GUARDIAN Are Looking For YOU!

Guardian Malaysia has launched a nation-wide quest to find FOUR women who bests fit the bill as “The Face of Healthy Beauty” to be its brand ambassadors.

WhatsApp Image 2019-05-21 at 3.46.39 PM

Soren Lauridsen, CEO, South East Asia, Guardian Health, And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first: and looks after her physical beauty too.”

WhatsApp Image 2019-05-21 at 3.46.42 PM

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organisation of their choice. They will be featured on the cover of Guardian’s Brand Catalogs and other collateral and will receive products from participating sponsors.

Saren also explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being;” Saren said.

By focusing on this consumer need since its very first store at the Weld 52 years ago, Guardian has become the store to go to for a health and beauty needs.

He said:

While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the heath and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.

To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products.”

Touted as the first-of-its-kind in Malaysia, this search for The Face of Healthy Beauty is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at:

https://theface.guardian.com.my

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty? one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2109.

100 shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalau Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be 8 category winners to be awarded by sponsors. There are:

  1. Most Healthy (Blackmores)
  2. Most Elegant (Bio-essence)
  3. Most Youthful (Garnier)
  4. Most Expressive Eyes (L’Oreal)
  5. Most Passionate (Maybelline)
  6. Most Confident (Nivea)
  7. Most Cheerful (Safi)
  8. Most Charming (TRESemme)

Guardian customers can also vote from 8 July to 24 July on the microsite for their favourite finalist to win at the Grand Finals. the votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required, for 5 votes, they need to purchase any item for Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw back to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

There is also a Scan & Win contest for customers from 10 June to 7 July. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details, click https://theface.guardian.com.my

DULUX Art Jam Adds Colours For Your Raya Decorations

Hari Raya is a time for renewal, whereby family and friends reaffirm bonds by catching up at each other’s open houses, over home-cooked food. It is because of this celebration that many families choose to spruce up their homes with a fresh coat of paint.

Photo 6 (1)

Riding on the spirit of fostering bonds, Dulux – the leading decorative paint brand of AkzoNobel and Dr Eric Leong, Malaysian renowned designer and also the Head of Interior Architecture & Design School of One Academy, have partnered to host a workshop and showcase how easy it is to embark on a project to give walls at home a new breath of life.

Photo 1 (8)

During the workshop, Lee Swee Chin, Head of Brand Marketing at AkzoNobel Decorative Paints Malaysia said:

“Today’s art jam initiative is part of our efforts to share the positive effects that colours bring, particularly during a festive season. With the Hari Raya celebrations coming soon, we hope that the tips and tricks shared today will be put to good use to make this year’s celebration extra special.

Having hosted and produced more than 10 well-received TV programmes that revolve around interior decoration and designing, Dr Eric Leong is one of the most recognised faces in the industry. We are thankful that he is part of this project and look forward to future partnerships with him”

Throughout the workshop, Dr Leong tutored attendees on how to create several easy-to-do designs, including batik, lines, gradients, and geometrical shapes. He also gave a demonstration on the use of Dulux Ambiance Special Effects paints to achieve the metallic brush effect.

More importantly, he shared several basic steps for a successful Do-It-Yourself paint project, in which he explained:

“The first step is to select a feature wall, which is usually the wall that faces the entrance and is the first wall that visitors see upon entering the home.

The next step would be to use a paint that adds texture to make that wall stand out even more. Dulux has the Ambiance Special Effects range, which mimics the look and feel of linen, velvet, marble and even metallic.

To really highlight the Ambiance Special Effects, we would recommend for it to be applied on one wall that you would like to be the focal point of the room. Choose complementary colours on the accompanying walls or you can always go with a standard paint for the base, and use the special effects paint for the additional designs. The general rule of thumb is to not use more than two colours for a single wall.

Once you have selected your colours and paint, the actual painting process can then begin. Make sure that each layer of paint is completely dry before applying the next. If you aren’t sure about what colours to use, just visit Dulux Malaysia website for some ideas, especially colours that complement ‘Spiced Honey’. You can also download the award-winning Dulux Visualizer app, which allows you to create real-time virtual impression of what your room will look, for free from the Apple App Store or Google Play Store!”

‘Spiced Honey’ (also known as Crème Brulee) is Dulux’s Colour of the Year for 2019 and one of the main colours used throughout the workshop. It is described as a versatile shade filled with warm and inviting tones of amber and caramel.

“This colour, when combined with complementary shades, can transform your living room into a space that is great for the family and for hosting friends during this Hari Raya season,” Lee concluded.

In conjunction with the upcoming Hari Raya celebrations, Dulux is hosting its ‘Ceriakan Raya-mu’ contest throughout 8 April to 26 May 2019. Customers who purchase selected Dulux paints during this period will automatically be in the running to win electrical appliances and furniture from the Ashley Furniture HomeStore. With this, it will help you complete your home makeover for your Raya celebration to enjoy with your loved ones.

For more information on the contest, please visit:

https://www.dulux.com.my/en/event/DuluxRayacontest

 

GMBB Hosts 2019 Souk Raya Featuring Local Designer Brands

This Asia’s Design Hub will showcase over 30 establish fashion brands throughout Ramadan with respective latest fashion Raya collections. It starts from May 1 until May 31.

IMG_20190502_140920

GMBB, the first commercial mall that is built for creativity is hosting the 2019 Souk Raya, a month-long immersive Moroccan themed Raya market throughout the Ramadan month.

IMAGE 5

GMBB as venue provider together with AX Events and Communications as the organizer kick-started Souk Raya with a fashion preview of over 30 stylish looks from 9 well-known designers for both female and male attire as well as kids wear.

IMAGE 1 (3)

The fashion preview featured ready-to-wear and couture designs from local designers namely:

  • Shanell Harun
  • Raya by Calvin Thoo
  • De Bunga Raya Collection by Ridzuan Bohari
  • Chic Cool Chica by Tom Signature (ladies’ attire)
  • Goodman and Dato Shah Reza (men’s attire)
  • Kids by ASLI (children)
  • Najla Shoes
  • Suzanna (accessories)
  • Bunga Lab (flowers)

The Souk Raya fashion preview was honoured with the presence of Yang Mulia Che Puan Temenggong Perlis Datin Seri Diraja Fazarinawati Datuk Mohd Din.

Over 300 invited guests were treated to a spectacular Souk Raya Fashion Preview to experience a closer view of the designer’s art pieces. Local fashionista and celebrities Datuk Tom Abang Saufi and Iman Zulkarnain were also at the event.

Souk Raya is a unique urban fashion and trend market that is happening during the month of Ramadan. The location at GMBB is specially selected to provide visitors and shoppers with a different experience. This is the first year GMBB hosted the event to infuse the sense of artisanal and independent retail experience where creativity takes center stage. From couture to ready-to-wear designs at an affordable price, shoppers will be spoilt for choice with the vast options that ranges from clothing, shoes, hijabs to accessories.

Speaking at the event, Encik. Abdul Azeez Salleh, the Managing Director of AX Event and Communications said,

“We are honoured to collaborate with talented local fashion designers in introducing their 2019 Raya Collection to Malaysians. Drawing inspiration from the design elements and components of each fashion piece, each collection showcases a mix of unique textures, colours and patterns that represents a certain meaning. Souk Raya is not only a platform for local fashion designer to showcase their fashion creativity but also to showcase and share their passion to others, while providing them the opportunity to establish their brands in the business industry.

This is the first time that Souk Raya is being held at GMBB. We are confident that GMBB’s concept fits perfectly with Souk Raya’s and we look forward to make this collaboration an annual affair – where top fashion trends can come together. We would like to extend our appreciation to GMBB for supporting us in this event.”

Local designers featured at Souk Raya:

Brand Designer

  • Ainalif Hijab Nur Iman Zulkarnain
  • Arts & Fashions Mariam Abang Saufi
  • Arts & Painting Habsah Abang Saufi
  • Batik_more Anne Zuraini Zubir
  • Bunga Lab Azlina
  • Calvin Thoo Calvin Thoo
  • GoodMan Attire Aminuddin
  • Hayyan Engku Mohd Zainul
  • Kanzashi handmade by Suzana Suzana
  • Khatreena Sharifah Khatreena Nuraniah
  • Kids By ASLI Lina Hafizzah
  • MrStailista Ayie Ali
  • Najla Shoes Najla Sarbini
  • PadusiCouture Rozita Che Wan
  • Rangrezza Fashion Sarina Ayesha Noor
  • Ridzuan Bohari Ridzuan Bohari
  • Salman Scarfs Salman
  • Shah Rezza Dato’ Seri Raja Shah Rezza
  • Shanell Harun Shanell Harun
  • TAS Signatures Dato’ Tom Abang Saufi
  • Tudung Sisthur Nur Azureen Man Azli
  • Zapatos Zain Saidin

Souk Raya will be held at Level 1 and 2 at GMBB. Visitors are welcome to discover Souk Raya 2019 with its various offerings for the upcoming Eid celebrations from today until May 31, every day from 10am to 10pm.

For more information about Souk Raya and the latest line-up of activities for GMBB, please follow us at:

 

GUARDIAN and NAELOFAR Introduces Summer Collection Tote Bags

NATURE BEAUTY, RED BLOSSOMS and FLORAL SERENITY tote bags are made Exclusively for this Ramadan.

3

They  were designed and inspired by talented actress, TV Presenter, model and successful entrepreneur Miss Neelofa, the owner of one of Malaysia’s leading contemporary fashion brand, NAELOFAR.

IMG_20190502_110648

Speaking at the launch of the Summer Collection, Ms Wong Vai Chi, Head Of Marketing, Health And Beauty, Guardian Health and Beauty said:

“This collaboration with NAELOFAR is our special way to welcome the Holy month of Ramadan with our customers. We want to offer our customers something exclusive and, of course, beautiful, when they drop in to shop for their health and beauty necessities at Guardian stores.”

  1. Floral Serenity-Flowers and butterflies symbolise grace and beauty, with a touch of vibrant colours to give more festive-like feelings. Designed exclusively for those who embrace elegance
  2. Nature Beauty-Designed to go beyond the norm towards modernisation, The use of clean, irregular shapes with tropical colours emphasize on the beauty effect of the design.
  3. Red Blossoms– A vibrant colour of iris flowers designed with golden rectangle geometry to lead the eye from one design element to the next. Exclusively designed to look bold and elegant

The Guardian Exclusive Summer Collection tote bags can be purchased at a 40% discount with any purchase of a sponsor’s product worth RM20, or RM30 of a non-sponsor’s product.

After the 40% discount, the bags will retail for only RM17.90. The Guardian Exclusive Summer Collection is available from today until stocks last.

“So please start collecting these three tote bags early as stocks are very limited,” said Vai Chi.

Vai Chi also announced that Guardian stores will have a special theme called “Seiring Ramadan” during the month of Ramadan where Guardian will strive to offer customers the best deals throughout this Ramadan season with discounts of up to 50% on some products.

“And for those who would like health tips during Ramadan, Guardian will be uploading on its Facebook page, some useful advice from Joanna Soh, Asia’s #1 Fitness YouTuber from time to time,” she added.

So in the month of Ramadan, what better time to shop at Guardian and to carry your purchases home in a must-have tote bag designed by Neelofa herself.

Get Set for WATSON’s 5.5 Online Festival

Enjoy deals up to 70% off from as low as RM5.50 from 29th April to 5th May 2019

5.5 Online Shopping Festival_Cover

Shoppers will have a reason to rejoice as Watsons’ is offering flash deals, ‘Buy 1 Free 1’ deals and many other exciting offers during its 5.5 Online Shopping Festival happening from 29th April to 5th May 2019.

5.5 Online Shopping Festival_B1F1

During this sale, Watsons is offering:

  • a special three-hour Flash Deal which will be happening daily from 8pm to 11pm and with prices starting from as low as RM5.50
  • a line-up of flat-priced item deals at RM15, RM25, RM35
  • Buy 3 at RM55
  • Buy 1 free 1 bundle deals

The campaign will culminate in a Mega Sale on 5th May 2019, where Watsons will be offering additional discounts, free delivery and other special offers.

A variety of renowned brands are participating in Watsons’ 5.5 Online Shopping Festival. Shoppers can save up to RM100 when they purchase items from Bio-Essence, Biore, Cetaphil, Dove, Ensure, L’Oreal, Maybelline, NanoWhite, NH Detoxlim, Pantene, Pure Beauty, Alia, Safi & Watsons Brand.

Shoppers get even more when they pay with Boost, as they can enjoy RM5.50 in cashback when they purchase RM55 during the campaign period. This offer is limited to the first 5,555 shoppers only.

Online customers can also join in the celebration, as those who participate via the Watsons mobile app can Play & Win up to RM550,000 worth of vouchers which can be redeemed during the campaign period. The Watsons mobile app is currently available for download from Google Play and the App Store.

Customers who shop online have the added benefit of using Watsons’ Click & Collect Express service. By using this feature, they can choose to collect their purchases from 413 Watsons stores across the Klang Valley within just four hours. To bring more hassle-free experiences to its online customers, Watsons also provides a Home Delivery service which delivers goods in just two to five days.

“At Watsons, we are always looking for ways to give back to our loyal customers through flash deals and great offers. By regularly engaging with them through special promotions, we aim to benefit our customers by being able to buy the products they know and love at reduced prices – especially our online shoppers who can take full advantage of our unique online advantages such as our Click & Collect & Home Delivery services,” said Caryn Loh, Managing Director of Watsons Malaysia.

Watsons’ 5.5 Online Shopping Festival is also available during the Shopee Super Brand Day which will be running till 5th May; where shoppers can enjoy exclusive vouchers and deals as well as win prizes during this period. Customers should thus look out for more deals at the Watsons Official Store on Shopee during this time.

Customers can enjoy 24/7 shopping on the Watsons Mobile App and at Watsons’ website at http://www.watsons.com.my. For more details, please follow Watsons Malaysia on both Facebook and Instagram.

Bong Siew Mooi Wins Honda HR-V RS in GUARDIAN’s ‘JOM BER-FABULOUS’ Contest

“I am so happy. I did not expect to win but since I am an avid shopper at Guardian, I decided to enter the contest. The entry requirements were easy and besides, Guardian always offer fantastic promotions with great savings on great products. This new car will come in very useful for me and my family and I would like to thank Guardian for this gift”-Bong Siew Mooi

IMG_20190427_125202

She drove home a brand new, state-of-the-art, Honda HR-V RS worth over RM120,000 after she emerged the Grand Prize winner of Guardian’s ‘JOM BER-FABULOUS’ contest held in conjunction with International Women’s Day 2019.

2

Besides Bong Siew Mooi, the other lucky winners are:

  • Fariza binti Shabudin from Kuala Lumpur won the 2nd prize of a 5-day 3-night Exotic Dubai holiday with Luxury Hammam experience
  • Long Jla Hao won the 3rd prize of a 4-day 3-night Maldives trip with spa experience
  • Zuraini binti Sulaiman won the 4th Prize of a 4-day 3-night trip to Bali with a Balinese spa and experience included
  • Twenty other finalists won consolation prizes of Guardian vouchers worth RM500 each.

7

A total of 24 finalists took part in a Grand Finale event held in Kuala Lumpur.  They first had to battle for the top four by going through a word search challenge. The top four winners then moved on to the grand final challenge of taking part in a remote controlled racing car contest.

DY Cho, Marketing Director, Health and Beauty, South East Asia and Guardian Health And Beauty Sdn Bhd said:

“We run lots of exciting campaigns and promotions throughout the year; but some, are extra special. This JOM BER-FABULOUS contest is one of them. It is to give recognition to the special role that women play in the well-being of the family, in conjunction with International Women’s Day!

Guardian’s ‘JOM BER-FABULOUS’ contest ran from 1 March to 31 March 2019 and Guardian customers need only spend a minimum of RM10, which must include a brand on promotion, to enter.

 

April is the Guardian’s “Let’s Go Natural” Month

We had fun and really enjoyed ourselves doing a ‘mini shopping” at the Guardian’s “Let’s Go Natural” Expo. So much deals and information we get from the 20 booths that were set up during the expo!

Mr DY Cho, Marketing Director, South East Asia of Guardian Health & Beauty Sdn Bhd giving his speech at the event.

Since April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores, customers can get great deals and savings up to 50% for products such as:

One of the participating brands at Guardian's Let's Go Natural fair, Total Image.

  • skin care
  • cosmetics
  • hair care
  • oral care
  • bath care
  • health care

One of the participating brands at Guardian's Let's Go Natural fair, Palladio.

All these products contain nature-friendly ingredients.

A blogger chatting with brand's representative at Love Beauty & Planet booth.

Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said:

“Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.

“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.