Autumn Retreat Brings Laughter and Joy at Sunway Velocity Mall

From 21st August to 13th September, Sunway Velocity Mall held its annual Mid-Autumn Festival campaign, ‘An Autumn Retreat’.

Head over to Sunway Velocity Mall to shop for mooncake from a wide selection of traditional baked mooncakes to snow skin mooncakes and even ice cream mooncakes in over 20 vendors.

The Main Atrium of the mall was fully embellished with yellow and golden hues to resemble the bright, round moon for this festival. The atrium was also furnished with elements of Mid-Autumn such as lanterns and bamboo to replicate the vibe of a traditional Chinese market.

Mr Kevin Tan, COO, (right) and Ms Phang Sau Lian, General Manager, (left) officially launched Sunway Velocity Mall's An Autumn Retreat Campaign on 24th August

This year’s theme was inspired by the simple idea of taking a step back into the past and going back to nature, in a celebration of the full moon accompanied by lanterns, food, and most importantly, loved ones.

In the Chinese culture, Mid- Autumn festival indicates the end to the harvest period and the beginning of the Autumn season. Like in many festivals, we are surrounded by warm company and delicious food.

Thus, Sunway Velocity Mall organised the ‘An Autumn Retreat’ in hopes to bring families and friends together through the many exciting activities and fun workshops as well as various mooncake vendors that are gathered for this campaign.

Undoubtedly, mooncakes are a significant element during this festival. The round shape of the mooncake represents unity and family reunion and characters like ‘longevity’ and ‘happiness’ are imprinted on the top of the mooncake. From the selection of traditional baked mooncakes to snow skin mooncakes and even ice cream mooncakes, there are endless options to choose from. Making it fun and easy for shoppers, shoppers can find an array of mooncakes at the many booths available at Sunway Velocity Mall to shop from like Grand Imperial, Overseas, Pullman Hotel, Haagen Daaz, Tai Thong, and Inside Scoop. Not only that, there’s also a wide range of halal mooncakes too!

While shoppers shop for mooncakes at the mall, they can also shop for lanterns, desserts, and more at the mall to complete their Mid-Autumn celebration with their loved ones. Apart from the 20 mooncake vendors located at the Main Atrium and at Basement 1 level, shoppers can also find a variety of mooncakes at different outlets in the mall such as Dragon-i, Canton Kitchen, Tea Garden, Purple Cane, Bread Story, Esquire Kitchen, Nyonya Leaf and more!

As families comes together to shop for this reunion festival, shoppers also get to redeem prizes from two prize tiers when they shop at the mall from 21st August to 13th September 2019. Shoppers who a spend a minimum of RM 600 in four (4) receipts or RM 500 for HSBC Credit Cardholders can redeem an exclusive Tea Set. For shoppers who spend RM 2,000 over five (5) receipts, or RM 1,900 for HSBC Credit Cardholders will be able to redeem a classic Cosas United Luggage bag. In collaboration with Astro, shoppers who spend RM100 in a maximum of two (2) receipts in the mall will get to participate in Astro’s Spin & Win to win exclusive prizes from Asto.

Apart from the starling redemption prizes, during the ‘An Autumn Retreat’ campaign, Sunway Velocity Mall has organized many performances and workshops for kids. The workshops and performances were not only fun and engaging for the whole family, like the Mooncake Making Workshop, paper flower workshops, WuShu performances, Chinese diabolo, and Chinese Orchestra, but they are also embedded with Chinese cultural elements that kids can learn as they have fun while adults can reminisce the good times and share them with their kids.

On top of that, Sunway Velocity Mall also organised Mooncake Eating Contests to bring good food and hearty laughter to the mall. Sunway Velocity Mall’s “An Autumn Retreat” brought an abundance of joy and laughter to the community as they gather with friends and family in preparation for this annual festival. Sunway Velocity Mall strives to create memorable experiences for the community though innovative and unique touch-points during the festive season. From starling redemption prizes to fun and exciting activities, plus beautiful and Instagram-worthy decorations in the mall, make sure you visit Sunway Velocity Mall for your “Autumn Retreat.”

For Media Enquiries, please contact:
Mrs Nur Farina Diana Johar Ms Everlyn Kee
Senior Executive – Marketing Executive – Marketing
Sunway Velocity Malls Sunway Velocity Malls
DID: 03-2786 3987 DID: 03-2786 3983
Fax: 03-2786 3939 Fax: 03-2786 3939
Email: nurfarina@sunway.com.my Email: keemw@sunway.com.my

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LENOVO Offer Pre-Installed Microsoft Office Home & Student 2019 Suite

Lenovo is the First to Offer the Pre-Installed Microsoft Office Home & Student 2019 Suite in Malaysia by announcing a partnership with Microsoft. 

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Lenovo customers who purchase the new IdeaPad and IdeaCentre series – Lenovo IdeaPad C340, S340, S540, and L340 as well as Lenovo IdeaCentre AIO A340 will have lifetime access to the full version of Microsoft’s essential applications for everyday use, including Microsoft Word, Excel, PowerPoint and Onedrive.

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Lenovo’s newly launched line of IdeaPad and IdeaCentre devices are suitable for those who want a reliable and versatile workhorse, which readily adapts to your everyday work and entertainment needs without breaking the bank. Coupled with this landmark partnership between Lenovo and Microsoft, users can immediately fire-up their brand-new device and get to work right away.

The launch of the “Exclusively Yours” campaign was also attended by Lenovo’s Friends–
• Local sensation artist, singer and actress, Nabila Razali
• Pop singer, Shalma Eliana, best known for her debut single ‘Janji Terindah’
• Malaysian YouTube star and director, Farhan Mazlan of STERK production

The latest line of Lenovo IdeaPads and the IdeaCentre are –

  • Lenovo IdeaPad C340

Equipped with up to 8th Generation Intel® Core™ i7 processing, the Lenovo IdeaPad C340 provides the best performance in terms of speed and responsiveness which is perfect for productivity, creativity, and entertainment for the users. With Rapid Charge technology, the versatile laptop can fuel up to 80% battery capacity in just one hour, allowing users a worry-free and mobile experience all day.

  • Lenovo IdeaPad S340 & S540

Powered with 8th Gen Intel® Core™ processors, Lenovo IdeaPad S340 and S540 offers heavy-duty performance in addition to its premium look and feel with slim top and side bezels and up to FHD resolution. IdeaPad S340 is equipped with Dolby Audio™, bringing the users best audio experience with theatre-like sound effect. With the optional NVIDIA® GeForce® graphics, IdeaPad S540 is ready to impress with its style of narrow-bezel display, luxurious color palette, and diamond-cut aluminum chassis, alongside with impressive battery life that’s the perfect companion for the always-on generation.

  • Lenovo IdeaPad L340

The Lenovo IdeaPad L340 comes with Lenovo Vantage’s Eye Care Mode which reduces blue light emission and minimize the risk of eye strain. The IdeaPad L340 is also equipped with TrueBlock Privacy Shutter which allows the users to close the webcam for privacy purpose. Aside from that, its rapid recharging technology and stunning audio, performance, and visuals makes it your always go-to device for work.

  • Lenovo IdeaCentre AIO A340

Lenovo Ideacentre AIO A340 impresses with its sleek design and stunning 90% screen-to-body ratio which is crafted to perfection with a unique asymmetrical stand for the minimal and modern home. The powerful all-in-one runs seamlessly and smoothly which is suitable for users who are require heavy multitasking machines.

“Lenovo always strives to be innovative, not only in our products, but also the services and solutions that we offer our customers. Our partnership with Microsoft is a testament to how we are continuously making sure that we meet the end-to-end needs of our customers. We know that our customers primarily use these devices for everyday work, and to them, Microsoft Office is a necessity for them. By ensuring that it is pre-installed, we are able to offer our customers a seamless experience as they can immediately use Lenovo devices fresh out of the box.” said Varinderjit Singh, General Manager of Lenovo Malaysia.

“Microsoft’s mission is to empower every organization and every individual to achieve more. To this end, we are delighted to partner with Lenovo in this first-to-market collaboration on pre-installed Office Home & Student 2019 on Windows 10 PCs in Malaysia. We are looking forward to delighting customers with a complete solution of modern productivity tools for their work and life, while ensuring that their data is always safe and secure.” said Vlasta Berka, South-East Asia Senior Director, Consumer and Devices Sales, Microsoft.

All products are available on http://www.lenovo.com and/or select local retailers. For more information on these Lenovo products and more, please visit https://www.lenovo.com/my/en/.

• The 15-inch Lenovo IdeaPad C340 is now available online and at all Lenovo exclusive stores (LES) nationwide in Malaysia. Recommended Retail Price starts from RM2,799.
• The 15-inch Lenovo IdeaPad S340 is now available online and at all Lenovo exclusive stores (LES) nationwide in Malaysia. Recommended Retail Price starts from RM2,599.
• The 15-inch Lenovo IdeaPad S540 is now available online and at all Lenovo exclusive stores (LES) nationwide in Malaysia. Recommended Retail Price starts from RM3,499.
• The 15-inch Lenovo IdeaPad L340 is now available online and at all Lenovo exclusive stores (LES) nationwide in Malaysia. Recommended Retail Price starts from RM1,799.
• The 22-inch Lenovo IdeaCentre AIO A340 is now available online and at all Lenovo exclusive stores (LES) nationwide in Malaysia. Recommended Retail Price starts from RM2,199.

 

3 Winners Walk Away With 365 Days Free Bubble Tea During Hong Leong Bank Digital Day Campaign

No one can resist bubble tea, right?

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Customers who either:

  1. apply for a HLB Credit card
  2. register for HL Connect (banking mobile app)
  3. link their HLB Debit Card/i -to WeChat Pay Wallet
  4. follow HLB WeChat Official Account

 

on Sunday, 21 July at HLB’s Bubble Tea Frenzy at SS15/4 Subang Jaya were immediately enjoy a RM10 bubble tea voucher bubble tea from Daboba, The Alley or PIN Tea courtesy of HLB, redeemable only at the participating branches at SS15/4.

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The icing on the cake for this super super promotion is THREE lucky customers are in running to win 365 Days of Bubble Tea when they done the above requirements.

To encourage customers to share the great moments from the event, they stand a chance to win exclusive Social Media Giveaway when they post their photos with their bubble tea with HLB Logo on location on their FB and tag @HLBMalaysia and with the hashtag #HLBDIGITALDAY #HLBBUBBLETEAFRENZY.

The participating outlets for the street party are Subang Jaya’s iconic SS15 outlets Dodoba, The Alley and PIN Tea. Also, on hand for redemption will be Malaysian chain Tealive and other participating partners. These brands are credited with being among the most loved and certainly among the most mentioned brands in must-drink-bubble-tea-experience lists- making long wait times there quite common especially on weekends.

The Bubble Tea Frenzy and HLB’s campaign is centered on helping consumers better understand how easy and rewarding going cashless can be when done right.

Emphasising convenience, engagement and the benefit of a trusted partner like HLB, the Bubble Tea Frenzy is one of several activities that mark this year’s Digital Day campaign for the bank.

According to Zalman Zainal, Chief Marketing Officer of HLB:

“Malaysians love their bubble tea! Understanding this and as part of our focus on delighting our customers while making it convenient and rewarding for them to go cashless, the Bank is offering 3 lucky customers a chance to win 365 Days of Bubble Tea when they apply for a HLB Credit card, register for HL Connect or link their HLB Debit Card/-i to WeChat Pay Wallet at the Bubble Tea Frenzy on 21 July 2019-it is that simple! So, go ahead-go digital, cashless and get a sweet surprise!”

HLB’s annual Digital Day which falls on 7 July each year is focused on cashless this year to help consumers and businesses accelerate their adoption of easy, secure, rewarding digital platforms. The Bank’s unrelenting focus on driving the country’s cashless movement forward is fueled by its providing convenience as a core value within HLBs entire suite of digital-led cashless ecosystem solutions for consumers and businesses.

For ore info on HLB Digital Day and promotions, kindly go to http://www.hlb.com.my/DigitalDay.

 

AmBank and UnionPay Launches Its First Travel Credit Card

With the launched of the Ambank UnionPay Platinum Credit Card, making AmBank, the FIRST local bank to collaborates with a global payment network. The Ambank UnionPay Platinum Credit Card looks to tap into the fast-growing segment of Malaysia travellers.

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Since 2013 Ambank has partnered with UnionPay to provide a payment platform for its customers in Malaysia as one of its top acquiring banks in the market. In April 2019, AmBank was among the six companies from six Belt and Road Initiative countries invited by UnionPay in their bid to build an interconnected payment network within the region and support personnel exchanges.

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“We are pleased to have UnionPay on board as we launch our first travel credit card in partnership with them. Through this collaboration, we are able to leverage on UnionPay’s strong global presence, access to UnionPay exclusive deals and The U Collection, a global privilege programme that brings together hotels, shopping and specially-curated dining offers for its premium cardholders.” said Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group.

Mr Wenhui Yang, General Manager, UnionPay International Southeast Asia said:

“We are delighted to partner AmBank, a leading Malaysian bank for our first credit card issuance with a local bank. This collaboration marks another step forward in our expansion plan in Malaysia, and our commitment to providing products and services which are relevant to locals, including the increasingly well-travelled Malaysians by resonating with their lifestyle needs. Cardholders will appreciate the convenient, fast and secure UnionPay transactions, together with great rewards, travel, dining and lifestyle privileges in popular international travel destinations like Hong Kong, Japan, Thailand and domestically in Malaysia.”

“We are very excited to partner with UnionPay as they have set up a strong issuing business support for their partners, especially here in Malaysia for us. There is a fresh branding campaign focusing on worldwide travel and dining privileges such as the Michelin Star restaurants. The look and feel is young and modern.” said Jade Lee, Managing Director, Retail Banking, AmBAnk (M) Berhad.

“In addition, we are working together to have an all year long Four Seasons campaign whereby in every quarter we ill be sending an AmBank UnionPay cardholder to popular overseas destinations according to the season. Our UnionPay card will excite our customers who travel, entertain and enjoy dining, here in Malaysia, internationally and especially China.”added Jade.

The Four Seasons campaign will see opportunities for cardholders to win exclusive overseas travel packages for each season starting from Spring, when they spend using the card from 1 October to 31 December 2019. This will then be followed by Summer, Autumn and Winter.

Amongst the privileges and deals being offered through AmBank UnionPay Platinum Credit Card/ Credit Cardholders are:

  • 5x AmBonus Points for every RM1 overseas retail usage
  • 2x complimentary access to Plaza Premium Lounge, subject to terms and conditions
  • Complimentary access to UnionPay lounge Pavilion KL, the first card scheme lounge located in a shopping mall with a dedicated Customer Service Personnel, complimentary coffee and tea, mobile charging points and free WiFi
  • Preferential rate for access to more than 1,400 DragonPass airport lounges in more than 150 countries worldwide. DragonPass is the world’s first all-in-one digital airport platform that offers discounted airport lounges, enjoy restaurant discounts privileges, airport Limousine services and personal  meet & greet concierge service all within a single platform
  • Discounted rental rate for pocket Wi-Fi
  • Discounts up to 10% OFF at 100 international airports’ duty-free stores
  • Golf privileges at selected golf courses worldwide

In addition to that, AmBank will be offering additional privileges and deals to its cardholders such as:

  • GSC movie tickets for the first 100 cardholders who apply for the AmBank UnionPay Platinum Credit Card
  • Upon card approval, new AmBank UnionPay Platinum Credit Card cardholders are entitled for RM50 cashback for any amount of retail usage
  • within 90 days from card approval, new AmBank UnionPay Platinum Credit Card cardholders will be entitled up to 65,000 AmBonus Points for an accumulated amount of RM2,000 retail usage
  • Over 240 readily available credit card deals on AmBank Spot (www.ambankspot.com) where 40 are UnionPay-exclusive deals and over 200 existing AmBank credit card deals

Existing AmBank customers can apply for their new AmBank UnionPay credit card directly via AmOnline or AMY our Virtual Assistance on AmOnline mobile app. Our online banking platform not only enables card application but has the capabilities for our cardholders to activate and operate their account online. AmOnline is available in English, Bahasa Melayu and Mandarin across its web and app platforms.

Present at the launch ceremony were Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group, Mr Larry Wang, Vice President, UnionPay, Ms Jade Lee, Managing Director, retail Banking, AmBank (M) Berhad, Mr Lenon Cheong, Head, Cards and Merchant Services, AmBank (M) Berhad along with the Senior Management from AmBank Group and UnionPay.

Four Finalist Selected for GUARDIAN Are You ‘The Face of Healthy Beauty’ 3rd Semi Finals

16 Finalist have been chosen so far for the Guardian Malaysia ARE YOU ‘THE FACE OF HEALTHY BEAUTY’.

All 25 semi-finalists posing on stage

After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

Four finalists from the central region. (From left) Karyll Chee, Alwizah Al Yafii, Nurul Ezzaty, and Nur Aimi

The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah

Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.

“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.

Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.

Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.

“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will:

  • sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash
  • RM10,000 Guardian vouchers
  • RM5,000 each for them to give to a charity organization of their choice
  • Will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said:

“While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

#guardianmalaysia
#FACEofguardianMY

I AM ENERGY Campaign Energises Awareness Among Red Bull Drinkers

Red Bull Malaysia advocates the importance of energy level awareness

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Since the launch of Red Bull Malaysia’s ‘I AM ENERGY’ campaign in March, the brand is kicking things up a notch for this year’s festivities by initiating a Labour Awareness Month.

It aims to honour all Malaysians who have dedicated their lives to the nation’s progress. The campaign also serves as a reminder to everyone to boost, focus and sustain their energy levels throughout the day to stay productive.

In Malaysia, the workforce comprising of physically-demanding jobs forms the backbone that has significantly contributed to the country’s development. A report by the Ministry of Human Resources in 2017 identified that craft and trade workers, as well as technicians and associate professionals make up a total of 21 per cent of the entire workforce . These individuals have built the country’s infrastructure, from iconic landmarks such as the KL Tower and KLCC to high-tech offices and every Malaysian’s home.

Edmund Lee, Head of Commercial, Red Bull Malaysia said:

“As the number one energy drink brand in Malaysia and globally, we would like to take the opportunity to acknowledge the contributions of Malaysia’s workforce. Their fruits of labour stand in our city centres as testaments of their hard work, sacrifice and impact to the nation. And what better way to honour our unsung heroes than by having a Labour Awareness Month?

“In addition to remembering the commitment of this nation’s most driven workers, we also want to create a conscious understanding of how we expend energy on a daily basis, regardless of the nature of our work. We aim for Red Bull’s campaign to serve as a reminder for Malaysians of different creeds, occupations and backgrounds on the importance of energy, so they know what happens behind the scenes when they boost, focus, and sustain their bodies for optimised performance.

“Through ‘I AM ENERGY’, we want to remind Malaysians to stay energised through their daily activities, even if they are professionals who primarily work in an office. In fact, 34.4 per cent of our workforce consists of professionals and they too, need energy to get through the day and perform at their best. Ultimately, we would like to educate Malaysians on the significance of maintaining their energy levels during all occasions,” he concluded.

Red Bull Malaysia also actively partners all year-round with numerous organisations for on-ground events nationwide for Malaysians to experience Red Bull products; at the same time educating Malaysians on the importance of how the ingredients boost, focus and sustain.

As a nod to the contributions of the entire workforce in Malaysia, a custom-made music video made its debut during this campaign. The music video features Malaysians in various professions singing the song Kau Ilhamku by Man Bai.

The video can be seen on Red Bull Malaysia’s social media platforms, Facebook and YouTube.

For more information on Red Bull’s ‘I AM ENERGY’ campaign, visit:

  • redbull.com.my
  • to view the music video, please visit facebook.com/RedBullMalaysia/ or youtube.com/RedBullMalaysia

JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

For more info: