It tastes wonderful, creamy yet crunchy and you will feel good when eating them!
Oreo, the world’s leading biscuit brand under confectionary powerhouse Mondelēz International, introduces its latest product variant to the Malaysian market, the Oreo Chocolate Coated.
The new Oreo Chocolate Coated is a collaboration between Mondelēz International’s two favourites brands, which are Oreo and Cadbury Dairy Milk.
The iconic crunchy Oreo cookie is coated with the smooth and creamy Cadbury Dairy Milk chocolate, creating a creamy and crunchy texture, giving way to a more enhanced and indulgent eating experience.
Oreo Chocolate Coated also brings forth an all-new twist on the iconic “Twist, Lick, Dunk” eating ritual. With the Oreo cookie being coated in Cadbury Dairy Milk chocolate, a new eating ritual “Lick It, Crunch It” is introduced for the Oreo Chocolate Coated. Now, the iconic cookie not only provides its loyal fans a new way to indulge in their favourite cookie, but also challenges them to always be ready to try something new.
Speaking at the launch of Oreo Chocolate Coated, Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand), said
“We wanted to create a product that breaks free from the conventional mold of our other product variations, while still ensuring that it is something our consumers would turn to whenever they feel in need of a snack. As a brand that prides itself on its playfulness, we believe that the introduction of Oreo Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with more creative and fun ways of indulging in the Oreo Chocolate Coated”.
This latest product variant first launched overseas in regions such as South Africa, United Kingdom, United States of America, Australia and India and was very warmly received.
Made in Egypt, the Oreo Chocolate is now making its debut in the South East Asian market, with Malaysia being the first to host a media launch.
The new Oreo Chocolate Coated is now available in chocolate aisles and checkout counters, retailing nationwide at RM2.70.
Mondelēz International leads the future of snacking with their tagline “Snacking Made Right” which aims to inspire consumers to snack right — with the right snacks, made the right way, at the right moment. Mondelēz International believes in always thinking ahead by innovating boldly with speed and excellence in order to ensure that they stay ahead of market demand and their consumers.
For more information on the all-new Oreo Chocolate Coated, check out: