JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

For more info:

HONOR Newest Addition: Honor 20 Lite Is Now In Malaysia

HONOR announced  the latest addition to the HONOR series, the HONOR 20 Lite is launched in Malaysia!

 

HONOR 20 Lite Phantom Blue & Phantom Red

Thoughtfully designed for the way we connect, communicate and express ourselves through images and videos, the HONOR 20 Lite is packed with HONOR’s industry leading smartphone cameras: a triple-lens rear camera, wide-angle lens, and breakthrough 32MP selfie camera that helps users make the most of every moment, along with a comprehensive list of top features.

 

HONOR 20 Lite launch

“To better meet young people’s needs of technology, design, personal expression and community engagement, we are committed to delivering the latest premium features at an accessible level for them,” said George Zhao, President of HONOR.

“Aware of the unique way the young people want to express themselves, HONOR is working tirelessly to refine its camera capabilities. The pioneering 32MP front camera and triple-lens camera system in the HONOR 20 Lite have been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle together.”

Recognized for innovative devices with advanced features and a well-placed marketing strategy, HONOR not only reigns supreme in its home country as the No.1 smartphone e-brand, but achieved remarkable results overseas with a 170% growth in global sales in 2018.

In 2018, HONOR was a Top 5 smartphone brand in market share in Russia, Finland, Germany, Italy, France, Saudi Arabia, United Arab Emirates, Ukraine and Czech Republic, based on a GfK report. In Europe, HONOR has experienced an explosive growth in sales volume since its entry, with a 200% increase in the UK and 500% increase in Spain, according to market-level data.

“The smartphone evolution is moving at a fast pace, and with competition so stiff, brands will need to constantly innovate to cater to changing consumer demands while remaining competitively priced. We commend HONOR for introducing yet another quality smartphone to the local market, this time with wide-angle lens and an industry-leading selfie camera, so that you look your best in every shot. This also reflects our beliefs in providing affordable products without compromising quality, or making luxury goods more accessible to Malaysians, looking at how costs are on a constant rise. We are privileged to be a partner in this HONOR 20 Lite exclusive launch as well as the HONOR Super Brand Day which offers users the best of HONOR when they shop on Shopee. We look forward to working closely with HONOR to offer Malaysians an excellent service to stay connected with one another,” said Ian Ho, Regional Managing Director, Shopee.
Key features of the HONOR 20 Lite

Triple-Lens Camera to Capture What You See

The HONOR 20 Lite’s 24MP primary camera captures the view with breath-taking realism, rich in detail, sharpness and colour. With the f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts light sensitivity and lets more light pass through, allowing for epic shots in low-light environments.

The 120-degree ultra-wide angle lens is a feature you will only see in premium smartphones. You will be able to capture the full scene (e.g. iconic buildings, full view of long beach, panoramic city view), regardless of where you are.

To elevate the photography game, the Super Night Shoot mode effortlessly produces silky smooth night shots without a tripod, while the AI multi-scene recognition, capable of recognizing 22 categories of objects and 500+ scenarios, helps you create professional-grade photographs with ease.

Breakthrough 32MP Selfie Camera

The HONOR 20 Lite’s AI-enhanced 32 MP selfie camera is HONOR’s best front-facing camera setup yet. It takes selfies to another level, effortlessly converting selfies into 2.3×1.7m-sized celebrity posters without compromising details. The built-in AI beauty algorithms intelligently touch up selfies based on gender, age and skin tone, creating the most perfect yet natural look you could ever want.

With the AI backlighting imaging technology, the HONOR 20 Lite’s selfie camera makes sure the most flattering amount of light is well-captured under any conditions – be it backlight, sidelight or front light. The impressive lighting capabilities are made possible by the flawless combination of a 32MP ISO-enhanced lens, the screen ring light-filling technology and the Quadra sensor.

Impeccable Experiences across All Dimensions

The powerful combination of hardware and software delivers an upgraded and flagship-like experience that helps you get the most out of everything you do – all in your palm.

The HONOR 20 Lite is an exquisitely-crafted art piece in an avant-garde gradient design that comes with two beautiful finishes –Phantom Blue and Phantom Red. It is ergonomic with a 3D curved body and rounded corners. With a minimalist dew-drop notch and an over 90% screen-to-body ratio, its 6.21-inch FullView HD screen creates an immersive entertainment experience.

The HONOR 20 Lite is powered by a Kirin 710 chipset that delivers a seamless and fast experience, comparable to that of a flagship smartphone. The 4GB RAM further enhances the processing speeds, while 128GB storage enables you to keep your favourite moments and bring all the hit TV dramas on-the-go.

Based on the EMUI 9.0 operating system, the HONOR 20 Lite enables a smarter life. The EMUI 9.0, optimized by the latest Android 9 system, represents an overall software upgrade that features a concise user interface, enhances data management system and optimises user experience. Not only is it your dedicated, caring personal assistant that counts calories in every meal with just a scan of the food, but also your public library that answers all of the questions.

Availability

In conjunction with the launch, Shopee will be organizing a Super Brand Day from 22 April to 26 April 2019, offering deals on selected HONOR products.

The HONOR 20 Lite 4GB RAM + 128 GB ROM will be available exclusively on Shopee and HONOR’s website hihonor.com/my beginning 24 April 2019, pricing at RM949.

First 500 purchases of the HONOR 20 Lite made on Shopee will be entitled to a branded drawstring bag and RM30 worth of Shopee Coins, while the subsequent 1,000 purchases will be entitled to an HONOR gift box and RM30 worth of Shopee Coins. Meanwhile, the first 50 purchases made on hihonor.com/my will be entitled to an HONOR gift box.

The HONOR 20 Lite will also be available at HONOR Experience Stores nationwide beginning 26 April 2019. The first 500 purchases will be entitled to a branded drawstring bag.

Kick Off Summer with 3 New Starbucks Frappuccino Blended Beverages

Believe me! They are trully refreshing and makes you craving for more!!!

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Try indulge in the new and refreshing Frappuccino® blended beverages which include the:

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  • Triple Mocha Frappuccino®
  • Dark Caramel Coffee Frappuccino® 
  • Mixed Berry Frappuccino® with Pomegranate Pearls

The beverages are only available as Frappuccino® blended beverages, and already hit stores starting 16 April 2019 onwards.

The Triple Mocha Frappuccino® and Dark Caramel Coffee Frappuccino® blended beverages were specially created for chocolate and caramel lovers who crave an indulgent treat on those oh-so-hot days.

For those looking for a refreshing option, the Mixed Berry Frappuccino® blended beverage with Pomegranate pearls is the perfect complement to the Malaysian heat.

SO, come and get away with our newest Starbucks Frappuccino® beverages:

• NEW! Triple Mocha Frappuccino® Blended Beverage – This beverage is a dream come true for dessert lovers, featuring layers of whipped cream infused with cold brew, joined with dark caramel, and a triple combination of white chocolate mocha, dark mocha and also a swirl of mocha drizzle to finish the beverage off. For those who enjoy the very best of coffee and chocolate, this beverage is sure to bring a smile to your face this summer. The Triple Mocha Frappuccino® blended beverage is available blended only.

• NEW! Dark Caramel Coffee Frappuccino® Blended Beverage – Topped with rich, creamy dark caramel sauce, the new Dark Caramel Coffee Frappuccino® blended beverage offers layers of whipped cream infused with cold brew, white chocolate and dark caramel. The summer beverage includes a spoonful of dark caramel sauce on each layer of whipped cream and at the bottom of the cup, ensuring each sip is as good as the last. The Dark Caramel Coffee Frappuccino® blended beverage is available blended only.

• NEW! Mixed Berry Frappuccino® Blended Beverage with Pomegranate Pearls – This beverage features pearls bursting with real pomegranate juice as they pop in your mouth, which was specially created to surprise and delight your palette this summer. The Mixed Berry Frappuccino® blended beverage with Pomegranate Pearls has mixed berry sauce blended with velvety milk to create a smooth fruity flavor. The beverage is completed with whipped cream to balance the tart berry flavor. The Mixed Berry Frappuccino® blended beverage with Pomegranate Pearls is available blended only.

In welcoming the summer, Starbucks introduced a new range of merchandise collection of island scenes and tropical plants that will transport you straight to the beach! The gradient colors layered throughout the merchandise follow a time of day from early morning sunrise to the end of day night fall.

The A Day in the Island Merchandise collection is specially curated with a variety of stainless steel bottles and large cold cups for you to hold your favorite Starbucks Frappuccino® beverages while cooling down in the Malaysian heat.

This season, Starbucks also announced a designer collaboration with famed American fashion brand Vera Bradley to launch a limited-edition merchandise collection that is exclusive to stores in Asia only. The gorgeous Starbucks® X Vera Bradley Merchandise collection features drinkware with colorful paisley and flower patterns that are designed to represent the most confident and ambitious you. Vera Bradley is a brand that balances functionality and beauty, optimism and happiness, energy and joy, charm and femininity – making it the perfect partner for this unique Starbucks® X collaboration. The collection is also available starting 16 April 2019 in selected stores across Malaysia, while stocks last.

Additionally, Starbucks Malaysia launched new and returning Whole Bean Coffee blends this summer. Introducing the NEW Kopelani Blend, which highlights soft caramel notes and has a roasty sweet finish. Rediscover our returning whole bean coffee favorites:

• Returning Favorite! Kati Kati Blend- The juicy and tangy flavors of the Kati Kati Blend extracted from Africa exhumes citrus and spice tasting notes. The media roast coffee bean provides a balanced, smooth and rich coffee experience all in a cup.

• Returning Favorite! VIA Iced Coffee Blend- The simple iced coffee brings a caramelly smooth body with hints of citrus. It is sweetened with a touch of cane sugar for a well-balanced, refreshing finish. The Iced Coffee Blend is designed for your convenience, made available only in VIA size.

Not to forget, the Summer Starbucks Card available in a fun design that showcases the playfulness of the season. Starbucks Malaysia will also be rolling out their new Mother’s Day Starbucks card to celebrate the international appreciation day of mothers.

Come in to our stores for a getaway and try the new Triple Mocha Frappuccino®, Dark Caramel Coffee Frappuccino® and Mixed Berry Frappuccino® blended beverages which are priced at RM17.50 onwards.

Additionally, the Summer merchandise collection is priced at RM52.00 onwards and the Starbucks® X Vera Bradley merchandise collection will be priced at RM58.00 onwards. All Starbucks cards have a minimum activation of RM30 and the whole bean coffee is priced at RM40.00. All Summer Beverages, Starbucks cards and promotional whole bean coffee will be made available in all stores nationwide from 16 April 2019 onwards while stocks last. Also available from 16 April 2019 onwards, the Starbucks® X Vera Bradley merchandise collection will only be available in selected Starbucks stores while stocks last.

For more information, please visit Starbucks Malaysia website at http://www.starbucks.com.my.

Mercedes-Benz Malaysia Starts 2019 With 5 New Models

And they are looking forward to enhancing the brand experience with innovative mobility solutions, exciting new products and engaging experiences through customer services.

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In a challenging market environment, with natural seasonality and sales-driven by new model introductions, Mercedes-Benz Malaysia (MBM) successfully delivered a total of 2,944 vehicles to customers in the first quarter of 2019 and continues to remain its position at the top premium automotive brand in Malaysia.

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MBM showcased persistent strength, dominance and performance in the first quarter of 2019 with the introduction of five new variants:

  • E200 SPORTSTYLE Avantgarde
  • E 300 Exclusive
  • E 350 AMG Line
  • GLC 300 Coupe
  • GLE 450 AMG Line,

With the solid number of model launches, continuous enhanced customer services and experiences offered, MBM is looking forward to a challenging year ahead with its first-class customer experience as well as the introduction of an array of exciting new products to the market.

MBM President and CEO, Dr Claus Weidner said:

“We started the year with the launch of 5 new models in the first quarter of 2019. We will continue to enhance our brand experience with innovative mobility solutions, introduction of new products and engaging experiences through our customer services.

At MBM, we place high importance in offering the right mix of product and services to our existing and new customers. Our customer-centric approach will continue to provide our customers with the best service and the best customer experience. This includes continue to honour our brand promise through the various formulated service packages to ensure that our customers enjoy ultimate peace of mind throughout the entire ownership life cycle of their vehicles.”

Commenting on the Q1 performance, Mark Raine, Vice President, Sales & Marketing said,

“We remained as the number one premium market leadership position with a total of 2,944 vehicles delivered to customers in the first quarter and a best-ever sales in March with 1,334 vehicles. This was a direct contribution from the exceptional financing offer coupled with a comprehensive service packages offered.”

The first quarter of the same financial year also saw Mercedes-Benz Services Malaysia (MBSM) records a financing portfolio of over RM 2.7 billion with an increase of 0.3 billion of year-to-date growth. MBSM financed four out five Mercedes-Benz vehicles sold and 50% of them were insured by MBSM.

Over 40,000 vehicles were serviced in the first quarter of 2019 – a 13 per cent increase compared to the previous year. The positive growth volume of vehicles serviced is attributed to the extensive network of 35 dedicated dealerships nationwide.

Commenting on MBM’s outlook for the year ahead, Dr Weidner said,

“We will continue the momentum in the first quarter of 2019. We are indeed looking to introduce more upcoming premium products and we will be sharing more information in due time.”

Realme 3, The Trendiest Smartphone With Gradient Unibody Design

The trendiest smartphone in the mid-range segment, featuring a Gradient Unibody design: define the “young creative aesthetic” of the mobile phone industry

Image 1 (from L to R) - Tiffany Teh, realme malaysia; Joee Cheong; Hunter Wang, ; Izzue Islam, Max Wong, Lazada Malaysia; and KC Har; realme malaysia

realme Malaysia, a smartphone brand that is Proud To Be Young and is dedicated to creating high-quality experiences for young people, released its realme 3 smartphone.

Image 5 - One of two phone cases from Joee Cheong's Galaxy Inspired Collection

Now  offering an exclusive discount for the realme 3 (3GB RAM + 32GB ROM) in conjunction with Lazada’s 7th Birthday Sale on 27th March 2019.

Image 2 - Models with the realme 3 smartphones

“The realme series has already sold more than 5 million units worldwide. As the latest product in the realme series, realme 3 leads the charge for the brand into 2019 and builds on the success of realme 2, realme 2 Pro and realme C1.

realme 3 represents how we continue to comprehensively upgrade performance and design, bringing new products and experiences to young consumers, and why we are their undisputed first choice in our price segment”, said Tiffany Teh, Brand Manager, realme Malaysia.

“We are happy that realme has chosen to continue their rapid growth in the Malaysian market by partnering with Lazada. Having realme onboard with us offering deals exclusive to Lazada’s 7th Birthday Sale allows us to provide our shoppers with trendy, accessible technology at great price points. It’s our birthday, but it really is your party,” said Sherry Tan, Chief Business Officer, Lazada Malaysia.

Gradient Unibody Design creates stunning looks and smoother, lighter body
realme 3 utilises Gradient Unibody Design, matched color to take the quality of whole phone to new heights, bringing the best tactile and visual experience to consumers in this segment.

The traditional “sandwich” format of screen-middle frame-back cover is abandoned, for an integrated injection moulded body, eliminating the need for a middle frame, to achieve a better grip. At the same time, it makes the whole phone look smoother and lighter, to fit perfectly in one’s hand.

In order to give young people the best visual experience, realme 3 uses gradient colour matching:

  • Dynamic Black-based on a two-tone black-blue scheme which goes through a three-round spraying process to achieve a natural gradient between black and blue.  And the blue part uses special painting which changes with the viewing angle, appearing to shift between blue and purple. The addition of pearl powder gives the back cover a more colorful look and greater depth.
  • Radiant Blue-color scheme offers another visual effect, combining a mirror effect produced with the NCVM process by vaporizing a silver reflective layer onto the back cover, then spraying over a translucent blue-green ink to create a graduated colour effect.

Ultra-high screen-to-body ratio, dewdrop screen provides stronger immersive experience
realme 3, based on realme 2, has upgraded its screen from a notch screen to a dewdrop screen that integrates the front camera, light sensor and distance sensor. The handset integrates the small “dewdrop” at the top of the screen, resulting in a screen ratio as high as 88.3%.

The new realme 3 means a wider field of view, greatly improved information display efficiency, and a stronger visual immersion when browsing images and videos.

Stronger processing power

Continue reading “Realme 3, The Trendiest Smartphone With Gradient Unibody Design”

FITBIT Announced New Products: Versa Lite Edition, Inspire HR and Inspire

These new Wearables making Health and Fitness accessible and affordable to more consumers in Malaysia

(L-R) Nikhil Kharoo, WT Soh, Mabel Chu, Louis Lye

(L-R) Louis Lye, Haris Ismail, Joanna Soh, Jacq Ng (2)

Fitbit (NYSE: FIT), the leading global wearables brand, announced availability of new products:

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Fitbit Versa Lite Edition™

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Fitbit Inspire HR™

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Fitbit Inspire™

  • and soon to be launched, Fitbit Ace 2™

These wearables are designed to help make health and fitness accessible to more consumers across the globe. Consumers can choose the best device for their own journeys with leading health and fitness features at an affordable price.

Beyond devices, the Fitbit platform offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which helps to drive positive behavior change.

Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community.

The wearables category continues to evolve and grow, with global shipments of wearable devices forecasted to reach 189 million units by 2022, up from 125 million units in 2018, according to IDC research.1 While growth is being driven by smartwatches, trackers are expected to remain an important part of the category overall.2

Fitbit believes this rapid growth provides a large opportunity to bring new consumers to the category by offering both smartwatch and tracker form factors that feel more accessible and are affordably priced.

Affordable, accessible products fit for everybody

Building on the success of the Fitbit Versa™ family of devices, Fitbit Versa Lite Edition™ is:

  • an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity,
  • PurePulse® 24/7 heart rate and Sleep Stages tracking
  • 15+ goal-based exercise modes
  • connected GPS
  • smartphone notifications
  • 3 apps
  • 4+ day battery life4
  • relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.
  • features a simple one-button
  • lightweight
  • swimproof5 design in new bold color choices for the young at heart.
  • At RM 768, Versa Lite Edition is Fitbit’s most affordable smartwatch yet, for users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health
  • Versa Lite Edition will be available in white, lilac, mulberry, marina blue and charcoal.11
  • Versa Lite Edition accessories feature materials including stain-resistant, swim-ready and comfortable classic silicone bands in six new vibrant, fashion-forward colors: marina blue, mulberry, scarlet, sunshine, lilac and charcoal. Sport-inspired hybrid woven bands (coming soon) feature eye-catching bold stripes: navy and pink, navy and mulberry, navy and orange, and black and gray
  • All new Versa Lite Edition accessories are compatible with the Versa family of smartwatches, and existing Versa accessories are compatible with Versa Lite Edition. 

    Fitbit Inspire HR™ is:

  • the brand’s most affordable and stylish 24/7 heart rate tracking device at RM468
  • packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes
  • connected GPS
  • Relax guided breathing in a stylish, slim design
  • Inspire HR will be available in black, lilac and two-tone black and white;

For consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, Fitbit Inspire™ is available at RM348. It has the essential health and fitness features to help consumers stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track. Both products have a new modern, comfortable and swimproof6 design with a touchscreen display, smartphone notifications,7 and up to 5 days of battery life8 for day to night wear. Inspire is available for RM 348 in black and sangria.

Inspire HR and Inspire accessories are available in classic stain-resistant silicone in black, lilac and white, classic elastomer sangria, and in printed lilac bloom and soft pink deco. Fashion- forward accessories also include premium Horween® leather including new double-wrapped saffiano bracelets,14 stainless steel metal mesh bracelets15 and a clip option available only for Inspire; ranging from RM 68 – RM 268.

Fitbit Ace 2™ :

  • helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends
  • has a new swimproof design9 with a bumper to protect the screen during kid-related activities all day long
  • available in fun and bold kid-friendly colors and accessories that include patterned designs
  • debuts new animated clock faces
  • 10 motivating challenges to keep kids moving
  • colorful avatars and cover photos to personalize their profiles within the Fitbit app
  • Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities
  • Ace 2 will be available later in 2019 in watermelon with teal clasp or night sky with neon yellow clasp. Ace 2 accessories come in classic silicone bands in bold energetic and kid-friendly colors: grape, night sky and neon yellow, and watermelon and teal, as well as playful printed bands featuring motivational messages and active graphics designed for kids (black and white “go!” and two-toned teal “jazz”).

Innovative app update to motivate and inspire

The Fitbit app will soon receive a major redesign, giving users more ways to personalize their health journey on Fitbit. The new design will make it easier to view and understand their health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit’s large global health and fitness social community. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.

Additionally, the Fitbit Community Feed is expanding this month to more than 80 new markets in nine languages to users across Asia, Europe and Latin America. A friendly and welcoming social network that provides support, accountability and motivation from friends and other like-minded individuals, this global expansion of the Fitbit Community will enable more users to fully unlock the value of the Fitbit platform.

Pricing, accessories and availability

A wide range of sport and lifestyle accessories are available to add personal style to all four products for any activity or occasion.

Fitbit Versa Lite Edition, Inspire HR and Inspire devices will be available at

  • Harvey Norman
  • Timekeeper
  • Flash Gadget
  • All IT Hypermarket,
  • City Chain
  • Best Denki.

Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.

BMW Malaysia Introduces The Newest Member: The 8

These new Sensational Sports Car boasts outstanding performance, emotion-stirring design, state of the art luxury and exceptional innovation.

Harald Hoelzl, Managing Director of BMW Group Malaysia with The 8

BMW Group Malaysia introduced The 8, the newest member to the premium automaker’s portfolio of luxury vehicles.

The 8 (7)

 

The 8 (10)

Developed on the race track to achieve supreme agility, precision, and poise, The 8 combines powerful engine with BMW xDrive intelligent all-wheel drive system and BMW EfficientLightweight design measures – set to introduce new benchmarks in the luxury coupe segment.

“At the BMW Group, we’ve always had our sights on the future, and the First Generation BMW 8 Series is testimony to that. First introduced in 1989, the luxurious sports coupe was bold and ahead of its time in terms of performance, innovation and luxury. It was the first BMW vehicle to introduce electronic drive-by-wire throttle, Dynamic Stability Control and Integral Active Steering with the use of multi-link rear axle technology. Three decades on, we have taken the future-looking legacy of the BMW 8 Series and we are bringing this luxurious sports coupe into the modern era to set standards for the future.” said Mr. Harald Hoelzl, Managing Director of BMW Group Malaysia.

The 8 is introduced in the BMW M850i xDrive Coupe variant, boasting outstanding performance, emotion-stirring design, state-of-the-art luxury, exceptionally advanced equipment features when it comes to display and control technology, driver assistance and connectivity.

The exterior design of The 8 demonstrates a modern form of sporting appeal with a new styling language focusing on clarity, modernity and emotional engagement. The car’s low-slung design, an elongated silhouette with a slim window graphic and a roofline flowing elegantly into the rear with distinctive ‘double-bubble’ contouring, a long wheelbase and wide track widths are the defining visual elements of The 8’s proportions.

The latest V8 engine with incredible power delivery and acoustics also debuts in the BMW M850i xDrive Coupe, serving prodigious power delivery and an equally impressive soundtrack, which is further enhanced by the flap-controlled sports exhaust system.

A new design language for sporting appeal.

Everything about The 8’s appearance convey pure dynamism and turns the luxury coupe into a sports car brimming with passion and character. Onlookers will be greeted by the trademark hexagonal kidney grille with its elements framed by a single-piece surround. The 8 comes standard with the BMW Laserlight – the slimmest headlights of any BMW model to date.

The side view is dominated by a dramatic interplay of surfaces using sleek character lines to trace the flow of the air exiting the Air Breathers. Whilst the surfaces curve inwards of the far side of the front wheels, they flare outwards again above the rear wheels. This combines with the strikingly tapered glasshouse to create a muscular shoulder line. At the rear, the interplay of horizontal and diagonal lines emphasises the car’s width and low centre of gravity. The LED taillights add to this effect by extending deep into the flanks. Twin exhaust tailpipes with a trapezoidal contour are positioned on either side of the rear apron’s lower section.

The BMW M performance model is instantly recognisable by its exclusive exterior appointments in Cerium Grey, an M rear spoiler and illuminated door sills bearing the model name. It comes standard with an additional front spoiler to minimise the lift that occurs at the front axle at high speeds.

The 8 comes with exceptionally powerful 19” M Sport brakes along with blue painted M callipers. The standard specification for the BMW M850i xDrive coupe also includes 20” M light-alloy wheels in y-spoke style 728 M with mixed tyres. Specifically with the choice of the Sunset Orange exterior colour offering, the option for wheels in the Style 728 M in Jet Black are available.

BMW’s trademark Hofmeister kink has also been updated to a tightly-angled version. Carried over from the concept car, The 8 features the ‘double-bubble’ which mimics the rush of air rearwards along the roof at high speeds. To reduce the aerodynamic drag of The 8’s streamlined body, it has an almost fully sealed underbody, active air flap control with adjustable kidney grille slats and Air Curtains including Air Breathers.

The modern and minimalistic exterior design language is continued inside the new BMW 8 Series Coupe, creating a relaxingly luxurious ambience. All lines point lengthways, automatically directing the gaze to the front and emphasising the focus on sporty driving. All control elements are clearly arranged. A concise surface design lets the high-quality materials really stand out. The use of trim finishers, for instance, is restricted to the sports car-style transition between the centre console and the instrument panel.

In addition to multifunction seats and the M leather steering wheel, the M Sport package include an anthracite BMW Individual headliner, M pedals, M driver’s footrest and special floor mats to inject the cabin with distinctly sporty flair.

The newly developed sports seats are upholstered as standard in Merino leather. The fulled leather trim for the door shoulders and instrument panel is also standard. Thanks to the low seating position of both rear seats, it has been possible to design the head restraints as an integral part of the backrests. The rear backrest can be split 50:50 as standard and folded down to increase the capacity of the 420-litre luggage compartment.

For the first time ever, active seat ventilation is also made available where the cooled air is sucked in from the interior then guided along the body to the seats’ built-in fans for particularly effective temperature control of the seat cushions and backrests.

Formidable power generates supreme dynamic performance.

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