GUARDIAN Are Looking For YOU!

Guardian Malaysia has launched a nation-wide quest to find FOUR women who bests fit the bill as “The Face of Healthy Beauty” to be its brand ambassadors.

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Soren Lauridsen, CEO, South East Asia, Guardian Health, And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first: and looks after her physical beauty too.”

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Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organisation of their choice. They will be featured on the cover of Guardian’s Brand Catalogs and other collateral and will receive products from participating sponsors.

Saren also explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being;” Saren said.

By focusing on this consumer need since its very first store at the Weld 52 years ago, Guardian has become the store to go to for a health and beauty needs.

He said:

While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the heath and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.

To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products.”

Touted as the first-of-its-kind in Malaysia, this search for The Face of Healthy Beauty is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at:

https://theface.guardian.com.my

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty? one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2109.

100 shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalau Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be 8 category winners to be awarded by sponsors. There are:

  1. Most Healthy (Blackmores)
  2. Most Elegant (Bio-essence)
  3. Most Youthful (Garnier)
  4. Most Expressive Eyes (L’Oreal)
  5. Most Passionate (Maybelline)
  6. Most Confident (Nivea)
  7. Most Cheerful (Safi)
  8. Most Charming (TRESemme)

Guardian customers can also vote from 8 July to 24 July on the microsite for their favourite finalist to win at the Grand Finals. the votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required, for 5 votes, they need to purchase any item for Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw back to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

There is also a Scan & Win contest for customers from 10 June to 7 July. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details, click https://theface.guardian.com.my

GUARDIAN Ushers 2019 with”READY SET GLOW’ Healthy Beauty Campaign

It is my new resolution to practicing healthy lifestyle on 2019. Now with Guardian Healthy Beauty initiative ‘READY SET GLOW’, I hope I can lead healthier life internally and beautiful externally..Fighting!!

Joanna Soh, Asia's No 1 Fitness Youtuber and Wong Vai Chi, Head of Marketing and Promotions, Guardian Health and Beauty Sdn Bhd at the launch of Ready, Set, Glow Campaign

“This month long ‘READY SET GLOW’ campaign is another campaign reinforcing Guardian’s leading reputation as a specialist in Healthy Beauty where we help our customers keep healthy internally and be beautiful externally with our product offerings,” said Mr DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health & Beauty.

“For this Ready, Set, Glow Campaign, we are collaborating with Asia’s No. 1 Fitness YouTuber, Joanna Soh to develop a series of exercise videos to guide and inspire Malaysians to achieve their health and beauty goals in 2019,” Cho added.

Joanna demonstrating simple workout steps that Malaysians can incorporate into their daily routines (2)

Together with Joanna, Guardian is encouraging Malaysians to Join The Glow Squad and be a part of this nationwide movement to view and put these exercise tutorials to use in their everyday lives. The videos are THREE short exercise videos that Malaysians can incorporate into their daily routines to have a more active lifestyle to achieve a healthier GLOW in 2019

At the end of these videos, there are special product promotions that viewers can screenshot an e-voucher to redeem the special offer.

These include:

  • RM5 off a 2.5kg tin of Good Morning V-Grains
  • RM5 off purchase of 2 units of Kinohimitsu Snow Lotus Bird’s Nest
  • Kita Beauties at a special price of RM28.80 for 10s range of 6g.

Once you are part of the Guardian Glow Squad, Guardian will have weekly checklists on the Guardian FB and IG pages to keep you motivated on your progress.

Additionally, Guardian is offering amazing deals at amazing prices and great promotions on the widest variety of products catered to make healthy beauties of their customers.

Major promotions that will be coming up include:

1. An array of Chinese New Year Gift sets from Brand’s Essence, Royal Bird’s Nest, Kinohimitsu Bird’s Nest and more, which are ideal this festive season to be given to family and friends.
2. During our Beauty Fairs, we have deals up to 50% off for our Cosmetics & Fragrance products
3. During our Facial Cleanser Fairs, a FREE Face Mask is offered with purchase of any Facial Cleanser worth RM25 and above.
4. During our Personal Care Fairs, a FREE Phyliss Pop Up Toaster is offered with any purchase of RM128 & above from our Personal Care products range.

So READY SET GLOW with Guardian this new year season. No matter where you are and what you need, Guardian has a store that can provide you with all the essentials you need to be a healthy beauty with a glow.