Inspirasi Media Online

The upcoming Aurora Collection with Zirconia from Swarovski will be launched in January 2020. It will feature craftsmanship and special finishing techniques that elevate it into the ranks of international premium jewelry.

The origin and authenticity of every individual Swarovski Zirconia is guaranteed by a laser engraving on the Zirconia. Founded in 2017, Aurora Italia designs and specializes in fine jewelry made from high-quality materials at affordable prices. The brand which first started with gold charms is now set to expand into other precious jewelry items in 2020. Aurora Italia is confident that its latest jewelry collection with Swarovski Zirconia sparkling as a diamond will be in high demand.

Aurora Italia Jewelry is currently sold in Malaysia through five retail concept stores in Penang, Kuala Lumpur and Kota Kinabalu. Two additional retail concept stores are planned for Malaysia in 2020 and the company foresees expansion into the international market especially in Shopee Thailand, Tokopedia Indonesia, Weibo China, TMMall China and etc.

This collaboration will enable Aurora Italia‘s customers who are also fans of the Swarovski brand to add more charms and jewelries to their collection boxes and in the same time global followers of Swarovski will have another quality option to buy from Aurora Italia.

Swarovski creates a more sparkling world and delivers a diverse portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories as well as interior design and lighting solutions. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries more than 29,0000 employees and revenue of about 2. billion euros in 2018.

Together with its sister companies in Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 billion euros and employed more than 34.500 people.

in 2019, Swarovski UK Limited received a Royal Warrant as manufacturer and supplier of crystals to HRH Queen Elizabeth II. A responsible relationship with people and the palnet has always been an integral part of Swarovski’s heritage and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s gretest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of company founder Daniel Swarovski and works to support culture and creativity, promoe human empowerment and conserve natural resources to achieve positive social impact.