April is the Guardian’s “Let’s Go Natural” Month

We had fun and really enjoyed ourselves doing a ‘mini shopping” at the Guardian’s “Let’s Go Natural” Expo. So much deals and information we get from the 20 booths that were set up during the expo!

Mr DY Cho, Marketing Director, South East Asia of Guardian Health & Beauty Sdn Bhd giving his speech at the event.

Since April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores, customers can get great deals and savings up to 50% for products such as:

One of the participating brands at Guardian's Let's Go Natural fair, Total Image.

  • skin care
  • cosmetics
  • hair care
  • oral care
  • bath care
  • health care

One of the participating brands at Guardian's Let's Go Natural fair, Palladio.

All these products contain nature-friendly ingredients.

A blogger chatting with brand's representative at Love Beauty & Planet booth.

Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said:

“Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.

“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.

 

Apex Biocare Introduces First Edible Whitening Sunblock

NuFinity White is soon to be a synonym to the health and beauty market segment with its innovation of being Malaysia’s first edible whitening sun protection.

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NuFinity White is created and produced by Apex Biocare, which aims to be a global leader in nutritional food and health supplements market segment and to contribute in raising the quality of life for those who enjoy the benefits of an active lifestyle and healthy diet.

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Apex Biocare vision is to continuously become the frontline of innovation for nutritional food and health supplements with a variety of carefully researched products to meet the need of the consumers today. We want to be known for our contribution in raising the quality of life of those that enjoy the benefits of an active lifestyle and healthy diet,’’ said Kirstecn Lim, General Manager, Apex Biocare Malaysia Sdn Bhd in her welcoming address.

NuFinity White is made of three main ingredients:

  1. colourless carotenoids (tomato extract) that gives protection from UVA and UVB rays induced-tanning
  2. marine collagen
  3. colourless carotenoids (melon extract) that promotes superoxides dismutase (SOD) level.

The production of NuFinity White comes with three main benefits:

  1. Whitening effect, which is mainly due to the core ingredient from the tomato extract, known to reduce the synthesis of melanin, resulting in fair and brighter skin tone
  2. Firming effect coming from the marine collagen where collagen is a protein present in the body and provides the matrix to sustain the body and skin texture. Marine collagen provides further integrity, firmness, and elasticity to maximise body collagen level to keep the skin supple
  3. Antioxidative effect from the melon extract (colourless carotenoids), the first orally effective Superoxide Dismutase (SOD), an enzyme that catalyzes the breakdown of aggressive free radicals produces by oxygen metabolism.

The result of consuming NuFinity White can be visible as fast as within 14 days and this is due to the direct melanin formation inhibition, thus making NuFinity White stand out from any other product available in the market.

Kirstecn added,

“With the launch of NuFinity White, we are certainly confident that Apex Biocare will continuously strike in providing the best product. Soon, we will introduce another two more quality and affordable product in collaboration with the manufacturers in South Korea.”

Apex Biocare will also be releasing other series of NuFinity product range including a collaboration product of probiotics made 100% in South Korea and a high-quality liver supplement, which provides protection over alcohol-related liver damage, drunkenness and hangover.

It is the vision of Apex Biocare to have NuFinity as a household brand, synonymous with high quality and affordable products for local and international. The company is expanding in the South East Asia region, including Indonesia, Vietnam, and the Philippines, as well as in the great China market.

Also present at the launch of NuFinity White were Dr. Chua Lee Suan, the Associate Professor from Universiti Teknologi Malaysia who shared on the pros and cons on dietary supplement. While Larissa Ping Liew, Miss World Malaysia 2018 shared her personal experience in consuming NuFinity White that has given her a confident radiant skin. Recognizing the confidence of a young and ambitious success, CAO The Label, a Malaysian-based womenswear label for chic and cosmopolitan ladies, came forward to dress the Miss World Malaysia in support of her appearance at the launch.

NuFinity White is available in a box of 30 sachets and is best-consumed one sachet daily. It is best to consume in the morning before meal or at night before bedtime. NuFinity White will be made available at affordable price in leading pharmacy stores nationwide soon.

For more information, visit http://www.nufinity.com.my or Facebook

 

Ageless Skin With OLAY MAGNEMASKS

Let’s begin 2019  with ageless skin and radiant!

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Watsons Malaysia starts New Year with launching its first most exclusive skincare:  Olay’s premium Magnemask collection and ‘light-as-air’ Whips Moisturizer.

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“We are delighted to partner with an established brand such as Olay, which has globalised the beauty market known for its science in producing skin care that works. We hope our customers will be excited to try the new infusion of Olay Magnemask collection and also feel the instant absorption of Olay Whips if they are looking to preserve their youth and beauty,” said Caryn Loh, Managing Director of Watsons Malaysia.

Media, social media influencers and beauty bloggers had the opportunity to test the latest skin care range during the event. Themed “Science and Beauty”, the event was elegantly designed with product experiential session, customised experience with make-over station and enriched visual photo wall.

Present at the event were Rishab Mukherjee, Olay Commercial Director, Nabila Binte Zahur, Olay Consumer Marketing and David Khoo, Olay Principal Scientist, alongside Danny Hoh, Customer Director of Watsons Malaysia and Thoren Tan, Trading Director of Watsons Malaysia.

With normal pricing of RM139.00 for Olay Magnemask collection and RM109.00 for Olay Whips, Watsons members can now enjoy less than 10% discounts in all Watsons stores nationwide. Promotion is until 20 February 2019.

To find out more about Olay latest skin care range:

visit http://www.watsons.com.my or visit any Watsons store nationwide.

‘Your Everyday Spring’ Now Available in GUARDIAN Malaysia

This Korea’s Award Winning Skincare and Beauty Brand, Aprilskin can be found in Guardians shelves.

Coveted for its overall effectiveness in giving natural, dewy and radiant complexions, the accessibility of the brand in Malaysia shores ends the hassle of searching for these sought-after products online for k-beauty and skincare enthusiast.

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Founded in 2014, Aprilskin has gained popularity and built up loyal followings shortly after with the launch of Signature Soap Original, a deep cleansing natural soap, leading the 3rd Generation KBeauty wave in and outside of Korea. The brand gained its international fame with its products formulated with nature’s good ingredients to restore skin’s natural radiant glow.

Sunga Yi, Global Public Relations Manager of April Skin

“We noticed the love for our products from beauty communities in the Malaysia market. And we are very excited with the expansion to Malaysia through Guardian to strengthen our customer experience and provide easier access of our products to Malaysians.” quotes Ms. Sena Kang, Executive Director of Aprilskin’s Global Business Department.

Aprilskin is now available in Malaysia at selected Guardian stores with its wide selections of skincare, cosmetic and haircare range.

The Perfect Magic Snow Cream

Aprilskin’s best-selling Perfect Magic Snow Cream (RM117.92) is an instant and lasting tone-up cream infused with 70% of Himalayan glacier milk. Unlike the usual tone-up cream Perfect Magic Snow Cream boasts a light-as-snow texture that is great for the hot and humid weather of Malaysia. The product gives not only instant, but also lasting tone-up effects when used regularly as part of your skincare routine.

The Perfect Magic Snow Cream works great as a base for the Perfect Magic Cover Fit Cushion (RM133.96). Powered by 67% ultra-hydrating water drop serum, the moisture- charge formula with glowing finish locks in make up for 24 hours.

“Skincare is a timeless beauty trend without borders. Through creating products from naturally-derived ingredients that nurtures skin, Aprilskin focuses on enhancing every one of our consumers’ unique yet effortless natural beauty,” added Kang.

Aprilskin is now available in Malaysia at selected Guardian stores such as Guardian Sunway Pyramid, Guardian One Utama, Guardian KLCC, Guardian Mid Valley and more.

For more exciting updates by Aprilskin Malaysia, follow the:

Aprilskin is part of leading Seoul-based lifestyle company APR Corporation with cosmetic brands such as Medicube and Forment as well as street wear brand Nerdy.

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About Aprilskin
Everyday Spring with Aprilskin – Aprilskin delivers beauty from true nature. Founded in 2014, Aprilskin is a Seoul-based natural cosmetics brand which offers skincare products along with makeup and hair products made with true ingredients from nature. The fast-growing beauty company quickly gained international brand awareness through digital word-of-mouth with its tried-and-true products. Videos of bloggers experiencing the benefits of Aprilskin’s ‘Signature Soap’ went viral, selling over 2,000,000 units leading to massive sales and establishing loyal fans domestically and globally.

In Korea’s highly sophisticated and competitive cosmetics market, Aprilskin has emerged as the 3rd Generation Beauty. 1st Generation Beauty is defined by high-end traditional Korean brands – mainly prominent in the domestic market, 2nd Generation Beauty refers to the introduction of affordable and contemporary brands that make up a big part of the global K- beauty trend. Stripping away all smokes and mirrors of marketing, 3rd Generation Beauty is defined by product value through consumer experience. As a company made by the brand’s community and tried-and-true testimonials, Aprilskin leads the industry at the forefront of 3rd Generation Beauty.

Co-founders Byunghoon Kim and Jukwang Lee are named to 2017’s class of Forbe’s 30 under 30 Asia as the duo continues to bring change and innovation to the industry.

For more information on Aprilskin, please visit at:

MAX FACTOR Exclusively Launched in Malaysia

MAX FACTOR, one of the most notable icons in the cosmetic industry announces their arrival with an immersive experience at The Max Factor Beauty House pop-up, showcasing an array of products sold exclusively at Watsons Malaysia.

 

L-R_ Kavita Sidhu, Lisa Surihani, Raja Nadia Sabrina, Ling Oo (1)

Held at one of the finest heritage building – Lot 10, Jalan Tangsi, the brand celebrated its launched event and at the same time unveiled its official Brand Ambassador Lisa Surihani where some 150 guests were invited for an uplifting and inspiring evening of #UnlockingRealWomen.

Lisa Surihani testing out the Max Factor lip products (1)

“We are excited for the arrival of Max Factor in Malaysia after its incredible success in the rest of Asia. As a pioneer in the beauty industry, the brand has always played an important role in uplifting women to embrace their identity through self-expression. We hope the brand will resonate with women everywhere as we believe that every woman should be given the chance to feel empowered.”said Pink Fong, Marketing Director at Coty Malaysia.

In conjunction with the launch, the brand also revealed the #UnlockingRealWomen campaign, a collaboration with an incredible group of influential women such as Kavitha Sidhu, Ling Oo, Raja Nadia Sabrina and Max Factor Malaysia’s newly appointed ambassador, Lisa Surihani.

“Lisa’s personality showcases a connection to the brand that will bring a new spark of inspiration and help translate our newly repositioned brand vision. Her life story also relates closely to the #UnlockingRealWomen campaign, which makes this partnership all the more meaningful. We are thrilled to have her on board.” said Pink Fong.

Women are incredibly powerful in their own right but are often held to higher standards; expected to juggle multiple roles, excel at them all and be perfect throughout — all the while putting everything else before them.

#UnlockingRealWomen seeks to explore the multiple roles that women have in family, society and industry and celebrates their strengths, unique abilities and unlimited potential. Ultimately, the campaign is all about celebrating women and their powerful life experiences, and a reminder that beauty goes beyond gender roles.

Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success, have been defined by societal roles and expectation as a public figure, mother and wife. They each have had their own aspirations growing up but due to their responsibilities and family commitments, have had to put their ambitions aside.

Watch the FOUR women who live their lives in the public eye unlock their dreams and aspirations to those closest to them here.

  1. Lisa has had a successful career in the entertainment industry since young but has always wanted to be a dancer
  2. Raja Nadia is a successful blogger and founder of her own fashion label but behind her busy lifestyle, she aspires to live a better, healthier life
  3. Kavita’s career took off with her first Milo commercial at 15 years old before going to Paris to pursue a modelling career but dreams of becoming a singer
  4. Jewelry designer and gemologist Ling worked hard every single day of her life to start her own jewelry line but longs to start a family and become the ultimate homemaker.

Max Factor sold exclusively at Watsons Malaysia

Max Factor is also partnering exclusively with Watsons in bringing the brand’s legacy and makeup artistry to Malaysia and is available in selected Watsons outlet and online stores nationwide.

“This is definitely another milestone for us to partner up with such a reputable international make-up brand founded at the beginning of the 20th century with great heritage value. Max Factor is definitely in line with our values as we always strive to provide our customers a wide array of choices. With this partnership, we hope to hope to have more positive response.”said Caryn Loh, Managing Director at Watsons Malaysia.

The Max Factor Beauty House

In celebration of the #UnlockingRealWomen campaign, the brand pays tribute to women everywhere with The Max Factor Beauty House,  an homage to their unique strengths, identities and aspirations through 7 different rooms: Her Patio; Her Living Room; Her Dining Room; Her Bathroom: The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room. Each adorned with symbols of inspiration and empowerment.

While women want to be acknowledged beyond their gender roles, they still value what is important to them such as family, friends, career and personal growth. Representing the everyday woman and their powerful journeys. The Max Factor Beauty House encompasses these elements in their lives and celebrates their deepest hopes and dreams.

GUARDIAN MALAYSIA Celebrates Its 51st Anniversary with Huge Savings Campaign

Let’s head out to any Guardian outlets and enjoy lots and lots of discounts plus savings of 51% on a range of more than 1,000 items!!!!

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CEO of Guardian Health and Beauty Sdn Bhd (Guardian Malaysia), Mr. Soren Lauridsen, said:

“Our 51st anniversary campaign has been designed to complement our year-long Knockdown Prices campaign launched in February, so that customers can enjoy greater savings during the month.

The core feature of the anniversary campaign is to offer customers a range of 1,000 items under a “mix & match” purchase, whereby they would enjoy a 51% discount on the price of the second item.

What better way to reward our customers than to help them to save and contain rising costs of living? We believe our customers across the country, including those who prefer to make purchases online, would be delighted by the wide product range and huge discount.”

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In addition, there would also be in-store Beauty Fair throughout the month, where RM30 voucher would be given out with any purchase of cosmetics and fragrance worth RM120 and above, in a single receipt.

To spice up the visits to Guardian stores during the anniversary period, Guardian has lined up Instore surprises, where the first customer to spend RM51 and above in selected designated stores throughout the country, will receive a mystery gift!

There will be at least one winner each day, with a total of 51 gifts awaiting lucky shoppers. Winners will be announced every Thursday on Guardian FB.

On top of these, Guardian Malaysia would be giving away a smart band health tracker worth RM99 for purchases of health care products above RM250, at selected Guardian stores.

Commenting further on the campaign and offers, Soren said:

“Guardian has been a leading brand in Malaysia for the past 51 years. We have a reputation of offering a wide range of exclusive and high quality products at very affordable prices. Campaigns such as these enable Guardian to re-focus on the brand’s DNA, which is, to always offer customers the best in terms of price, quality and service.”

For more information and details of the campaign and on-going promotions, please visit www.guardian.com.my