GUARDIAN Are Looking For YOU!

Guardian Malaysia has launched a nation-wide quest to find FOUR women who bests fit the bill as “The Face of Healthy Beauty” to be its brand ambassadors.

WhatsApp Image 2019-05-21 at 3.46.39 PM

Soren Lauridsen, CEO, South East Asia, Guardian Health, And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first: and looks after her physical beauty too.”

WhatsApp Image 2019-05-21 at 3.46.42 PM

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organisation of their choice. They will be featured on the cover of Guardian’s Brand Catalogs and other collateral and will receive products from participating sponsors.

Saren also explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being;” Saren said.

By focusing on this consumer need since its very first store at the Weld 52 years ago, Guardian has become the store to go to for a health and beauty needs.

He said:

While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the heath and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.

To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products.”

Touted as the first-of-its-kind in Malaysia, this search for The Face of Healthy Beauty is open to all Malaysian females aged 18 years and above. Entries are to be submitted online at:

https://theface.guardian.com.my

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty? one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2109.

100 shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalau Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be 8 category winners to be awarded by sponsors. There are:

  1. Most Healthy (Blackmores)
  2. Most Elegant (Bio-essence)
  3. Most Youthful (Garnier)
  4. Most Expressive Eyes (L’Oreal)
  5. Most Passionate (Maybelline)
  6. Most Confident (Nivea)
  7. Most Cheerful (Safi)
  8. Most Charming (TRESemme)

Guardian customers can also vote from 8 July to 24 July on the microsite for their favourite finalist to win at the Grand Finals. the votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required, for 5 votes, they need to purchase any item for Guardian and for 10 votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw back to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

There is also a Scan & Win contest for customers from 10 June to 7 July. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details, click https://theface.guardian.com.my

Bong Siew Mooi Wins Honda HR-V RS in GUARDIAN’s ‘JOM BER-FABULOUS’ Contest

“I am so happy. I did not expect to win but since I am an avid shopper at Guardian, I decided to enter the contest. The entry requirements were easy and besides, Guardian always offer fantastic promotions with great savings on great products. This new car will come in very useful for me and my family and I would like to thank Guardian for this gift”-Bong Siew Mooi

IMG_20190427_125202

She drove home a brand new, state-of-the-art, Honda HR-V RS worth over RM120,000 after she emerged the Grand Prize winner of Guardian’s ‘JOM BER-FABULOUS’ contest held in conjunction with International Women’s Day 2019.

2

Besides Bong Siew Mooi, the other lucky winners are:

  • Fariza binti Shabudin from Kuala Lumpur won the 2nd prize of a 5-day 3-night Exotic Dubai holiday with Luxury Hammam experience
  • Long Jla Hao won the 3rd prize of a 4-day 3-night Maldives trip with spa experience
  • Zuraini binti Sulaiman won the 4th Prize of a 4-day 3-night trip to Bali with a Balinese spa and experience included
  • Twenty other finalists won consolation prizes of Guardian vouchers worth RM500 each.

7

A total of 24 finalists took part in a Grand Finale event held in Kuala Lumpur.  They first had to battle for the top four by going through a word search challenge. The top four winners then moved on to the grand final challenge of taking part in a remote controlled racing car contest.

DY Cho, Marketing Director, Health and Beauty, South East Asia and Guardian Health And Beauty Sdn Bhd said:

“We run lots of exciting campaigns and promotions throughout the year; but some, are extra special. This JOM BER-FABULOUS contest is one of them. It is to give recognition to the special role that women play in the well-being of the family, in conjunction with International Women’s Day!

Guardian’s ‘JOM BER-FABULOUS’ contest ran from 1 March to 31 March 2019 and Guardian customers need only spend a minimum of RM10, which must include a brand on promotion, to enter.

 

April is the Guardian’s “Let’s Go Natural” Month

We had fun and really enjoyed ourselves doing a ‘mini shopping” at the Guardian’s “Let’s Go Natural” Expo. So much deals and information we get from the 20 booths that were set up during the expo!

Mr DY Cho, Marketing Director, South East Asia of Guardian Health & Beauty Sdn Bhd giving his speech at the event.

Since April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores, customers can get great deals and savings up to 50% for products such as:

One of the participating brands at Guardian's Let's Go Natural fair, Total Image.

  • skin care
  • cosmetics
  • hair care
  • oral care
  • bath care
  • health care

One of the participating brands at Guardian's Let's Go Natural fair, Palladio.

All these products contain nature-friendly ingredients.

A blogger chatting with brand's representative at Love Beauty & Planet booth.

Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said:

“Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.

“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.

 

GUARDIAN Ushers 2019 with”READY SET GLOW’ Healthy Beauty Campaign

It is my new resolution to practicing healthy lifestyle on 2019. Now with Guardian Healthy Beauty initiative ‘READY SET GLOW’, I hope I can lead healthier life internally and beautiful externally..Fighting!!

Joanna Soh, Asia's No 1 Fitness Youtuber and Wong Vai Chi, Head of Marketing and Promotions, Guardian Health and Beauty Sdn Bhd at the launch of Ready, Set, Glow Campaign

“This month long ‘READY SET GLOW’ campaign is another campaign reinforcing Guardian’s leading reputation as a specialist in Healthy Beauty where we help our customers keep healthy internally and be beautiful externally with our product offerings,” said Mr DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health & Beauty.

“For this Ready, Set, Glow Campaign, we are collaborating with Asia’s No. 1 Fitness YouTuber, Joanna Soh to develop a series of exercise videos to guide and inspire Malaysians to achieve their health and beauty goals in 2019,” Cho added.

Joanna demonstrating simple workout steps that Malaysians can incorporate into their daily routines (2)

Together with Joanna, Guardian is encouraging Malaysians to Join The Glow Squad and be a part of this nationwide movement to view and put these exercise tutorials to use in their everyday lives. The videos are THREE short exercise videos that Malaysians can incorporate into their daily routines to have a more active lifestyle to achieve a healthier GLOW in 2019

At the end of these videos, there are special product promotions that viewers can screenshot an e-voucher to redeem the special offer.

These include:

  • RM5 off a 2.5kg tin of Good Morning V-Grains
  • RM5 off purchase of 2 units of Kinohimitsu Snow Lotus Bird’s Nest
  • Kita Beauties at a special price of RM28.80 for 10s range of 6g.

Once you are part of the Guardian Glow Squad, Guardian will have weekly checklists on the Guardian FB and IG pages to keep you motivated on your progress.

Additionally, Guardian is offering amazing deals at amazing prices and great promotions on the widest variety of products catered to make healthy beauties of their customers.

Major promotions that will be coming up include:

1. An array of Chinese New Year Gift sets from Brand’s Essence, Royal Bird’s Nest, Kinohimitsu Bird’s Nest and more, which are ideal this festive season to be given to family and friends.
2. During our Beauty Fairs, we have deals up to 50% off for our Cosmetics & Fragrance products
3. During our Facial Cleanser Fairs, a FREE Face Mask is offered with purchase of any Facial Cleanser worth RM25 and above.
4. During our Personal Care Fairs, a FREE Phyliss Pop Up Toaster is offered with any purchase of RM128 & above from our Personal Care products range.

So READY SET GLOW with Guardian this new year season. No matter where you are and what you need, Guardian has a store that can provide you with all the essentials you need to be a healthy beauty with a glow.

COLAB Dry Shampoo is available at GUARDIAN Malaysia

Tried this product. My hair not only smells good but it also smoother and I feel fresh. Love this product!

IMG-20181210-WA0002

COLAB, an award-winning dry shampoo in United Kingdom that was created by a team of beauty experts including International Blogger Ruth Crilly has just landed in Malaysia and available exclusively at GUARDIAN Malaysia and Sogo.

This amazing product helps to soak up excess grease and dirt without wetting the hair. You can even style the hair with the dry shampoo by giving hair some volume and texture. It helps to freshen up in between breaks on a busy day and suitable for people who are always on the go.

Just spray some COLAB’s brilliant quick fix formula into hair roots for great oil absorption without having worry about the white residue for effortlessly refreshed hair in an instant!

COLAB is 100% cruelty free and vegan friendly. It comes in 200ml fun and trendy designed spray can and in 10 fabulous variants that are suitable for all hair types including bleached and colour treated hair.

Among the variants are:

  • Original: “Too cool for school” vibe and an effortlessly cool, bergamot with rose scent
  • Tropical:Carnival vibes and a sunset sweet, pineapple and papaya scent
  • Fruity: A cheeky vibe and a deliciously juicy, apple and melon scent
  • Fresh: Laidback mermaid vibes and a beach chic, lemon and neroli scent
  • Paradise: Feel-good flamingo vibes and a totally tropical coconut scent
  • Extreme Volume:Plumping powder for instant comeded body and oommpphh!
  • Active:Super charged with active ingredients to help protect and condition hair
  • Candy:Instant wow-factor with a playful vibe and a sugar sweet scent
  • Unicorn: Enchanting and mystical with the scent of rainbows and pure fantasy
  • Good Vibes: Gives hair an instant wow-factor with its laidback vibe and a fruitalicious scent

These dry shampoos are retailed at very affordable prices ranging from RM32.92 to RM37.64

For more info, please:

  1. visit http://www.colab-hair.com
  2. follow FB:Colab Dry Shampoo
  3. IG: colabhairmy

GUARDIAN Malaysia Tawar 80 Set Hadiah Perayaan Serba Eksklusif

Memang rambang mata tengok aneka set-set hadiah Eksklusif sempena Krismas dan Sambutan Tahun Baru dari Guardian Malaysia ni. Packaging yang cantik, comel, menarik dengan warna-warna ceria memang rasa nak beli je semua!

(2nd from right) Wong Vai Chi, Head of Marketing and Promotions Guardian Malaysia and Michelle Yeap, Brand Manager Health and Beauty Own Brand Malaysia and Brunei (in black), posing with

Guardian Malaysia kini mencipta satu trend promosi untuk sambutan musim perayaan dengan set-set hadiah eksklusif dan menakjubkan, produk-produk berkualiti, pada harga yang sangat berpatutan serta mampu milik.

Ms Wong Vai Chi, Ketua Pemasaran dan Promosi, Guardian Health and Beauty Sdn Bhd,
Vai Chi berkata:

“80 set hadiah yang cukup menarik, praktikal dan berguna telah dipilih daripada beberapa jenama antarabangsa eksklusif Guardian dan Jenama Sendiri (Own Brand) yang melambangkan nilai hebat untuk wang. Terdiri daripada barangan kosmetik, beg, penjagaan kulit, penjagaan bibir, penjagaan tangan, set mandian, wangian, set berus dan banyak lagi, kami pasti anda akan menemui hadiah yang tepat untuk orang yang tersayang, keluarga, dan sahabat handai, tidak kira umur dan gaya hidup mereka.” 

Vai Chi turut menjelaskan bahawa Guardian telah membina reputasi selama bertahun-tahun dalam memenuhi keperluan pelanggan untuk produk kesihatan dan kecantikan yang berkualiti pada harga yang berpatutan.

“Kami percaya para pelanggan akan gembira dengan pilihan, kualiti serta harga yang kami tawarkan. Kami telah berkembang dan kini merupakan peruncit utama dalam bidang kesihatan dan kecantikan. Selaku pakar dalam kesihatan kecantikan, kami berbangga dapat menawarkan produk-produk eksklusif dan berjenama kepada pelanggan. Set-set hadiah ini, yang merupakan siri kedua kami, adalah sejajar dengan polisi kami untuk memenuhi keperluan pelanggan tanpa mengira apa jua musim!”

Promosi yang dinamakan ‘Lovely Gifts, Merry Deals’ Guardian Malaysia ini telahpun bermula pada 29 November 2018 lalu di seluruh 430 stornya dan bakal berakhir pada 31 Disember 2018.

Bagi meningkatkan lagi pengalaman membeli-belah pelanggan apabila berkunjung ke stor, ‘Your Personal Guardian’ diwujudkan untuk membantu pelanggan memilih hadiah yang ideal untuk orang yang mereka sayang.

Mulai 10 Disember 2018, dapatkan khidmat ‘Your Personal Guardian’ yang boleh dikenal pasti dengan mudah dengan lencana yang mereka pakai. Jika anda buntu apa yang patut dihadiahkan untuk ibu saudara atau adik perempuan remaja anda, sila dapatkan cadangan hadiah daripada ‘Your Personal Guardian’. Setiap pelanggan yang membeli hadiah yang disyorkan oleh ‘Your Personal Guardian’ akan menerima beg membeli-belah percuma daripada Guardian.

Dan untuk kekal relevan dengan pelanggan dalam arus zaman yang sentiasa berubah, Guardian Malaysia akan melancarkan ‘Your Personal Guardian’ di Facebook Messenger pada bulan Disember. Ia bertujuan membantu dan memberi inspirasi kepada pengguna untuk mendapatkan hadiah yang sesuai untuk orang tersayang melalui kuasa chat.

Untuk maklumat lanjut tentang Guardian Malaysia, sila layari:

http://www.facebook.com/GuardianMalaysia

‘Your Everyday Spring’ Now Available in GUARDIAN Malaysia

This Korea’s Award Winning Skincare and Beauty Brand, Aprilskin can be found in Guardians shelves.

Coveted for its overall effectiveness in giving natural, dewy and radiant complexions, the accessibility of the brand in Malaysia shores ends the hassle of searching for these sought-after products online for k-beauty and skincare enthusiast.

dav

Founded in 2014, Aprilskin has gained popularity and built up loyal followings shortly after with the launch of Signature Soap Original, a deep cleansing natural soap, leading the 3rd Generation KBeauty wave in and outside of Korea. The brand gained its international fame with its products formulated with nature’s good ingredients to restore skin’s natural radiant glow.

Sunga Yi, Global Public Relations Manager of April Skin

“We noticed the love for our products from beauty communities in the Malaysia market. And we are very excited with the expansion to Malaysia through Guardian to strengthen our customer experience and provide easier access of our products to Malaysians.” quotes Ms. Sena Kang, Executive Director of Aprilskin’s Global Business Department.

Aprilskin is now available in Malaysia at selected Guardian stores with its wide selections of skincare, cosmetic and haircare range.

The Perfect Magic Snow Cream

Aprilskin’s best-selling Perfect Magic Snow Cream (RM117.92) is an instant and lasting tone-up cream infused with 70% of Himalayan glacier milk. Unlike the usual tone-up cream Perfect Magic Snow Cream boasts a light-as-snow texture that is great for the hot and humid weather of Malaysia. The product gives not only instant, but also lasting tone-up effects when used regularly as part of your skincare routine.

The Perfect Magic Snow Cream works great as a base for the Perfect Magic Cover Fit Cushion (RM133.96). Powered by 67% ultra-hydrating water drop serum, the moisture- charge formula with glowing finish locks in make up for 24 hours.

“Skincare is a timeless beauty trend without borders. Through creating products from naturally-derived ingredients that nurtures skin, Aprilskin focuses on enhancing every one of our consumers’ unique yet effortless natural beauty,” added Kang.

Aprilskin is now available in Malaysia at selected Guardian stores such as Guardian Sunway Pyramid, Guardian One Utama, Guardian KLCC, Guardian Mid Valley and more.

For more exciting updates by Aprilskin Malaysia, follow the:

Aprilskin is part of leading Seoul-based lifestyle company APR Corporation with cosmetic brands such as Medicube and Forment as well as street wear brand Nerdy.

End

About Aprilskin
Everyday Spring with Aprilskin – Aprilskin delivers beauty from true nature. Founded in 2014, Aprilskin is a Seoul-based natural cosmetics brand which offers skincare products along with makeup and hair products made with true ingredients from nature. The fast-growing beauty company quickly gained international brand awareness through digital word-of-mouth with its tried-and-true products. Videos of bloggers experiencing the benefits of Aprilskin’s ‘Signature Soap’ went viral, selling over 2,000,000 units leading to massive sales and establishing loyal fans domestically and globally.

In Korea’s highly sophisticated and competitive cosmetics market, Aprilskin has emerged as the 3rd Generation Beauty. 1st Generation Beauty is defined by high-end traditional Korean brands – mainly prominent in the domestic market, 2nd Generation Beauty refers to the introduction of affordable and contemporary brands that make up a big part of the global K- beauty trend. Stripping away all smokes and mirrors of marketing, 3rd Generation Beauty is defined by product value through consumer experience. As a company made by the brand’s community and tried-and-true testimonials, Aprilskin leads the industry at the forefront of 3rd Generation Beauty.

Co-founders Byunghoon Kim and Jukwang Lee are named to 2017’s class of Forbe’s 30 under 30 Asia as the duo continues to bring change and innovation to the industry.

For more information on Aprilskin, please visit at: