Tag: awareness campaign

Four Finalist Selected for GUARDIAN Are You ‘The Face of Healthy Beauty’ 3rd Semi Finals

16 Finalist have been chosen so far for the Guardian Malaysia ARE YOU ‘THE FACE OF HEALTHY BEAUTY’.

All 25 semi-finalists posing on stage

After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

Four finalists from the central region. (From left) Karyll Chee, Alwizah Al Yafii, Nurul Ezzaty, and Nur Aimi

The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah

Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.

“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.

Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.

Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.

“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will:

  • sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash
  • RM10,000 Guardian vouchers
  • RM5,000 each for them to give to a charity organization of their choice
  • Will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said:

“While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

#guardianmalaysia
#FACEofguardianMY

I AM ENERGY Campaign Energises Awareness Among Red Bull Drinkers

Red Bull Malaysia advocates the importance of energy level awareness

Red Bull infographic web v2

Since the launch of Red Bull Malaysia’s ‘I AM ENERGY’ campaign in March, the brand is kicking things up a notch for this year’s festivities by initiating a Labour Awareness Month.

It aims to honour all Malaysians who have dedicated their lives to the nation’s progress. The campaign also serves as a reminder to everyone to boost, focus and sustain their energy levels throughout the day to stay productive.

In Malaysia, the workforce comprising of physically-demanding jobs forms the backbone that has significantly contributed to the country’s development. A report by the Ministry of Human Resources in 2017 identified that craft and trade workers, as well as technicians and associate professionals make up a total of 21 per cent of the entire workforce . These individuals have built the country’s infrastructure, from iconic landmarks such as the KL Tower and KLCC to high-tech offices and every Malaysian’s home.

Edmund Lee, Head of Commercial, Red Bull Malaysia said:

“As the number one energy drink brand in Malaysia and globally, we would like to take the opportunity to acknowledge the contributions of Malaysia’s workforce. Their fruits of labour stand in our city centres as testaments of their hard work, sacrifice and impact to the nation. And what better way to honour our unsung heroes than by having a Labour Awareness Month?

“In addition to remembering the commitment of this nation’s most driven workers, we also want to create a conscious understanding of how we expend energy on a daily basis, regardless of the nature of our work. We aim for Red Bull’s campaign to serve as a reminder for Malaysians of different creeds, occupations and backgrounds on the importance of energy, so they know what happens behind the scenes when they boost, focus, and sustain their bodies for optimised performance.

“Through ‘I AM ENERGY’, we want to remind Malaysians to stay energised through their daily activities, even if they are professionals who primarily work in an office. In fact, 34.4 per cent of our workforce consists of professionals and they too, need energy to get through the day and perform at their best. Ultimately, we would like to educate Malaysians on the significance of maintaining their energy levels during all occasions,” he concluded.

Red Bull Malaysia also actively partners all year-round with numerous organisations for on-ground events nationwide for Malaysians to experience Red Bull products; at the same time educating Malaysians on the importance of how the ingredients boost, focus and sustain.

As a nod to the contributions of the entire workforce in Malaysia, a custom-made music video made its debut during this campaign. The music video features Malaysians in various professions singing the song Kau Ilhamku by Man Bai.

The video can be seen on Red Bull Malaysia’s social media platforms, Facebook and YouTube.

For more information on Red Bull’s ‘I AM ENERGY’ campaign, visit:

  • redbull.com.my
  • to view the music video, please visit facebook.com/RedBullMalaysia/ or youtube.com/RedBullMalaysia

JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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“New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

For more info:

“Abundance of Prosperity” Transformed Suria KLCC into Mandarin Orange Garden

What a stunning garden Suria KLCC have for this coming CNY Celebration!

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The entire mall has been transformed into a magnificent Mandarin orange garden with a theme “Abundance of Prosperity”. Besides Mandarin oranges, the red lanterns that hang around the garden signify fortune, wealth and abundance. The decoration depicts a garden in a traditional Chinese courtyard house.

Mandarin orange has a deep symbolic meaning as it sounds similar to the word “gold” in Chinese culture and it also represent good luck. Having Mandarin  oranges at home, office and shops during Chinese New Year is said to bring riches into your life and Suria KLCC would like to share these positive vibes with shoppers and visitors during this festive celebration.

“Traditionally, giving Mandarin oranges during Chinese New Year indicates a sense of good fortune and the colour of Mandarin oranges also symbolises “gold” making it significant to be presence at anywhere during the festive period. The Cantonese pronunciation of giving Mandarin oranges-Somg Kam” is the same as “giving gold”, therefore it signifies wishing prosperity upon the recipient. The Lunar New Year celebration is also about family and we appreciate the traditional values that come with it. It reminds us of our roots and family is an irreplaceable wealth. For this, Suria KLCC wants you to come home and celebrate a season full of love and warmth this CNY.” said Chief Executive Officer and Executive Director, Andrew Brian at the launched of Suria KLCC‘s CNY campaign.

The auspicious CNY launched delighted mall shoppers, tourists and guests who were greeted by the God of Prosperity to welcome prosperity, longevity and happiness for 2019. The ceremony was followed by a Chinese traditional dance and a lion dance by an award-winning Kwong Ngai acrobatic Lion Dance Group. This troupe is the Overall Champion of the 2017 National Dragon and Lion Dance Championship.

Visitors also can soak up the festive atmosphere and capture the moments at various photo spots the mall has set up including outdoor at the KLCC Esplanade. Shoppers are in for a surprise to see a grand new 40ft height Basket of Mandarin oranges replica known as “Basket of Good Fortune”, welcoming shoppers and visitors.

A basket of full Mandarin oranges is an auspicious representation of wealth in all aspects of life which is an important element in CNY celebration. The replica will be displayed until 22 February 2019.

Suria KLCC also offers an array of performances-traditional dance. Lion Dance, Dragon dance and 10 Festive Drums throughout the campaign period.

Meanwhile Alamanda and Mesra Mall in Kerteh Terengganu are also running their campaign to usher in CNY and have line-up activities for shoppers.

SHOP and GET REWARDED

Suria KLCC is making shopping a more rewarding experience through partnership with Citibank this festive season. From now until 10 February, Citibank Visa card holder who spend a minimum of RM1,000 in a single receipt will receive an exclusive candy tray, a pack of “Ang Pow” packet and Suria KLCC parking tticket worth RM10.. The parking ticket is limited to first 30 Citibank customers per day.

For purchases of RM3,500 and above in a maximum of two receipts, shoppers will receive a Spring Garden restaurant dining voucher and a pack of “Ang Pow” packet. Purchase must be made on Friday,Saturday and Sunday only and its limited to first 40 shoppers per day.

Non-Citibank customer will receive similar rewards when they spend RM3,500 and above in a single receipt on Saturday and Sunday. This is limited to first 20 customers per day. Customers with minimum purchase of RM1,0000 is one receipt will receive candy tray and a pack of special “Ang Pow” packet.

COMMUNITY INITIATIVES

Community driven initiatives have always been Suria KLCC’s priority and this festive season is no exception. Suria KLCC continues to collaborate with Hospis in Malaysia in a “Speak-up-There’s an Elephant in the Room” campaign, creating awareness and seeking public support towards palliative care” programme championed by Hospis Malaysia.

Shoppers are encouraged to support the cause by contributing RM15 to the campaign and in return, they will receive a token of appreciation from Suria KLCC. There are also souvenirs by Suria KLCC to commemorate the campaign. All proceeds raised from  the fund-raising initiatives will go to Hospis Malaysia. Shoppers who interested to do their part of charity can proceed to the Concierge at Level Concourse or call 03-2382 2828 for more information.

For more activities and info at Suria KLCC Group of Malls, visit:

 

‘Make a PAWSitive Difference’ Helps in Changing Pets’s Health and Well Being

The campaign empowers pet owners with the knowledge and innovations to make a positive difference in their pets’ lives.

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Launched at Sunway Nexis, this campaign featured a panel discussion with industry experts; fun games and activities as well as special appearances by key influencers such as Bujibu Chempel, Johan and his cats and The Als Malaysia Cat.

Together with PURINA, these experts and influencers were on hand to showcase the new PURINA innovations and provide advice on cats’ health and interactions.

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“For 85 years and counting, PURINA has been guided by the belief that pets and people are better together. This has inspired us to continuously drive pet nutrition forward and today, we are proud to unveil three new innovations namely PURINA ONE, Fancy Feast, and Felix as part of our PAWsitve Difference campaign. These innovations are made with one thing in mind, your pets’ nutrition, hence it contains all the right and best quality ingredients your pets need to keep them healthy,” said Lam Pui Yuee, Business Executive Officer, PURINA Petcare, Nestlé PURINA Malaysia.

With PURINA ONE, cat owners are able to see a difference in their cats within three weeks. From the first week, owners can see their cats being more energetic and have healthier digestion in the second week. By the third week, their cats would have a shinier coat. It contains high-quality ingredients of which more than 30% is made out of protein where meat is the first ingredient.

Understanding that cats love to have a variety of flavourful food and textures, Fancy Feast Dry Gourmet Food is now available in a larger pack size for added convenience. Together with its Wet Food range, Fancy Feast Dry Gourmet Food completes the total culinary food experience that cats love. This is indeed true as Fancy Feast is endorsed by Malaysia’s own celebrity cat Bujibu Chempel.

The new Felix single serve wet food, is made with a Japanese recipe that contains meaty grilled chunks in succulent golden jelly with irresistible smell. It is available in six different varieties ranging from Adult Tuna, Salmon, Chicken, Mackerel and Sardine, and Kitten Tuna.

Furthermore, all of PURINA’s cat range products is certified with ‘SUCI BERSIH’ which certifies that the product’s ingredients comply with the Shariah Law. The logo that appears on the packaging is awarded by the Islamic Food Research Centre (Hong Kong) Co., Ltd., which is a member of the World Halal Council.

To help pet owners understand their pets’ nutrition health better, PURINA invited Dr Hasliza Abu Hassim who is a senior lecturer attached to the Department of Veterinary Preclinical Sciences, University Putra Malaysia, to share her knowledge on pet nutrition. During her panel discussion session Dr Hasliza explained the type of foods cat can and should consume. She also stressed on the importance of understanding the nutritional needs of cats and the benefits of feeding cat formulated food over human food (table scraps).

“As we often find ourselves bombarded with information both online and offline these days, it is almost impossible for us to know what is the right information that we should follow. Hence, we are pleased to have Dr Hasliza and Johan here with us to share their advice and experience with pet owners and help them understand their pets’ needs better to make a PAWSitive difference in their pets,” said Pui Yuee.

PAWS Animal Welfare Society (PAWS) was present at the event to drive public awareness around animal adoption, educating the public on the challenges of running an animal shelter, and how each person can do their part. This was done via activities at their booth and through a sharing session by the PAWS shelter manager, Edward Lim.

To commemorate this, PURINA will be providing pet food to PAWS for over 100 pets over 100 days, with hopes of nourishing these pets with the right amount of nutrition and keep them healthy.

PURINA also donated 12% of total sales of products from 1st to 12th December 2018 on its Shopee page to PAWS. This is part of PURINA’s commitment for ‘Make a PAWSitive difference’ campaign.

KODOMO LION Promotes ‘Healthy Teeth, Happy Smile’ Campaign

The main purpose of this campaign are to encourage better childhood oral health. 

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As a No.1 Kids Toothpaste brand in Malaysia, Kodomo Lion believes in cultivating good dental habits in children from young to achieve healthy teeth for a happy smile.

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Kodomo that means ‘children’ in Japanese, it fits the brand’s mission in providing oral care solutions developed exclusively for children from 6 months to 12 years of age. It includes two toothbrush ranges that cater for different stages of oral development, and FOUR variants of children’s toothpaste.

The need for an oral care campaign specifically targeting children and their parents is pressing as tooth decay scientifically known as dental caries affects the physical and mental development of children, yet research studies done among Malaysian children estimates that between 7 out of 10 children in Malaysia have this oral health problem .

This is why the brand is launching the Kodomo Lion Healthy Teeth, Happy Smile campaign that engages parents and children to make tooth-brushing a fun and healthy family bonding activity, where parents model good brushing behaviours to children to set them on the path to lifelong good oral health.

“As the number one children’s toothpaste brand in Malaysia, Kodomo Lion feels a duty to promote better oral health for children. The recommendations that we are making are based on years of research and development by LION Japan, the No.1 Oral Care company in Japan oral care products that are suited for every stage of a child’s development for better long-term oral health.

Our campaign is simple, as kids need Healthy Teeth for Happy Smile. It is easy to achieve – equip them with the right toothpaste, toothbrush, technique and the ideal role model, their parents to learn from. With just a bit of effort, and some precious daily bonding time every child can have Healthy Teeth, Happy Smile for life. It is important to look after children milk teeth as it will pave the way for good healthy adult teeth,” said Southern Lion Sdn Bhd, Senior Brand Manager, Oral Care Division, Ms Loo Mei Fong.

Kids and parents were encouraged to try the activities as a team before joining an interactive session with noted dental surgeon, Dr Lim Zi Wei who shared on the challenges of pre-schooler oral care, and the role of parents in forming good oral care habits.

“A child’s dental health is just as important as his or her overall well-being. Once your child starts to have first teeth, it is time to pick up a tube of children fluoridated toothpaste and start brushing. Brushing a baby or toddler’s teeth should be a task for parents, at least until your child is able to brush on his or her own around age 5 or older.

“The time spent together between parents and children while brushing teeth is precious for bonding. It also helps to keep cavities at bay and instil a lifetime of healthy dental habits. As your child grows, plan on routine dental check-ups based on your dentist’s recommendations. Keeping sugary foods in check, encouraging regular brushing and flossing, and working with your dentist will lead to good dental health,” Dr Lim explained.

Kodomo Lion will also collaborate with the Ministry of Health Malaysia to take this campaign to pre-schools. The brand has been working with schools in Johor for the past 20 years on children’s oral care, and will be expanding to other states.

Kodomo Lion uses Lion Japan’s advanced dental technology to develop an advanced formulation “5% Xylitol + Active Fluoride” toothpaste which helps to restore mineral and repair early caries . It strengthens teeth with extra effect of cavities prevention and aids in keeping children’s teeth strong and healthy. It’s low foam formulation indirectly encourages children to brush for longer, while its sugar-free formulation aids in reducing the formation of dental plaque for healthier teeth.

Studies show that the effects of fluoride can aid in the prevention and reduction of dental caries for all age groups . Parents can rest assured that Kodomo Lion toothpaste has the safe amount of fluoride for children’s teeth.

“For parents whose children are showing the first sign of dental caries, Kodomo Lion toothpaste can help to repair early caries. The secret for parents and kids is to brush twice daily with a good quality children’s toothbrush such as Kodomo Lion’s that is suitable for the child’s oral development for at least two minutes, and to do it consistently,” said Ms Loo.

Kodomo Children’s Toothpaste comes in fun designs with Dr Lion and buddies and four sugar-free flavours (Strawberry, Grape, Orange and Apple) to make brushing effective and fun.

To make brushing more effective Kodomo Lion has two toothbrush ranges – Kodomo Lion Progress, and Soft & Slim for different age groups. Both toothpaste and toothbrush are available nationwide at hypermarkets, supermarkets and pharmacies at the recommended selling price of RM3.40 to RM5.05.

Product Description

Kodomo Lion’s Children Toothpaste
• Helps to restore mineral and repair early caries in 14 days
o Xylitol – a safe and natural ingredient to enhance the fluoride action; helps to strengthen teeth enamel
o Active Fluoride helps to fight against cavities
o “5% Xylitol + Active Fluoride” helps to restore mineral and repair early caries

• Available in 4 sugar-free fruity flavours:
Strawberry, Grape, Orange, Apple (40g, 80g) Retail Price: RM3.40 (40g), RM5.00 (80g)

Kodomo Lion’s Soft & Slim Children’s Toothbrush
• Special-tapered soft & slim bristles removes food particles & plaque thoroughly yet gentle on gums
• Long slim neck design to reach out to clean all inner teeth “Thumb Lock” toothbrush handle for firm and easy grip
• Available with appropriate head sizes for 3 age groups:
0.5 – 2yrs, 3-5yrs, 6-9yrs
Retail price: RM5.05

Kodomo Lion’s Progress Professional Children’s Toothbrush
• Soft end-rounded bristles provides high cleaning efficacy
• Long slim neck design to reach out to clean back teeth thoroughly
• Available with round compact head sizes for 4 age groups:
0.5-3yrs, 3-6yrs, 6-9yrs, 9-12yrs
Retail Price: RM3.95

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The Rojak Projek Promotes Unity, Culture and Diversity via “Rediscovering Each Other”

An initiative by TRP CREATIVES, a social enterprise it focuses on creating positive understanding and awareness by promoting unity, culture and diversity.

Co-Founders of The Rojak Projek, Rachel Lee, Faye Lim and Jon Cool

Led by a group of young Malaysians who travelled around Malaysia, they filmed a documentary called, “Rediscovering Each Other” which depicts their journey in transforming the idea of being ethnically colour-blind to colour-embracing; in a time where the call for unity has never been more profound. Through their travels they found that Malaysians are very ‘Rojak’ (mixed), and that speaks about the beauty and diversity of Malaysia.

The Rojak Projek's concept (from colour-blindness to colour-embracing)
Q. SO, WHAT DOES “COLOUR-EMBRACING” MEANS TO ‘THE ROJAK PROJEK’?
“People would think that the way to achieve unity among our differences is to be a colour-blind nation. However, we, The Rojak Projek, think otherwise. MALAYSIANS belong to uncountable cultures and traditions… that is just how different and diverse we are as a nation. We believe that our colours, our incredibly vibrant diversity and culture should be fully embraced. It is what makes us who we are, not something to be diluted.”

Q. SO WHAT DOES ‘INCLUSIVENESS’ MEAN TO ‘THE ROJAK PROJEK’?
Inclusiveness as what Faye Lim and Rachel Lee shared with Astro Awani on 13th August 2018 regarding their adopted Kelabit mother, Mummy Supang Tagong.

“A friend we met along our journey, Anderson Kalang, brought us to Miri to meet his mother and toward the end of our trip, she adopted us as her own, as family. From then on, we were referred to as cousins and introduced to other family members as our “cousins”. She could have easily said, “This is Anderson’s cousin…”. She didn’t. Instead, she said, “This is your cousin”.

In between all the journey of travelling around Malaysia (2016-2017), they had public events called, ‘The Rojak Party’, a social event where attendees are encouraged to eat, share, embrace and learn from and with each other to explore what it means to be a united nation. There was food to eat and friends to make during these events.

The Rojak Projek held its first Rojak Party in March 2015 and opened it to public in Kuala Lumpur and Selangor areas from October 2016 until May 2017 on the 16th of every month to reinforce the idea of Malaysia, for all Malaysians.

Jon Cool, Co-Founder of The Rojak Projek was there to capture all the ‘Black & White’ portraits while we collected information and stories for our experiment. We noticed that there were cultures and heritages (ethnicities) that we’d never heard of that were listed in our forms.

Note that many of us had not known about the existence of Malaysia Day, the formation of federation between Malaya, North Borneo (Sabah), Sarawak and Singapore on 16th September 1963 as many of us here in West Malaysia mostly celebrate Merdeka Day (31st August 1957).

This was the moment when we had no idea that due to our lack of acknowledgement to Malaysia Day, it was a sign of not acknowledging the existence of others in Sabah and Sarawak.

The Rojak Projek team have also produced 540 food artworks (2015-2017) showcasing Malaysians from all 13 states.

Why 540?

Because Malaysia was born on the 16th of September 1963 (54 years prior to 2017) when East Malaysia was included as an essential part of the Malaysian Federation. Without Sabah and Sarawak, Malaysia will not be the Malaysia it is today.

Q. SO, WHY FOOD?
“Food is symbolic of love when words are inadequate and our Malaysian food takes it to the next level, and we Malaysians know it! Our food has always been the gesture of peace which allows us to sit, eat and enjoy each other’s company despite our differences. It is our differences that makes us unique. These artworks are about showcasing not only the beauty in variety of Malaysian food but the message that our diversity is equally beautiful.”

Q. SO WHAT HAPPENED AFTER YOU CREATED THE FOOD?
“All the food were eaten, packed, documented, and delivered to bless others. We also gained terrible weight for the entire year!!! With the works we’ve done so far, we’ve only managed to cover a portion of Malaysia in its entirety! That means that there is so much more to discover!”

The Rojak Projek will be showcasing their documentary on Merdeka Day (Independence Day) at Lot 10, Kuala Lumpur. Furthermore, they will be showcasing an exhibition of 550 artworks (another 10 additional artworks will be created in conjunction to Malaysia’s 55th birthday) in collaboration with Perdana Fellows Alumni Association’s, “Youth Festival of Ideas 2018” at Sunway University on 15th September 2018.

For more information about PFAA’s event:
Youth Festival of Ideas (YFI) aims to bridge the gap between young Malaysians from
different backgrounds and interests to have open dialogue and celebrations differences.

Date: 15th September 2018
Location: Sunway University (court)
Time: 9.00am-5.00pm

The Rojak Projek’s highlight at 1.00pm-1.45pm to showcase the largest artwork exhibition*

The purpose of this is to pave a way to inspire younger Malaysians to begin their own journey of being problem solvers, carrying the responsibilities of bridging gaps together. Our hope is that this will become a larger Malaysian nation building movement.

“The ultimate aim is to break ignorance and allow our nation to know each other better. We cannot do it alone and this has to be a nationwide project.” – Faye Lim, Co-Founder of The Rojak Projek

To know more about our journey, what were our challenges, and not to mentioned to view our conceptual artworks, please go to: www.therojakprojek.com/phase-2

Want to know more info? Find us on:

For ‘The Rojak Party’ images:
https://www.facebook.com/pg/therojakprojek/photos/?tab=album&album_id=960780174065889

For ‘Black & White’ portraits:
https://www.facebook.com/pg/therojakprojek/photos/?tab=album&album_id=715053728638536
OUR BACK STORY
It started off as an idea at the end of 2014 when, over the years, more and more negativity seem to surface around Malaysia. This slowly grew as we met new friends to join in on this persistent mission throughout 2015. The beginnings of these efforts were launched on New Years, 2016, for and with our fellow Malaysians to show new, creative and positive forms of how our Malaysian diversity is truly beautiful.

CO-FOUNDERS BACKGROUND
1) Lim Sheng Feiyan (also known as Faye Lim) is a Malaysian Conceptual Artist who believes in serving her country. She received her Diploma in Advertising & Graphic Design from The One Academy Communication Design, Malaysia. She is a visualiser and her strength lies in her conceptualism and her determination to show how unique, strong and beautiful we are together as Malaysians through creativity. After witnessing many challenging event that happened in Malaysia, she took a risk and embarked on a journey to travel around Malaysia to focus on inspiring unity, culture and diversity through creativity and thus ‘The Rojak Projek’ is born.

2) Rachel Lee is an Architect that graduated with her Masters of Architecture from the University of Newcastle, Australia. She is also active in her other interest such as humanitarian efforts, awareness movements and inclusive & sustainable building. Rachel left Australia early 2015 to return to Malaysia as she saw the beauty, potential and strength her country has and that lied in their diversity. Though she has a formal design and construction background, she truly found her passion in social and community work and decided to go hand in hand with Faye and Jon to start off ‘The Rojak Projek’.

3) Jonathan Chong (also known as Jon Cool) is a self-taught professional photographer, best known for his portraiture work. Through his photography, he realised the treasure in Malaysian diversity and had a vision to bring Malaysians together to embrace each other’s differences. Along with Faye and Rachel, he co-founded The Rojak Projek and used his passion of photography throughout The Rojak Projek’s journey.