Royal Sporting House Reintroduces Flagship Multi-Brand Store

Royal Sporting House Malaysia (RSH) reintroduces their flagship multi- brand store in Pavilion, Kuala Lumpur.

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The newly revamped 11,073 square feet space spots a modern interior design and display area in black, white and red motifs, to appeal to todays sports and lifestyle consumers. This upgrade also comes as an effort to stay ahead of the increased number of emerging international competitors in the market.

White walls and bright light panels open up the space, creating a perfect contrast with the red and black display areas, giving customers an environment similar to a professional team locker room at each section. The layout of the store is designed with the customer in mind, providing an easy and targeted shopping experience covering the pillars of running, training, football, swim, lifestyle and more caters to today’s always active and on the move consumer.

Without sacrificing visibility, each section is designed to fall within the customers path from entry to exit while the center, is an events space which is expected to host various in store activities covering the key pillars in the coming months.

Acting as a sports and lifestyle hub, the store will offer a vast product selection from over 30 international brands including, Nike, Adidas, Vans, Champion, Reebok, Under Armour and more across various disciplines and styles.

A key highlight of the store is a shoe engraving machine, which offers the customer a chance to add a personal and unique touch to their shoes. Royal Sporting House also has plans for services like gait analysis and in-house specialists for consulting in the near future.

David Westhead, Chief Executive Officer of RSH South East Asia said,

“Our brand has always been about the consumer first. Ever since 1989, offering a wide selection of products for various sports and lifestyle needs has been at the core of what we do. This upgrade is a commitment to our loyal and new customers that Royal Sporting House Malaysia, has been there and will continue to be there changing and adapting to the needs of the active lifestyles lead by Malaysians.

This is just the beginning. Our future plans will focus on upgrading other key stores to provide a better shopping experience for our customers”

The launch featured a ‘Hari Sukan’ theme hosted by YouTuber, Dancer and Entrepreneur Dennis Yin as the ‘Guru Pendidikan Jasmani or P.J. as it’s known. The students, in the form of prominent influencers such as Jazel Lim, Alicia Tan, Shawn Lee, Zizi Kirana, Aidit Noh and more were broken into houses or as Malaysians know it, ‘rumah sukan’ representing the colours, Hijau (Green), Biru (Blue), Kuning (Yellow) and Merah (Red) went head to head in series of in-store challenges from Shoe Lacing to Badminton serving, an arcade basketball machine and a High Striker machine with the winning team taking home medals, bragging rights and merchandise from Royal Sporting House Malaysia.

With Over 1,200 Merchants, the 5th #MYCYBERSALE Is Set to Be the Biggest Online Sale

Nearly 70 percent of them are Small Medium Enterprises (SME) and not only that, 600 merchants are ready to ship all orders locally and overseas. 

#MYCYBERSALE 2018 also attracts more than 100 partners offering fantastic discounts up to 99%, contributing more than 62 per cent private sector funding and has the potential to reach over 13.9 million online shoppers in Malaysia

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#MYCYBERSALE 2018, happening from 3rd to 7th September, is organised by the National ICT Association of Malaysia (PIKOM) and supported by the Malaysia Digital Economy Corporation (MDEC).

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The regional and international brands taking part in this online sale event include:

  • Lazada
  • Shopee
  • Shopback
  • 28Mall
  • Malaysia Airlines Berhad
  • Qoo10
  • HermoWhatsApp Image 2018-08-31 at 21.58.02
  • Shopback
  • Coca Cola
  • Mead Johnson
  • Unilever.

#MYCYBERSALE merchants have lined up attractive deals and items at hugely-discounted prices for consumers to take advantage of. This is the time to grab fantastic travel deals, your favourite tech gadgets, shop for festive holiday gifts and year-end parties,” said Ganesh Kumar Bangah, Chairman of PIKOM.

Almost two thirds of the Malaysian internet users are online shoppers and #MYCYBERSALE 2018 has the potential to reach over 13.9 million online shoppers in Malaysia!!

Ganesh also added that PIKOM is confident the targeted RM370 million in GMV for the event will be surpassed. GMV is defined as the total revenue generated during the five-day sales period before making an allowance for discounts.

In line with its theme – ‘DRIVING GROWTH THROUGH OMNI CHANNEL COMMERCE,’ #MYCYBERSALE 2018 is aimed at encouraging SMEs and micro-enterprises to adopt an omnichannel approach for their businesses to reduce dependency on social media private messaging sales.

More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South East Asia.

With the favourable Ringgit currency rate expected to attract more overseas customers to #MYCYBERSALE 2018, PIKOM is confident that the targeted RM50 million export revenue will be achieved, said Ganesh, who was speaking at the launch of #MYCYBERSALE 2018 which was attended by more than 350 guests, here in Kuala Lumpur today.

#MYCYBERSALE 2018 online sale event has become a catalyst for merchants in Malaysia to be part of the e-Commerce ecosystem and contribute to the domestic and export e-Commerce revenue.

In 2017, #MYCYBERSALE attracted 1,007 merchants generating RM311 million in GMV, with RM39 million in export revenue.

#MYCYBERSALE 2018 event drew strong support from more than 100 leading corporate and retail brands in the private sector which included Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation (MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First and City-Link Express. The event also attracted initiative partners and marketing partners as well as lucky draw sponsors.

“This is the second year that PIKOM is helming #MYCYBERSALE and I am confident it is on a progressive road to become a fully self-sustainable event as more than 62 per cent of the event this year is funded by the private sector compared with 40 per cent last year,” Ganesh added.

He added that from this year onwards, the #MYCYBERSALE event will be held annually between the National Day and Malaysia Day for consumers to take advantage of the attractive deals and rock-bottom prices, offered by the merchants during these memorable national celebrations.

Datuk Yasmin Mahmood, Chief Executive Officer of Malaysia Digital Economy Corporation (MDEC), commended the efforts by PIKOM in taking on the mantle of organising the campaign for the second year running.

“Initiated by MDEC in 2014, we are pleased to continue to support #MYCYBERSALE, which is helping more local SMEs take their rightful place in the burgeoning eCommerce arena and place Malaysia as a regional eCommerce powerhouse.

Initiatives as #MYCYBERSALE are aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of eCommerce (in Malaysia). Our SMEs and microenterprises will benefit greatly from these proactive steps to boost online trade.”

According to the Department of Statistics Malaysia, the eCommerce growth rate in Malaysia is expected to grow from the 10.6% in 2016 to 20.8% by 2020. With one of the highest internet penetrations in Southeast Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging eCommerce emerging markets in the region.

“The nation’s merchants, SMEs, industry and our consumers are forging ahead to digitalise Malaysia’s proud tradition as a global trading nation. These are stepping stones to even greater things: Malaysia is now moving up the value chain and trading in ideas, innovation and new technologies in a spirit of collaboration across different sectors.”

At the stroke of midnight on 3rd September, consumers will be spoilt for choice by the wide array of promotions and deals at www.mycybersale.my from over 20 retail categories to choose from.

Products ranging from electronics, fashion, baby and kids, travel, health and beauty, home and living, food and beverage, wellness services, home appliances, to sporting equipment and the best is there are over 70 lucky draw prizes to be won!!

More info, check out http://www.mdec.my

XTERRA Malaysia Special Edition 2018 Announces The World’s 1st Duathlon

Desaru Coast Will Hosts the World’s First Duathlon at the International Extreme Sports Event

 

XTERRA Malaysia Special Edition 2018, the world’s premier series of off-road extreme multisport competitions announces the world’s first duathlon in Malaysia, thanks to Desaru Coast who will play host to this Special Edition.

The Special Edition format has TWO categories:

  1. duathlon
  2. trail running

For the first time in the world, this one-of-a-kind competition organized by Tough Gorilla, will make its debut in Malaysia.

XTERRA Malaysia Special Edition 2018 provides extreme sports athletes from across the region and Malaysia, a chance to compete in the stunning scenic landscape of Desaru Coast.

The event will also carry out workshops by professional athletes and certified coaches. For athletes traveling with their families, the Special Edition offers a shorter 5km route for a lighter challenge off-road.

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“We are very excited to be the venue host of XTERRA Malaysia Special Edition 2018. The natural landscape in Desaru Coast makes it a fitting venue for the world’s first duathlon and we look forward to welcome all extreme sportsmen and women in Malaysia and from all over the world.”

-Philip Whittaker, Chief Executive Officer – Integrated Theme Parks & Attractions (“ITPA”) and Chief Commercial Officer of Themed Attractions Resorts & Hotels Sdn Bhd.

The event will take place over a THREE-day period starting 28 September to 30 September 2018 and the majority of athletes’ will range between 25 to 45 years of age. This event will give the locals an international sporting experience as there will be participants from the Asia Pacific and other regions.

“We sincerely hope that visitors and participants will receive an unforgettable experience through the unique ambiance and race routes. Malaysia has continuously proven itself to be a suitable destination for internationally renowned sporting events such as Ironman and Oceanman, attracting thousands of athletes and participants from all over the world. These extreme multisport competitions cultivate strong sporting sentiments for the country over the years, we are honoured to be part of it once again, at Johor’s upcoming hidden gem, Desaru Coast.”

-Datuk Seri Mirza Mohammad Taiyab, Director General Tourism Malaysia.

In addition, international sporting events such as XTERRA will play an important role in helping boost the local economy through tourism from participants and spectators. This will promote Johor not just as a mere transit point for travellers but as an international tourist hub; eventually making the tourism sector a key contributor in the state’s economic development.

XTERRA Malaysia Special Edition 2018 is supported by The Ministry of Tourism, Arts and Culture, Malaysia Major Events, Johor Tourism, Johor Sports Council and Desaru Coast as the venue sponsor.

Located in the southern region of Peninsular Malaysia, Desaru Coast is a multi-phase development that includes one of the world’s largest waterparks – the Desaru Coast Adventure Waterpark, two championship golf courses, world-renowned hotels and resorts, a retail village and a Conference Centre.

Desaru Coast hosts three international hotel brands under its wing, the Westin Desaru Coast Resort, Anantara Desaru Coast Resort and Hard Rock Hotel Desaru Coast. Far from the saturated property and investment environments, the location is perfectly situated in the southern gateway to Malaysia which can be easily accessible by land, ferry and air for both domestic and international travelers.

“We are honoured to organise such an event and would like to thank all our partners for having the confidence and trust in us with an event in such a scale. Execution and planning for events like this requires experience, hard work, dedication and to be able to cater to everyone’s needs. It is of utmost importance that we ensure that the event is carried out seamlessly and efficiently with success.”

-Azura Zainol Abidin, Managing Director, Tough Gorilla

For more information on the event, please:

  • visit XTERRA Malaysia Special Edition 2018
  • log on to Desaru Coast and Desaru Coast Malaysia Facebook

Desaru Coast:
Amanda Christi
Amanda.Christi@edelman.com | Phone: 03-2287 8689, ext: 202

Noraishah Mohammad Shamsudin
Media Relations, Desaru Coast
noraishah@tarh.com.my | Phone: 03-7688 6618

About Desaru Coast

Desaru Coast is a premium integrated destination resort and one of Malaysia’s most anticipated new tourism developments creating a unique blend of globally renowned hotels and resorts, a Conference Centre, a 27-hole and 18-hole golf course, a themed water park, and a retail village. It provides the perfect escape for the discerning leisure and business travelers alike. Located in the south-eastern region of the country, in the state of Johor, Desaru Coast spans over 3,900 acres along a pristine 17km unspoiled beachfront, that faces eastwards over the clear ocean waters. The destination is easily accessible via road, air and sea, and is expected to welcome a wave of new travelers to its shores, attracted by its array of fun activities, renowned hotel brands and the unique Desaru Coast lifestyle.

To find out more, please visit us at www.desarucoast.com