Aurora Italia Embellished with Swarovski Zirconia

The upcoming Aurora Collection with Zirconia from Swarovski will be launched in January 2020. It will feature craftsmanship and special finishing techniques that elevate it into the ranks of international premium jewelry.

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The origin and authenticity of every individual Swarovski Zirconia is guaranteed by a laser engraving on the Zirconia. Founded in 2017, Aurora Italia designs and specializes in fine jewelry made from high-quality materials at affordable prices. The brand which first started with gold charms is now set to expand into other precious jewelry items in 2020. Aurora Italia is confident that its latest jewelry collection with Swarovski Zirconia sparkling as a diamond will be in high demand.

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Aurora Italia Jewelry is currently sold in Malaysia through five retail concept stores in Penang, Kuala Lumpur and Kota Kinabalu. Two additional retail concept stores are planned for Malaysia in 2020 and the company foresees expansion into the international market especially in Shopee Thailand, Tokopedia Indonesia, Weibo China, TMMall China and etc.

This collaboration will enable Aurora Italia‘s customers who are also fans of the Swarovski brand to add more charms and jewelries to their collection boxes and in the same time global followers of Swarovski will have another quality option to buy from Aurora Italia.

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Swarovski creates a more sparkling world and delivers a diverse portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories as well as interior design and lighting solutions. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries more than 29,0000 employees and revenue of about 2. billion euros in 2018.

Together with its sister companies in Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 billion euros and employed more than 34.500 people.

in 2019, Swarovski UK Limited received a Royal Warrant as manufacturer and supplier of crystals to HRH Queen Elizabeth II. A responsible relationship with people and the palnet has always been an integral part of Swarovski’s heritage and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s gretest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of company founder Daniel Swarovski and works to support culture and creativity, promoe human empowerment and conserve natural resources to achieve positive social impact.

 

Nourish Your Hair With DOVE 1 Minute Advanced Conditioners

As one of the world’s leading personal care brands, DOVE has stepped up to launch its first advanced solutions customised range of hair conditioners featuring THREE new conditioners that cater to different hair types with unique levels of damage.

Enjoy the Little Things that Make a Big Difference and Pamper Yourself at the #Dove1Minute Care - [L - R] Dove 1 Minute Serum Conditioner, Dove 1 Minute Milk Gel Conditioner, Dove 1 Minute Foam Conditioner

The 1 Advanced Minute range consists of:

  1. Dove 1 Minute Foam Conditioner
  2. Dove 1 Minute Milk Gel Conditioner
  3. Dove 1 Minute Serum Conditioner

Based on a research done by Edelman Berland, most women want to feel empowered to wear their hair any way they want and 4 out of 5 women say their hair is part of their identity. However, about 90% of hair care products available are still designed and formulated for the same idealized idea of beautiful hair.

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Speaking at the launch of Dove 1 Minute Advanced Conditioners, Dove Senior Brand Manager, Chloe Meng, said

“We believe that providing a range of products that would cater to the needs of their different hair types will help women feel confident in themselves when it comes to their hairstyle and texture. We understand that in today’s era, the average woman leads a very fast-paced and hectic lifestyle thus it pushes us as a brand to continuously develop products that are innovative and effective in this time and age.”

Each of the hair conditioners have been formulated with a unique technology that caters to women that have fine and thin hair, to oily and severely damaged hair. These conditioners effectively transform and repair the hair making it beautifully soft, non-oily, and volumising in just under a minute.

The Dove 1 Minute Foam Conditioner has been designed with tiny bubbles of moisture which is a weightless repair that is best suited for thin and fine hair. The technology behind it makes the 1 Minute Foam Conditioner lighter than most conditioners available in the market.

The Dove 1 Minute Milk Gel Conditioner is targeted for women with oily and damaged hair as it’s micro-conditioning complex ensures that the hair is not weighed down, oily or sticky.

The Dove 1 Minute Serum Conditioner also provides the most concentrated level of micro-conditioning complex and moisturisation for women with thick hair who happen to have strands that are extremely coarse or have undergone extreme heat or coloring damage.

Enjoy the Little Things that Make a Big Difference and Pamper Yourself at the #Dove1Minute Care - [L-R] Chloe Meng, Dove Senior Brand Manager, Natalie Goh, Hair Care Marketing Manager, John Goh, Dove R&D Deploy Man

“These products are formulated with keratin repair actives, micro-conditioning complex and serum capsules that have the ability to make one’s hair silky while being deeply treated. We believe that hair conditioners should not be a ‘one-product-fits-all’ as different hair types require different care.“ said John Goh of R&D Deploy Manager Home & Personal Care for Dove Malaysia.

Dove 1 Minute Foam Conditioner is formulated with the lightest level of Micro-Conditioning Complex and is a soft and gentle pillow of airy nourishment that instantly melts into the hair. The airy zero-weight nourishment foam contains small bubbles of moisture and is much lighter than a conventional conditioner which is best suited for fine and thin hair.

Dove 1 Minute Milk Gel Conditioner is formulated with Micro-Conditioning Complex and uses a plant-based moisturizing agent, replacing some of the heavier waxy ingredients found in regular conditioners. Its silky texture absorbs into the hair quickly.

The product leaves a fine coating of the micro-conditioning complex on the hair, so as not to weigh hair down nor make it oily or sticky making it ideal for oily and damaged hair.

Dove 1 Minute Serum Conditioner is infused with the transformative power of serum capsules, rebuilds broken bonds in the hair’s internal structure with every use and smoothens away visible signs of damage.

This formula has the most concentrated level of micro-conditioning complex and moisturisation to give the ultimate nourishment & smoothness severely dry and damaged hair needs.

The new range of Dove 1 Minute Advanced Conditioners is now available at all Guardian and Watsons outlets with retails price:

  • The Dove 1 Minute Foam Conditioner- RM21.20
  • The Dove 1 Minute Milk Gel Conditioner- RM18.75
  • The Dove 1 Minute Serum Conditioner -RM16.30.