HONOR Newest Addition: Honor 20 Lite Is Now In Malaysia

HONOR announced  the latest addition to the HONOR series, the HONOR 20 Lite is launched in Malaysia!

 

HONOR 20 Lite Phantom Blue & Phantom Red

Thoughtfully designed for the way we connect, communicate and express ourselves through images and videos, the HONOR 20 Lite is packed with HONOR’s industry leading smartphone cameras: a triple-lens rear camera, wide-angle lens, and breakthrough 32MP selfie camera that helps users make the most of every moment, along with a comprehensive list of top features.

 

HONOR 20 Lite launch

“To better meet young people’s needs of technology, design, personal expression and community engagement, we are committed to delivering the latest premium features at an accessible level for them,” said George Zhao, President of HONOR.

“Aware of the unique way the young people want to express themselves, HONOR is working tirelessly to refine its camera capabilities. The pioneering 32MP front camera and triple-lens camera system in the HONOR 20 Lite have been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle together.”

Recognized for innovative devices with advanced features and a well-placed marketing strategy, HONOR not only reigns supreme in its home country as the No.1 smartphone e-brand, but achieved remarkable results overseas with a 170% growth in global sales in 2018.

In 2018, HONOR was a Top 5 smartphone brand in market share in Russia, Finland, Germany, Italy, France, Saudi Arabia, United Arab Emirates, Ukraine and Czech Republic, based on a GfK report. In Europe, HONOR has experienced an explosive growth in sales volume since its entry, with a 200% increase in the UK and 500% increase in Spain, according to market-level data.

“The smartphone evolution is moving at a fast pace, and with competition so stiff, brands will need to constantly innovate to cater to changing consumer demands while remaining competitively priced. We commend HONOR for introducing yet another quality smartphone to the local market, this time with wide-angle lens and an industry-leading selfie camera, so that you look your best in every shot. This also reflects our beliefs in providing affordable products without compromising quality, or making luxury goods more accessible to Malaysians, looking at how costs are on a constant rise. We are privileged to be a partner in this HONOR 20 Lite exclusive launch as well as the HONOR Super Brand Day which offers users the best of HONOR when they shop on Shopee. We look forward to working closely with HONOR to offer Malaysians an excellent service to stay connected with one another,” said Ian Ho, Regional Managing Director, Shopee.
Key features of the HONOR 20 Lite

Triple-Lens Camera to Capture What You See

The HONOR 20 Lite’s 24MP primary camera captures the view with breath-taking realism, rich in detail, sharpness and colour. With the f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts light sensitivity and lets more light pass through, allowing for epic shots in low-light environments.

The 120-degree ultra-wide angle lens is a feature you will only see in premium smartphones. You will be able to capture the full scene (e.g. iconic buildings, full view of long beach, panoramic city view), regardless of where you are.

To elevate the photography game, the Super Night Shoot mode effortlessly produces silky smooth night shots without a tripod, while the AI multi-scene recognition, capable of recognizing 22 categories of objects and 500+ scenarios, helps you create professional-grade photographs with ease.

Breakthrough 32MP Selfie Camera

The HONOR 20 Lite’s AI-enhanced 32 MP selfie camera is HONOR’s best front-facing camera setup yet. It takes selfies to another level, effortlessly converting selfies into 2.3×1.7m-sized celebrity posters without compromising details. The built-in AI beauty algorithms intelligently touch up selfies based on gender, age and skin tone, creating the most perfect yet natural look you could ever want.

With the AI backlighting imaging technology, the HONOR 20 Lite’s selfie camera makes sure the most flattering amount of light is well-captured under any conditions – be it backlight, sidelight or front light. The impressive lighting capabilities are made possible by the flawless combination of a 32MP ISO-enhanced lens, the screen ring light-filling technology and the Quadra sensor.

Impeccable Experiences across All Dimensions

The powerful combination of hardware and software delivers an upgraded and flagship-like experience that helps you get the most out of everything you do – all in your palm.

The HONOR 20 Lite is an exquisitely-crafted art piece in an avant-garde gradient design that comes with two beautiful finishes –Phantom Blue and Phantom Red. It is ergonomic with a 3D curved body and rounded corners. With a minimalist dew-drop notch and an over 90% screen-to-body ratio, its 6.21-inch FullView HD screen creates an immersive entertainment experience.

The HONOR 20 Lite is powered by a Kirin 710 chipset that delivers a seamless and fast experience, comparable to that of a flagship smartphone. The 4GB RAM further enhances the processing speeds, while 128GB storage enables you to keep your favourite moments and bring all the hit TV dramas on-the-go.

Based on the EMUI 9.0 operating system, the HONOR 20 Lite enables a smarter life. The EMUI 9.0, optimized by the latest Android 9 system, represents an overall software upgrade that features a concise user interface, enhances data management system and optimises user experience. Not only is it your dedicated, caring personal assistant that counts calories in every meal with just a scan of the food, but also your public library that answers all of the questions.

Availability

In conjunction with the launch, Shopee will be organizing a Super Brand Day from 22 April to 26 April 2019, offering deals on selected HONOR products.

The HONOR 20 Lite 4GB RAM + 128 GB ROM will be available exclusively on Shopee and HONOR’s website hihonor.com/my beginning 24 April 2019, pricing at RM949.

First 500 purchases of the HONOR 20 Lite made on Shopee will be entitled to a branded drawstring bag and RM30 worth of Shopee Coins, while the subsequent 1,000 purchases will be entitled to an HONOR gift box and RM30 worth of Shopee Coins. Meanwhile, the first 50 purchases made on hihonor.com/my will be entitled to an HONOR gift box.

The HONOR 20 Lite will also be available at HONOR Experience Stores nationwide beginning 26 April 2019. The first 500 purchases will be entitled to a branded drawstring bag.

Tohtonku Holds Its First Super Brand Day on Shopee

Started in 1964 where its products were sold door-to-door by the company’s sales force. While many of us may flinch at the idea of ringing the doorbell under unforgivable weather, that personalised sales concept proved to be a success. Coupled with effective advertising, interested international investors were soon knocking on its door, keen to expand into the Malaysian market.

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Fast forward 55 years later and Tohtonku has grown from a household brand into an international company with footprints across Japan, Middle East, China, Hong Kong and Southeast Asia including Malaysia, Singapore, Indonesia, Vietnam and Myanmar.

Today, it has more than 15 major brands in its stable of products. These include:

  • Ammeltz YokoYoko
  • Kool Fever
  • NUTOX
  • Nanowhite
  • Follow Me
  • Ubermen
  • Silkpro
  • Can Can
  • King Kong

To keep up with the times and reach out to more consumers who are restricted by geography, Tohtonku ventured into the digital retail space as it continues its vision to help men and women look and feel confident about themselves.

To thank its loyal customers for their never-ending support, Tohtonku will be having its 1st ever Super Brand Day on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan.

Taking place from 1 to 7 April, the campaign will feature up to 50% discounts across products from various brands including bestsellers Follow Me Anti-Bacterial Body Wash, Ubermen Hairstyling Wax, NUTOX Advanced Serum Concentrate, and Nanowhite Dark Spot Corrective Serum. There are also attractive vouchers worth a total of RM150,000 that are up for grabs and daily Shocking Sale with discounts up to 50% off to be enjoyed.

In conjunction with the seven-day campaign, Tohtonku Super Brand Day will feature an exclusive Nanowhite Beauty Set and NUTOX Anti-Ageing Beauty Set filled with skincare care essentials that customers can purchase for themselves, family and friends while saving up to 30%.

The Spend & Win contest, on the other hand, will reward customers who tops the list of being the biggest spenders during the campaign, with great prizes. Shopee’s in-app game called Shopee Slice, where users can ‘slice’ Tohtonku products to collect points to win up to RM500,000 worth of Shopee coins and vouchers up to RM10,000 is a fun and interactive way for shoppers to get more out of their shopping experience.

The Shopee Slice in-app game that is fun and interactive for shoppers
for a more engaging shopping experience.

On Tohtonku Super Brand Day which falls on 4 April 2019, there will be special highlights throughout the entire day including upsized vouchers with up to 30% off, and receive free shipping with a minimum of RM20 spend between 3pm and 6pm.

Tohtonku Super Brand Day is one of our initiatives to thank our customers for their loyalty and support towards the company and its brands for more than 50 years. With the campaign running over the course of seven days, customers can expect nothing more than great deals and offers to make their shopping experience a more enjoyable one. As a result, we are expecting to see a surge in orders and are ready to take on the huge capacity. The fact that Shopee has around 16 million downloads, we are able to reach out to more Malaysians and give them more value for their Ringgit when they buy our products. Through Shopee, we will be able to ensure customer satisfaction and maintain our high-level of service and satisfaction standards that we pride ourselves as a brand. Our Super Brand Day with Shopee is set to be one of our best digital initiatives yet,” said Jasper Lim, Executive Director, Tohtonku Sdn Bhd.

The Tohtonku Super Brand Day is also part of the Shopee Brands Festival celebration where Shopee users will be treated to:

  1. Bonus Voucher Days on every Monday, Wednesday and Friday
  2. earn double the amount of Shopee Coins on Tuesdays and Thursdays
  3. receive Free Shipping with minimum spend of RM20 during weekends from now until April 24 when they spend across brands in Shopee Mall.

For details, visit https://shopee.com.my/m/super-brand-day

SHOPEE Prescribe ‘Laughter Medicine’ Online

This online medicine is available by Comedian Harith Iskander who joins the Shopee Celebrity Squad via The Joke Factory (TJF).

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With so much going on in our lives: chasing for weekly targets, attending endless meetings and cleaning the house after a long day at work, some of us may have forgotten how to take a break, let alone laugh. Research and studies have also shown that there is a correlation between ‘laughter’ and ‘health’, the former having positive effects on the latter.

To encourage Malaysians to let down their hair more and have a good laugh, Harith will be joining the Shopee Celebrity Squad and opening The Joke Factory (TJF) official store on the platform. He joins the likes of Dato’ Sri Siti Nurhaliza Tarudin, Dato’ Seri Dr. Hajah Vida, Scha Alyahya & Awal Ashaari, Ummi Nazeera, Shuib Sepahtu and Siti Sarah who also have their official stores on Shopee.

At the TJF official store, Shopee users will be spoilt for choice with the selection of daily shows they want to watch before purchasing the show tickets, fuss-free. The store will soon sell merchandise as well as food packages to offer Malaysians the ultimate comedy experience.

The Joke Factory in Publika Shopping Gallery, Kuala Lumpur, was introduced by Harith and his wife Dr. Jezamine Lim Iskander in August 2018. Lauded to be Malaysia’s Premiere Comedy Venue, it offers Malaysian-styled entertainment of international quality as well as food and beverage so the audience will have the best of both worlds. Apart from English, it also hosts comedy in Bahasa Malaysia, Tamil, Cantonese and Mandarin.

It is also at that venue where the launch of TJF by Harith Iskander official store on Shopee was held, witnessed by invited guests and the media. They also got a treat from the man himself, breaking into fits of laughter as he performed his jokes and antics on stage.

Harith has grown from a comedian into a world-recognised humour pundit, placing Malaysia on the international comedy map twice. He not only won Laugh Factory’s “Funniest Person In The World” 2016 competition but is also the first Southeast Asian comedian to have his own original comedy special “I Told You So” on Netflix.

“It has always been my mission to spread laughter in more ways than one to Malaysians. My wife and I are constantly seeking exciting ways to keep the local entertainment scene fresh and relevant. We are every bit excited to join the Shopee Celebrity Squad that has a line-up of amazing celebrities who are also selling their products on Shopee. Going on Shopee also allows us to reach out to its 16 million users, further bridging us and Malaysians as we continue to work towards spreading joy, laughter and humour in their lives. We look forward to having a fun-filled and long-term collaboration as we grow together in offering Malaysians the best there is,” comedian and TJF co-founder Harith Iskander enthused.

The Shopee Celebrity Squad was launched in May 2018 to allow fans and Shopee users to officially purchase curated products from their favourite celebrities with convenience. To date, there are more than 20 celebrities on board with more joining the family in months to come.

With the aim of growing their brand’s exposure, the Shopee Celebrity Squad will utilise an array of marketing channels including the in-app portal, social media and more. Aside from providing a digital platform for the celebrities to feature their brands, Shopee also partners with the celebrities on various offline activities that brings fans and celebrities closer. This include meet and greet sessions, roadshows and events.

“Through these various initiatives, Shopee has helped boost sales from participating stores by up to 10 times. As a testament, SIMPLYSITI by Dato’ Sri Siti Nurhaliza Tarudin saw an uplift in orders, an increase of over 112% during the Shopee 9.9 Super Shopping Day as compared to a normal day. During the global Shopee 11.11 Big Sale, the Shopee Celebrity Squad stores received an average 7 times uplift in traffic compared to a normal day. With Harith’s The Joke Factory making its debut on the platform, Shopee is able to add another dimension of products to its users. Our users will be thrilled to know that they can receive updates on the latest laughs as well as attractive promotions The Joke Factory will be offering through the platform,” said Rachel Tan, Marketing Lead, Shopee Malaysia.

The show tickets on The Joke Factory official store on Shopee will be available 20 December 2018 onwards for upcoming shows in 2019 as the shows this year have already ended.

To grab special deals in conjunction with the launch, Shopee users will stand to enjoy a 30% off, capped at RM20, on show tickets from 20 December to 27 December 2018.

Just enter the promo code HARITH20 before making the payment; limited to one code per user.

For information, visit https://shopee.com.my/thejokefactory.os

About The Joke Factory

The Joke Factory is set to become the premier stand-up comedy venue in Asia featuring local as well as international comedians. Apart from serving as a vibrant hive for live comedy activities in the Klang Valley, the Joke Factory aims to stand as a communal hub for Comedy & Arts Education as well as a youth movement centre to promote social responsibility programmes in the effort to create a philanthropic purpose behind its establishment. It also aims to support developmental and awareness programmes surrounding social issues concerning special needs kids, the underprivileged as well as prevailing health issues affecting communities today.
About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

For Shopee media enquiries:

Write to pr.my@shopee.com or call
Sharon Roberts at +6018 917 2764 / Shaun Patrick at +6016 616 0797.

SHOPEE Wraps Up 12.12 With Over 12 million orders

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up a record-breaking year with its highly successful Shopee 12.12 Birthday Sale.

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On 12 December, Shopee saw over 12 million orders across the region, surpassing all past records including the recent Shopee 11.11 Big Sale.

Supported by more than 450,000 brands and merchants, Shopee recorded 48 million visits as users shopped 60 million deals across all categories. Shopee’s in-app games were also highly popular like the Shopee Shake which was played 46 million times throughout the campaign.

In Malaysia, Health and Beauty, Home and Living, and Baby and Toys were the top three most popular categories. Leading brands, including Watsons, Nestle, Pet Pet, Realme and Petronas emerged as favourites amongst users.

Additionally, all tickets for Shopee’s Regional Brand Ambassador, BLACKPINK’s 2019 World Tour that went on sale were sold out in less than an hour, with 100 tickets snapped up within the first 30 seconds.

Malaysians grew up with Milo so it came as no surprise when the Nestle Milo Energy Cube became the top favourite, with raving reviews about its unique bite-size goodness. Additionally, people are getting more health conscious as they continue to maintain a balanced lifestyle. The Russell Taylors Air Fryer was a sought-after product to add to their kitchen essentials as a healthy alternative to fry food while another crowd-pleaser was the Xiaomi Mi Band 3 for wearers to track their fitness progress by recording their daily activities such as walking, sleep, heart rate and calories burnt. The old adage “an Apple a day keeps the doctor away” does ring true when iPhones became another attraction during the Shopee 12.12. Birthday Sale.

Ian Ho, Regional Managing Director, Shopee, said,

Shopee 12.12 Birthday Sale marks another significant milestone as we celebrate a year of exponential growth. This follows the success of Shopee 11.11 Big Sale in November and Shopee 9.9 Super Shopping Day in September. We are pleased to see the never ending support from our Shopee users, and to record around 16 million downloads in Malaysia is a huge achievement as we continue to be a leader in the e-commerce industry. A big thank you to our loyal users, sellers and partners for their continued support. It has been an exciting and fulfilling quarter for us as we surpass past records and set new benchmarks to reach next year. We look forward to having everyone join us in attaining even greater heights in 2019.”

Since launching in 2015, Shopee has seen tremendous growth across its seven markets, achieving over 195 million downloads across Southeast Asia and Taiwan .

Shopee Malaysia’s key milestones in 2018

2018 has proven to be an exciting year for Shopee Malaysia. Key highlights include:

● Scaled-up partnerships with leading brands
-Shopee boasts an extensive product variety featuring leading international and local brands including NYX, MR DIY, honor, Tefal, Tesco, LEGO, Fossil and more. This year, Shopee secured several exclusive mobile launches which were very well-received, including the honor 9 Lite which saw 500 units sold out within five minutes and Realme 2 Pro which is now the fastest growing smartphone brand on the platform. Shopee is the title sponsor of Piala FA Malaysia 2018 where more than 20,000 e-tickets were purchased on Shopee. Shopee also teamed up with Kuala Lumpur Fashion Week (KLFW) to provide a host of opportunities to KLFW alumni such as kick-starting their official stores on the platform and curating fashion campaigns both online and offline.

● Strengthened partnerships with leading logistics providers
-In line with Shopee’s dedication to providing the best online shopping experience, Shopee expanded its logistics network through its partnerships with leading logistics providers DHL eCommerce and AirAsia’s logistics arm RedBox to ensure smooth and efficient deliveries to all users.

● Forged deeper engagement with users through innovative ways
-The Shopee Celebrity Squad was launched in May to provide Shopee users with convenient access to products from adored local stars, including Dato’ Sri Siti Nurhaliza Tarudin, Nora Danish, Ummi Nazeera, Tomok, Shuib Sepahtu and Siti Sarah. To date, Shopee has over 20 local celebrities in the squad, and aims to onboard even more celebrities in the coming year.

To round off Shopee’s birthday celebrations, users can shop one final round of birthday treats at Shopee 12.12 Thank You Sale happening from 13 to 14 December.

Shop the Shopee 12.12 Thank You Sale at https://shopee.com.my/1212

SHOPEE Seller Awards Recognises Star Sellers

These sellers are from across Malaysia and has shown an outstanding performance!

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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan honoured its expanding community of sellers at the Shopee Seller Awards 2018.

Shopee 03

The star-studded occasion saw the attendance of YB Datuk Muez bin Abd Aziz, Deputy Secretary General of Consumerism and Management, Group Chief Corporate Officer, Pos Laju, and celebrities such as Nora Danish and Zoey Rahman. Leading brands such as Nestlé, Honor, and Digi shared the stage with celebrities as Shopee celebrated a landmark year.

“Since our inception in 2015, we have shattered our own expectations and 2018 was another year of significant milestones, including Shopee 11.11 Big Sale which saw over 11 million orders across the region on 11 November alone. We also unveiled BLACKPINK as our first regional brand ambassador in time for Shopee 12.12 Birthday Sale, cementing our position as the leading e-commerce platform in the region. In line with our anniversary, we have prepared Shopee Seller Awards 2018 to thank sellers, brands, and partners, who form the backbone of our tremendous success thus far. We are humbled by their unending support and we dedicate this night specially for them,” said Ian Ho, Regional Managing Director of Shopee.

Shopee All Stars and Seller of the Year

A total of 14 accolades were given out at Shopee Seller Awards 2018 to honour the best sellers across various store categories. These include Lifestyle, Telecommunication, Fashion, and Electronics, with the most-coveted prizes being the Shopee Sellers of the Year for Shopee Mall and Marketplace. To keep things interesting, users could vote for the People’s Celebrity Award through a poll in the Shopee app.

Nestlé and Mono Digital were the biggest winners on the night, taking home the Shopee Seller of the Year Award for Mall and Marketplace respectively.

Additionally, Dato’ Sri Siti Nurhaliza won the People’s Celebrity Award, named by Shopee users for her official store SimplySiti on Shopee Celebrity Squad.

*For a full list of award winners please refer to Appendix 1 below

Chew Soi Ping, Executive Director of Sales, Nestlé Malaysia Berhad said,

“We are delighted to win the Shopee’s Seller of the Year award and as the e-commerce industry grows in Malaysia, we are proud to be part of this growth with Shopee. We believe that this award further cements our position as the leading FMCG company in Malaysia and further reaffirms our commitment to continuously provide Malaysians accessibility to good food to improve quality of life. Nestlé is focused on our purpose to enhance the quality of life of Malaysians and contributing to a healthier future.”
Dato Seri Siti Nurhaliza Tarudin added,

“When we first started SimplySiti in 2010, we saw the need and market for a local premium beauty brand that could compete locally and internationally. Our analysis was correct as SimplySiti has grown to be one of the most recognized brand locally and internationally. When we first decided to join Shopee in November 2016, we had already develop an e-commerce presence on our website but we saw the potential and value that Shopee could bring to our brand.  I would like to congratulate Shopee on all of its achievements and we are honoured to receive this award as recognition from customers and Shopee that SimplySiti is truly the people’s choice.”

“We are honoured to receive the Shopee Seller of the Year award for the marketplace category. We would like to thank Shopee and our followers for the recognition and amazing support we have received. We will strive to continue with the good work we have been doing to offer greater value for consumer electronic goods with great hope to win again next year!” added Gary Lum, Founder of Mono Digital.

Shopee 12.12 Birthday Sale: Leading brands lined up for Shopee’s anniversary

Having started on 26 November, Shopee 12.12 Birthday Sale features almost 3 weeks of daily promotions till the peak on 12 December to round off a record year. Users can enjoy nationwide free shipping from as low as RM12, 120% cashback every day, and daily deals from as low as RM12 from Shopee Mall over the entire event.

Leading brands such as Philips, Fossil, MR DIY, Tefal, PETPET, L’Oreal Group, Watsons and more will also be joining Shopee’s birthday with discounts of up to 90%, Shocking Sales, and exclusive giveaways.

Shopee’s industry partners, including FPX, BInfinite, Krispy Kreme, and Traveloka will also be giving back to users during Shopee 12.12 Birthday Sale. For instance, Krispy Kreme will roll out limited-edition Shopee doughnuts to celebrate Shopee’s anniversary at all 17 outlets across Malaysia, while all users can enjoy THREE  free original glazed doughnuts for every half-dozen purchased from 1 to 20 December.

Ho closed,

“All that we do, from events such as Shopee 12.12 Birthday Sale to initiatives like the Shopee Seller Awards has always been a way for us to show our appreciation to all our loyal users in Malaysia. As the end of 2018 approaches, we would like to sincerely thank all Malaysians for the immeasurable support throughout the year. We invite all Malaysians to join Shopee 12.12 Birthday Sale as we celebrate another amazing year in our Shopee journey.”

For more information on Shopee 12.12 Birthday Sale, visit link from 22 November.
Download the Shopee app for free on Apple App Store or Google Play Store.
Shop from YG Official Shop on Shopee Malaysia here from 26 November onwards.

Appendix 1

Award Award Type Winner

  • Best in Lifestyle Shopee Marketplace: Odoso
  • Best in Lifestyle Shopee Mall: MR DIY
  • Best in Fashion Shopee Marketplace: Grimo
  • Best in Fashion Shopee Mall: VOIR
  • Best in Consumer Goods Shopee Marketplace: Wako
  • Best in Consumer Goods Shopee Mall:Watsons
  • Best in Electronics Shopee Marketplace: iBeli
  • Best in Electronics Shopee Mall: Honor
  • Best in Lifestyle Shopee Marketplace: BHP
  • Best in Telecommunication Partners: Digi
  • Best in Financial Services Partners: FPX
  • People’s Celebrity Award Partners : Dato’ Sri Siti Nurhaliza
  • Seller of the Year Shopee Marketplace: Mono Digital
  • Seller of the Year Shopee Mall Nestlé

With Over 1,200 Merchants, the 5th #MYCYBERSALE Is Set to Be the Biggest Online Sale

Nearly 70 percent of them are Small Medium Enterprises (SME) and not only that, 600 merchants are ready to ship all orders locally and overseas. 

#MYCYBERSALE 2018 also attracts more than 100 partners offering fantastic discounts up to 99%, contributing more than 62 per cent private sector funding and has the potential to reach over 13.9 million online shoppers in Malaysia

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#MYCYBERSALE 2018, happening from 3rd to 7th September, is organised by the National ICT Association of Malaysia (PIKOM) and supported by the Malaysia Digital Economy Corporation (MDEC).

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The regional and international brands taking part in this online sale event include:

  • Lazada
  • Shopee
  • Shopback
  • 28Mall
  • Malaysia Airlines Berhad
  • Qoo10
  • HermoWhatsApp Image 2018-08-31 at 21.58.02
  • Shopback
  • Coca Cola
  • Mead Johnson
  • Unilever.

#MYCYBERSALE merchants have lined up attractive deals and items at hugely-discounted prices for consumers to take advantage of. This is the time to grab fantastic travel deals, your favourite tech gadgets, shop for festive holiday gifts and year-end parties,” said Ganesh Kumar Bangah, Chairman of PIKOM.

Almost two thirds of the Malaysian internet users are online shoppers and #MYCYBERSALE 2018 has the potential to reach over 13.9 million online shoppers in Malaysia!!

Ganesh also added that PIKOM is confident the targeted RM370 million in GMV for the event will be surpassed. GMV is defined as the total revenue generated during the five-day sales period before making an allowance for discounts.

In line with its theme – ‘DRIVING GROWTH THROUGH OMNI CHANNEL COMMERCE,’ #MYCYBERSALE 2018 is aimed at encouraging SMEs and micro-enterprises to adopt an omnichannel approach for their businesses to reduce dependency on social media private messaging sales.

More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South East Asia.

With the favourable Ringgit currency rate expected to attract more overseas customers to #MYCYBERSALE 2018, PIKOM is confident that the targeted RM50 million export revenue will be achieved, said Ganesh, who was speaking at the launch of #MYCYBERSALE 2018 which was attended by more than 350 guests, here in Kuala Lumpur today.

#MYCYBERSALE 2018 online sale event has become a catalyst for merchants in Malaysia to be part of the e-Commerce ecosystem and contribute to the domestic and export e-Commerce revenue.

In 2017, #MYCYBERSALE attracted 1,007 merchants generating RM311 million in GMV, with RM39 million in export revenue.

#MYCYBERSALE 2018 event drew strong support from more than 100 leading corporate and retail brands in the private sector which included Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation (MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First and City-Link Express. The event also attracted initiative partners and marketing partners as well as lucky draw sponsors.

“This is the second year that PIKOM is helming #MYCYBERSALE and I am confident it is on a progressive road to become a fully self-sustainable event as more than 62 per cent of the event this year is funded by the private sector compared with 40 per cent last year,” Ganesh added.

He added that from this year onwards, the #MYCYBERSALE event will be held annually between the National Day and Malaysia Day for consumers to take advantage of the attractive deals and rock-bottom prices, offered by the merchants during these memorable national celebrations.

Datuk Yasmin Mahmood, Chief Executive Officer of Malaysia Digital Economy Corporation (MDEC), commended the efforts by PIKOM in taking on the mantle of organising the campaign for the second year running.

“Initiated by MDEC in 2014, we are pleased to continue to support #MYCYBERSALE, which is helping more local SMEs take their rightful place in the burgeoning eCommerce arena and place Malaysia as a regional eCommerce powerhouse.

Initiatives as #MYCYBERSALE are aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of eCommerce (in Malaysia). Our SMEs and microenterprises will benefit greatly from these proactive steps to boost online trade.”

According to the Department of Statistics Malaysia, the eCommerce growth rate in Malaysia is expected to grow from the 10.6% in 2016 to 20.8% by 2020. With one of the highest internet penetrations in Southeast Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging eCommerce emerging markets in the region.

“The nation’s merchants, SMEs, industry and our consumers are forging ahead to digitalise Malaysia’s proud tradition as a global trading nation. These are stepping stones to even greater things: Malaysia is now moving up the value chain and trading in ideas, innovation and new technologies in a spirit of collaboration across different sectors.”

At the stroke of midnight on 3rd September, consumers will be spoilt for choice by the wide array of promotions and deals at www.mycybersale.my from over 20 retail categories to choose from.

Products ranging from electronics, fashion, baby and kids, travel, health and beauty, home and living, food and beverage, wellness services, home appliances, to sporting equipment and the best is there are over 70 lucky draw prizes to be won!!

More info, check out http://www.mdec.my