JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

For more info:

VIVO Introduced Limited Edition V15 Blossom Pink

Vivo has unveiled an additional stunning new colour to their best-selling smartphone series, the V15, in Blossom Pink.

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The limited edition smartphone will go on sale on 18 May 2019 onwards at a price of RM 1,299. Each purchase of the Vivo V15 Blossom Pink comes with an exclusive pink humidifier.

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Furthermore, to celebrate the launch of the V15 Blossom Pink limited edition colour, Vivo has teamed up with SimplySiti for a special offer to their fans.

The first 1000 purchasers of the Vivo V15 Blossom Pink at any Vivo Concept Stores will receive a SimplySiti RM50 voucher that can be used for any purchase for the new SimplySiti Red Collection.

The SimplySiti Red Collection was launched recently in conjunction with their Raya In Red Campaign. The premium range offers cosmetics products with anti-aging benefits for a more youthful look as it uses an innovative formula that combines Korean Technology with Korean Red Ginseng Extract for firmer-looking appearance and to smooth out early signs of aging.

“Our team at Vivo Malaysia is always very engaged with our fans and we try our best to deliver products that will satisfy the market’s demands. I am delighted that our V15 series has been very successful so far and we hope that we can continue to work closely with Dato Sri Siti Nurhaliza and her fans”, Vivo Malaysia CEO Mike Xu.

The Vivo V15 Blossom Pink shares the same specifications as the V15, which comes with the world’s first 32MP Elevating Front Camera that provides a better experience on selfies while its Ultra FullView Display brings you a wider view and perspective.

It is also equipped with the AI Triple Camera that comes with 24 million photosensitive units in the main camera, 8MP AI Super Wide-Angle Camera, 5MP Depth Camera which helps you to capture every single moment.

The V15 Blossom Pink comes with a 6GB RAM and 128GB storage while its 4,000mAh battery extends your usage span.

As the V15 series is known to be a selfie-friendly smartphone, Vivo Malaysia also reminds their fans that there is more than RM 100,000 in cash and prizes up for grabs in their “Vivo V15Pro Top Influencer – 32MP Perfect Selfie” contest.

Further information is available on http://www.facebook.com/VivoMalaysia

Another contest that is currently being organized by Vivo Malaysia is the PUBG Mobile Malaysia National Championship 2019 (PMNC 2019) with a total of RM114,000 in the prize pool to be won. Registration is now open and the Kuala Lumpur qualifying round will be on the 01 June 2019 at Sunway Velocity Mall.

For more details on the PUBG Mobile Malaysia National Championship head on over to http://www.pubgmobile.com/MY/PMNC2019/

 

Get Set for WATSON’s 5.5 Online Festival

Enjoy deals up to 70% off from as low as RM5.50 from 29th April to 5th May 2019

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Shoppers will have a reason to rejoice as Watsons’ is offering flash deals, ‘Buy 1 Free 1’ deals and many other exciting offers during its 5.5 Online Shopping Festival happening from 29th April to 5th May 2019.

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During this sale, Watsons is offering:

  • a special three-hour Flash Deal which will be happening daily from 8pm to 11pm and with prices starting from as low as RM5.50
  • a line-up of flat-priced item deals at RM15, RM25, RM35
  • Buy 3 at RM55
  • Buy 1 free 1 bundle deals

The campaign will culminate in a Mega Sale on 5th May 2019, where Watsons will be offering additional discounts, free delivery and other special offers.

A variety of renowned brands are participating in Watsons’ 5.5 Online Shopping Festival. Shoppers can save up to RM100 when they purchase items from Bio-Essence, Biore, Cetaphil, Dove, Ensure, L’Oreal, Maybelline, NanoWhite, NH Detoxlim, Pantene, Pure Beauty, Alia, Safi & Watsons Brand.

Shoppers get even more when they pay with Boost, as they can enjoy RM5.50 in cashback when they purchase RM55 during the campaign period. This offer is limited to the first 5,555 shoppers only.

Online customers can also join in the celebration, as those who participate via the Watsons mobile app can Play & Win up to RM550,000 worth of vouchers which can be redeemed during the campaign period. The Watsons mobile app is currently available for download from Google Play and the App Store.

Customers who shop online have the added benefit of using Watsons’ Click & Collect Express service. By using this feature, they can choose to collect their purchases from 413 Watsons stores across the Klang Valley within just four hours. To bring more hassle-free experiences to its online customers, Watsons also provides a Home Delivery service which delivers goods in just two to five days.

“At Watsons, we are always looking for ways to give back to our loyal customers through flash deals and great offers. By regularly engaging with them through special promotions, we aim to benefit our customers by being able to buy the products they know and love at reduced prices – especially our online shoppers who can take full advantage of our unique online advantages such as our Click & Collect & Home Delivery services,” said Caryn Loh, Managing Director of Watsons Malaysia.

Watsons’ 5.5 Online Shopping Festival is also available during the Shopee Super Brand Day which will be running till 5th May; where shoppers can enjoy exclusive vouchers and deals as well as win prizes during this period. Customers should thus look out for more deals at the Watsons Official Store on Shopee during this time.

Customers can enjoy 24/7 shopping on the Watsons Mobile App and at Watsons’ website at http://www.watsons.com.my. For more details, please follow Watsons Malaysia on both Facebook and Instagram.

Win Proton X70 With BOOST Super Shake This Ramadhan

Boost is kicking off their biggest rewards campaign: the Super Shake campaign, where users stand a chance to win the Proton X70 and Boost is giving away 8 of these as the Grand Prize.

8 Proton X70 will be given away as the Grand Prize for the Super Shake Campaign

“Our newest and biggest campaign is our way of showing gratitude to our users for their continuous support in going cashless with us and utilizing our services this Ramadhan. We also hope that the campaign will encourage e-wallet adoption through creating a fun, convenient and rewarding cashless experience with Boost”, said Mohd Khairil Abdullah, CEO of Axiata Digital Services, parent company of Boost.

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The four month long Super Shake campaign starts on 29 April until 18 August 2019 and will feature RM2.5 million worth of awesome prizes to be won.

All you have to do is spend with Boost this Ramadhan, earn tokens and participate in the weekly lucky draw. For every RM10 spent, users earn 1 token. The more tokens you earn, the higher your chances of winning.

Here are the many ways to spend with Boost this Ramadan:

1. Ramadan Bazaars

Leave your physical wallets at home and shop the cashless way at over 40 Ramadhan Bazaars nationwide. Majority of the bazaars in the KL and Klang Valley area such as TTDI, Kelana Jaya, USJ 4, Taman Melawati and Taman Putra Perdana accept Boost as a payment option.

2. Buka Puasa Feasts with #BukaBersamaBoost

Savour delightful buka puasa feasts and at the same time enjoy buka puasa deals at Serai, Madam Kwan’s, Nandos, Nene Chicken and many more.

3. Buka Puasa Food Delivery

Too busy to go out to buka puasa? When you order food delivery at dahmakan and DeliverEat through Boost, you can earn a cashback of up to RM25 and RM40 respectively.

4. Raya Fashion Deals with #GayaBersamaBoost

It’s never too early to get into the festive spirit and start planning your Raya fashion style. Boost has partnered with Zalora, MimpiKita, Doublewoot, Isetan, NEXT and many more with offers and deals giving you plenty of reasons to shop for new Raya outfits. When shopping in Zalora, enjoy up to 25% off using the promo code ‘BOOSTGAYARAYA’ and RM 18 cashback when you pay with Boost.

5. Shopping for groceries, gifts and beauty products

Boost has tied up with the best grocers and malls, both online and offline, so users can enjoy cashback and earn points to participate in Super Shake. These include Tesco, B.I.G, Village Grocer, PotBoy, Paradigm Mall Johor Bahru, Publika, 11Street, Qoo10 and Watsons, among others.

In addition, Boost is enhancing their platform with a new buka puasa and prayer times feature to make it easier for Ramadhan observers to keep track on prayer and iftar times wherever they are.

Boost is the leading e-wallet in Malaysia with 4 million users and over 80,000 online and offline merchant touchpoints nationwide. On top of the usual ‘Scan & Pay’ at retail stores, F&B outlets and pasar malams, users can use Boost to pay for utility bills, buy movie tickets, pay for on-street parking and make cashless donations to various charities and organizations.

For more information on the campaign and for a full listing of Ramadan Bazaars, check out and follow Boost:

List of Ramadan Bazaars

1. Kuala Lumpur City Hall (DBKL)
• Bangsar Telawi
• Kampung Pandan
• TTDI
• Kampung Baru

2. Majlis Bandaraya Petaling Jaya (MBPJ)
• Kelana Jaya, SS 6/1
• Seksyen 7, Kota Damansara
• Desa Mentari PJS 6/5

3. Majlis Perbandaran Subang Jaya (MPSJ)
• USJ 4
• Taman Puchong Perdana
• BK 5, Bandar Kinrara

4. Majlis Bandaraya Shah Alam (MBSA)
• TLK Jalan 28/5
• TPM Jalan Saujana Indah, TTDI Jaya
• TPM Jalan Setia Alam A U13/A

5. Majlis Perbandaran Klang (MPK)
• Jalan Taiping
• Bandar Sultan Sulaiman
• Jalan Sri Sarawak

6. Majlis Perbandaran Kajang (MPKJ)
• Jalan Menghala ke SMAP Batu 13, Jalan Cheras Kajang
• Taman Pelangi Semenyih
• Bandar Tun Hussein On

7. Majlis Perbandaran Sepang (MPS)
• PR Cyberjaya
• PR Putra Perdana
• PR Kompleks

8. Majlis Daerah Kuala Selangor (MDKS)
• Puncak Alam Fasa 2
• Kuala Selangor Hadapan Tesco
• Bestari Jaya

9. Majlis Daerah Hulu Selangor (MDHS)
• Jalan Ara Batang Kali
• Taman Seri Batang Kali
• Taman Cempaka

10. Majlis Daerah Sabak Bernam (MDSB)
• Sabak bernam
• Sungai Besar
• Sekinchan
• Parit Baru
• Pasir Panjang

11. Majlis Daerah Kuala Langat (MDKL)
• Saujana Putra
• Banting
• Taman Seri Medan

12. Putrajaya
13. Penang
14. Seremban
15. Johor Bahru

2. Boost Ramadan Partners

• F&B: Tealive, Madam Kwan’s, KFC, Cold Stone, Tony Roma’s, Burger King
• Fashion: Zalora, Christy Ng, Jakel, Nichii, Isetan, NEXT, MimpiKita, Doublewoot
• Grocery: Tesco, B.I.G, Village Grocer, Potboy, Jocom, 99 Speedmart
• Healthcare: Watsons, Alpro Pharmacy, Sunlight Pharmacy
• Transportation: KLIA Ekspres, RedBus
• Shopping:
o Online: 11Street, Taobao x RevPay, Qoo10
o Offline: Avenue K, Melawati Mall, MyTown, The Curve, Paradigm JB

KOTEX #SHECAN Empowers 4 Malaysia Women To Pursue Their Passions

4 amazing young women were selected from over 240 submissions, following a rigorous judging process.

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Women across the world are breaking down barriers every day and sometimes, all it takes is a little financial assistance to give these women the nudge they need to embark on their journey to become the best they can be.

That is exactly what the first 4 recipients of the Kotex® #SHECAN FUND needed to pursue their passion and make a difference in the lives of others. They are now one step closer to achieving their goals after their entries were selected from more than 240 submissions from across the country.

“While women in Malaysia are generally not as disadvantaged as their counterparts in other parts of the world, there are still many who have been unable to take the next step towards achieving their dreams. The Kotex #SHECAN FUND was set up to do just that, to support and motivate these women, to ensure they have the same opportunities,” said Frenissa Lagman, Marketing Manager for Kimberly-Clark.

Kotex® is proud to partner these four amazing Malaysian women who have shown a strong, unyielding sense of courage, determination, passion and grit that embodies the spirit of the Kotex #SHECAN movement that Period or Not, She Can.”

Apart from eliminating period worries, the Kotex® #SHECAN movement has been driving societal change globally to help young women challenge outdated perceptions and misconceptions around period myths and worries by defying gender stereotypes to emerge as champions and to stand as equals in pursuing their ambitions, and to inspire other young women that they, too, can achieve whatever they set their hearts on.

In Malaysia, Kotex® kicked off the #SHECAN FUND in October last year with an annual commitment of RM100,000 to inspire more young women and girls to make strides in areas where women are currently underrepresented, from arts to education, to entrepreneurship and beyond.

The first four recipients the Kotex® #SHECAN FUND who will be awarded between RM7,000 and RM25,000, hail from varied backgrounds with equally varied pursuits. Their submissions detailed their ambition to engage the community and inspire other young women to overcome society’s expectations of them.

They are:

  1. artist, Nawwar Shukriah Ali
  2. aspiring dancer, Aina Amirah
  3. leprosy researcher, Atiqah Abd Rahim;
  4. social volunteer, Nur Adzratull Iffah.

Nawwar Shurkriah Ali, 34, has always turned to her art which encompasses drawings, installations and photography as a form of expression. It has helped her articulate her childhood struggles to show that there is hope and that the good will always prevail. She appreciates the significance of being a female artist and is grateful to Kotex® for funding her first solo art exhibition which will provide a visual insight to mental health issues.

“A person living with mental health problems often has difficulty to hope and find something meaningful to focus on, but I believe art is a positive tool to try to bridge that gap,” she explained.

For 23-year-old Aina Amirah, her faith makes her passion for contemporary dance that much stronger. As a recipient of the fund, this hijab-wearing young woman is now on her way to honing her skills to become a professional contemporary dancer.

“We should not be discriminated against based on our faith or forms of dressing. I am most happy when I’m dancing and I want to share the beauty of contemporary dance and inspire young people who may not have the confidence or the opportunities to follow their dreams and show them that the world truly is their stage.”

According to Atiqah Abd Rahim, 25, her eyes were opened to the struggles and stigma associated with Hansen’s disease, that continue to devastate those who are and have been afflicted with the disease. Following a research piece on Hansen’s disease (more commonly known as leprosy) in Sarawak, specifically in a resettlement village of Kampung Sinar Baru at Kota Padawan, Atiqah realized that age-old prejudices have led to people afflicted with the disease facing significant hardship even though Hansen’s disease is treatable.

“Thanks to Kotex®, I am able to use the funds to publish a book on my findings to highlight the struggles of former sufferers to show there is life after being cured and they too can have joy in their hearts,” she said.

Armed with a burning desire to help others in need, Nur Adzratull Iffah is willing to be put out of her way to do so.

“If you have enough compassion to see where and when help is needed, you are already way ahead of many people,” said the 20-year-old social volunteer.

She will use the funds from Kotex® to become a teaching assistant at a special needs school in Jakarta via an AIESEC Malaysia volunteer programme. Nur Adzratull is thrilled she will be able to pursue her goal to give back to the community and she hopes to inspire others to do the same.

Lagman added,

“We are confident that women are built for incredible things and these four individuals are just the start. We hope to inspire many more women across Malaysia. The Kotex® #SHECAN FUND is the perfect opportunity for women to share your passion with our panel of judges to bring that passion alive.”

Women who have faced challenges in realising their life-changing ambitions can continue to submit their entries for the Kotex ® #SHECAN FUND.

For more details, log on to: SheCanFund.com.

PANTENE Inspires Woman via “Braids of Strength” Campaign

In the third phase of the #WANITABESI campaign, Pantene encourages women to stay STRONG, stay BEAUTIFUL and stay in SPORTS

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In Malaysia, female participation in sports is also much lower than male participation. Data from the National Sports Council of Malaysia (NSC) revealed that in 2018, Malaysia only had a total of 1,844 female athletes as compared to 2,483 male athletes who participated in sports.

Realizing the need to help women to unleash their strength to stay in sports, Pantene proudly presents Braids of Strength.

Braids of Strength is the third and latest instalment of the #WANITABESI campaign which aims to champion inner strength and confidence in women to achieve their goals. This campaign aims to give voice to women in embracing their passion and inspiring them to stay in sports accompanied by the perfect hair braid, which helps them to feel confident and comfortable while playing sports. This campaign was announced in conjunction with the globally celebrated International Women’s Day.

Keeping an active lifestyle is vital to the success of the next generation of Malaysian women and based on the data from the NSC, Pantene decided to dive further into the issue. Pantene embarked on this campaign to better understand the relationship between women and sports in the country.

Here are the results from the poll:

● 52% of respondents believe that sports make women less feminine. This indicates that personal image is a huge barrier for women staying in sports.
● However, 80% of respondents believe that girls who play sports grow up to be stronger and more confident women.
● Over 86% of respondents felt that women deserve an equal chance to become a professional athlete.
● In fact, 83% of respondents believe that women can be the ones to bring home Malaysia’s first gold medal at the Olympics.

Through the research, Pantene also discovered that women often feel like they could not continue to participate in sports because they feel uncomfortable with how they look after each strenuous activity. Their hair will be messy and sweaty; making them feel very conscious of how others will perceive them. Pantene aims for every woman to be strong and beautiful; and to look good with the perfect hair as they play sports. It is as true about hair as it is in life: strong hair can handle anything.

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Anggia Pulungan, Haircare Commercial Director of P&G Malaysia said,

“At Pantene, we are rooted in the belief that strong is beautiful. For a woman, her hair is both a personal and a public matter; it is a big part of her confidence. Through Braids of Strength, Pantene wants to encourage more women to embrace the #WANITABESI spirit, pursue any sport of their choice to boost their inner strength and eliminate their worry of self-image. By showcasing the perfect way to braid their hair, women get the confidence boost they need to look good. Using the right shampoo and conditioner will also help to solve the problem of bad odour, frizz and hair fall based on scientific data.”

The team of researchers and scientists at Pantene have developed a uniquely engineered braiding technique to keep hair both strong and beautiful. The unique style for braiding increases hair strength and reduces friction by immobilizing the hair strands which prevents it from rubbing off on the clothes. It also prevents tangling and creates interlacing points to provide blockage from sweats to be further distributed down the tip. Women no longer have to worry about self-image and they can continue to engage in any sporting activity, for as long and as much as they wish as they can now have the perfect hair from using Pantene’s superior range of shampoo and conditioner coupled with the perfect hair braid.

“As a sportswoman, I have had my share in facing harsh negativity and criticisms. Sportsmanship is tougher when you are a woman, and it is an added pressure to prove your worth and that you belong in this industry. I am immensely proud to be the campaign ambassador for Pantene’s Braids of Strength and share my experience in overcoming issues of societal expectation of women in sports. I am excited to help girls and women everywhere to overcome all their personal and professional barriers to Stay Strong, Stay Beautiful and Stay in Sports. It is time to show everyone the strength we are made off!” says Farah Ann Abdul Hadi, campaign ambassador and national artistic gymnast.

National sports shooter, Suryani Taibi who was featured as part of the Braids of Strength campaign video added,

“Embracing our womanhood through sports is at times, challenging but ultimately rewarding. I had my fair share of this experience when I was competing in the 2012 Olympics. At that time, I was 8 months pregnant. I powered through the training and still represented my country. It was a tough choice as I made my way into motherhood while participating in a prestigious sporting event, but I believe, as with women everywhere, you are stronger than you think. It is an honor to be a part of this campaign along with strong, aspiring women of #WANITABESI so we can show both men and women that it is possible for women to achieve great things in sports.”

In conjunction with the Braids of Strength campaign and to encourage women to take up and stay in sports; customers who purchase Pantene products in TESCO, GIANT, AEON and AEON Big will receive a golden ribbon.

The golden ribbon can then be presented to any Celebrity Fitness/Fitness First outlets in Malaysia where customers can redeem a free 14-day pass to the gym. The promotion is valid until 31 March 2019.

For more information and updates, log on to:

Firefly Airlines Introduces New Campaign for 2019

Firefly Airlines once again has rolled out a concentrated campaign which will run throughout 2019 to sustain and further attract its business and leisure market.

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‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ is the direction that the airline is heading towards this year to complement its ‘Jom Jalan’ campaign as part of its effort to lure more locals to discover and re-discover the unknown places and things of our motherland, not forgetting the tourists to visit Malaysia by facilitating and developing more creative and interesting campaigns, activations and holiday packages.

Having launched the campaign ‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ earlier this week at The Saujana Hotel, Firefly kick started the campaign journey one day earlier to the launch by having a the “Come & Discover Selangor with Us” media familiarisation trip to various places around Selangor. This effort was initiated together with Tourism Selangor and The Saujana Hotel Kuala Lumpur as media members from Penang and Kuala Lumpur visited many hidden places of attractions in the 2-day tour.

“Our country has many hidden places of attractions that are worth discovering and you will be equally surprised by how close these places are to the city. Even some locals are surprised to find certain new places to visit that are still unknown to most. We need to educate our people especially the younger generations to appreciate what our motherland has,” said Izra Izzuddin the Vice President of Marketing & Communications from Firefly Airlines.

Izra also added that Firefly wants every passenger to experience every sense that a human has to enjoy the journey and make it well worth.

  • See It connects to places, things and people
  • Hear It connects to local entertainment, what’s in, what’s happening and what’s new
  • Sense It ropes to the beach, food, garden, park, arts and atmosphere
  • Feel It binds to the journey, enjoyment, satisfaction and fulfilment
  • Touch It links to arts, batik, shopping items, museums
  • Taste It chains to local food and beverage.

Some of the main highlights included in the tour was the Royal Klang Town Heritage Walk, visit to the Mah Meri Cultural Village in Carey Island and Dong Zen Temple, located in Jenjarom. The tour continued on day two with a trip to the famous Sky Mirror in Kuala Selangor, and a quick stop over to Bukit Melawati where the main attractions include the presence of silvered leaf monkeys and long-tailed macaques, before making a final stop to visit the well-known Blue Mosque in Shah Alam.

“We have recognized a few new tourism attractions to focus this year for example, Sky Mirror Kuala Selangor, Royal Klang Heritage Walk, Kuala Kubu Bharu Eco Adventure Activities, Tanjung Sepat An Emerging Eco Agro Tourism, Kajang Heritage Centre and a few more others. Tourism Selangor has worked closely with the tourism industry players and other stakeholders to ensure they provide the best service and hospitality,” said Puan Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.

As Firefly operates from Skypark Terminal 2, The Saujana Hotel Kuala Lumpur is the best choice for passengers as the facilities of this well-appointed resort include extensive dining choices, practical function areas with a luxurious grand ballroom, 17 meeting rooms and a host of delightful recreational activities to suit the needs of all travellers. The Saujana Hotel Kuala Lumpur is a member of WorldHotels, a global brand that brings together 500 of the world’s most unique independent hotels in 250 destinations across 65 countries worldwide.

“We are a tranquillity landscape where one can find endless possibilities to experience an enjoyable and relaxing stay experience with top class service quality,” said Peter Hourigan, Vice President of Operations/General Manager of The Saujana Hotel Kuala Lumpur.

The highlight of the evening on the second day was indeed the highly anticipated event, Media Mingle 2019 held at the Zamrud function room at The Saujana Hotel Kuala Lumpur. There was a brief presentation of each brands, by Firefly Airlines, Tourism Selangor and the event’s host, The Saujana Hotel Kuala Lumpur, where the business information and directions moving ahead in 2019 for each of the organization was shared. The start of the dinner was then marked with the “Yee Sang” toss to symbolise good luck, health, prosperity and all things favourable.