It is the first strategic partnership between these two organisation ti benefit avid members through points exchange collaboration.
Starting from 13 November, the conversion initiative members of both programmes to put their Enrich Miles or Sunway Pals Points for an expanding array of rewards and hence getting more value from their programme. With the collaboration, Enrich members will be able to use their miles at Sunway’s establishments and Sunway Pals members will be able to use their points to redeem for travel and lifestyle rewards.
Sunway Group Executive Vice President of President’s Office, Evan Cheah said:
“With the Visit Malaysia Year of 2020 around the corner, inbound and domestic travellers will be able to optimise their reward options exponentially.
Sunway Pals members can now convert their points for Enrich Miles and redeem flights on Malaysia Airlines, Firefly, MASwings, oneworld alliance airlines, partner airlines and for other Enrich lifesyle rewards. Meanwhile Enrich members can convert their miles to Sunway Pals Points and shop at Sunway’s malls with over 1,000 merchants, play in Sunway’s theme parks, stay in Sunway’s hotels and seek health screening in Sunway’s medical centres. The partnership will strengthen loyalty for both Sunway Pals and Enrich members whilst enhancing the overall customer experience”.
According to Malaysia Airlines Group Chief Marketing an Customer Experience Officer, Lau yin May:
“The partnership with Sunway Pals loyalty programme provides our Enrich members more choices in how to spend their accumulated miles beyond travel-based redemptions with the option of shopping at the partner merchants under the Sunway banner.
This partnership also further cements Malaysia Airlines’s larger goal of Fly Malaysia, the campaogn that we aim to share the beauty of Malaysia in its culture, nature and people. Fly Malaysia also aims to promote travel by leveraging on creating a uniquely Malaysia travel experience for the travellers.”
The launched event event also saw special rewards for new members who signed up for either of the loyalty programmes. Enrich and Sunway will embark on more jint promotions in the future aimed at strengthening customer loyalty whilst enhancing the overall member experience.