WATSONS Partners with BCWA for “Pink Power” Campaign

Approximately 1 in 20 women in Malaysia are at risk in developing breast cancer in their lifetime according to data from the National Cancer Registry of Malaysia. Understanding more about breast cancer may help save lives and also improve the quality of life for breast cancer survivors.

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Watsons in-collaboration with the Breast Cancer Welfare Association Malaysia (BCWA) for the second consecutive year, aims to promote the early detection of breast cancer among Malaysian women through the Watsons Pink Power campaign.

The Breast Cancer Welfare Association Malaysia (BCWA) was founded in 1986 by medical specialists who realized the need for peer support for women with breast cancer and promotes public education of the early detection of breast cancer. The association is solely funded by public donations, membership fee and fund-raising activities.

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The Pink Power campaign by Watsons which starts from 1st to 31st October 2019 will enable shoppers to contribute to the Breast Cancer Welfare Association Malaysia (BCWA) by purchasing RM50 and above of participating product brands, where RM1 will be donated with every RM50 purchase.

In addition, shoppers will get a free RM10 voucher from participating brands. Participating brands of the Watsons Pink Power campaign includes  Naturals by Watsons, Pink by Pure Beauty, Betadine, Bio essence, Blackmores, Biore, Cetaphil, Gatsby, Good Virtues Co, Herbal Essences, Hada Labo, Kitsui, Kinohimitsu, Lifebuoy, Loreal Paris, Max Factor X, Maybelline, NH Detoxlim, Nivea, Nutox Stay Young, Nature’ Bounty, Oral B, Rimmel, Shokubutsu, Safi, Sunsilk, Simple, Vantelin, Vaseline and Wardah.

The pink ribbon which is a global symbolism of breast cancer awareness will also be available in the form of pink ribbon magnets which can be purchased at only RM5 in selected Watsons stores and online. Upon purchase, customers will get free health check and a free express make-over by Watsons experts.

“Every year, October marks the Breast Cancer Awareness month worldwide to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. With the Watsons Pink Power campaign, we aim to make a difference by empowering our shoppers as well as our staff to educate themselves on breast cancer awareness including promoting regular health checks. In order to reach out to the younger set of audience, this year we decided to bring to life the journey of a breast cancer survivor in a touching Instagram

Story inspired by a real-life breast cancer survivor. As there is nothing more impactful than visual messaging. We hope this video will increase the awareness of breast cancer and encourage self-checks and early detection. The Pink Power campaign in-collaboration with the Breast Cancer Welfare Association Malaysia aims to communicate that breast cancer patients have support groups with various programs. This is so that breast cancer patients don’t feel helpless and alone in their challenging journey combating the disease. It is our privilege yet again for the second consecutive year to partner with the Breast Cancer Welfare Association Malaysia. We hope that the donations channeled from the Watsons Pink Power campaign to the Breast Cancer Welfare Association Malaysia will enable the association to continue with their mission to improve the quality of life for women with breast cancer and to create a well-informed society with regard to breast health and breast cancer”, said Caryn Loh, Managing Director of Watsons Malaysia.

Present during the Pink Power campaign launch were Ms. Caryn Loh, Managing Director of Watsons Malaysia, Ms. Ranjit Kaur, President of the Breast Cancer Welfare Association Malaysia, Ms. Janet Khor, Vice President of the Breast Cancer Welfare Association Malaysia, Ms. Low Siew Hui, Finance Director of Watsons Malaysia and also a member of the Global Group CSR Committee, and Mr. Danny Hoh, Customer Director of Watsons Malaysia, partner brands representatives, members of the media and breast cancer survivors. The media were also treated to a fashion show in-collaboration with MIXXO, a leading women’s fashion brand from Korea. During the fashion show, breast cancer awareness messaging was communicated through the models.

To find out more of how you can support the Watsons Pink Ribbon campaign, visit http://www.watsons.com.my and the official hashtags for Pink Power campaign is #pinkpower #wellbeingASW #BCWA.

Shop Online now at watsons.com.my or Mobile App 24/7. Download now from Google Play Store or Apple App Store. Follow Watsons Malaysia FB & Instagram for more details.

 

Four Finalist Selected for GUARDIAN Are You ‘The Face of Healthy Beauty’ 3rd Semi Finals

16 Finalist have been chosen so far for the Guardian Malaysia ARE YOU ‘THE FACE OF HEALTHY BEAUTY’.

All 25 semi-finalists posing on stage

After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

Four finalists from the central region. (From left) Karyll Chee, Alwizah Al Yafii, Nurul Ezzaty, and Nur Aimi

The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah

Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.

“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.

Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.

Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.

“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will:

  • sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash
  • RM10,000 Guardian vouchers
  • RM5,000 each for them to give to a charity organization of their choice
  • Will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said:

“While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

#guardianmalaysia
#FACEofguardianMY

I AM ENERGY Campaign Energises Awareness Among Red Bull Drinkers

Red Bull Malaysia advocates the importance of energy level awareness

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Since the launch of Red Bull Malaysia’s ‘I AM ENERGY’ campaign in March, the brand is kicking things up a notch for this year’s festivities by initiating a Labour Awareness Month.

It aims to honour all Malaysians who have dedicated their lives to the nation’s progress. The campaign also serves as a reminder to everyone to boost, focus and sustain their energy levels throughout the day to stay productive.

In Malaysia, the workforce comprising of physically-demanding jobs forms the backbone that has significantly contributed to the country’s development. A report by the Ministry of Human Resources in 2017 identified that craft and trade workers, as well as technicians and associate professionals make up a total of 21 per cent of the entire workforce . These individuals have built the country’s infrastructure, from iconic landmarks such as the KL Tower and KLCC to high-tech offices and every Malaysian’s home.

Edmund Lee, Head of Commercial, Red Bull Malaysia said:

“As the number one energy drink brand in Malaysia and globally, we would like to take the opportunity to acknowledge the contributions of Malaysia’s workforce. Their fruits of labour stand in our city centres as testaments of their hard work, sacrifice and impact to the nation. And what better way to honour our unsung heroes than by having a Labour Awareness Month?

“In addition to remembering the commitment of this nation’s most driven workers, we also want to create a conscious understanding of how we expend energy on a daily basis, regardless of the nature of our work. We aim for Red Bull’s campaign to serve as a reminder for Malaysians of different creeds, occupations and backgrounds on the importance of energy, so they know what happens behind the scenes when they boost, focus, and sustain their bodies for optimised performance.

“Through ‘I AM ENERGY’, we want to remind Malaysians to stay energised through their daily activities, even if they are professionals who primarily work in an office. In fact, 34.4 per cent of our workforce consists of professionals and they too, need energy to get through the day and perform at their best. Ultimately, we would like to educate Malaysians on the significance of maintaining their energy levels during all occasions,” he concluded.

Red Bull Malaysia also actively partners all year-round with numerous organisations for on-ground events nationwide for Malaysians to experience Red Bull products; at the same time educating Malaysians on the importance of how the ingredients boost, focus and sustain.

As a nod to the contributions of the entire workforce in Malaysia, a custom-made music video made its debut during this campaign. The music video features Malaysians in various professions singing the song Kau Ilhamku by Man Bai.

The video can be seen on Red Bull Malaysia’s social media platforms, Facebook and YouTube.

For more information on Red Bull’s ‘I AM ENERGY’ campaign, visit:

  • redbull.com.my
  • to view the music video, please visit facebook.com/RedBullMalaysia/ or youtube.com/RedBullMalaysia

JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

For more info:

“Abundance of Prosperity” Transformed Suria KLCC into Mandarin Orange Garden

What a stunning garden Suria KLCC have for this coming CNY Celebration!

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The entire mall has been transformed into a magnificent Mandarin orange garden with a theme “Abundance of Prosperity”. Besides Mandarin oranges, the red lanterns that hang around the garden signify fortune, wealth and abundance. The decoration depicts a garden in a traditional Chinese courtyard house.

Mandarin orange has a deep symbolic meaning as it sounds similar to the word “gold” in Chinese culture and it also represent good luck. Having Mandarin  oranges at home, office and shops during Chinese New Year is said to bring riches into your life and Suria KLCC would like to share these positive vibes with shoppers and visitors during this festive celebration.

“Traditionally, giving Mandarin oranges during Chinese New Year indicates a sense of good fortune and the colour of Mandarin oranges also symbolises “gold” making it significant to be presence at anywhere during the festive period. The Cantonese pronunciation of giving Mandarin oranges-Somg Kam” is the same as “giving gold”, therefore it signifies wishing prosperity upon the recipient. The Lunar New Year celebration is also about family and we appreciate the traditional values that come with it. It reminds us of our roots and family is an irreplaceable wealth. For this, Suria KLCC wants you to come home and celebrate a season full of love and warmth this CNY.” said Chief Executive Officer and Executive Director, Andrew Brian at the launched of Suria KLCC‘s CNY campaign.

The auspicious CNY launched delighted mall shoppers, tourists and guests who were greeted by the God of Prosperity to welcome prosperity, longevity and happiness for 2019. The ceremony was followed by a Chinese traditional dance and a lion dance by an award-winning Kwong Ngai acrobatic Lion Dance Group. This troupe is the Overall Champion of the 2017 National Dragon and Lion Dance Championship.

Visitors also can soak up the festive atmosphere and capture the moments at various photo spots the mall has set up including outdoor at the KLCC Esplanade. Shoppers are in for a surprise to see a grand new 40ft height Basket of Mandarin oranges replica known as “Basket of Good Fortune”, welcoming shoppers and visitors.

A basket of full Mandarin oranges is an auspicious representation of wealth in all aspects of life which is an important element in CNY celebration. The replica will be displayed until 22 February 2019.

Suria KLCC also offers an array of performances-traditional dance. Lion Dance, Dragon dance and 10 Festive Drums throughout the campaign period.

Meanwhile Alamanda and Mesra Mall in Kerteh Terengganu are also running their campaign to usher in CNY and have line-up activities for shoppers.

SHOP and GET REWARDED

Suria KLCC is making shopping a more rewarding experience through partnership with Citibank this festive season. From now until 10 February, Citibank Visa card holder who spend a minimum of RM1,000 in a single receipt will receive an exclusive candy tray, a pack of “Ang Pow” packet and Suria KLCC parking tticket worth RM10.. The parking ticket is limited to first 30 Citibank customers per day.

For purchases of RM3,500 and above in a maximum of two receipts, shoppers will receive a Spring Garden restaurant dining voucher and a pack of “Ang Pow” packet. Purchase must be made on Friday,Saturday and Sunday only and its limited to first 40 shoppers per day.

Non-Citibank customer will receive similar rewards when they spend RM3,500 and above in a single receipt on Saturday and Sunday. This is limited to first 20 customers per day. Customers with minimum purchase of RM1,0000 is one receipt will receive candy tray and a pack of special “Ang Pow” packet.

COMMUNITY INITIATIVES

Community driven initiatives have always been Suria KLCC’s priority and this festive season is no exception. Suria KLCC continues to collaborate with Hospis in Malaysia in a “Speak-up-There’s an Elephant in the Room” campaign, creating awareness and seeking public support towards palliative care” programme championed by Hospis Malaysia.

Shoppers are encouraged to support the cause by contributing RM15 to the campaign and in return, they will receive a token of appreciation from Suria KLCC. There are also souvenirs by Suria KLCC to commemorate the campaign. All proceeds raised from  the fund-raising initiatives will go to Hospis Malaysia. Shoppers who interested to do their part of charity can proceed to the Concierge at Level Concourse or call 03-2382 2828 for more information.

For more activities and info at Suria KLCC Group of Malls, visit:

 

‘Make a PAWSitive Difference’ Helps in Changing Pets’s Health and Well Being

The campaign empowers pet owners with the knowledge and innovations to make a positive difference in their pets’ lives.

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Launched at Sunway Nexis, this campaign featured a panel discussion with industry experts; fun games and activities as well as special appearances by key influencers such as Bujibu Chempel, Johan and his cats and The Als Malaysia Cat.

Together with PURINA, these experts and influencers were on hand to showcase the new PURINA innovations and provide advice on cats’ health and interactions.

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“For 85 years and counting, PURINA has been guided by the belief that pets and people are better together. This has inspired us to continuously drive pet nutrition forward and today, we are proud to unveil three new innovations namely PURINA ONE, Fancy Feast, and Felix as part of our PAWsitve Difference campaign. These innovations are made with one thing in mind, your pets’ nutrition, hence it contains all the right and best quality ingredients your pets need to keep them healthy,” said Lam Pui Yuee, Business Executive Officer, PURINA Petcare, Nestlé PURINA Malaysia.

With PURINA ONE, cat owners are able to see a difference in their cats within three weeks. From the first week, owners can see their cats being more energetic and have healthier digestion in the second week. By the third week, their cats would have a shinier coat. It contains high-quality ingredients of which more than 30% is made out of protein where meat is the first ingredient.

Understanding that cats love to have a variety of flavourful food and textures, Fancy Feast Dry Gourmet Food is now available in a larger pack size for added convenience. Together with its Wet Food range, Fancy Feast Dry Gourmet Food completes the total culinary food experience that cats love. This is indeed true as Fancy Feast is endorsed by Malaysia’s own celebrity cat Bujibu Chempel.

The new Felix single serve wet food, is made with a Japanese recipe that contains meaty grilled chunks in succulent golden jelly with irresistible smell. It is available in six different varieties ranging from Adult Tuna, Salmon, Chicken, Mackerel and Sardine, and Kitten Tuna.

Furthermore, all of PURINA’s cat range products is certified with ‘SUCI BERSIH’ which certifies that the product’s ingredients comply with the Shariah Law. The logo that appears on the packaging is awarded by the Islamic Food Research Centre (Hong Kong) Co., Ltd., which is a member of the World Halal Council.

To help pet owners understand their pets’ nutrition health better, PURINA invited Dr Hasliza Abu Hassim who is a senior lecturer attached to the Department of Veterinary Preclinical Sciences, University Putra Malaysia, to share her knowledge on pet nutrition. During her panel discussion session Dr Hasliza explained the type of foods cat can and should consume. She also stressed on the importance of understanding the nutritional needs of cats and the benefits of feeding cat formulated food over human food (table scraps).

“As we often find ourselves bombarded with information both online and offline these days, it is almost impossible for us to know what is the right information that we should follow. Hence, we are pleased to have Dr Hasliza and Johan here with us to share their advice and experience with pet owners and help them understand their pets’ needs better to make a PAWSitive difference in their pets,” said Pui Yuee.

PAWS Animal Welfare Society (PAWS) was present at the event to drive public awareness around animal adoption, educating the public on the challenges of running an animal shelter, and how each person can do their part. This was done via activities at their booth and through a sharing session by the PAWS shelter manager, Edward Lim.

To commemorate this, PURINA will be providing pet food to PAWS for over 100 pets over 100 days, with hopes of nourishing these pets with the right amount of nutrition and keep them healthy.

PURINA also donated 12% of total sales of products from 1st to 12th December 2018 on its Shopee page to PAWS. This is part of PURINA’s commitment for ‘Make a PAWSitive difference’ campaign.

KODOMO LION Promotes ‘Healthy Teeth, Happy Smile’ Campaign

The main purpose of this campaign are to encourage better childhood oral health. 

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As a No.1 Kids Toothpaste brand in Malaysia, Kodomo Lion believes in cultivating good dental habits in children from young to achieve healthy teeth for a happy smile.

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Kodomo that means ‘children’ in Japanese, it fits the brand’s mission in providing oral care solutions developed exclusively for children from 6 months to 12 years of age. It includes two toothbrush ranges that cater for different stages of oral development, and FOUR variants of children’s toothpaste.

The need for an oral care campaign specifically targeting children and their parents is pressing as tooth decay scientifically known as dental caries affects the physical and mental development of children, yet research studies done among Malaysian children estimates that between 7 out of 10 children in Malaysia have this oral health problem .

This is why the brand is launching the Kodomo Lion Healthy Teeth, Happy Smile campaign that engages parents and children to make tooth-brushing a fun and healthy family bonding activity, where parents model good brushing behaviours to children to set them on the path to lifelong good oral health.

“As the number one children’s toothpaste brand in Malaysia, Kodomo Lion feels a duty to promote better oral health for children. The recommendations that we are making are based on years of research and development by LION Japan, the No.1 Oral Care company in Japan oral care products that are suited for every stage of a child’s development for better long-term oral health.

Our campaign is simple, as kids need Healthy Teeth for Happy Smile. It is easy to achieve – equip them with the right toothpaste, toothbrush, technique and the ideal role model, their parents to learn from. With just a bit of effort, and some precious daily bonding time every child can have Healthy Teeth, Happy Smile for life. It is important to look after children milk teeth as it will pave the way for good healthy adult teeth,” said Southern Lion Sdn Bhd, Senior Brand Manager, Oral Care Division, Ms Loo Mei Fong.

Kids and parents were encouraged to try the activities as a team before joining an interactive session with noted dental surgeon, Dr Lim Zi Wei who shared on the challenges of pre-schooler oral care, and the role of parents in forming good oral care habits.

“A child’s dental health is just as important as his or her overall well-being. Once your child starts to have first teeth, it is time to pick up a tube of children fluoridated toothpaste and start brushing. Brushing a baby or toddler’s teeth should be a task for parents, at least until your child is able to brush on his or her own around age 5 or older.

“The time spent together between parents and children while brushing teeth is precious for bonding. It also helps to keep cavities at bay and instil a lifetime of healthy dental habits. As your child grows, plan on routine dental check-ups based on your dentist’s recommendations. Keeping sugary foods in check, encouraging regular brushing and flossing, and working with your dentist will lead to good dental health,” Dr Lim explained.

Kodomo Lion will also collaborate with the Ministry of Health Malaysia to take this campaign to pre-schools. The brand has been working with schools in Johor for the past 20 years on children’s oral care, and will be expanding to other states.

Kodomo Lion uses Lion Japan’s advanced dental technology to develop an advanced formulation “5% Xylitol + Active Fluoride” toothpaste which helps to restore mineral and repair early caries . It strengthens teeth with extra effect of cavities prevention and aids in keeping children’s teeth strong and healthy. It’s low foam formulation indirectly encourages children to brush for longer, while its sugar-free formulation aids in reducing the formation of dental plaque for healthier teeth.

Studies show that the effects of fluoride can aid in the prevention and reduction of dental caries for all age groups . Parents can rest assured that Kodomo Lion toothpaste has the safe amount of fluoride for children’s teeth.

“For parents whose children are showing the first sign of dental caries, Kodomo Lion toothpaste can help to repair early caries. The secret for parents and kids is to brush twice daily with a good quality children’s toothbrush such as Kodomo Lion’s that is suitable for the child’s oral development for at least two minutes, and to do it consistently,” said Ms Loo.

Kodomo Children’s Toothpaste comes in fun designs with Dr Lion and buddies and four sugar-free flavours (Strawberry, Grape, Orange and Apple) to make brushing effective and fun.

To make brushing more effective Kodomo Lion has two toothbrush ranges – Kodomo Lion Progress, and Soft & Slim for different age groups. Both toothpaste and toothbrush are available nationwide at hypermarkets, supermarkets and pharmacies at the recommended selling price of RM3.40 to RM5.05.

Product Description

Kodomo Lion’s Children Toothpaste
• Helps to restore mineral and repair early caries in 14 days
o Xylitol – a safe and natural ingredient to enhance the fluoride action; helps to strengthen teeth enamel
o Active Fluoride helps to fight against cavities
o “5% Xylitol + Active Fluoride” helps to restore mineral and repair early caries

• Available in 4 sugar-free fruity flavours:
Strawberry, Grape, Orange, Apple (40g, 80g) Retail Price: RM3.40 (40g), RM5.00 (80g)

Kodomo Lion’s Soft & Slim Children’s Toothbrush
• Special-tapered soft & slim bristles removes food particles & plaque thoroughly yet gentle on gums
• Long slim neck design to reach out to clean all inner teeth “Thumb Lock” toothbrush handle for firm and easy grip
• Available with appropriate head sizes for 3 age groups:
0.5 – 2yrs, 3-5yrs, 6-9yrs
Retail price: RM5.05

Kodomo Lion’s Progress Professional Children’s Toothbrush
• Soft end-rounded bristles provides high cleaning efficacy
• Long slim neck design to reach out to clean back teeth thoroughly
• Available with round compact head sizes for 4 age groups:
0.5-3yrs, 3-6yrs, 6-9yrs, 9-12yrs
Retail Price: RM3.95

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