadia Sabrina, Ling Oo (1)

Held at one of the finest heritage building – Lot 10, Jalan Tangsi, the brand celebrated its launched event and at the same time unveiled its official Brand Ambassador Lisa Surihani where some 150 guests were invited for an uplifting and inspiring evening of #UnlockingRealWomen.

Lisa Surihani testing out the Max Factor lip products (1)

“We are excited for the arrival of Max Factor in Malaysia after its incredible success in the rest of Asia. As a pioneer in the beauty industry, the brand has always played an important role in uplifting women to embrace their identity through self-expression. We hope the brand will resonate with women everywhere as we believe that every woman should be given the chance to feel empowered.”said Pink Fong, Marketing Director at Coty Malaysia.

In conjunction with the launch, the brand also revealed the #UnlockingRealWomen campaign, a collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo, Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.

“Lisa’s personality showcases a connection to the brand that will bring a new spark of inspiration and help translate our newly repositioned brand vision. Her life story also relates closely to the #UnlockingRealWomen campaign, which makes this partnership all the more meaningful. We are thrilled to have her on board.” said Pink Fong.

Women are incredibly powerful in their own right but are often held to higher standards; expected to juggle multiple roles, excel at them all and be perfect throughout — all the while putting everything else before them.

#UnlockingRealWomen seeks to explore the multiple roles that women have in family, society and industry and celebrates their strengths, unique abilities and unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life experiences, and a reminder that beauty goes beyond gender roles.

Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success, have been defined by societal roles and expectation as a public figure, mother and wife. They each have had their own aspirations growing up but due to their responsibilities and family commitments, have had to put their ambitions aside.

Watch the FOUR women who live their lives in the public eye unlock their dreams and aspirations to those closest to them here.

  1. Lisa has had a successful career in the entertainment industry since young but has always wanted to be a dancer
  2. Raja Nadia is a successful blogger and founder of her own fashion label but behind her busy lifestyle, she aspires to live a better, healthier life
  3. Kavita’s career took off with her first Milo commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming a singer
  4. Jewelry designer and gemologist Ling worked hard every single day of her life to start her own jewelry line but longs to start a family and become the ultimate homemaker.

Max Factor sold exclusively at Watsons Malaysia

Max Factor is also partnering exclusively with Watsons in bringing the brand’s legacy and makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide.

“This is definitely another milestone for us to partner up with such a reputable international make-up brand founded at the beginning of the 20th century with great heritage value. Max Factor is definitely in line with our values as we always strive to provide our customers a wide array of choices. With this partnership, we hope to hope to have more positive response.”said Caryn Loh, Managing Director at Watsons Malaysia.

The Max Factor Beauty House

In celebration of the #UnlockingRealWomen campaign, the brand pays tribute to women everywhere with The Max Factor Beauty House,  an homage to their unique strengths, identities and aspirations through 7 different rooms: Her Patio; Her Living Room; Her Dining Room; Her Bathroom: The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room. Each adorned with symbols of inspiration and empowerment.

While women want to be acknowledged beyond their gender roles, they still value what is important to them such as family, friends, career and personal growth. Representing the everyday woman and their powerful journeys. The Max Factor Beauty House encompasses these elements in their lives and celebrates their deepest hopes and dreams.

GUARDIAN MALAYSIA Celebrates Its 51st Anniversary with Huge Savings Campaign

Let’s head out to any Guardian outlets and enjoy lots and lots of discounts plus savings of 51% on a range of more than 1,000 items!!!!

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CEO of Guardian Health and Beauty Sdn Bhd (Guardian Malaysia), Mr. Soren Lauridsen, said:

“Our 51st anniversary campaign has been designed to complement our year-long Knockdown Prices campaign launched in February, so that customers can enjoy greater savings during the month.

The core feature of the anniversary campaign is to offer customers a range of 1,000 items under a “mix & match” purchase, whereby they would enjoy a 51% discount on the price of the second item.

What better way to reward our customers than to help them to save and contain rising costs of living? We believe our customers across the country, including those who prefer to make purchases online, would be delighted by the wide product range and huge discount.”

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In addition, there would also be in-store Beauty Fair throughout the month, where RM30 voucher would be given out with any purchase of cosmetics and fragrance worth RM120 and above, in a single receipt.

To spice up the visits to Guardian stores during the anniversary period, Guardian has lined up Instore surprises, where the first customer to spend RM51 and above in selected designated stores throughout the country, will receive a mystery gift!

There will be at least one winner each day, with a total of 51 gifts awaiting lucky shoppers. Winners will be announced every Thursday on Guardian FB.

On top of these, Guardian Malaysia would be giving away a smart band health tracker worth RM99 for purchases of health care products above RM250, at selected Guardian stores.

Commenting further on the campaign and offers, Soren said:

“Guardian has been a leading brand in Malaysia for the past 51 years. We have a reputation of offering a wide range of exclusive and high quality products at very affordable prices. Campaigns such as these enable Guardian to re-focus on the brand’s DNA, which is, to always offer customers the best in terms of price, quality and service.”

For more information and details of the campaign and on-going promotions, please visit www.guardian.com.my

NULNU Lifestyle Mall Create Miracle in the Beauty Industry

The Malaysia Most Luxurious One-Stop Beauty Lifestyle Centre, NULNU Lifestyle Mall has opens its door to public on 10th September 2018.

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Many local artistes and celebrities joined the grand opening of NULNU such as Nasha Aziz, Peter Davis, Dr Jezamine Lim Iskander, Frederick Lee, Joey Leong, Fabian Loo, Chrystina Ng, Joyce Harn, Anjoe Koh, Ribbon Ooi as well as other artistes and social influencers.

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NULNU‘s opening event is also attended by Yang Mulia Tunku Dato Seri Nurul Hayati Binti Tunku Bahadar and Dato Haslina bt Abdul Hamid (Deputy Secretary General – Tourism) as the VVIP guests of the grand opening event.

The opening ceremony was started from the concourse area of the mall at 11AM, after the speech by the founder Prof. Dr. CocoAlex, NULNU was officially launched with the unique launch gambit.

Follow by the Art Dance performance, the guests invited to proceed to the NULNU lifestyle mall which located at Level 2 for the ribbon cutting ceremony and touring session by the professional with all the professional explanations in this unique one-stop beauty lifestyle centre.

NULNU invited VIP guests to join the ribbon-cutting ceremony which were held at the NULNU Lifestyle Mall outlet together with the lion dance performance.

NULNU provides head-to-toe services, which includes:

  • wellness
  • hairstyling
  • manicure and pedicure
  • facial
  • eyebrow embroidery
  • grooming
  • weight management
  • body and foot massage
  • Aesthetic beauty.

NULNU boast of over 300 distinctive services that made up of NINE important zones to accommodate men and women:

  1. Hair styling Zone
  2. Make-Up Zone
  3. Semi-Permanent Make-Up Zone
  4. Beauty and Wellness zone
  5. Manicure and Pedicure
  6. Beauty Aesthetic Zone
  7. Retail Zone
  8. Kids Zone
  9. Restaurant.

Prof. CocoAlex said “I want NULNU to be not only a wellness beauty centre but also a platform which providing career opportunities to all professionals to cater in this industry. I hope that NULNU can be the pioneer which create a sexy and elegant branded for the beauty industry in Malaysia, and I am full with confident and believes that I could bring this business model and platform of NULNU to create a miracle in beauty industry because the panorama of beauty is from the inner to outer of an individual, there are still many potential of development. I am  aspires to present NULNU and the whole beauty industry to the international level. I would like to build NULNU as an exclusive beauty brand which symbolize beauty as a whole that involve wellness, beauty and lifestyle services, thus to push NULNU to represent the world’s beauty and fashion trends.”

The Idea of NULNU

Standing at the peak of the career of Empro does not satisfy the overwhelming passion and affection of Prof. Dr. CocoAlex Yeoh to the beauty industry and he soon realised that his philosophy should not be confined to just the semi-permanent make-up field. Instead, it is necessary to transmit this to every beauty services available and yet to be available in the market – as he always emphasises, Empro is among all the fishes swimming in the ocean, yet, he wants to be the ocean.

The Story of NULNU

There are many words or sentences could be used to describe NULNU: luxury, prestige, beauty, lifestyle, new you, luxurious pamper, signature you and so on.

In overall, NULNU redefines beauty.

Philosophy of NULNU

NULNU believes this one-stop beauty lifestyle centre is all about you. NULNU always stand ready and committed to customer’s needs and wants. NULNU chooses to work with the most talented artist by providing them a business platform to showcase their arts without the worry of managing a business. Soon, NULNU will be committing to corporate social responsibilities by providing training courses of various suitable services to disabled people to start up as entrepreneur.

Present and Future of NULNU

Initially, NULNU will focus on the marketing and positioning of this brand in Malaysia. NULNU will eventually branch out to several other major cities in Asia where Empro has already had a foothold.
The Man Behind NULNU

Prof. Dr. CocoAlex Yeoh (Prof. BCAS, London, UK)
• Founder of Empro;
• Creative cosmetic designer;
• President of the Face Art Academy;
• Head of Science of Art Industry Scheme Committee (IPEC/ISO17024);
• President of the International Eyelash Designers Association (IEDA) Malaysia;
• Director of the Malaysia Branch Korea International Beauty & Health General Union (IBHEU).
NULNU was founded by Prof. Dr. CocoAlex Yeoh who is well-known as the founder of empro. The establishment of NULNU was inspired when Prof. Dr. CocoAlex Yeoh realised that his philosophy should not be confined to just the semi-permanent make-up field. Instead, it is necessary to transmit this to every beauty services available and yet to be available in the market. With this vision in mind, Prof. Dr. CocoAlex Yeoh spent a 5 years constructing the concept of NULNU. Today, NULNU was finally had their grand opening and being brought to reality.

XIAOMI Mi A2 Is Officially Available in Malaysia

This  latest pure Android One device offer excellent performance and powerful photographic capabilities starting from only RM999!!

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Following the wildly successful debut of Mi A1 in September 2017 in Malaysia, the device is set to take Xiaomi’s Android One series to a whole new level, especially with the exceptional photography experience they offer.

Mi A2:

  • is a photography powerhouse with a 12MP + 20MP rear AI dual camera and a 20MP front camera
  • powered by the Qualcomm® SnapdragonTM660 SoC with the powerful Qualcomm® Artificial Intelligence Engine (AIE)
  • As a benefit of the Android One partnership, the device will have unlimited high quality photo storage with Google Photos to ensure users will never have to worry about running out of photo storage
  • comes in TWO versions with the following pricing: 4GB+64GB for RM999 and 6GB+128GB for RM1199
  • available at all Authorised Mi Stores, Lazada and Shopee
  • a great value package with a 12MP + 5MP rear AI dual camera and a 4,000mAh large battery
  • Mi A2 Lite will be available at 3GB+32GB for RM699

Steven Shi, Xiaomi Regional President of Southeast Asia and Oceania, said:

“I’m so excited to be announcing Mi A2 and Mi A2 Lite in Malaysia so soon after their debut in Spain. With an amazing user experience that well exceeds people’s expectations, offered at an honest price, our Android One series has developed an excellent reputation. Mi A2 and Mi A2 Lite demonstrate our continued commitment to offer powerful hardware innovations combined with great Google-designed software to our users in Malaysia.”

Key features of Mi A2:

● Aluminum body with a curved back panel o Measures 7.3mm thick
● 5.99-inch 18:9 Full Screen Display

o 2.5D Corning® Gorilla® Glass 5 panel

● 12MP + 20MP AI dual camera

o 20MP sensor with Super Pixel technology and ƒ/1.75 large aperture

● 20MP Sony IMX376 front camera

o Super Pixel technology

● Qualcomm® SnapdragonTM660 platform with Artificial Intelligence Engine

● 4GB RAM + 64GB internal storage and 6GB RAM + 128GB internal storage

● 3000mAh battery, USB Type-C port

● Rear fingerprint sensor

● Available in Black, Gold and Blue

● Pure Android 8.1
Key features of Mi A2 Lite:

● 5.84-inch 19:9 Full Screen Display

● 12MP + 5MP AI dual camera

o 12MP sensor with large 1.25µm pixels and phase-detection autofocus

● 5MP front camera

o Supports AI Portrait Mode

● Qualcomm® SnapdragonTM625 platform

● 3GB RAM + 32GB internal storage

● 4000mAh battery, USB Type-C port

● Rear fingerprint sensor

● Available in Black, Gold and Blue
● Pure Android 8.1
(Google, Android One, Google Play and other marks are trademarks of Google LLC.)

For additional information about Xiaomi, visit:http://blog.mi.com/en/

Lot 10 X August Gears Up for Merdeka Day With Awesome Activities

 

For this coming Merdeka Day, Lot 10 has prepared lots of awesome and fun activities for the shoppers.

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LOT 10 X AUGUST, a new series of youthful, exuberant events starting today onwards until the Merdeka Day

“2018 is an exceptional year for Malaysia and we can feel a strong patriotic buzz around us for this Merdeka month of August. Lot 10 pays tribute to the hearts of the people by stepping up our celebration with an exciting new lineup of events building up to an awesome Merdeka long weekend. We promise to give all Malaysians and tourists many reasons to Shop, Sweat, Salute, Shimmer, Sing and Savour the best of local flavours right here in the heart of Kuala Lumpur.”

-Joseph Yeoh, Vice President of YTL Land & Development

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Shop Local, Shop We.Women Market

Kick-starting the first week of August from 1 to 5 August, the We.Women Market – In Bloom Artisan Showcase celebrates girl power with a curation of unique handcrafted products by female entrepreneurs.

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A collective of 18 local artisans will take over Lot 10’s Concourse to offer the best of locally-sourced and produced goods perfect for local visitors and tourists. Malaysian brands such as Bow ‘n’ Engel, Jas & Co., JYW Jewelry, Khoo Kies, Sweet Palate and Vive Snack will bring together diverse creations from homemade dessert and cookies, scented tea to handmade jewellery and fashion apparel.

Sweat It Good in the City

Starting on the first Saturday 4 August, #goodsweat will present a series of free-for-all fitness classes at Lot 10’s Basketball Court on Level 3 over 20 Saturdays in six months running up to January 2019.

This program aims to make healthy living and fitness accessible to all right in the heart of Kuala Lumpur. Collaborating with the best of KL’s fitness clubs including Lot 10’s very own Celebrity Fitness, MMA Monarchy Gym and independent yoga teacher, Shazana Zulkifli, #goodsweat will offer four trendy workouts namely:

  • Combat Core (Brazilian Jiu-Jitsu and Muay Thai)
  • Bends & Beats (Electronic Dance Music and Reggae Yoga)
  • Dance Cardio
  • Unplugged HIIT – a high-intensity interval training with hip-hop choreography that is backed by live music performances. Unplugged HIIT is a relatively new breed of workout around the world and in Lot 10, it is the first-of-its-kind in Malaysia.

Salute to Malaysia with #lot10xmerdeka

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In honour of the nation’s 61st Independence Day this August, Lot 10 will stage the first-ever #lot10xmerdeka, a host of activities from 25 August to 2 September to drum up the patriotic spirit and celebrate everything truly Malaysian.

Starting with Merdeka Kraf from 25 to 26 August at the Concourse, The Language Arts Studio, a homegrown Malaysian studio that supports literary and fine arts, will be celebrating Malaysia’s independence at Lot 10 with Merdeka Kraf featuring ceramics, painting, writing and woodwork activities.

FIVE celebrated Malaysian craftsmen and artisans will organise creative and engaging activities for both adults and children. Arts and craft workshops will allow shoppers to be hands-on in making Merdeka-themed crafts such as ceramic cup coaster painting class by Purple Ling, hand-weaving of Penan bags and baskets with the Helping Hands Penan, creating table lamps and model catapults with Super Brain Bridge as well as making wood crafts and natural soap bars with G Wood & Craft.

The Language Arts Studio will also provide a space for writing, art jam and face painting activities. A traditional game station offering free and interactive activities to children and adults will be set up to rekindle the love of Malaysian games we grew up with such as batu seremban, gasing, congkak and carom.

Following the success of the screening of the South Korean hit “What’s Wrong with Secretary Kim?” in June, #lot10cinemaparadiso is making a patriotic comeback for Merdeka Day with two screenings of a local social documentary film “Rediscovering Each Other” on 30 and 31 August at the Basketball Court.

Filmed across communities throughout Malaysia by the social enterprise TRP Creative, the 2017 film presented by the Rojak Projek focuses on discovering and embracing the rich diversity of race, language and culture of Malaysians and their integration for one united nation; a definite not-to-be missed film.

Continuing from Mereka Kraf for the best of local retail offering is We.Women Market – We are Local Artisans (Merdeka Artisan Showcase) making a return to the Concourse from 30 August to 2 September. Themed to the Merdeka weekend, a curation of outstanding local artisans and vendors will assemble for shoppers the best of Malaysian crafts and products locally sourced and produced.

Shimmer and Sing at #lot10openstage

Continue reading “Lot 10 X August Gears Up for Merdeka Day With Awesome Activities”

Moist Diane Series For Asian Women’s Hair

Due to Malaysia’s climate that is hot and humid all year round, Moist Diane, a Japan’s leading silicone-free hair care brand has combined the wonders of nature and the power of science to launch its new Perfect Beauty series, a renewal pf their signature Argan Oil Series.ogp - Copy

 

Since the launched of the range in September last year in Japan, a million bottles were sold out in just 10 days!

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These renewal Argan Oil series comprises of 6 shampoos and 6 treatment products that are enriched with Organic Moroccan Argan Oil and customised beauty Keratin to address different hair concerns of Asian women.

“We are pleased to have one of Japan’s most sellable brand in hair care available at Watsons. At Watson’s, we constantly pay attention to the needs of our customers and on of the top concerns of our customers are getting the right hair treatment. With a vast number of brands available to address hair care needs, it is important that our customers can differentiate which hair care brand would meet their specific needs.

Moist Diane’s new Perfect Beauty range addresses the needs and requirements of Asian hair, where our environment tends to cause the build-up of sebum on our scalp, causing oily, dull, limp or less-than-beautiful hair.

With the innovative formulation from Moist Diane which is not chemically harmful to the hair, our customers will be able to choose from a vast range 6 shampoos and 6 treatment products that suits their hair care needs. It is no doubt that when your hair looks good, it personifies inner confidence and we standby with Watson’s motto of “Look Good, Feel Great.”

-Caryn Loh, Managing Director of Watsons Malaysia.

Other than being silicone-free, the newly formulated series is colour-safe and sulphate-free (except Fresh variant). In addition, all the products are enriched with the goodness of ECOCERT certified Organic Moroccan Argan Oil and customised with beauty Keratin in an elegant and pretty pump packaging designed with the brand’s trademark diamond shaped pattern that resembles a luxurious fragrance bottle.

“We are grateful to be able to launch Moist Diane in Watsons. As we all know, Watsons is rated as Asia’s No.1 Health and Beauty retailer, we have trusted and valued Watsons suport for the brand. When we first launched Moist Diane Argan Oil Shampoo series back in 2015, our dsitribution in Watsons started at just 180 stores. 

As of today, we have expanded to more than 450 Watsons stores nationwide. I am excited to announce the new series of Moist Diane-the Perfect Beauty Range, the renewal of the signature Moroccan Argan Oil series.”

-Dexter Lee, President of Mandom Malaysia

The event was launched by Dexter Lee, Shinichi Takata, Senior Executive Director of Mandom, Tiger (Mr. Keigo Hishiya), Managing Director of Naturelab, Claire Shih, Overseas Marketing and Sales Director of Naturelab, Danny Hoh, Customer Director of Watsons Malaysia and Thoren Tan, Trading Director of Watsons Malaysia with members of media and the blogger community. A Moist Diane product information sharing session was also held as part of the event where Mr. Tiger gave his insights on Moist Diane products to the attendees.

The customised beauty Keratin in each shampoo and treatment products works in tandem with the Organic Moroccan Argan Oil to render healthy and beautiful hair for every Asian lady.

  • Moist Diane Perfect Beauty Extra Smooth & Straight Shampoo and Treatment
    -Cuticle Keratin infuses moisture back into dry and coarse hair, tames frizzy hair and smoothes damaged hair cuticles
  • Moist Diane Perfect Beauty Extra Damage Repair Shampoo and Treatment
    -Amino Keratin provides deep intensive repair to gaps and holes on the hair surface
  • Moist Diane Perfect Beauty Extra Moist & Shine Shampoo and Treatment
    -Platinum Keratin helps restore moisture and creates more surface area to reflect light and form a natural “angel ring” glow around the crown
  • Moist Diane Perfect Beauty Extra Volume & Scalp Shampoo and Treatment
    -Volumizing Keratin adds body to flat, limp hair and soothes sensitive scalp
  • Moist Diane Perfect Beauty Extra Fresh Shampoo and Treatment
    -Feather Kertin leaves hair hydrated, light and airy
  • Moist Diane Perfect Beauty Extra Vital Shampoo and Treatment
    –Vitalizing Keratin nourishes scalp and restores hair strength and vitality

To ensure that all the ingredients used are of the best quality and give glowing results tousers of the Moist Diane Perfect Beauty series, numerous round of stringent tests such as Hair Damage Test, Hair Smoothness Test, Hair Lustre Test, Hair Manageabiliy Test, User Satisfaction Test and Hair Strength & Elasticity Test were conducted prior to its launch.

Moist Diane is exclusive available at selected Watsons stores nationwide.