Inspirasi Media Online

It is good to have this Stylish, Elegant and Luxurious Brand to Malaysian market!

Sheridan, one of Australia’s most loved and coveted bed and bath brands, makes a stylish re-entry into the Malaysian market with the launch of its luxurious Spring Summer 2019 collection at its flagship counter at Parkson Elite Pavilion.

Already making waves around the world, the new collection features a nature-inspired seasonal palette which draws inspiration from Australia’s signature natural surrounds, and sun-soaked days by the beach.

At its newly-renovated flagship counter at Parkson Elite Pavilion, Sheridan showcased its latest collection as part of the larger “Make Tomorrow Beautiful” campaign.

Through this launch, Sheridan re-affirmed its commitment to the environment and its desire to make tomorrow beautiful, not only by creating beautiful products, but also by choosing sustainable materials and environmentally friendly manufacturing processes.

Speaking at the launch, Sheridan Group General Manager, Mr Paul Gould, said that while artistry and quality have always been synonymous with the brand since its founding over 50 years ago, sustainability is also a key tenet of its identity. In fact, Sheridan’s founder, Claudio Alcorso, not only had a vision to introduce creative thought and beauty into the everyday things of life, he was also a passionate environmentalist.

With that in mind, Sheridan launched its campaign to Make Tomorrow Beautiful – not only by bringing artistry and craft into day-to-day life, but by creating long-lasting, quality products that are produced in an environmentally sustainable manner.

Mr Gould explained that with Sheridan products, customers can sleep easy knowing that they have done something good for the planet, because more than the luxurious fabrics, high thread counts, and soothing artistry, these products were made with the goal of minimizing environmental impact.

Luxurious and long-lasting products

For instance, Sheridan uses only superior long-staple cotton, which, as its name suggests, has been cultivated to have very long fibres. Fabric woven from these fibres is more durable, less prone to pilling, and possesses a softer touch. This means that these sheets can be used for a long time, rather than being replaced after just one or two years of use.
A prime example of the quality of Sheridan’s sheeting fabrics is the Palais range, which is an evergreen classic of enduring luxury. Spun from superior long-staple fibres in a lustrous sateen weave which creates luxuriously soft next-to-skin comfort, these 1,200 thread count sheets also feature a close weave that yields a silky yet durable fabric. The pillow cases and duvet covers are trimmed with Palais’ trademark triple-stitched embroidery, available in a range of designer colours.

Environmental sustainability

Chief amongst its efforts to be environmentally sustainable is the use of fibres and products that minimize environmental impact. For instance, Sheridan uses renewable fibres, like organic cotton and Tencel™. Sheridan’s Organic Cotton collection uses 100% Global Organic Textile Standard (GOTS) certified organic cotton and will be available in Malaysia by October 2019. It comprises fitted sheets, pillow cases, and hand and bath towels, and in continuing its sustainability goals, the fitted sheets and pillow cases come in reusable matching cotton bags.

In addition, Sheridan also uses Tencel™, which is a renewable and innovative cellulosic fibre that leave no trace in nature. This season, Tencel™ is available in the Sanderling bed, which features a botanical jacquard weave made from Tencel Lyocell and cotton blended fibres. This artwork was hand drawn in Sheridan’s design studio, and then interpreted into a weave by its master weaver.

At the same time, Sheridan is continually working towards removing all unnecessary packaging from its products. In the past 12 months, Sheridan has already eliminated 100 tonnes of cardboard from its packaging, and is working to ensure that by 2025, all of its packaging is recyclable or reusable.

Spring Summer 2019 – When beds become art

Turning to the Spring Summer 2019 collection, Mr Gould shared that the inspiration behind the collection was the idea of how we fill the summer days – languid, carefree days by the beach, sun-soaked afternoons in the great outdoors, and respite from the hustle and bustle of everyday life.

True to the brand, Sheridan’s artists interpreted this inspiration through depictions of Australian flora and foliage, using a palette of warm neutrals, hues like coral, rose, wheat and gold, accented with natural greens and blues. All of the artwork that adorns the beds were created in-house by Sheridan’s artists in its Sydney Design Studio. The result is a cohesive collection that soothes, calms and rejuvenates.

Some standouts include the Bellport bed, which features a watercolour print of a contemporary take on Australia’s signature natural surrounds. Rendered in coral, gold, and blue, it celebrates the change of seasons and co-ordinates well with this season’s accessories.

Another featured bed is the Atherton Plantation, which provided a rich counterpoint to the Bellport. Evocative of the inkiest campfire nights, Atherton features rich floral prints against a navy background.

Finally, Sheridan also presented a strong range of decorative accessories, including throw cushions and bed covers rendered in a variety of materials, such as sheep fleece, silk, velvet, and linen, all in beautiful co-ordinating colours.

With such exquisite detailing, thoughtful touches, and conscious resourcing, sleep has never been more alluring. Sheridan’s Spring Summer 2019 collection of quality home products is now available at:

• its flagship counter at Parkson Elite Pavillion
• Parkson Elite Gurney (Penang)
• Sogo KL
• Isetan KLCC
• Sogo Southkey (JB).

Prices

• Palais – Fitted sheet from RM1,100
• Organic Cotton – Fitted sheet from RM690
• Sanderling – Bed set from RM2,180
• Bellport – Bed set from RM2,700
• Atherton – Bed set from RM2.950