Kempen Satu Benih Semaian, Hidupkan Sebuah Hutan Tanam 25 Pokok Hutan Hujan Khatulistiwa

Kempen dengan kerjasama Dewan Bandaraya Kuala Lumpur memperlihatkan 25 Pokok Hutan Hujan Khatulistiwa ditanam di Taman Antarabangsa Bukit Jalil.

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Botaneco Garden, sebuah jenama penjagaan diri berinspirasikan alam semulajadi yang boleh didapati secara eksklusif di Guardian, berjaya mengumpul RM5,000 melalui kempen CSR tahunan Satu Benih Semaian, Hidupkan Sebuah Hutan yang merupakan satu langkah menyokong usaha Dewan Bandaraya Kuala Lumpur (DBKL) untuk mengurangkan intensiti penghasilan karbon di bandar raya ini.

Sebanyak satu peratus daripada jumlah jualan produk Botaneco di rangkaian Guardian pada sepanjang bulan Ogos 2019 telah disalurkan ke arah penanaman 25 pokok hutan hujan khatulistiwa di Taman Antarabangsa Bukit Jalil, sebuah taman dalam bandar yang diurus dan dikendalikan oleh majlis perbandaran berkenaan.

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Kempen Satu Benih Semaian, Hidupkan Sebuah Hutan, yang kini memasuki tahun KETIGA penganjuran, menekankan sumbangan Botaneco Garden ke arah usaha pemuliharaan alam sekitar. Ia seiring dengan inisiatif Ke Arah 70 Menjelang 30 oleh Dewan Bandaraya Kuala Lumpur yang juga sejajar dengan Rangka Tindakan Kuala Lumpur Rendah Karbon 2030 yang menyasarkan pengurangkan intensiti penghasilan karbon dalam bandar raya Kuala Lumpur untuk berkurang sebanyak 70% menjelang tahun 2030 .

Pokok-pokok yang ditanam di kawasan tepi tasik itu termasuk:

  • Meranti Temak Nipis (Shorea roxburghii)
  • Pokok Kapur (Drybalanops aromatica).

Jabatan Landskap DBKL telah menyenarai pendek LIMA pepohon asli yang bersesuaian bagi tapak di Taman Antarabangsa Bukit Jalil. Pasukan Botaneco Garden kemudiannya menyenaraikan dalam akaun Instagram jenama itu bagi membolehkan orang ramai memilih spesies pokok yang akan ditanam.

Lima batang pokok Merbau (Instia palembanica) telah ditanam sebagai pengiktirafan statusnya sebagai pokok kebangsaan Malaysia, menegaskan komitmen negara untuk mengekalkan sekurang-kurangnya 50% daripada kawasan tanah negara di bawah teduhan hutan, mematuhi perjanjian yang telah dimeterai di Sidang Kemuncak Bumi di Rio de Jenairo pada tahun 1992 .

Lebih 150 peserta menyertai proses pemilihan terlibat dengan pokok-pokok Meranti Temak Nipis dan Kapur terbukti popular di atas fungsi etnobotani, daun yang lebat serta berkanopi luas. Di samping itu, tiga peserta daripada tinjauan pilihan awam itu menerima set penjagaan diri Botaneco Garden di atas penjelasan terperinci mengenai pilihan masing-masing.

“Pelanggan Guardian amat menyokong kempen CSR Satu Benih Semaian, Hidupkan Sebuah Hutan Botaneco Garden kerana mereka amat mencintai keindahan alam semulajadi. Pada tahun ini kami telah memperkenalkan sebuah tinjauan penyumberan awam berkenaan spesies-spesies pokok yang akan ditanam dan sangat teruja dengan maklum balas yang diberikan. Para peserta telah berusaha untuk membuat kajian dan memberi cadangan mengenai pokok-pokok yang telah disenarai pendek agar pilihan terbaik boleh ditanam di Taman Antarabangsa Bukit Jalil.

Kami berharap usaha aktif ini akan menjadikan orang ramai memberi perhatian yang lebih terhadap taman berkenaan, seterusnya membuatkan mereka lebih kerap mengunjungi taman itu untuk mendekati alam semula jadi dan meluangkan masa bersama keluarga dan rakan-rakan mereka untuk menikmati gaya hidup yang lebih sihat,” ujar Pengurus Pemasaran, Kesihatan dan Kecantikan Asia Tenggara, Guardian Health & Beauty Sdn Bhd, Cik Michelle Yeap.

Rangkaian penjagaan diri berinspirasikan alam semulajadi Botaneco Garden diperbuat daripada gabungan inovatif dan sofistiated ramuan botani dan minyak-minyak pati yang menerima pensijilan eco bersama formulasi yang bebas daripada bahan-bahan kimia berbahaya, menjadikannya lebih selamat untuk pengguna dan alam semulajadi.

Jenama tersebut merangkumi rangkaian penjagaan diri dan rambut untuk dewasa serta rangkaian produk untuk bayi dan kanak-kanak. Ia boleh didapati di seluruh negara secara eksklusif di 400 rangkaian Guardian di seluruh negara dan e-store Guardian.

“Guardian dan Botaneco Garden amat berbesar hati untuk menyokong Dewan Bandaraya Kuala Lumpur dengan penambahan pokok-pokok hutan hujan khatulistiwa, termasuk pokok kebangsaan negara, Merbau, di taman dalam bandar yang indah dan mudah dikunjungi ini. Kami mahu menggalakkan lebih ramai orang mengunjunginya dan menikmati keindahan alam yang disajikan,” jelas beliau.

Dewan Bandaraya Kuala Lumpur menguruskan dan mengendalikan 17 taman dalam bandar yang luas bagi mengekalkan paru-paru hijau dan poket rekreasi semulajadi di seluruh Kuala Lumpur.

“DBKL mengemudi usaha Ke Arah 70 Menjelang 30 kerana ia memulihara alam sekitar dan ia merupakan langkah penting dalam mengatasi perubahan iklim, mempertingkatkan kualiti kehidupan dalam bandar dan membawakan lebih banyak elemen semulajadi dalam bandar raya ini. Guardian dan Botaneco Garden membantu usaha kami dengan meningkatkan kesedaran umum dan mewujudkan aktiviti-aktiviti interaktif dalam talian serta di tapak untuk penghuni bandar itu mengetahui lebih lanjut mengenai taman-taman kami.

“Mengurangkan penghasilan karbon akan mengambil masa tetapi dengan usaha bersama dan mampan oleh lebih banyak organisasi dan individu, kita mampu mengurangkan kadar terlibat. Silalah datang ke Taman Antarabangsa Bukit Jalil dan saksikan bagaimana anak-anak pokok ini tumbuh kepada pokok hutan yang teguh. Turut diharapkan anda mengurangkan penghasilan karbon dalam kehidupan harian. Ia boleh semudah menyemai satu benih untuk menghidupkan sebuah hutan,” kata Pn Norhaslinda Nordin, Pengarah Jabatan Perancangan Korporat DBKL.

Bagi menggalakkan orang ramai untuk mengunjungi Taman Antarabangsa Bukit Jalil dan melihat anak-anak pokok yang ditanam, Botaneco Garden sedang menganjurkan peraduan foto Satu Benih Semaian, Hidupkan Sebuah Hutan sehingga 30 November 2019.

Para peserta hanya perlu mengambil gambar kreatif bersama plak peringatan yang disediakan, memuat naik gambar berkenaan ke laman Instagram dan menggunakan ‘hashtag’ #plantaseedgrowaforest.

Hanya seorang pemenang akan dipilih setiap bulan. Mereka akan menerima sama ada set penjagaan badan atau rambut Botaneco Garden. Selain itu, para peserta juga diingatkan untuk berhati-hati dengan pokok yang ditanam ketika mengambil gambar.

“Pokok hutan hujan khatulistiwa tumbuh dengan perlahan tetapi menjelang tahun 2030 apabila inisiatif Kuala Lumpur Ke Arah 70 Menjelang 30 tercapai, pokok-pokok ni telah tumbuh dengan mengagumkan. Saksikan tumbesaran mereka,” ujar Pn Norhaslinda.

Untuk maklumat lanjut dan berita-berita terkini mengenai program Botaneco Garden, sila layari laman https://www.instagram.com/mybotanecogarden/

 

Pelanggan GUARDIAN Kini Boleh Membuat Undian Bagi Anugerah ‘Most Voted Brands’

Jika anda pelanggan setia Guardian Malaysia, jom beramai-ramai gunakan kuasa undian anda untuk mengundi jenama kegemaran anda. Apatah lagi dengan pilihan lebih daripada 300 produk terkenal yang bersaing dalam 73 kategori. Memang satu saingan yang mencabar!!

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Dan menariknya, mereka yang mengundi jenama kesihatan dan kecantikan mereka di Guardian berpeluang untuk memenangi pelbagai hadiah menarik berjumlah RM40,000.

Kempen anugerah apresiasi jenama yang kini memasuki tahun ke-20, telahpun bermula pada 5 September lalu dan bakal berakhir pada 29 September 2019.

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Ms Wong Vai Chi, Ketua Pemasaran dan Promosi, Guardian Malaysia, berucap di majlis perlancaran kempen itu berkata:

“Kami sangat berbangga dan teruja untuk memaklumkan kepada anda bahawa Most Voted Brands tahun ini akan menampilkan 313 produk daripada rangkaian pelbagai jenama yang ditawarkan di stor kami!

Sebenarnya, 313 produk dan 139 jenama bakal bertanding untuk 73 kategori anugerah tahun ini, menjadikan pesaingan kali ini begitu sengit. Dan oleh kerana undian adalah daripada para pelanggan kami, iaitu pembeli dan pengguna sebenar produk-produk ini, ia memberikan penilaian yang adil kepada pemilik-pemilik jenama terhadap kedudukan jenama mereka dikalangan pengguna.

Undian secara keseluruhannya, akan menunjukkan gambaran yang tidak berat sebelah ke atas jenama-jenama yang telah berjaya menambat hati dan memberi kesan kepada para pelanggan kami,” tambah beliau.

Menjelaskan lebih lanjut tentang Anugerah tersebut, Ms Wong menambah: “Ketika Guardian Malaysia mengkonsepsikan anugerah ini pada tahun 2000, objektif kami adalah untuk menghubungkan jutaan pelanggan kami dengan semua rakan-rakan perniagaan serta pemilik jenama, dengan memberi peluang kepada mereka untuk memilih jenama kegemaran mereka. Hari ini, anugerah ini lebih relevan kerana kami didorong untuk berhubung dan memahami keperluan gaya hidup pelanggan kami, pilihan dan trend yang sentiasa berubah.”

“Saya yakin Most Voted Brands Guardian Malaysia merupakan salah satu acara anugerah yang paling definitif dan berprestij di negara ini, dengan mengambil kira kesan dan populariti produk, jenama dan kategori yang terlibat,” tambah beliau.

Mencerminkan gaya hidup digital kebanyakan pengguna sekarang, proses undian secara keseluruhannya akan terus dijalankan dalam bentuk digital. Ini bermakna, semua undian akan dibuat secara dalam talian.

Customers are encouraged to try out the MVB Hunt first before doing their online voting for more opportunities to earn product vouchers

Walau bagaimanapun, terdapat satu tambahan menarik tahun ini dimana pelanggan Guardian juga boleh menyertai MVB Hunt di semua stor Guardian melalui telefon pintar mereka.

MVB Hunt Guardian adalah satu permainan pencarian harta karun yang dikendalikan di semua stor Guardian dimana pelanggan boleh memenangi baucar produk untuk lebih penjimatan.

Langkah-langkah untuk memulakan pencarian harta karun ini adalah:

  1. Dengan mengimbas kod QR yang dipaparkan di stor Guardian atau dengan melayari mvb19.guardian.com.my
  2. Lakukan undian jenama kegemaran dan tekan “Submit”
  3. Setelah mengundi, anda akan perolehi baucar produk untuk kategori yang di pilih.
  4. Untuk mara ke tahap seterusnya dan mendapatkan baucar produk, pelanggan perlu memuat naik resit pembelian.

Pelanggan yang telah mengundi sebanyak 3 kali, layak untuk menyertai peringkat undian dalam talian yang seterusnya, yang menawarkan peluang yang lebih besar untuk memenangi Hadiah Utama.

Jadi para pelanggan Guardian digalakkan untuk menyertai MVB Hunt terlebih dahulu sebelum melakukan undian dalam talian untuk lebih peluang untuk mendapatkan baucar produk.

Untuk layak ke undian dalam talian, pelanggan perlu:

  • berbelanja minimum RM10 dalam satu resit di stor Guardian atau dalam talian
  • Kemudian layari https://mvb19.guardian.com.my/#/onlinevoting. Undian boleh dibuat pada bila-bila masa di antara 5 September dan 29 September 2019.

Semua pelanggan yang menghantar undian mereka dengan resit yang sah akan berpeluang untuk memenangi salah satu daripada 68 Hadiah Mega, berjumlah RM40,000 yang berupa baucar Guardian.

Hadiah Mega adalah seperti berikut:

– Satu (1) hadiah utama iaitu baucar Guardian bernilai RM12,000
– Dua (2) hadiah pertama iaitu baucar Guardian bernilai RM5,500
– Lima (5) Hadiah kedua iaitu baucar Guardian bernilai RM1,000
– Enam puluh (60) hadiah saguhati iaitu baucar Guardian bernilai RM200.

Peraduan ini terbuka untuk semua pelanggan yang berumur 18 tahun dan ke atas. Sebagai bukti pembelian, pelanggan perlu menyimpan resit Guardian yang asli.

Untuk maklumat lanjut dan terma dan syarat MVB dan cara-cara mengundi, sila layari https://mvb19.guardian.com.my/#/term

Jadi mulakan undian anda dan rebutlah peluang untuk memenangi hadiah-hadiah hebat September ini!

 

Guardian Malaysia Umum Empat Pemenang “The Face of Healthy Beauty”

Selama dua bulan Guardian Malaysia melakukan pencarian untuk pertandingan ‘The Face of Healthy Beauty’, akhirnya pada 27 Julai lalu, mereka telah menemui EMPAT wanita Malaysia daripada 16 peserta yang berjaya memasuki peringkat akhir pertandingan tersebut.

Their lives will not be the same again! From left - Nur Aimi Abdul Ghani, Nurul Ezzaty Hasbullah, Karyll Chee and Yasmin Khalid were crowned as Guardian's Face of Healthy Beauty

EMPAT wanita tersebut adalah:

  1. Nur Aimi Binti Abdul Ghani, 31
  2. Nurul Ezzaty Binti Hasbullah, 23
  3. Karyll Chee Kar Yee, 23
  4. Yasmin Binti Khalid, 23

The 16 grand finalists of The Face of Healthy Beauty posing for a group photo

Keempat-empat wanita ini telah dinobatkan selepas pencarian selama dua bulan di seluruh negara yang menyaksikan lebih 1,100 penyertaan termasuk berjaya melepasi 400 calon terpilih dan 100 peserta separuh akhir dari 4 wilayah berbeza di Malaysia.

Bagi keempat-empat wanita ini, hidup mereka bakal berubah.

Setiap pemenang akan:

  • menandatangani kontrak satu tahun sebagai Duta Jenama Guardian
  • menerima wang tunai bernilai RM10,000
  • baucar Guardian bernilai RM10,000
  • RM5,000 setiap seorang untuk disumbangkan kepada organisasi amal pilihan mereka
  • bakal menghiasi muka depan Katalog Jenama Guardian dan beberapa kolateral lain
  • menerima produk-produk sumbangan penaja.

(Right) Nurul Ezzaty explaining her healthy edible terrarium to the judges at the Grand Finale of The Face of Healthy Beauty

Dikenali sebagai yang pertama seumpamanya di Malaysia, pencarian ‘The Face of Healthy Beauty’ ini terbuka kepada semua wanita Malaysia berumur 18 tahun dan ke atas.

Berucap di pertandingan akhir tersebut, DY Cho, Pengarah Pemasaran, Asia Tenggara, Guardian Health and Beauty Sdn Bhd berkata;

“Pencarian Duta Jenama Guardian baru ini merupakan pengalaman yang sangat bermakna buat kami kerana kami menemui begitu ramai wanita yang memberi inspirasi dan menepati kriteria pencarian iaitu Healthy Beauty.

Keempat-empat orang pemenang ‘Face of Healthy Beauty’ ini merupakan bukti falsafah jenama Guardian iaitu kesihatan yang baik adalah asas kepada kecantikan sebenar dan mereka akan membantu kami menyebarkan mesej ini kepada para pelanggan kami. Mereka adalah wanita yang menjalani kehidupan sepenuhnya dengan cara yang sihat dan memiliki stail tersendiri serta personaliti yang menarik. Mereka juga mempunyai sikap yang positif, mengutamakan kesihatan dan turut mementingkan penampilan diri.” 

Selain empat pemenang utama, terdapat lapan pemenang kategori dan mereka adalah;
1. Paling Sihat (diilhamkan oleh Blackmores) – Cruzellyn Alex
2. Paling Elegan (diilhamkan oleh Bio-essence) – Palvinder Kaur A/P Savinder Singh
3. Paling Kelihatan Muda (diilhamkan oleh Garnier) – Nur Aimi Binti Abdul Ghani
4. Paling Ekspresif (diilhamkan oleh L’oreal) – Karyll Chee Kar Yee
5. Paling Bersemangat (diilhamkan oleh Maybelline) – Nurul Ezzaty Binti Hasbullah
6. Paling Berkeyakinan (diilhamkan oleh Nivea) – Alwizah Al Yafii Binti Ahmad Kamal
7. Paling Ceria (diilhamkan oleh Safi) – Vanessa Yoong Foong Woon
8. Paling Menawan (diilhamkan oleh TRESemmé) – Nor Marissa Alia Binti Ahmad Lokman

Setiap pemenang kategori membawa pulang hamper produk bernilai RM500.

Bagi pelanggan Guardian yang telah mengundi finalis kegemaran mereka untuk menang dalam Pusingan Akhir, teruskan mengikuti laman Facebook Guardian untuk mengetahui siapakah pengundi bertuah yang dipilih oleh para pemenang untuk memenangi baucar Guardian bernilai RM500.

Maklumat lanjut tentang pencarian dan finalis pertandingan akhir serta terma dan syarat penuh penyertaan boleh didapati di https://theface.guardian.com.my.

#guardianmy
#faceofguardianmy

 

Four Finalist Selected for GUARDIAN Are You ‘The Face of Healthy Beauty’ 3rd Semi Finals

16 Finalist have been chosen so far for the Guardian Malaysia ARE YOU ‘THE FACE OF HEALTHY BEAUTY’.

All 25 semi-finalists posing on stage

After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

Four finalists from the central region. (From left) Karyll Chee, Alwizah Al Yafii, Nurul Ezzaty, and Nur Aimi

The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah

Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.

“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.

Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.

Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.

“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will:

  • sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash
  • RM10,000 Guardian vouchers
  • RM5,000 each for them to give to a charity organization of their choice
  • Will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said:

“While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

#guardianmalaysia
#FACEofguardianMY

GUARDIAN Are Looking For YOU!

Guardian Malaysia has launched a nation-wide quest to find FOUR women who bests fit the bill as “The Face of Healthy Beauty” to be its brand ambassadors.

WhatsApp Image 2019-05-21 at 3.46.39 PM

Soren Lauridsen, CEO, South East Asia, Guardian Health, And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first: and looks after her physical beauty too.”

WhatsApp Image 2019-05-21 at 3.46.42 PM

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organisation of their choice. They will be featured on the cover of Guardian’s Brand Catalogs and other collateral and will receive products from participating sponsors.

Saren also explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being;” Saren said.

By focusing on this consumer need since its very first store at the Weld 52 years ago, Guardian has become the store to go to for a health and beauty needs.

He said:

While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the heath and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.

To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products.”

Touted as the first-of-its-kind in Malaysia, this search for The Face of Healthy Beauty is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at:

https://theface.guardian.com.my

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty? one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2109.

100 shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalau Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be 8 category winners to be awarded by sponsors. There are:

  1. Most Healthy (Blackmores)
  2. Most Elegant (Bio-essence)
  3. Most Youthful (Garnier)
  4. Most Expressive Eyes (L’Oreal)
  5. Most Passionate (Maybelline)
  6. Most Confident (Nivea)
  7. Most Cheerful (Safi)
  8. Most Charming (TRESemme)

Guardian customers can also vote from 8 July to 24 July on the microsite for their favourite finalist to win at the Grand Finals. the votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required, for 5 votes, they need to purchase any item for Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw back to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

There is also a Scan & Win contest for customers from 10 June to 7 July. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details, click https://theface.guardian.com.my

GUARDIAN and NAELOFAR Introduces Summer Collection Tote Bags

NATURE BEAUTY, RED BLOSSOMS and FLORAL SERENITY tote bags are made Exclusively for this Ramadan.

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They  were designed and inspired by talented actress, TV Presenter, model and successful entrepreneur Miss Neelofa, the owner of one of Malaysia’s leading contemporary fashion brand, NAELOFAR.

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Speaking at the launch of the Summer Collection, Ms Wong Vai Chi, Head Of Marketing, Health And Beauty, Guardian Health and Beauty said:

“This collaboration with NAELOFAR is our special way to welcome the Holy month of Ramadan with our customers. We want to offer our customers something exclusive and, of course, beautiful, when they drop in to shop for their health and beauty necessities at Guardian stores.”

  1. Floral Serenity-Flowers and butterflies symbolise grace and beauty, with a touch of vibrant colours to give more festive-like feelings. Designed exclusively for those who embrace elegance
  2. Nature Beauty-Designed to go beyond the norm towards modernisation, The use of clean, irregular shapes with tropical colours emphasize on the beauty effect of the design.
  3. Red Blossoms– A vibrant colour of iris flowers designed with golden rectangle geometry to lead the eye from one design element to the next. Exclusively designed to look bold and elegant

The Guardian Exclusive Summer Collection tote bags can be purchased at a 40% discount with any purchase of a sponsor’s product worth RM20, or RM30 of a non-sponsor’s product.

After the 40% discount, the bags will retail for only RM17.90. The Guardian Exclusive Summer Collection is available from today until stocks last.

“So please start collecting these three tote bags early as stocks are very limited,” said Vai Chi.

Vai Chi also announced that Guardian stores will have a special theme called “Seiring Ramadan” during the month of Ramadan where Guardian will strive to offer customers the best deals throughout this Ramadan season with discounts of up to 50% on some products.

“And for those who would like health tips during Ramadan, Guardian will be uploading on its Facebook page, some useful advice from Joanna Soh, Asia’s #1 Fitness YouTuber from time to time,” she added.

So in the month of Ramadan, what better time to shop at Guardian and to carry your purchases home in a must-have tote bag designed by Neelofa herself.

Bong Siew Mooi Wins Honda HR-V RS in GUARDIAN’s ‘JOM BER-FABULOUS’ Contest

“I am so happy. I did not expect to win but since I am an avid shopper at Guardian, I decided to enter the contest. The entry requirements were easy and besides, Guardian always offer fantastic promotions with great savings on great products. This new car will come in very useful for me and my family and I would like to thank Guardian for this gift”-Bong Siew Mooi

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She drove home a brand new, state-of-the-art, Honda HR-V RS worth over RM120,000 after she emerged the Grand Prize winner of Guardian’s ‘JOM BER-FABULOUS’ contest held in conjunction with International Women’s Day 2019.

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Besides Bong Siew Mooi, the other lucky winners are:

  • Fariza binti Shabudin from Kuala Lumpur won the 2nd prize of a 5-day 3-night Exotic Dubai holiday with Luxury Hammam experience
  • Long Jla Hao won the 3rd prize of a 4-day 3-night Maldives trip with spa experience
  • Zuraini binti Sulaiman won the 4th Prize of a 4-day 3-night trip to Bali with a Balinese spa and experience included
  • Twenty other finalists won consolation prizes of Guardian vouchers worth RM500 each.

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A total of 24 finalists took part in a Grand Finale event held in Kuala Lumpur.  They first had to battle for the top four by going through a word search challenge. The top four winners then moved on to the grand final challenge of taking part in a remote controlled racing car contest.

DY Cho, Marketing Director, Health and Beauty, South East Asia and Guardian Health And Beauty Sdn Bhd said:

“We run lots of exciting campaigns and promotions throughout the year; but some, are extra special. This JOM BER-FABULOUS contest is one of them. It is to give recognition to the special role that women play in the well-being of the family, in conjunction with International Women’s Day!

Guardian’s ‘JOM BER-FABULOUS’ contest ran from 1 March to 31 March 2019 and Guardian customers need only spend a minimum of RM10, which must include a brand on promotion, to enter.

 

April is the Guardian’s “Let’s Go Natural” Month

We had fun and really enjoyed ourselves doing a ‘mini shopping” at the Guardian’s “Let’s Go Natural” Expo. So much deals and information we get from the 20 booths that were set up during the expo!

Mr DY Cho, Marketing Director, South East Asia of Guardian Health & Beauty Sdn Bhd giving his speech at the event.

Since April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores, customers can get great deals and savings up to 50% for products such as:

One of the participating brands at Guardian's Let's Go Natural fair, Total Image.

  • skin care
  • cosmetics
  • hair care
  • oral care
  • bath care
  • health care

One of the participating brands at Guardian's Let's Go Natural fair, Palladio.

All these products contain nature-friendly ingredients.

A blogger chatting with brand's representative at Love Beauty & Planet booth.

Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said:

“Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.

“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.

 

GUARDIAN Ushers 2019 with”READY SET GLOW’ Healthy Beauty Campaign

It is my new resolution to practicing healthy lifestyle on 2019. Now with Guardian Healthy Beauty initiative ‘READY SET GLOW’, I hope I can lead healthier life internally and beautiful externally..Fighting!!

Joanna Soh, Asia's No 1 Fitness Youtuber and Wong Vai Chi, Head of Marketing and Promotions, Guardian Health and Beauty Sdn Bhd at the launch of Ready, Set, Glow Campaign

“This month long ‘READY SET GLOW’ campaign is another campaign reinforcing Guardian’s leading reputation as a specialist in Healthy Beauty where we help our customers keep healthy internally and be beautiful externally with our product offerings,” said Mr DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health & Beauty.

“For this Ready, Set, Glow Campaign, we are collaborating with Asia’s No. 1 Fitness YouTuber, Joanna Soh to develop a series of exercise videos to guide and inspire Malaysians to achieve their health and beauty goals in 2019,” Cho added.

Joanna demonstrating simple workout steps that Malaysians can incorporate into their daily routines (2)

Together with Joanna, Guardian is encouraging Malaysians to Join The Glow Squad and be a part of this nationwide movement to view and put these exercise tutorials to use in their everyday lives. The videos are THREE short exercise videos that Malaysians can incorporate into their daily routines to have a more active lifestyle to achieve a healthier GLOW in 2019

At the end of these videos, there are special product promotions that viewers can screenshot an e-voucher to redeem the special offer.

These include:

  • RM5 off a 2.5kg tin of Good Morning V-Grains
  • RM5 off purchase of 2 units of Kinohimitsu Snow Lotus Bird’s Nest
  • Kita Beauties at a special price of RM28.80 for 10s range of 6g.

Once you are part of the Guardian Glow Squad, Guardian will have weekly checklists on the Guardian FB and IG pages to keep you motivated on your progress.

Additionally, Guardian is offering amazing deals at amazing prices and great promotions on the widest variety of products catered to make healthy beauties of their customers.

Major promotions that will be coming up include:

1. An array of Chinese New Year Gift sets from Brand’s Essence, Royal Bird’s Nest, Kinohimitsu Bird’s Nest and more, which are ideal this festive season to be given to family and friends.
2. During our Beauty Fairs, we have deals up to 50% off for our Cosmetics & Fragrance products
3. During our Facial Cleanser Fairs, a FREE Face Mask is offered with purchase of any Facial Cleanser worth RM25 and above.
4. During our Personal Care Fairs, a FREE Phyliss Pop Up Toaster is offered with any purchase of RM128 & above from our Personal Care products range.

So READY SET GLOW with Guardian this new year season. No matter where you are and what you need, Guardian has a store that can provide you with all the essentials you need to be a healthy beauty with a glow.

COLAB Dry Shampoo is available at GUARDIAN Malaysia

Tried this product. My hair not only smells good but it also smoother and I feel fresh. Love this product!

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COLAB, an award-winning dry shampoo in United Kingdom that was created by a team of beauty experts including International Blogger Ruth Crilly has just landed in Malaysia and available exclusively at GUARDIAN Malaysia and Sogo.

This amazing product helps to soak up excess grease and dirt without wetting the hair. You can even style the hair with the dry shampoo by giving hair some volume and texture. It helps to freshen up in between breaks on a busy day and suitable for people who are always on the go.

Just spray some COLAB’s brilliant quick fix formula into hair roots for great oil absorption without having worry about the white residue for effortlessly refreshed hair in an instant!

COLAB is 100% cruelty free and vegan friendly. It comes in 200ml fun and trendy designed spray can and in 10 fabulous variants that are suitable for all hair types including bleached and colour treated hair.

Among the variants are:

  • Original: “Too cool for school” vibe and an effortlessly cool, bergamot with rose scent
  • Tropical:Carnival vibes and a sunset sweet, pineapple and papaya scent
  • Fruity: A cheeky vibe and a deliciously juicy, apple and melon scent
  • Fresh: Laidback mermaid vibes and a beach chic, lemon and neroli scent
  • Paradise: Feel-good flamingo vibes and a totally tropical coconut scent
  • Extreme Volume:Plumping powder for instant comeded body and oommpphh!
  • Active:Super charged with active ingredients to help protect and condition hair
  • Candy:Instant wow-factor with a playful vibe and a sugar sweet scent
  • Unicorn: Enchanting and mystical with the scent of rainbows and pure fantasy
  • Good Vibes: Gives hair an instant wow-factor with its laidback vibe and a fruitalicious scent

These dry shampoos are retailed at very affordable prices ranging from RM32.92 to RM37.64

For more info, please:

  1. visit http://www.colab-hair.com
  2. follow FB:Colab Dry Shampoo
  3. IG: colabhairmy