Pet Lovers Centre Keeps Stomach Full for A Charitable Cause

Back after a successful run last year, the 3rd Annual Pet Food Drive organised by Pet Lovers Centre Malaysia will commence from 1st to 16th December 2018.

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All Pet Lovers Centres and The Pet Safaris across the nation will be taking part in the latest pet food drive campaign, allowing Malaysians to help our furry friends stay fed and healthy this holiday.

Based on the theme of ‘Stomachs Full, Dreams Come True!’, this pet food drive aims to lower the day-to-day food costs and fill the bowls of shelter dogs and cats, which in turn helps alleviate the financial burdens faced by animal welfare groups.

“As part of our ongoing efforts to encourage our customers to support animals in need, the Pet Food Drive allows us to reach out to animal welfare groups nationwide. Since 2016, we have collected a total of 2642.71kg of food worth RM56,334 and we hope the positive trend continues this year,” says Bryan Boo, Operations Director of Pet Lovers Centre Malaysia.

To contribute, customers simply pay for their choice of pet food at any Pet Lovers Centre store at a special discounted price. The purchased products will then be delivered to the beneficiaries at the end of the campaign. All pet food raised will be updated on the Pet Lovers Centre Malaysia’s official website, http://www.petloverscentre.com.my.

Which animal welfare group will the Pet Food Drive benefit?

The food collected from this year’s campaign will be allocated equally to four beneficiaries: Noah’s Ark Natural Animal Sanctuary (NANAS), PAWS Animal Welfare Society (PAWS), Save A Stray Malaysia (SASM) and Second Chance Animal Society (SCAS).

The PAWS animal shelter takes in surrendered animals at its shelter and prepare them for adoption and now looks after over 500 dogs and cats. Pet Lovers Centre has been a long-term partner of PAWS as the pet retail chain does their best to help the animal shelter manage the welfare of strays. Besides the Pet Food Drive, Pet Lovers Centre also collects donation as well as providing an adoption space for PAWS through their Adopt 1st program.

“Once again, our partner Pet Lovers Centre is collecting food donation for our shelter animals. As it is the Christmas season, it’s the perfect time for sharing and it is a blessing to be able to give. We at PAWS, would like to thank everyone for their generosity and wishing them a blessed Christmas.” says Edward Lim, Manager of PAWS.

On the other hand, NANAS, a free-roaming no-kill sanctuary is currently home to over 1,000 rescued animals whereas SASM, a Pulau Ketam-based initiative, works to sterilise and rehome local strays. SCAS is also a no-kill shelter that aims to rehome rescued dogs. The centre currently cares for dogs that were victims of abuse, injury and abandonment.

“The daily wish for our 500 rescue animals is to be able to end the day with a happy and full tummy. Therefore, we would like to thank Pet Lovers Centre Malaysia‘s Pet Food Drive for helping us make their dreams come true,” says Kim, Advisor cum Treasurer of SCAS.

Pet Lovers Centre Malaysia currently has 29 retail stores operating across Klang Valley, Johor Bahru and Penang. It is the leading pet retailer in the country, striving to provide the best solutions for pet owners and enable them to give the best care for their pets. Pet Lovers Centre Malaysia is also an advocate for stray animals and the Adopt 1st Centre at SS2 Central.

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‘Make a PAWSitive Difference’ Helps in Changing Pets’s Health and Well Being

The campaign empowers pet owners with the knowledge and innovations to make a positive difference in their pets’ lives.

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Launched at Sunway Nexis, this campaign featured a panel discussion with industry experts; fun games and activities as well as special appearances by key influencers such as Bujibu Chempel, Johan and his cats and The Als Malaysia Cat.

Together with PURINA, these experts and influencers were on hand to showcase the new PURINA innovations and provide advice on cats’ health and interactions.

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“For 85 years and counting, PURINA has been guided by the belief that pets and people are better together. This has inspired us to continuously drive pet nutrition forward and today, we are proud to unveil three new innovations namely PURINA ONE, Fancy Feast, and Felix as part of our PAWsitve Difference campaign. These innovations are made with one thing in mind, your pets’ nutrition, hence it contains all the right and best quality ingredients your pets need to keep them healthy,” said Lam Pui Yuee, Business Executive Officer, PURINA Petcare, Nestlé PURINA Malaysia.

With PURINA ONE, cat owners are able to see a difference in their cats within three weeks. From the first week, owners can see their cats being more energetic and have healthier digestion in the second week. By the third week, their cats would have a shinier coat. It contains high-quality ingredients of which more than 30% is made out of protein where meat is the first ingredient.

Understanding that cats love to have a variety of flavourful food and textures, Fancy Feast Dry Gourmet Food is now available in a larger pack size for added convenience. Together with its Wet Food range, Fancy Feast Dry Gourmet Food completes the total culinary food experience that cats love. This is indeed true as Fancy Feast is endorsed by Malaysia’s own celebrity cat Bujibu Chempel.

The new Felix single serve wet food, is made with a Japanese recipe that contains meaty grilled chunks in succulent golden jelly with irresistible smell. It is available in six different varieties ranging from Adult Tuna, Salmon, Chicken, Mackerel and Sardine, and Kitten Tuna.

Furthermore, all of PURINA’s cat range products is certified with ‘SUCI BERSIH’ which certifies that the product’s ingredients comply with the Shariah Law. The logo that appears on the packaging is awarded by the Islamic Food Research Centre (Hong Kong) Co., Ltd., which is a member of the World Halal Council.

To help pet owners understand their pets’ nutrition health better, PURINA invited Dr Hasliza Abu Hassim who is a senior lecturer attached to the Department of Veterinary Preclinical Sciences, University Putra Malaysia, to share her knowledge on pet nutrition. During her panel discussion session Dr Hasliza explained the type of foods cat can and should consume. She also stressed on the importance of understanding the nutritional needs of cats and the benefits of feeding cat formulated food over human food (table scraps).

“As we often find ourselves bombarded with information both online and offline these days, it is almost impossible for us to know what is the right information that we should follow. Hence, we are pleased to have Dr Hasliza and Johan here with us to share their advice and experience with pet owners and help them understand their pets’ needs better to make a PAWSitive difference in their pets,” said Pui Yuee.

PAWS Animal Welfare Society (PAWS) was present at the event to drive public awareness around animal adoption, educating the public on the challenges of running an animal shelter, and how each person can do their part. This was done via activities at their booth and through a sharing session by the PAWS shelter manager, Edward Lim.

To commemorate this, PURINA will be providing pet food to PAWS for over 100 pets over 100 days, with hopes of nourishing these pets with the right amount of nutrition and keep them healthy.

PURINA also donated 12% of total sales of products from 1st to 12th December 2018 on its Shopee page to PAWS. This is part of PURINA’s commitment for ‘Make a PAWSitive difference’ campaign.