Approximately 1 in 20 women in Malaysia are at risk in developing breast cancer in their lifetime according to data from the National Cancer Registry of Malaysia. Understanding more about breast cancer may help save lives and also improve the quality of life for breast cancer survivors.
Watsons in-collaboration with the Breast Cancer Welfare Association Malaysia (BCWA) for the second consecutive year, aims to promote the early detection of breast cancer among Malaysian women through the Watsons Pink Power campaign.
The Breast Cancer Welfare Association Malaysia (BCWA) was founded in 1986 by medical specialists who realized the need for peer support for women with breast cancer and promotes public education of the early detection of breast cancer. The association is solely funded by public donations, membership fee and fund-raising activities.
The Pink Power campaign by Watsons which starts from 1st to 31st October 2019 will enable shoppers to contribute to the Breast Cancer Welfare Association Malaysia (BCWA) by purchasing RM50 and above of participating product brands, where RM1 will be donated with every RM50 purchase.
In addition, shoppers will get a free RM10 voucher from participating brands. Participating brands of the Watsons Pink Power campaign includes Naturals by Watsons, Pink by Pure Beauty, Betadine, Bio essence, Blackmores, Biore, Cetaphil, Gatsby, Good Virtues Co, Herbal Essences, Hada Labo, Kitsui, Kinohimitsu, Lifebuoy, Loreal Paris, Max Factor X, Maybelline, NH Detoxlim, Nivea, Nutox Stay Young, Nature’ Bounty, Oral B, Rimmel, Shokubutsu, Safi, Sunsilk, Simple, Vantelin, Vaseline and Wardah.
The pink ribbon which is a global symbolism of breast cancer awareness will also be available in the form of pink ribbon magnets which can be purchased at only RM5 in selected Watsons stores and online. Upon purchase, customers will get free health check and a free express make-over by Watsons experts.
“Every year, October marks the Breast Cancer Awareness month worldwide to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. With the Watsons Pink Power campaign, we aim to make a difference by empowering our shoppers as well as our staff to educate themselves on breast cancer awareness including promoting regular health checks. In order to reach out to the younger set of audience, this year we decided to bring to life the journey of a breast cancer survivor in a touching Instagram
Story inspired by a real-life breast cancer survivor. As there is nothing more impactful than visual messaging. We hope this video will increase the awareness of breast cancer and encourage self-checks and early detection. The Pink Power campaign in-collaboration with the Breast Cancer Welfare Association Malaysia aims to communicate that breast cancer patients have support groups with various programs. This is so that breast cancer patients don’t feel helpless and alone in their challenging journey combating the disease. It is our privilege yet again for the second consecutive year to partner with the Breast Cancer Welfare Association Malaysia. We hope that the donations channeled from the Watsons Pink Power campaign to the Breast Cancer Welfare Association Malaysia will enable the association to continue with their mission to improve the quality of life for women with breast cancer and to create a well-informed society with regard to breast health and breast cancer”, said Caryn Loh, Managing Director of Watsons Malaysia.
Present during the Pink Power campaign launch were Ms. Caryn Loh, Managing Director of Watsons Malaysia, Ms. Ranjit Kaur, President of the Breast Cancer Welfare Association Malaysia, Ms. Janet Khor, Vice President of the Breast Cancer Welfare Association Malaysia, Ms. Low Siew Hui, Finance Director of Watsons Malaysia and also a member of the Global Group CSR Committee, and Mr. Danny Hoh, Customer Director of Watsons Malaysia, partner brands representatives, members of the media and breast cancer survivors. The media were also treated to a fashion show in-collaboration with MIXXO, a leading women’s fashion brand from Korea. During the fashion show, breast cancer awareness messaging was communicated through the models.
To find out more of how you can support the Watsons Pink Ribbon campaign, visit http://www.watsons.com.my and the official hashtags for Pink Power campaign is #pinkpower #wellbeingASW #BCWA.
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