From 21st August to 13th September, Sunway Velocity Mall held its annual Mid-Autumn Festival campaign, ‘An Autumn Retreat’.
The Main Atrium of the mall was fully embellished with yellow and golden hues to resemble the bright, round moon for this festival. The atrium was also furnished with elements of Mid-Autumn such as lanterns and bamboo to replicate the vibe of a traditional Chinese market.
This year’s theme was inspired by the simple idea of taking a step back into the past and going back to nature, in a celebration of the full moon accompanied by lanterns, food, and most importantly, loved ones.
In the Chinese culture, Mid- Autumn festival indicates the end to the harvest period and the beginning of the Autumn season. Like in many festivals, we are surrounded by warm company and delicious food.
Thus, Sunway Velocity Mall organised the ‘An Autumn Retreat’ in hopes to bring families and friends together through the many exciting activities and fun workshops as well as various mooncake vendors that are gathered for this campaign.
Undoubtedly, mooncakes are a significant element during this festival. The round shape of the mooncake represents unity and family reunion and characters like ‘longevity’ and ‘happiness’ are imprinted on the top of the mooncake. From the selection of traditional baked mooncakes to snow skin mooncakes and even ice cream mooncakes, there are endless options to choose from. Making it fun and easy for shoppers, shoppers can find an array of mooncakes at the many booths available at Sunway Velocity Mall to shop from like Grand Imperial, Overseas, Pullman Hotel, Haagen Daaz, Tai Thong, and Inside Scoop. Not only that, there’s also a wide range of halal mooncakes too!
While shoppers shop for mooncakes at the mall, they can also shop for lanterns, desserts, and more at the mall to complete their Mid-Autumn celebration with their loved ones. Apart from the 20 mooncake vendors located at the Main Atrium and at Basement 1 level, shoppers can also find a variety of mooncakes at different outlets in the mall such as Dragon-i, Canton Kitchen, Tea Garden, Purple Cane, Bread Story, Esquire Kitchen, Nyonya Leaf and more!
As families comes together to shop for this reunion festival, shoppers also get to redeem prizes from two prize tiers when they shop at the mall from 21st August to 13th September 2019. Shoppers who a spend a minimum of RM 600 in four (4) receipts or RM 500 for HSBC Credit Cardholders can redeem an exclusive Tea Set. For shoppers who spend RM 2,000 over five (5) receipts, or RM 1,900 for HSBC Credit Cardholders will be able to redeem a classic Cosas United Luggage bag. In collaboration with Astro, shoppers who spend RM100 in a maximum of two (2) receipts in the mall will get to participate in Astro’s Spin & Win to win exclusive prizes from Asto.
Apart from the starling redemption prizes, during the ‘An Autumn Retreat’ campaign, Sunway Velocity Mall has organized many performances and workshops for kids. The workshops and performances were not only fun and engaging for the whole family, like the Mooncake Making Workshop, paper flower workshops, WuShu performances, Chinese diabolo, and Chinese Orchestra, but they are also embedded with Chinese cultural elements that kids can learn as they have fun while adults can reminisce the good times and share them with their kids.
On top of that, Sunway Velocity Mall also organised Mooncake Eating Contests to bring good food and hearty laughter to the mall. Sunway Velocity Mall’s “An Autumn Retreat” brought an abundance of joy and laughter to the community as they gather with friends and family in preparation for this annual festival. Sunway Velocity Mall strives to create memorable experiences for the community though innovative and unique touch-points during the festive season. From starling redemption prizes to fun and exciting activities, plus beautiful and Instagram-worthy decorations in the mall, make sure you visit Sunway Velocity Mall for your “Autumn Retreat.”
For Media Enquiries, please contact:
Mrs Nur Farina Diana Johar Ms Everlyn Kee
Senior Executive – Marketing Executive – Marketing
Sunway Velocity Malls Sunway Velocity Malls
DID: 03-2786 3987 DID: 03-2786 3983
Fax: 03-2786 3939 Fax: 03-2786 3939
Email: firstname.lastname@example.org Email: email@example.com