SHOPEE Celebrates New Year With CNY Sale

With this CNY Sale, you can get daily RM8 deals and RM18 free shipping to fortune-telling and RM1 gold bars!!!!

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Running till 28 January, the campaign features a wide array of new products, RM18 free shipping, a suite of new services as well as new games and entertainment – all to be enjoyed both on and off the platform.

Users will not want to miss the RM8 prosperity deals on CNY Hampers, 24-can Coca-Cola, Tefal Cookware set, Cheongsam, Khind stand fans and more. Premium gold bars are also up for grabs at RM1. Some CNY offerings to look out for include Mandarin Orange-flavoured KIT-KAT, Eu Yan Sang Bird’s Nest Mouse Gift Box, Carlsberg beer, exclusive pineapple flower for prayers and bakkwa.

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Shopee is all about giving users a good celebration, and its offline deals from F&B to services, hotels and theme parks via the Reloads, Vouchers and Bills feature on the App are must-haves. Go easy on the wallet during big reunions with discounts when dining at Shopee’s new merchants’ outlets: Michelin-starred Hawker Chan, Dragon-i, Purple Cane, SouperTang and Tony Roma’s.

Let the experts groom you by purchasing vouchers to beauty services or get help with cleaning services without breaking a sweat. As many will be travelling, getting the vehicle serviced is a must! Basic servicing options from changing tyres to a full car maintenance are available with the click of a button. Also, keep the little ones safe by getting child car seats from as low as RM88.

Looking to upgrade the home to impress relatives? Participating sellers on Shopee are upsizing the huat by guaranteeing Malaysians the lowest price on washing machines and dryers, air conditioners, refrigerators, televisions, ovens and more. Users in Peninsular Malaysia are in for an even bigger treat as they can get all these items shipped to them, free of charge, from now until 21 January.

Shopee is also expecting an influx of orders this CNY, especially for bulky items like dining sets, wardrobes, beds and sofas. As these items tend to be heavy, the appointment of third-party logistics partner, Ninja Van, is timely as they can handle shipments of up to 90kgs.

Amping up the CNY fever, Shopee introduces CNY-themed games like Shopee Ang Pow and Fortune Sticks, all with vouchers worth a total of RM88,000 and more than 18 million Shopee Coins to be won. For those who want to learn about their fortune, family, home, career, love and health can catch Fengshui Master Jane Hor on Shopee Live at 12.30pm on weekdays from now until 17 January.

With so much to look forward to, shoppers will still want to save the date 13 January for the Huat Ah! Huat Ah! Sale where the platform is offering unbeatable promotions from all categories, upsized Shocking Sale, and a 10gram Gold Bar worth RM2,250 for just RM1 in One or Not.

The Shopee CNY Sale is supported by brands such as Nestlé, Unilever, Vinda, P&G, Watsons, Enfagrow, Friso, Realme, Photobook, and Tesco, and partners such as FPX, RHB, Standard Chartered, United Overseas Bank, amongst others.

The efforts Shopee has pulled together to curate this CNY campaign is part of its strategy to maintain its strong growth momentum, having closed an impressive 2019. Shopee penned record-breaking achievement after achievement.

Key highlights as follow:
● Performance*:
a) In Q3 2019, Shopee’s Year-on-Year Gross Merchandise Value rose by 69.9%, from $US2.7 billion to $US4.6 billion and Gross Orders surged by 102.8%, from 158.5 million to 321.4 million.
b) Despite being in seven markets across Southeast Asia and Taiwan, Shopee is seeing a growing popularity across the globe. It was the 5th most downloaded App worldwide in the shopping category, according to AppAnnie.

● Deepening user engagement:
a) Shopee also scaled up its in-app games from only Shopee Shake in 2018 to over 15 games to-date. Popular games that were introduced in 2019 were Shopee Quiz and Shopee Catch.
b) 2019 was the year that Shopee introduced live stream feature called Shopee Live, to keep the Shopee experience entertaining, engaging and social, bringing users high quality content such as the Datuk Seri Siti Nurhaliza mini concert presented by Shopee and SIMPLYSITI, Ask-Me-Anything (AMA) with Cristiano Ronaldo, the exciting Piala FA finals, the much anticipated Ombak Rindu The Series and more.
c) As a result of the tech enhancements and interactive content on the platform, the amount of time users spent on the App has doubled. At its peak, users stayed on the App for over 2 hours and 15 minutes, as they were entertained while they shopped and participated in games to win exciting prizes, vouchers and discounts.

● Collaboration:
a) Shopee held its first-ever concert with Datuk Seri Siti Nurhaliza in the Shopee X SIMPLYSITI Mini Concert and partnered with celebrities for its first-ever charity initiative called the #ShopeeMAKNA 11.11 Charity Challenge that was aired on Astro.
b) Shopee has also enjoyed a successful start to its partnership with brand ambassador Cristiano Ronaldo as the football icon’s Shopee Dance performance trended worldwide.
c) To support the Government’s quest to boost the country’s digital economy by empowering local entrepreneurs, Shopee struck a partnership with the Ministry of Domestic Trade and Consumer Affairs to promote the Buy Malaysian Campaign (BMC). Prior to BMC on Shopee, only 196 orders were made for Buatan Malaysia products daily. This figure rose significantly to 845 orders daily, marking an uplift of 331%.
d) To help digitise rural Malaysia, Shopee inked a Memorandum of Understanding with the Ministry of Rural Development and Malaysia Digital Economy Corporation (MDEC) to provide rural entrepreneurs with the necessary knowledge and skills to operate an online store, as well as a platform for them to market and sell their products.

“We recorded stellar performance on all fronts of our business throughout the year, with robust shopping activities during the second half of the year. This was supported by major shopping festivals such as 9.9, 11.11 and 12.12. Our volumes have been steadily increasing campaign to campaign. Hence, the appointment of Ninja Van was imperative in order for us to ensure that our users are able to get their parcels on time,” said Ian Ho, Regional Managing Director of Shopee.

Commenting on the industry’s landscape, Ho added that there is a lot more potential for the e-commerce industry in Malaysia to grow. “Seeing as e-commerce contribution to total retail is still below 3%, and very much at its infancy, there is a lot more work to be done. We remain committed to this market and expect 2020 to be another exciting year as we unlock more opportunities and identify solid partnerships that would be beneficial to retailers, consumers and the economy.”

To enjoy Shopee’s CNY Sale, visit http://shopee.com.my/cny-sale

 

WATSONS Partners with BCWA for “Pink Power” Campaign

Approximately 1 in 20 women in Malaysia are at risk in developing breast cancer in their lifetime according to data from the National Cancer Registry of Malaysia. Understanding more about breast cancer may help save lives and also improve the quality of life for breast cancer survivors.

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Watsons in-collaboration with the Breast Cancer Welfare Association Malaysia (BCWA) for the second consecutive year, aims to promote the early detection of breast cancer among Malaysian women through the Watsons Pink Power campaign.

The Breast Cancer Welfare Association Malaysia (BCWA) was founded in 1986 by medical specialists who realized the need for peer support for women with breast cancer and promotes public education of the early detection of breast cancer. The association is solely funded by public donations, membership fee and fund-raising activities.

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The Pink Power campaign by Watsons which starts from 1st to 31st October 2019 will enable shoppers to contribute to the Breast Cancer Welfare Association Malaysia (BCWA) by purchasing RM50 and above of participating product brands, where RM1 will be donated with every RM50 purchase.

In addition, shoppers will get a free RM10 voucher from participating brands. Participating brands of the Watsons Pink Power campaign includes  Naturals by Watsons, Pink by Pure Beauty, Betadine, Bio essence, Blackmores, Biore, Cetaphil, Gatsby, Good Virtues Co, Herbal Essences, Hada Labo, Kitsui, Kinohimitsu, Lifebuoy, Loreal Paris, Max Factor X, Maybelline, NH Detoxlim, Nivea, Nutox Stay Young, Nature’ Bounty, Oral B, Rimmel, Shokubutsu, Safi, Sunsilk, Simple, Vantelin, Vaseline and Wardah.

The pink ribbon which is a global symbolism of breast cancer awareness will also be available in the form of pink ribbon magnets which can be purchased at only RM5 in selected Watsons stores and online. Upon purchase, customers will get free health check and a free express make-over by Watsons experts.

“Every year, October marks the Breast Cancer Awareness month worldwide to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. With the Watsons Pink Power campaign, we aim to make a difference by empowering our shoppers as well as our staff to educate themselves on breast cancer awareness including promoting regular health checks. In order to reach out to the younger set of audience, this year we decided to bring to life the journey of a breast cancer survivor in a touching Instagram

Story inspired by a real-life breast cancer survivor. As there is nothing more impactful than visual messaging. We hope this video will increase the awareness of breast cancer and encourage self-checks and early detection. The Pink Power campaign in-collaboration with the Breast Cancer Welfare Association Malaysia aims to communicate that breast cancer patients have support groups with various programs. This is so that breast cancer patients don’t feel helpless and alone in their challenging journey combating the disease. It is our privilege yet again for the second consecutive year to partner with the Breast Cancer Welfare Association Malaysia. We hope that the donations channeled from the Watsons Pink Power campaign to the Breast Cancer Welfare Association Malaysia will enable the association to continue with their mission to improve the quality of life for women with breast cancer and to create a well-informed society with regard to breast health and breast cancer”, said Caryn Loh, Managing Director of Watsons Malaysia.

Present during the Pink Power campaign launch were Ms. Caryn Loh, Managing Director of Watsons Malaysia, Ms. Ranjit Kaur, President of the Breast Cancer Welfare Association Malaysia, Ms. Janet Khor, Vice President of the Breast Cancer Welfare Association Malaysia, Ms. Low Siew Hui, Finance Director of Watsons Malaysia and also a member of the Global Group CSR Committee, and Mr. Danny Hoh, Customer Director of Watsons Malaysia, partner brands representatives, members of the media and breast cancer survivors. The media were also treated to a fashion show in-collaboration with MIXXO, a leading women’s fashion brand from Korea. During the fashion show, breast cancer awareness messaging was communicated through the models.

To find out more of how you can support the Watsons Pink Ribbon campaign, visit http://www.watsons.com.my and the official hashtags for Pink Power campaign is #pinkpower #wellbeingASW #BCWA.

Shop Online now at watsons.com.my or Mobile App 24/7. Download now from Google Play Store or Apple App Store. Follow Watsons Malaysia FB & Instagram for more details.

 

3 Winners Walk Away With 365 Days Free Bubble Tea During Hong Leong Bank Digital Day Campaign

No one can resist bubble tea, right?

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Customers who either:

  1. apply for a HLB Credit card
  2. register for HL Connect (banking mobile app)
  3. link their HLB Debit Card/i -to WeChat Pay Wallet
  4. follow HLB WeChat Official Account

 

on Sunday, 21 July at HLB’s Bubble Tea Frenzy at SS15/4 Subang Jaya were immediately enjoy a RM10 bubble tea voucher bubble tea from Daboba, The Alley or PIN Tea courtesy of HLB, redeemable only at the participating branches at SS15/4.

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The icing on the cake for this super super promotion is THREE lucky customers are in running to win 365 Days of Bubble Tea when they done the above requirements.

To encourage customers to share the great moments from the event, they stand a chance to win exclusive Social Media Giveaway when they post their photos with their bubble tea with HLB Logo on location on their FB and tag @HLBMalaysia and with the hashtag #HLBDIGITALDAY #HLBBUBBLETEAFRENZY.

The participating outlets for the street party are Subang Jaya’s iconic SS15 outlets Dodoba, The Alley and PIN Tea. Also, on hand for redemption will be Malaysian chain Tealive and other participating partners. These brands are credited with being among the most loved and certainly among the most mentioned brands in must-drink-bubble-tea-experience lists- making long wait times there quite common especially on weekends.

The Bubble Tea Frenzy and HLB’s campaign is centered on helping consumers better understand how easy and rewarding going cashless can be when done right.

Emphasising convenience, engagement and the benefit of a trusted partner like HLB, the Bubble Tea Frenzy is one of several activities that mark this year’s Digital Day campaign for the bank.

According to Zalman Zainal, Chief Marketing Officer of HLB:

“Malaysians love their bubble tea! Understanding this and as part of our focus on delighting our customers while making it convenient and rewarding for them to go cashless, the Bank is offering 3 lucky customers a chance to win 365 Days of Bubble Tea when they apply for a HLB Credit card, register for HL Connect or link their HLB Debit Card/-i to WeChat Pay Wallet at the Bubble Tea Frenzy on 21 July 2019-it is that simple! So, go ahead-go digital, cashless and get a sweet surprise!”

HLB’s annual Digital Day which falls on 7 July each year is focused on cashless this year to help consumers and businesses accelerate their adoption of easy, secure, rewarding digital platforms. The Bank’s unrelenting focus on driving the country’s cashless movement forward is fueled by its providing convenience as a core value within HLBs entire suite of digital-led cashless ecosystem solutions for consumers and businesses.

For ore info on HLB Digital Day and promotions, kindly go to http://www.hlb.com.my/DigitalDay.

 

AmBank and UnionPay Launches Its First Travel Credit Card

With the launched of the Ambank UnionPay Platinum Credit Card, making AmBank, the FIRST local bank to collaborates with a global payment network. The Ambank UnionPay Platinum Credit Card looks to tap into the fast-growing segment of Malaysia travellers.

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Since 2013 Ambank has partnered with UnionPay to provide a payment platform for its customers in Malaysia as one of its top acquiring banks in the market. In April 2019, AmBank was among the six companies from six Belt and Road Initiative countries invited by UnionPay in their bid to build an interconnected payment network within the region and support personnel exchanges.

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“We are pleased to have UnionPay on board as we launch our first travel credit card in partnership with them. Through this collaboration, we are able to leverage on UnionPay’s strong global presence, access to UnionPay exclusive deals and The U Collection, a global privilege programme that brings together hotels, shopping and specially-curated dining offers for its premium cardholders.” said Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group.

Mr Wenhui Yang, General Manager, UnionPay International Southeast Asia said:

“We are delighted to partner AmBank, a leading Malaysian bank for our first credit card issuance with a local bank. This collaboration marks another step forward in our expansion plan in Malaysia, and our commitment to providing products and services which are relevant to locals, including the increasingly well-travelled Malaysians by resonating with their lifestyle needs. Cardholders will appreciate the convenient, fast and secure UnionPay transactions, together with great rewards, travel, dining and lifestyle privileges in popular international travel destinations like Hong Kong, Japan, Thailand and domestically in Malaysia.”

“We are very excited to partner with UnionPay as they have set up a strong issuing business support for their partners, especially here in Malaysia for us. There is a fresh branding campaign focusing on worldwide travel and dining privileges such as the Michelin Star restaurants. The look and feel is young and modern.” said Jade Lee, Managing Director, Retail Banking, AmBAnk (M) Berhad.

“In addition, we are working together to have an all year long Four Seasons campaign whereby in every quarter we ill be sending an AmBank UnionPay cardholder to popular overseas destinations according to the season. Our UnionPay card will excite our customers who travel, entertain and enjoy dining, here in Malaysia, internationally and especially China.”added Jade.

The Four Seasons campaign will see opportunities for cardholders to win exclusive overseas travel packages for each season starting from Spring, when they spend using the card from 1 October to 31 December 2019. This will then be followed by Summer, Autumn and Winter.

Amongst the privileges and deals being offered through AmBank UnionPay Platinum Credit Card/ Credit Cardholders are:

  • 5x AmBonus Points for every RM1 overseas retail usage
  • 2x complimentary access to Plaza Premium Lounge, subject to terms and conditions
  • Complimentary access to UnionPay lounge Pavilion KL, the first card scheme lounge located in a shopping mall with a dedicated Customer Service Personnel, complimentary coffee and tea, mobile charging points and free WiFi
  • Preferential rate for access to more than 1,400 DragonPass airport lounges in more than 150 countries worldwide. DragonPass is the world’s first all-in-one digital airport platform that offers discounted airport lounges, enjoy restaurant discounts privileges, airport Limousine services and personal  meet & greet concierge service all within a single platform
  • Discounted rental rate for pocket Wi-Fi
  • Discounts up to 10% OFF at 100 international airports’ duty-free stores
  • Golf privileges at selected golf courses worldwide

In addition to that, AmBank will be offering additional privileges and deals to its cardholders such as:

  • GSC movie tickets for the first 100 cardholders who apply for the AmBank UnionPay Platinum Credit Card
  • Upon card approval, new AmBank UnionPay Platinum Credit Card cardholders are entitled for RM50 cashback for any amount of retail usage
  • within 90 days from card approval, new AmBank UnionPay Platinum Credit Card cardholders will be entitled up to 65,000 AmBonus Points for an accumulated amount of RM2,000 retail usage
  • Over 240 readily available credit card deals on AmBank Spot (www.ambankspot.com) where 40 are UnionPay-exclusive deals and over 200 existing AmBank credit card deals

Existing AmBank customers can apply for their new AmBank UnionPay credit card directly via AmOnline or AMY our Virtual Assistance on AmOnline mobile app. Our online banking platform not only enables card application but has the capabilities for our cardholders to activate and operate their account online. AmOnline is available in English, Bahasa Melayu and Mandarin across its web and app platforms.

Present at the launch ceremony were Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group, Mr Larry Wang, Vice President, UnionPay, Ms Jade Lee, Managing Director, retail Banking, AmBank (M) Berhad, Mr Lenon Cheong, Head, Cards and Merchant Services, AmBank (M) Berhad along with the Senior Management from AmBank Group and UnionPay.

Four Finalist Selected for GUARDIAN Are You ‘The Face of Healthy Beauty’ 3rd Semi Finals

16 Finalist have been chosen so far for the Guardian Malaysia ARE YOU ‘THE FACE OF HEALTHY BEAUTY’.

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After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

Four finalists from the central region. (From left) Karyll Chee, Alwizah Al Yafii, Nurul Ezzaty, and Nur Aimi

The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah

Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.

“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.

Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.

Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.

“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said:

“This search for The Face of Healthy Beauty is NOT a Beauty contest. In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will:

  • sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash
  • RM10,000 Guardian vouchers
  • RM5,000 each for them to give to a charity organization of their choice
  • Will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said:

“While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

#guardianmalaysia
#FACEofguardianMY

I AM ENERGY Campaign Energises Awareness Among Red Bull Drinkers

Red Bull Malaysia advocates the importance of energy level awareness

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Since the launch of Red Bull Malaysia’s ‘I AM ENERGY’ campaign in March, the brand is kicking things up a notch for this year’s festivities by initiating a Labour Awareness Month.

It aims to honour all Malaysians who have dedicated their lives to the nation’s progress. The campaign also serves as a reminder to everyone to boost, focus and sustain their energy levels throughout the day to stay productive.

In Malaysia, the workforce comprising of physically-demanding jobs forms the backbone that has significantly contributed to the country’s development. A report by the Ministry of Human Resources in 2017 identified that craft and trade workers, as well as technicians and associate professionals make up a total of 21 per cent of the entire workforce . These individuals have built the country’s infrastructure, from iconic landmarks such as the KL Tower and KLCC to high-tech offices and every Malaysian’s home.

Edmund Lee, Head of Commercial, Red Bull Malaysia said:

“As the number one energy drink brand in Malaysia and globally, we would like to take the opportunity to acknowledge the contributions of Malaysia’s workforce. Their fruits of labour stand in our city centres as testaments of their hard work, sacrifice and impact to the nation. And what better way to honour our unsung heroes than by having a Labour Awareness Month?

“In addition to remembering the commitment of this nation’s most driven workers, we also want to create a conscious understanding of how we expend energy on a daily basis, regardless of the nature of our work. We aim for Red Bull’s campaign to serve as a reminder for Malaysians of different creeds, occupations and backgrounds on the importance of energy, so they know what happens behind the scenes when they boost, focus, and sustain their bodies for optimised performance.

“Through ‘I AM ENERGY’, we want to remind Malaysians to stay energised through their daily activities, even if they are professionals who primarily work in an office. In fact, 34.4 per cent of our workforce consists of professionals and they too, need energy to get through the day and perform at their best. Ultimately, we would like to educate Malaysians on the significance of maintaining their energy levels during all occasions,” he concluded.

Red Bull Malaysia also actively partners all year-round with numerous organisations for on-ground events nationwide for Malaysians to experience Red Bull products; at the same time educating Malaysians on the importance of how the ingredients boost, focus and sustain.

As a nod to the contributions of the entire workforce in Malaysia, a custom-made music video made its debut during this campaign. The music video features Malaysians in various professions singing the song Kau Ilhamku by Man Bai.

The video can be seen on Red Bull Malaysia’s social media platforms, Facebook and YouTube.

For more information on Red Bull’s ‘I AM ENERGY’ campaign, visit:

  • redbull.com.my
  • to view the music video, please visit facebook.com/RedBullMalaysia/ or youtube.com/RedBullMalaysia

JOHNSONS Introduces New Johnson’s Ultra Gentle For Babies

Malaysian moms’s No. 1 choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the New JOHNSON’S: a range of baby products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

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New JOHNSON‘S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care range from the user or parents’s [perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

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To create the New JOHNSON’S range of products, we put parents at the center, listening to more than 26,000 parents from around the world and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S gentlest range of baby care products ever, raising the bar of our Best for Baby standard from the formulation to packaging design.”Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia.

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Marking its biggest re-launch-to-date, the New JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.

“Safety is and will always be our number 1 priority, with every JOHNSON’S product designed to meet or exceed the top internationally recognized regulatory standards.”

What has changed in the New JOHNSON’S?

  • Purposeful ingredient choice-considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50% with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0% parabens, phthalates, sulfates and dyes-less than 2% of cosmetic ingredients globally meets these standards of gentleness.
  • Fragrances designed with mom and baby in mind-Smell, memory and emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy, healthy baby development. JOHNSON’S has not only retained the iconic scents for which their classic products are known and loved for, but also designed to maximize bonding moments.between parent and baby. All the fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards.
  • Parent-friendly packaging-The New JOHNSON’S bottles are now equipped with pumps designed for easier and one-handed use for parents, so mom and dad’s attention can remain focused on the baby.
  • Products specially designed for every age and stage in a baby’s life-JOHNSONS’S products do not just simply cleanse and moisturize, each are specially formulated to address special skin needs of babies and to turn moments of care into opportunities to strengthen babies’ connection to their parents and to nurture their healthy development. The new range features 4 ‘Ages & Stages’ to help parents easily navigate between the products within their ranges. The New JOHNSONS’S baby care range is suitable for minutes old newborn babies to 6-year-old kids.

Reasons babies require gentle products

To help Malaysian mothers understand why newborns and toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail, Consultant Pediatrician and Secretary General of the Asia Pacific Association lends his presence at the launch to answer some frequently asked questions from moms. He explained that infant’s skin is under-developed and is therefore delicate and requires gentle cleansing and care.

“A newborn’s epidermis or the outmost layer of skin is 30% thinner than adults. It means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin”

With baby skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration. As such, parents need to select gentle cleansers that do not disrupt baby’s delicate skin and keep the skin barrier hydrated and in healthy condition with moisturizing.

Why you should CHOOSE gentle

“At JOHNSON’S, we have always been committed to delivering only the best for babies. We have never been more passionate in advocating for parents to CHOOSE gentle, that is to select the gentlest baby care products for their little one.” shared Mr. Prashant Mahalingam.

Excited about the JOHNSON’S CHOOSE gentle campaign, several celebrity mothers attended the launch to show their support.

“As my little boy is actively crawling and constantly on all fours on the various floor surfaces at home, I have to ensure his skin is well moisturized and protected so that he can enjoy his exploration and develop happily.” said actress and model Amyra Rosli who became a mother in 2017, and advocate of gentle baby care products for 1 year 7 months old Aqeef Anaqi Amar.

Comedian actress and well-known radio announcer Gan Mei Yan also advocates Malaysian moms to CHOOSE gentle. The mother of two recommends JOHNSON’S CottonTouch Wash and Lotion for newborns and infants below 12 months.

“I believe every newborn deserves the gentlest baby care products. This ultra-light, easy-to-rinse wash and lightweight lotion with no sticky residue allow me to get a good grip of my little Seng Sum during bath and change. It gives me even more confidence to handle her, even though I have had experience caring for Seng Jo. And the smell..it makes her even more lovable to hug and hold. Expecting moms, you need this JOHNSON’S gentlest baby care for newborns!

The New JOHNSON’S range of baby care products will be available at major outlets nationwide starting June 2019.

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