STARBUCKS Malaysia Unveil Exclusive Starbucks x Naelofar Scarf Collection

Starbucks announced its second collaboration with Malaysian iconic entrepreneur and actress Neelofa; which presents a curated collection of scarves exclusive to Starbucks.

624bf330-a52f-49da-a32c-9fbd9dc1e954

Paying homage to Starbucks Frappucino colors and Neelofa’s home-grown scarf brand, Naelofar, the Starbucks X Naelofar Scarf Collection is the first of its kind to be exclusively retailed at selected Starbucks stores.

The collaboration draws inspiration from the timeless and iconic colors of Starbucks Frappuccino beverages which draws on flavors derived from Chocolate, Caramel and Green Tea. As such, the scarves in the Starbucks x Naelofar collection will feature colors which include warm brown, soft beige and pastel green.

ed19a514-ea90-4e79-9c8d-4ab11d35f1b9

Packaged in an adorable Starbucks tumbler replica, the scarves themselves are made of pleated material and can be versatilely worn in a multitude of styles to accessorize and complete any outfit.

This collaboration between Starbucks Malaysia and Neelofa marks the second in recent times, following the MY Cups of Kindness Campaign last year which saw the artist joining forces with Starbucks to spread messages of kindness. As part of that campaign, Starbucks donated RM0.50 from the sale of each of its then newly released Summer Frappucino varieties to a charity of Neelofa’s choosing.

Taking a cue from that initiative, RM1 from each Starbucks x Naelofa scarf purchase will once again be donated to a charity of Neelofa’s choice.

“It is indeed an honor to work with Starbucks once again, this time fusing my passion for scarves and my love for Starbucks Frappuccinos. So naturally, the Starbucks x Naelofar collection is truly something I hold very near and dear. The Starbucks x Naelofar scarves is made in Heavy Pleated Chiffon material and in Shawl style which I personally love, and I’m sure my fans would love it too. I am thankful to Starbucks for this unique opportunity and I hope my fans and Starbucks customers alike will enjoy the collection.” said Neelofa.

As design enthusiasts, Starbucks draws on vibrant practices which has seen it partner with notable personalities within Malaysia’s fashion and design fraternity in the past, including the likes of Rico Rinaldi.

Starbucks Malaysia prides itself for curating products derived from a diversity of local niche designer brands to express creativity through the Starbucks X series. Through this exclusive designer collection, Starbucks hopes to support local talent by accentuating and promoting them to its customers.

“At Starbucks Malaysia, we continuously seek ways to collaborate with local talents by providing them a platform to showcase their creativity with us. After we conducted the MY Cups of Kindness campaign with Neelofa, we received a truly overwhelming response. So this scarf collection is a natural succession of that campaign, which will once again contribute towards Neelofa’s charity efforts through her passion and art plus you can only get this Starbucks x Naelofar Scarf Collection exclusively at Starbucks stores,” said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei.

IMG_6678

In conjunction with the upcoming Merdeka and Malaysia Day celebrations, Starbucks has also released a limited-edition Malaysian Tiger Bearista. Featuring the iconic Starbucks Bearista wearing a Tiger onesie, the Starbucks Bearista, pays tribute to the iconic Malayan Tiger, now an endangered species.

Available from 5 August onwards, the Starbucks x Naelofar Collection scarves are priced at RM75 each and RM1 of each scarf purchase will be donated to Neelofa’s charity of choice. Meanwhile, the limited-edition Malaysian Tiger Bearista is priced at RM88.

Exclusive to Malaysia, both the Starbucks x Naelofar Scarf Collection and Malaysian Tiger Bearista will be available at all Starbucks stores nationwide, while stocks last.

For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my.

First Starbucks Signing Store Celebrates Its Third Anniversary

The world’s first Starbucks Signing Store located in Bangsar Village II is commemorating this milestone by showcasing the passion and growth of their Deaf partners, who have now achieved the certification of Advanced Coffee Masters, an achievement that further develops their barista skills and coffee knowledge.

Imgae 1

 

Image 2 (4)

“At Starbucks we always endeavor to create a culture of diversity and inclusion. This was how the concept of the Signing Store came about more than three years ago by offering the Deaf and hard of hearing community in Malaysia with employment and career advancement opportunities. Today, we further recognize our Deaf partners (employees), who are also all certified Coffee Masters, with the progress they have achieved in completing their Advanced Coffee Master program. Our deaf partners have come so far in achieving this certification through hard work and determination,” said Rina Siew, Corporate Social Responsibility Manager for Starbucks Malaysia and Brunei.

Image 3 (4)

Leaning into growth opportunities at Starbucks, the Advanced Coffee Masters Program teaches qualified baristas new coffee mastery skills for different coffee equipment. Thus, the newly-certified Deaf Advanced Coffee Masters are able to brew coffee using the Pour Over method. In addition, these Deaf baristas are also qualified to conduct coffee chat sessions with the public using sign language much like the baristas at the Starbucks Reserve™ stores in Malaysia. Throughout these three years, the Starbucks Signing Store advocates continuous learning and development of each barista.

Given an equal opportunity as any Starbucks barista, the Signing Store partners have proved their confidence in working and handling a variety of brewing equipment professionally. This has further raised awareness about the Deaf culture at the workplace to surrounding communities. The Deaf baristas are making more than just a cup of coffee but also sharing the warm approach of Starbucks through their perspective. The Deaf Coffee Masters in Malaysia are distinguishable by their black aprons that feature a special embroidery with ‘Starbucks’ in Malaysian Sign Language.

Dedicated to empowering the hearing-impaired community throughout Malaysia, Starbucks Malaysia has announced plans to open the first Starbucks Signing Store in Penang. Mimicking the Starbucks Signing Store in Bangsar Village II, the Deaf baristas in the Penang Signing Store will get the opportunity to develop soft skills, such as work ethics, teamwork and career attributes. The Penang Signing Store is scheduled to open by the end of this year.

The Pour Over brewing method is available at the Signing Store starting 25 July 2019 and customers can now experience a coffee signing session on a scheduled basis by Advanced Coffee Masters.

Starbucks Malaysia has also launched a series of new exclusive Signing Store merchandise collection in conjunction with the 3rd anniversary celebration. The merchandise is priced from RM25 onwards and is only available at the Starbucks Signing Store at Bangsar Village II.

A uniquely uplifting Starbucks Experience

Continue reading “First Starbucks Signing Store Celebrates Its Third Anniversary”

STARBUCKS Malaysia Welcomes Ramadan with Three New Food Offerings

During the month of Ramadhan and Aidilfitri, Starbucks welcomes customers to celebrate the festive Ramadhan season through its newest offerings that is inspired by the diversity and rich heritage of Malaysia.

Introducing new dessert options from Starbucks perfect for complimenting a cup of coffee or gifting it to loved ones this holy month of Ramadhan.

The new offerings include the Bandung Éclair, Gula Melaka Donut and Green Velvet Nangka Cake, as well as the returning favorite, Ondeh-Ondeh Muffin that will be sure to bring you nostalgic and familiar flavors of all our hometown favorites.

Nangka Pandan Cheesecake

• New! Green Velvet Nangka Cake – The irresistible Green Velvet Nangka Cake is definitely something not to be missed! The pandan flavor of the green velvet is enhanced with bits of jackfruit (Nangka) and cheese mousse. This cake is best paired with our signature Pike Place Roast or Kenya beans.

Gula Melaka Doughnut

• New! Gula Melaka Donut – Shaped like a star, this donut is the first of its kind and was inspired by ‘Gula Melaka’ or palm sugar. This heartwarming favorite is topped with roasted Hawaiian coconut shavings, making it the perfect gift for the Aidilfitri homecoming. Try it with our signature Pike Place Roast beans or Starbucks Ice Shaken Passion Tea.

Bandung Eclair

• New! Bandung Éclair – The classic French pastry is given a Malaysian twist. This éclair features soft custard filling, with its pastry submerged in rose cordial syrup (Sirap Bandung) topped with pink chocolate and pink chocolate drizzle. This pastry is best paired it with our Veranda Blend or Starbucks Americano.

Ondeh-ondeh Muffin

• Returning Favorite! Ondeh-Ondeh Muffin – Inspired by the traditional local ‘kuih’, the muffin has a combination of pandan and coconut flavors, complimented with a rich ‘Gula Melaka’ or palm sugar sauce and a hint of coconut bites. This Ondeh-Ondeh muffin is a unique flavored muffin perfect for treats during Hari Raya open houses or gifting during this festive season.

In celebration of festivities, this year’s Aidilfitri Starbucks Card features patterns, layers and shapes of geometric strapwork interlaced in an unending continuous pattern. The golden brown lines are symbolism of purity and peace while celebrating influences and contributions of Islamic arts to the world.

With a minimum reload of RM50, the beautifully crafted Aidilfitri Starbucks Card is a definite collector’s item for Starbucks Card collectors all across Malaysia.

This Ramadhan, customers get a sweet Buka Puasa promotion with the purchase of two grande beverages and a piece of cake at the price of RM29.90! This promotion is only valid from 6pm – 10pm at all participating outlets nationwide and will end on 3 June 2019.

Join Starbucks Malaysia as we celebrate this Ramadhan month together with friends and loved ones. The Starbucks Hari Raya food offerings are priced starting RM7.20 onwards.

The already launched Starbucks Ramadhan food offerings are available at all participating outlets nationwide, while stocks last. Additionally, the Aidilfitri Starbucks Card will be available starting 20 May 2019 onwards.

For more information, please visit Starbucks Malaysia website at http://www.starbucks.com.my.

STARBUCKS Opens Its First Reserve Drive-Thru in Setia Alam

Shah Alam residents can now enjoy Reserve offerings or grab beverages on-the-go at the Setia Alam Starbucks Reserve™ Drive-Thru

Image 3 (1)

Starbucks opened its FIRST ever Drive-thru with a Reserve™ bar, at the new Starbucks Reserve™ Setia Alam Drive-thru.

Image 4 (2)

The newly renovated Starbucks store now accommodates a Reserve bar where customers can come in to enjoy premium Reserve coffee or conveniently purchase Starbucks beverages through the drive-thru window. Created to cater for all coffee-lovers, this Starbucks Reserve™ Setia Alam Drive-thru is the 10th Reserve Store and the 43rd Starbucks Drive-thru in Malaysia. .

The Starbucks Reserve™ Setia Alam Drive-thru features:

  • a drive-thru window
  • a main bar that serves Starbucks core offerings
  • a Reserve™ coffee bar which offers seven brewing methods, including pour-over, Chemex®, coffee press, siphon, Black Eagle espresso, Clover® and nitro cold brewing.

Visitors can not only grab a quick Starbucks on-the-go through the drive-thru window but also now enjoy a unique menu of Starbucks Reserve™ specialty coffee and beans which are brought to life by Starbucks’ very own baristas, called Coffee Masters.

“For 20 years, Starbucks has consistently innovated new store concepts to fulfil the diverse needs of the Malaysian market. Today marks yet another significant milestone as we take everything we have learned around coffee, and customer behavior, to create a new exciting hybrid store experience.

The opening of the FIRST Starbucks Reserve Drive-thru store in Malaysia will allow us to cater to both those looking for the convenience of having their coffee on-the-go, or for the coffee-lovers looking to discover rare and exceptional coffee in an immersive space.

“Here at Starbucks, we are constantly exploring different avenues to elevate our customers’ experience through an immersive coffee environment. After meticulous planning, we decided that this was a prime location for our 10th Reserve™ Store because of its strategic location and the requests of our Reserve™ customers who reside in this area.”said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei.

This new Starbucks Reserve™ in Setia Alam adds to the list of existing Starbucks Reserve™ stores at:

  1. The Gardens Mall
  2. Sunway Pyramid
  3. SkyAvenue Genting Highlands
  4. Publika
  5. Desa Parkcity
  6. Four Seasons Place Kuala Lumpur
  7. Paradigm Mall Johor
  8. Berjaya Times Square.

Additionally, the Drive-Thru store is adorned with a hand-painted mural on one side of the exterior wall and interior wall. Dedicated to the 10th Starbucks Reserve™ opening in Malaysia, the mural was designed by Malaysian artist The Sliz, touching on layers of local Baba Nyonya-inspired motifs, realistic depictions of hands enacting coffee-related actions, and The Sliz’s own personal touch.

Inspiring coffee passion and innovation, Starbucks Reserve™ beans are sourced from the rarest, most extraordinary coffees farms around the world, and often from remote areas with limited harvests from lots as small as a family backyard. Customers will be able to enjoy these unique Reserve™ beans such as the new Guatemala La Colina Farm which processes fresh cherry-to-bean in the southern Guatemalan region. The medium-bodied coffee emits white floral aromas producing a delightful cup of coffee with pomelo and red currant notes.

Ignite your coffee curiosity with the newest Reserve Coffee Beans:

• New! Ethiopia Haile Estate – The Ethiopian Haile Estate by Haile, a former long-distance running world champion, uses his Olympic-winning spirit to grow this beautifully, complex coffee. The Ethiopian Haile Estate beans have a medium acidity and medium body seeping with floral aromas with highlight notes of strawberry and bright cherry sweetness.
• New! Kenya Gikanda – The Kenya Gikanda coffee hand-selected by Ann Traumann, Reserve™ green coffee buyer, highlights orange blossom aromas, notes of grapefruit and lemon rind. She expressed love at first taste with the medium-bodied coffee which has a high acidity level but expresses caramelly sweetness.
The new Starbucks Reserve™ Setia Alam Drive-thru opened its doors on 1 May 2019 and customers get to enjoy its Reserve™ ambience or a quick Starbucks coffee fix through the drive-thru. The already launched Summer 1 promotional Reserve™ coffee beans are priced at RM85 onwards and are available in any brewing method.

Starbucks Coffee Masters Certification Program:

To ensure that each cup of coffee is perfectly brewed, we ensure our baristas are the most knowledgeable in the coffee industry by providing ongoing learning opportunities through our Coffee Master certification program. Baristas, who are certified Coffee Masters are the experts in all things coffee, e.g. roast profiles, origin and blending, how coffee is processed, and much more. These Coffee Masters are recognizable via their unique black aprons.

For more information, please visit Starbucks Malaysia website at:

 

Kick Off Summer with 3 New Starbucks Frappuccino Blended Beverages

Believe me! They are trully refreshing and makes you craving for more!!!

Image 1 (2)

 

Try indulge in the new and refreshing Frappuccino® blended beverages which include the:

IMG_20190416_145205

  • Triple Mocha Frappuccino®
  • Dark Caramel Coffee Frappuccino® 
  • Mixed Berry Frappuccino® with Pomegranate Pearls

The beverages are only available as Frappuccino® blended beverages, and already hit stores starting 16 April 2019 onwards.

The Triple Mocha Frappuccino® and Dark Caramel Coffee Frappuccino® blended beverages were specially created for chocolate and caramel lovers who crave an indulgent treat on those oh-so-hot days.

For those looking for a refreshing option, the Mixed Berry Frappuccino® blended beverage with Pomegranate pearls is the perfect complement to the Malaysian heat.

SO, come and get away with our newest Starbucks Frappuccino® beverages:

• NEW! Triple Mocha Frappuccino® Blended Beverage – This beverage is a dream come true for dessert lovers, featuring layers of whipped cream infused with cold brew, joined with dark caramel, and a triple combination of white chocolate mocha, dark mocha and also a swirl of mocha drizzle to finish the beverage off. For those who enjoy the very best of coffee and chocolate, this beverage is sure to bring a smile to your face this summer. The Triple Mocha Frappuccino® blended beverage is available blended only.

• NEW! Dark Caramel Coffee Frappuccino® Blended Beverage – Topped with rich, creamy dark caramel sauce, the new Dark Caramel Coffee Frappuccino® blended beverage offers layers of whipped cream infused with cold brew, white chocolate and dark caramel. The summer beverage includes a spoonful of dark caramel sauce on each layer of whipped cream and at the bottom of the cup, ensuring each sip is as good as the last. The Dark Caramel Coffee Frappuccino® blended beverage is available blended only.

• NEW! Mixed Berry Frappuccino® Blended Beverage with Pomegranate Pearls – This beverage features pearls bursting with real pomegranate juice as they pop in your mouth, which was specially created to surprise and delight your palette this summer. The Mixed Berry Frappuccino® blended beverage with Pomegranate Pearls has mixed berry sauce blended with velvety milk to create a smooth fruity flavor. The beverage is completed with whipped cream to balance the tart berry flavor. The Mixed Berry Frappuccino® blended beverage with Pomegranate Pearls is available blended only.

In welcoming the summer, Starbucks introduced a new range of merchandise collection of island scenes and tropical plants that will transport you straight to the beach! The gradient colors layered throughout the merchandise follow a time of day from early morning sunrise to the end of day night fall.

The A Day in the Island Merchandise collection is specially curated with a variety of stainless steel bottles and large cold cups for you to hold your favorite Starbucks Frappuccino® beverages while cooling down in the Malaysian heat.

This season, Starbucks also announced a designer collaboration with famed American fashion brand Vera Bradley to launch a limited-edition merchandise collection that is exclusive to stores in Asia only. The gorgeous Starbucks® X Vera Bradley Merchandise collection features drinkware with colorful paisley and flower patterns that are designed to represent the most confident and ambitious you. Vera Bradley is a brand that balances functionality and beauty, optimism and happiness, energy and joy, charm and femininity – making it the perfect partner for this unique Starbucks® X collaboration. The collection is also available starting 16 April 2019 in selected stores across Malaysia, while stocks last.

Additionally, Starbucks Malaysia launched new and returning Whole Bean Coffee blends this summer. Introducing the NEW Kopelani Blend, which highlights soft caramel notes and has a roasty sweet finish. Rediscover our returning whole bean coffee favorites:

• Returning Favorite! Kati Kati Blend- The juicy and tangy flavors of the Kati Kati Blend extracted from Africa exhumes citrus and spice tasting notes. The media roast coffee bean provides a balanced, smooth and rich coffee experience all in a cup.

• Returning Favorite! VIA Iced Coffee Blend- The simple iced coffee brings a caramelly smooth body with hints of citrus. It is sweetened with a touch of cane sugar for a well-balanced, refreshing finish. The Iced Coffee Blend is designed for your convenience, made available only in VIA size.

Not to forget, the Summer Starbucks Card available in a fun design that showcases the playfulness of the season. Starbucks Malaysia will also be rolling out their new Mother’s Day Starbucks card to celebrate the international appreciation day of mothers.

Come in to our stores for a getaway and try the new Triple Mocha Frappuccino®, Dark Caramel Coffee Frappuccino® and Mixed Berry Frappuccino® blended beverages which are priced at RM17.50 onwards.

Additionally, the Summer merchandise collection is priced at RM52.00 onwards and the Starbucks® X Vera Bradley merchandise collection will be priced at RM58.00 onwards. All Starbucks cards have a minimum activation of RM30 and the whole bean coffee is priced at RM40.00. All Summer Beverages, Starbucks cards and promotional whole bean coffee will be made available in all stores nationwide from 16 April 2019 onwards while stocks last. Also available from 16 April 2019 onwards, the Starbucks® X Vera Bradley merchandise collection will only be available in selected Starbucks stores while stocks last.

For more information, please visit Starbucks Malaysia website at http://www.starbucks.com.my.

STARBUCKS Signing Store Celebrates Its 2nd Anniversary

And with the conjuction of the anniversary, Starbucks introduces its Jumbo Chocolate Chip Cookies.

Starbucks Jumbo Chocolate Chip Cookies

For every purchase of the cookies at Starbucks, RM1 will be channeled to the Silent Teddies Bakery, a social enterprise started by the Community Service Centre for the deaf (CSCD) to support their programs and its schools for the Deaf children.

 

WKK_5483

“It is heart-warming to see how Malaysians are coming together to support the under-represented groups in Malaysia. I am especially inspired by how the Starbucks Signing Store has provided a platform for the Deaf community to work and also to continue developing soft skills that would allow them to live a fulfilling life. With the help of corporations like Starbucks, I believe there is potential for more workplaces in Malaysia to become more inclusive, and more diverse.” said Yang Berhormat Puan Hannah Yeoh, Deputy Minister of Women, Family and Community Development when she officiated the Starbucks Signing Store’s 2nd anniversary celebration.

As part of the continuous learning and development initiatives at Starbucks, the Starbucks Signing Store in Malaysia now houses a total of NINE Deaf baristas who are 100% certified coffee masters. The Deaf Coffee Masters in Malaysia will be distinguishable by black aprons that feature a special embroidery with ‘Starbucks’ in Malaysian Sign Language.

In addition, these Deaf baristas are also qualified to conduct coffee chat sessions with the public using sign language much like the baristas at the Starbucks Reserve™ stores in Malaysia.

Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia and Brunei, Mr. Sydney Quays said,

“A big part of what we do at Starbucks is to create a culture of diversity and inclusion. Through this partnership with Silent Teddies Bakery, we hope to further improve the lives of the Deaf community than just providing them with job opportunities. Being the first country to introduce the Starbucks Signing Store concept into the world was a stepping stone for us. Its success has even inspired our North American Starbucks partners to learn and study our business model, which has now materialized into the first Starbucks in the United States which plans to open this October.”

Each Starbucks® Jumbo Cookie are unique as they are all handmade with no preservatives added. The cookies will be priced at RM 6.90, and will gradually be rolled out to all Starbucks stores nationwide, including East Malaysia, starting from 8 August 2018 onwards.

Starbucks Malaysia has also launched the exclusive Signing Store 2nd Anniversary merchandise which are only available at the Starbucks Signing Store at Bangsar Village II.

A uniquely uplifting Starbucks Experience

Inside the Starbucks Signing Store, customers will be familiar with what they see and smell: the rich aroma of the finest Arabica coffee, served by partners in the iconic green aprons in a warm, bustling environment. But while Deaf partners engage with customers with the enthusiasm, passion and craft that they expect from Starbucks, they deliver the iconic Starbucks Experience in a uniquely uplifting way.

When customers go to order, they will notice something different, as the usual greeting and sound of baristas calling out beverage orders is replaced by sign language. Customers place orders using a simple menu card which they mark before passing it to the barista and Deaf partners use handwritten notes to communicate with customers. Upon placing the order, each customer is given a number on the receipt and once the beverage has been prepared, the number is displayed on a screen telling them it’s ready.

Strengthening Communities across Asia

Starbucks Malaysia has a proud history of employing under-represented groups in the workplace. This includes the launch of the Starbucks VIP Program three years ago to attract mature partners who are 55 years of age and above. As part of the program, Starbucks provides flexible work hours and other benefits for seniors. There are currently more than 10 VIP partners working in Starbucks Malaysia stores, the oldest being 73 years old.

For more information, please visit the Starbucks Malaysia website at: www.starbucks.com.my.