JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

For more info:

Get Set for WATSON’s 5.5 Online Festival

Enjoy deals up to 70% off from as low as RM5.50 from 29th April to 5th May 2019

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Shoppers will have a reason to rejoice as Watsons’ is offering flash deals, ‘Buy 1 Free 1’ deals and many other exciting offers during its 5.5 Online Shopping Festival happening from 29th April to 5th May 2019.

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During this sale, Watsons is offering:

  • a special three-hour Flash Deal which will be happening daily from 8pm to 11pm and with prices starting from as low as RM5.50
  • a line-up of flat-priced item deals at RM15, RM25, RM35
  • Buy 3 at RM55
  • Buy 1 free 1 bundle deals

The campaign will culminate in a Mega Sale on 5th May 2019, where Watsons will be offering additional discounts, free delivery and other special offers.

A variety of renowned brands are participating in Watsons’ 5.5 Online Shopping Festival. Shoppers can save up to RM100 when they purchase items from Bio-Essence, Biore, Cetaphil, Dove, Ensure, L’Oreal, Maybelline, NanoWhite, NH Detoxlim, Pantene, Pure Beauty, Alia, Safi & Watsons Brand.

Shoppers get even more when they pay with Boost, as they can enjoy RM5.50 in cashback when they purchase RM55 during the campaign period. This offer is limited to the first 5,555 shoppers only.

Online customers can also join in the celebration, as those who participate via the Watsons mobile app can Play & Win up to RM550,000 worth of vouchers which can be redeemed during the campaign period. The Watsons mobile app is currently available for download from Google Play and the App Store.

Customers who shop online have the added benefit of using Watsons’ Click & Collect Express service. By using this feature, they can choose to collect their purchases from 413 Watsons stores across the Klang Valley within just four hours. To bring more hassle-free experiences to its online customers, Watsons also provides a Home Delivery service which delivers goods in just two to five days.

“At Watsons, we are always looking for ways to give back to our loyal customers through flash deals and great offers. By regularly engaging with them through special promotions, we aim to benefit our customers by being able to buy the products they know and love at reduced prices – especially our online shoppers who can take full advantage of our unique online advantages such as our Click & Collect & Home Delivery services,” said Caryn Loh, Managing Director of Watsons Malaysia.

Watsons’ 5.5 Online Shopping Festival is also available during the Shopee Super Brand Day which will be running till 5th May; where shoppers can enjoy exclusive vouchers and deals as well as win prizes during this period. Customers should thus look out for more deals at the Watsons Official Store on Shopee during this time.

Customers can enjoy 24/7 shopping on the Watsons Mobile App and at Watsons’ website at http://www.watsons.com.my. For more details, please follow Watsons Malaysia on both Facebook and Instagram.

Bong Siew Mooi Wins Honda HR-V RS in GUARDIAN’s ‘JOM BER-FABULOUS’ Contest

“I am so happy. I did not expect to win but since I am an avid shopper at Guardian, I decided to enter the contest. The entry requirements were easy and besides, Guardian always offer fantastic promotions with great savings on great products. This new car will come in very useful for me and my family and I would like to thank Guardian for this gift”-Bong Siew Mooi

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She drove home a brand new, state-of-the-art, Honda HR-V RS worth over RM120,000 after she emerged the Grand Prize winner of Guardian’s ‘JOM BER-FABULOUS’ contest held in conjunction with International Women’s Day 2019.

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Besides Bong Siew Mooi, the other lucky winners are:

  • Fariza binti Shabudin from Kuala Lumpur won the 2nd prize of a 5-day 3-night Exotic Dubai holiday with Luxury Hammam experience
  • Long Jla Hao won the 3rd prize of a 4-day 3-night Maldives trip with spa experience
  • Zuraini binti Sulaiman won the 4th Prize of a 4-day 3-night trip to Bali with a Balinese spa and experience included
  • Twenty other finalists won consolation prizes of Guardian vouchers worth RM500 each.

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A total of 24 finalists took part in a Grand Finale event held in Kuala Lumpur.  They first had to battle for the top four by going through a word search challenge. The top four winners then moved on to the grand final challenge of taking part in a remote controlled racing car contest.

DY Cho, Marketing Director, Health and Beauty, South East Asia and Guardian Health And Beauty Sdn Bhd said:

“We run lots of exciting campaigns and promotions throughout the year; but some, are extra special. This JOM BER-FABULOUS contest is one of them. It is to give recognition to the special role that women play in the well-being of the family, in conjunction with International Women’s Day!

Guardian’s ‘JOM BER-FABULOUS’ contest ran from 1 March to 31 March 2019 and Guardian customers need only spend a minimum of RM10, which must include a brand on promotion, to enter.

 

April is the Guardian’s “Let’s Go Natural” Month

We had fun and really enjoyed ourselves doing a ‘mini shopping” at the Guardian’s “Let’s Go Natural” Expo. So much deals and information we get from the 20 booths that were set up during the expo!

Mr DY Cho, Marketing Director, South East Asia of Guardian Health & Beauty Sdn Bhd giving his speech at the event.

Since April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores, customers can get great deals and savings up to 50% for products such as:

One of the participating brands at Guardian's Let's Go Natural fair, Total Image.

  • skin care
  • cosmetics
  • hair care
  • oral care
  • bath care
  • health care

One of the participating brands at Guardian's Let's Go Natural fair, Palladio.

All these products contain nature-friendly ingredients.

A blogger chatting with brand's representative at Love Beauty & Planet booth.

Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said:

“Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.

“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.

 

Apex Biocare Introduces First Edible Whitening Sunblock

NuFinity White is soon to be a synonym to the health and beauty market segment with its innovation of being Malaysia’s first edible whitening sun protection.

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NuFinity White is created and produced by Apex Biocare, which aims to be a global leader in nutritional food and health supplements market segment and to contribute in raising the quality of life for those who enjoy the benefits of an active lifestyle and healthy diet.

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Apex Biocare vision is to continuously become the frontline of innovation for nutritional food and health supplements with a variety of carefully researched products to meet the need of the consumers today. We want to be known for our contribution in raising the quality of life of those that enjoy the benefits of an active lifestyle and healthy diet,’’ said Kirstecn Lim, General Manager, Apex Biocare Malaysia Sdn Bhd in her welcoming address.

NuFinity White is made of three main ingredients:

  1. colourless carotenoids (tomato extract) that gives protection from UVA and UVB rays induced-tanning
  2. marine collagen
  3. colourless carotenoids (melon extract) that promotes superoxides dismutase (SOD) level.

The production of NuFinity White comes with three main benefits:

  1. Whitening effect, which is mainly due to the core ingredient from the tomato extract, known to reduce the synthesis of melanin, resulting in fair and brighter skin tone
  2. Firming effect coming from the marine collagen where collagen is a protein present in the body and provides the matrix to sustain the body and skin texture. Marine collagen provides further integrity, firmness, and elasticity to maximise body collagen level to keep the skin supple
  3. Antioxidative effect from the melon extract (colourless carotenoids), the first orally effective Superoxide Dismutase (SOD), an enzyme that catalyzes the breakdown of aggressive free radicals produces by oxygen metabolism.

The result of consuming NuFinity White can be visible as fast as within 14 days and this is due to the direct melanin formation inhibition, thus making NuFinity White stand out from any other product available in the market.

Kirstecn added,

“With the launch of NuFinity White, we are certainly confident that Apex Biocare will continuously strike in providing the best product. Soon, we will introduce another two more quality and affordable product in collaboration with the manufacturers in South Korea.”

Apex Biocare will also be releasing other series of NuFinity product range including a collaboration product of probiotics made 100% in South Korea and a high-quality liver supplement, which provides protection over alcohol-related liver damage, drunkenness and hangover.

It is the vision of Apex Biocare to have NuFinity as a household brand, synonymous with high quality and affordable products for local and international. The company is expanding in the South East Asia region, including Indonesia, Vietnam, and the Philippines, as well as in the great China market.

Also present at the launch of NuFinity White were Dr. Chua Lee Suan, the Associate Professor from Universiti Teknologi Malaysia who shared on the pros and cons on dietary supplement. While Larissa Ping Liew, Miss World Malaysia 2018 shared her personal experience in consuming NuFinity White that has given her a confident radiant skin. Recognizing the confidence of a young and ambitious success, CAO The Label, a Malaysian-based womenswear label for chic and cosmopolitan ladies, came forward to dress the Miss World Malaysia in support of her appearance at the launch.

NuFinity White is available in a box of 30 sachets and is best-consumed one sachet daily. It is best to consume in the morning before meal or at night before bedtime. NuFinity White will be made available at affordable price in leading pharmacy stores nationwide soon.

For more information, visit http://www.nufinity.com.my or Facebook

 

Tohtonku Holds Its First Super Brand Day on Shopee

Started in 1964 where its products were sold door-to-door by the company’s sales force. While many of us may flinch at the idea of ringing the doorbell under unforgivable weather, that personalised sales concept proved to be a success. Coupled with effective advertising, interested international investors were soon knocking on its door, keen to expand into the Malaysian market.

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Fast forward 55 years later and Tohtonku has grown from a household brand into an international company with footprints across Japan, Middle East, China, Hong Kong and Southeast Asia including Malaysia, Singapore, Indonesia, Vietnam and Myanmar.

Today, it has more than 15 major brands in its stable of products. These include:

  • Ammeltz YokoYoko
  • Kool Fever
  • NUTOX
  • Nanowhite
  • Follow Me
  • Ubermen
  • Silkpro
  • Can Can
  • King Kong

To keep up with the times and reach out to more consumers who are restricted by geography, Tohtonku ventured into the digital retail space as it continues its vision to help men and women look and feel confident about themselves.

To thank its loyal customers for their never-ending support, Tohtonku will be having its 1st ever Super Brand Day on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan.

Taking place from 1 to 7 April, the campaign will feature up to 50% discounts across products from various brands including bestsellers Follow Me Anti-Bacterial Body Wash, Ubermen Hairstyling Wax, NUTOX Advanced Serum Concentrate, and Nanowhite Dark Spot Corrective Serum. There are also attractive vouchers worth a total of RM150,000 that are up for grabs and daily Shocking Sale with discounts up to 50% off to be enjoyed.

In conjunction with the seven-day campaign, Tohtonku Super Brand Day will feature an exclusive Nanowhite Beauty Set and NUTOX Anti-Ageing Beauty Set filled with skincare care essentials that customers can purchase for themselves, family and friends while saving up to 30%.

The Spend & Win contest, on the other hand, will reward customers who tops the list of being the biggest spenders during the campaign, with great prizes. Shopee’s in-app game called Shopee Slice, where users can ‘slice’ Tohtonku products to collect points to win up to RM500,000 worth of Shopee coins and vouchers up to RM10,000 is a fun and interactive way for shoppers to get more out of their shopping experience.

The Shopee Slice in-app game that is fun and interactive for shoppers
for a more engaging shopping experience.

On Tohtonku Super Brand Day which falls on 4 April 2019, there will be special highlights throughout the entire day including upsized vouchers with up to 30% off, and receive free shipping with a minimum of RM20 spend between 3pm and 6pm.

Tohtonku Super Brand Day is one of our initiatives to thank our customers for their loyalty and support towards the company and its brands for more than 50 years. With the campaign running over the course of seven days, customers can expect nothing more than great deals and offers to make their shopping experience a more enjoyable one. As a result, we are expecting to see a surge in orders and are ready to take on the huge capacity. The fact that Shopee has around 16 million downloads, we are able to reach out to more Malaysians and give them more value for their Ringgit when they buy our products. Through Shopee, we will be able to ensure customer satisfaction and maintain our high-level of service and satisfaction standards that we pride ourselves as a brand. Our Super Brand Day with Shopee is set to be one of our best digital initiatives yet,” said Jasper Lim, Executive Director, Tohtonku Sdn Bhd.

The Tohtonku Super Brand Day is also part of the Shopee Brands Festival celebration where Shopee users will be treated to:

  1. Bonus Voucher Days on every Monday, Wednesday and Friday
  2. earn double the amount of Shopee Coins on Tuesdays and Thursdays
  3. receive Free Shipping with minimum spend of RM20 during weekends from now until April 24 when they spend across brands in Shopee Mall.

For details, visit https://shopee.com.my/m/super-brand-day